Name

Gow-Gates Group

Legal name

Gow-Gates Insurance Brokers Pty Ltd

Website

https://gowgates.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broking Commission: Gow-Gates earns revenue through commissions from insurance providers when placing policies on behalf of clients. As an independent broker, they work with over 150 Australian and international insurers to structure appropriate coverage for clients, earning placement commissions from insurers.
2. Risk Consulting Services: The company provides risk consulting and advisory services including risk assessment, program management, claims prevention, and premium optimisation analysis. These services support their core insurance broking business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gow-Gates is an independently owned Australian insurance brokerage that structures, places, and manages insurance programs for Australian organisations across commercial and personal lines. Working with 150+ Australian and international insurers (including Lloyd's of London underwriters), the firm delivers risk consulting, placement, claims advocacy, workers compensation management, and ongoing program renewal support. It also operates the proprietary Broker Gateway platform that enables online policy management and quote selection for travel industry clients.

Product overview

Gow-Gates Group is an independently owned Australian insurance broking firm with 60+ years of experience, offering a comprehensive portfolio of insurance products and advisory services. The core offering centers on Insurance Broking services that provide comprehensive risk assessment, structured coverage placement, and ongoing claims advocacy. Their product portfolio includes 13 distinct insurance products spanning commercial lines (Business Interruption, Contract Works, Industrial Special Risks, Marine & Transport, Management Liability D&O, Professional Indemnity, Public & Products Liability, Cyber Insurance, Motor Vehicle, Corporate Travel, Events) and personal lines (Home & Contents, Taxi Insurance). Supporting services include Workers Compensation management, Risk Consulting, Risk Technology, Claims Management, Return to Work Support, Self Insurance, and Work Health & Safety advisory. The firm also operates specialized vertical brands including EnviroSure for environmental risks and delivers some products through proprietary platforms like Broker Gateway for travel industry clients. With access to 150+ Australian and international insurers, they structure insurance programs and negotiate on behalf of clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Brands

• EnviroSure: Environmental risk management insurance brand under Gow-Gates Insurance Australasia, dedicated to tackling growing environmental risks faced by industries.

Products and services

• Insurance Broking Core service providing comprehensive risk assessment, structured insurance programs designed to perform when tested, and placement with 150+ insurers on behalf of Australian organisations.
• Workers Compensation Expert guidance to manage workplace risk, reduce premiums, improve claims outcomes, and support clients through regulatory complexity, including risk mitigation, claims prevention, and program management.
• Risk Consulting

Quantifiable outcome

• Over $22.6 million in premium savings over 5 years for a large agricultural client
• +1 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Over 150 Australian and International InsurerscoreTechnology or IntegrationGow-Gates works with more than 150 Australian and international insurers to access competitive coverage options for clients. This includes major insurers such as Allianz, AIG, Chubb, QBE, Zurich, Suncorp, and specialty markets including Lloyd's underwriters. The breadth of insurer relationships enables placement of complex and hard-to-insure risks.
• DEFT Payment SolutionsminorOthersGow-Gates has partnered with DEFT Payment Solutions to offer online payment of insurance invoices by credit card. This partnership provides clients with convenient digital payment options for their insurance premiums.
• EnviroSurecoreStrategic or Co-development PartnerEnviroSure is a brand under Gow-Gates Insurance Australasia dedicated to tackling environmental risks. The brand addresses growing environmental challenges through specialist coverage for pollution risks and water-related exposures affecting agriculture and manufacturing sectors. Anthony Saunders represents EnviroSure in industry discussions on environmental risk management.
• Lloyd's of London UnderwriterscoreTechnology or IntegrationGow-Gates places coverage through Lloyd's of London underwriters, particularly for specialty lines like travel industry combined liability insurance. Lloyd's capacity supports placement of complex and high-risk coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aon Australia: Australian operations of global broker Aon plc. Directly competes with Gow-Gates in commercial insurance broking, risk management, and reinsurance advisory for Australian corporates.
• Coverforce: Australian-owned insurance broker network with broad commercial broking offering. Competes with Gow-Gates for SME and mid-market Australian clients across general commercial lines.
• EBM Insurance Brokers: Independent Australian insurance broker serving commercial and corporate clients. Directly comparable to Gow-Gates as an independent mid-market broker with multi-vertical capabilities.
• PSC Insurance Group: ASX-listed specialty insurance broker with strong Australian presence. Competes with Gow-Gates in specialty and niche commercial broking, with similar vertical specialisation focus.
• Arthur J. Gallagher & Co. (Australia): Global insurance broker with a substantial Australian footprint (including acquisition of Honan). Directly competes with Gow-Gates across commercial and specialty lines, with comparable mid-market and enterprise capabilities.
• Willis Towers Watson (WTW) Australia: Global advisory and broking firm with Australian operations. Competes with Gow-Gates on risk and broking services for large corporate clients in Australia.
• Insurance House Group: Australian insurance broking and risk advisory group serving corporate and SME clients. Competes with Gow-Gates across general commercial lines and worker compensation advisory.
• Steadfast Group: ASX-listed largest Australian insurance broker network. Operates a comparable general insurance broking model with broad insurer access and serves similar SME and mid-market segments as Gow-Gates.
• Honan Insurance Group: Australian insurance broker (now part of Gallagher Australasia) with similar specialisation in commercial and niche lines. Closely comparable to Gow-Gates in size, culture, and product breadth.
• Marsh Australia: Australian arm of Marsh McLennan, the world's largest insurance broker. Competes directly with Gow-Gates for enterprise risk advisory and broking mandates across commercial lines in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GowGatesGroup
• LinkedInlinkedin.com/company/gow-gates-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gow-Gates Group