Motorsport-Magazin
Motorsport-Magazin.com GmbH is a Munich-based motorsport media company (founded 1997) operating a multi-platform German-language portal covering 30+ racing series via website, mobile app, WhatsApp channel, and print magazine, monetized through advertising, Plus subscriptions, and print sales.
- Company typePrivate
- Founded1997
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Motorsport-Magazin does
Motorsport-Magazin.com GmbH is a privately held German motorsport media company headquartered in Munich, founded in 1997 and operating for nearly three decades. The company runs a multi-platform motorsport news and content ecosystem serving German-speaking motorsport enthusiasts and industry professionals. Its core product, motorsport-magazin.com, covers more than 30 racing series — including Formula 1, MotoGP, DTM, WEC, Formula E, and IndyCar — delivering news, real-time live tickers, race results and standings, video highlights, photography, and editorial analysis. The platform is supplemented by iOS and Android mobile applications, an official WhatsApp news channel, a web push and RSS distribution layer, and a long-running print magazine (currently at Issue 108).
The underlying technology is a digital content management and distribution system supporting multiple content formats — articles, real-time race tickers, results and standings databases, video, and imagery — with race calendar integration and push-based notification delivery. The product portfolio is anchored by the core web portal, with Motorsport-Magazin Plus as a premium subscription tier, the mobile app, the WhatsApp delivery channel, and the print magazine as complementary offerings.
The business model combines three revenue streams: digital advertising across website and video inventory, recurring subscription revenue from the Plus tier (billed annually), and direct print magazine sales. Distribution is consumer-direct and self-serve, with a horizontal segmentation approach serving passionate motorsport fans and industry professionals across the DACH region and globally. The company remains privately held with no disclosed external funding, parent ownership, or M&A activity in the available data.
Motorsport-Magazin firmographics
Firmographics- Name
- Motorsport-Magazin
- Legal name
- Motorsport-Magazin.com GmbH
- Website
- https://motorsport-magazin.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motorsport-Magazin.com GmbH is a Munich-based motorsport media company (founded 1997) operating a multi-platform German-language portal covering 30+ racing series via website, mobile app, WhatsApp channel, and print magazine, monetized through advertising, Plus subscriptions, and print sales.
- Ownership category
- akta.pro rank
Motorsport-Magazin industry classification
Industry- Product category
- Motorsport News & Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
Where Motorsport-Magazin is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Markets served
Motorsport-Magazin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Digital Advertising: Website display advertising, video ads, and sponsored content across the platform's motorsport coverage pages.
- Motorsport-Magazin Plus Subscription: Premium subscription offering exclusive content, ad-free experience, and additional features. Visible in website navigation with 'Plus' and 'Abonnieren' CTAs.
- Print Magazine Sales: Physical magazine sales of Motorsport-Magazin publication, Issue 108 available for order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Motorsport-Magazin Plus subscription with premium features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Motorsport-Magazin product offering
Product offeringCore offering
Motorsport-Magazin is a digital motorsport media company that publishes real-time news, live tickers, results and standings, video content, and editorial analysis covering Formula 1, MotoGP, DTM, WEC, IndyCar, and 30+ other racing series. Its core product is the Motorsport-Magazin.com portal, complemented by a premium Plus subscription, iOS/Android mobile applications, an official WhatsApp news channel, and a print magazine publication.
Product overview
Motorsport-Magazin operates as a multi-platform motorsport media company offering a unified news portal (Motorsport-Magazin.com) as its core product, complemented by the premium Motorsport-Magazin Plus subscription service, a mobile application for iOS and Android, an official WhatsApp news channel for real-time updates, and a print magazine publication. The ecosystem provides comprehensive coverage across Formula 1, MotoGP, DTM, WEC, IndyCar, and other racing series through live tickers, results, video content, photography, and editorial analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Motorsport-Magazin Plus: Premium subscription service offering enhanced content and features
Products and services
- Motorsport-Magazin.com A comprehensive German motorsport news portal providing real-time coverage of Formula 1, MotoGP, DTM, WEC, IndyCar, and other racing series, featuring live tickers, results, standings, calendars, video content, and race photography.
- Motorsport-Magazin Plus A premium subscription service offering exclusive advantages and enhanced content access for Motorsport-Magazin.com users, with ad-free browsing and premium features on annual billing cadence.
- Motorsport-App A mobile application available for iOS and Android platforms, providing motorsport enthusiasts with news, live coverage, and push notifications on the go.
- Motorsport-Magazin WhatsApp-Kanal An official WhatsApp channel delivering breaking news, exclusive insights, videos, and race analysis directly to subscribers' smartphones, covering WEC, DTM, endurance racing, and Dakar.
- Motorsport-Magazin (Print) A printed magazine publication available by subscription, featuring in-depth motorsport coverage, analysis, and exclusive content in physical format (Issue 108 currently available).
Companies that use Motorsport-Magazin
Customer profileSegments2 records
Ideal customer profiles2 records
Motorsport-Magazin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Motorsport-Magazin partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Motorsport-Magazin competitors and assessment
Company assessmentDirect peers
- RacingNews365: Multi-series motorsport news platform with F1, MotoGP, IndyCar and WEC coverage. Similar digital-first, ad-supported model targeting global motorsport fans with English-language content.
- Motorsport-Total.com: German-language motorsport news portal covering F1, DTM, WEC and other series with similar editorial scope and DACH audience. Closest German-language peer competing for the same local motorsport fan base.
- The Race: Digital-first motorsport media outlet producing written and video coverage of F1, MotoGP, WEC, IndyCar and more. Comparable digital-content-led model with strong video focus and subscription/YouTube monetization.
- Motorsport Network (Motorsport.com): Global motorsport media network covering F1, MotoGP, WEC, IndyCar, NASCAR and more through digital, video, and print channels. Most directly comparable independent motorsport media peer with multi-series coverage and subscription products.
- Crash.net: Motorsport news site covering MotoGP, WSBK, BSB, F1 and other series with extensive live coverage and video. Comparable multi-series digital motorsport media model.
- GPBlog: F1-focused motorsport news and video platform with multi-language editions including German. Direct competitor in the German-language F1/motorsport news space, particularly for video and social content.
- Speedweek: German-language motorsport news site covering F1, MotoGP, DTM, WRC, and endurance racing. Direct competitor for German-speaking motorsport audiences with overlapping series coverage.
Broad incumbents
- Autosport: Long-established British motorsport media brand (print and digital) covering F1, WEC, NASCAR, and rallying globally. Established incumbent in motorsport media with broader international scope than Motorsport-Magazin.
- MotoGP (Official): Official MotoGP media platform with MotoGP VideoPass subscription and authoritative race content. Series-owned incumbent competing with independent MotoGP coverage for the same fan base in German-speaking markets.
- Formula 1 (Official): Official F1 digital media platform with F1TV subscription service and authoritative news, video, and timing data. Series-owned incumbent that competes with independent F1 coverage for fan attention and subscription dollars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motorsport-Magazin social profiles
Digital presenceMotorsport-Magazin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorsport-Magazin leadership team
Management profileNumber of profiles
Motorsport-Magazin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorsport-Magazin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorsport-Magazin
What does Motorsport-Magazin do?
Motorsport-Magazin is a digital motorsport media company that publishes real-time news, live tickers, results and standings, video content, and editorial analysis covering Formula 1, MotoGP, DTM, WEC, IndyCar, and 30+ other racing series. Its core product is the Motorsport-Magazin.com portal, complemented by a premium Plus subscription, iOS/Android mobile applications, an official WhatsApp news channel, and a print magazine publication.
Is Motorsport-Magazin a public or private company?
Motorsport-Magazin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motorsport-Magazin founded?
Motorsport-Magazin was founded in 1997. It employs 11 to 50 people.
Where is Motorsport-Magazin based?
Motorsport-Magazin is headquartered in München, Germany, in the Europe region.
How does Motorsport-Magazin make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are motorsport-Magazin Plus Subscription and print Magazine Sales.
Who are Motorsport-Magazin's main competitors?
Direct peers on record are RacingNews365, Motorsport-Total.com, The Race, Motorsport Network (Motorsport.com), Crash.net, GPBlog and Speedweek. Broad incumbents are Autosport, MotoGP (Official) and Formula 1 (Official).
Does Motorsport-Magazin have an API?
No public API is recorded for Motorsport-Magazin.
What industry is Motorsport-Magazin in?
Motorsport-Magazin's product category is Motorsport News & Media. Its primary akta.pro industry code is MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its NAICS code is 516210.