Speedweek
Speedweek is a privately held Swiss publisher of SPEEDWEEK.com, a German-language motorsport news portal covering Formula 1, MotoGP, Superbike, DTM, WRC, and other series for DACH motorsport enthusiasts via news, columns, video, livestreams, newsletters, and premium subscriptions.
- Company typePrivate
- Founded2008
- HeadquartersUster, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Speedweek does
Speedweek (legal name: Speedweek; doing business as SPEEDWEEK.com) is a privately held, Swiss-based motorsport media company founded in 2008 and headquartered in Uster, Switzerland. It publishes a German-language web portal delivering 24/7 news, race results, standings, expert columns, event calendars, and video highlights across a broad set of racing series including Formula 1, MotoGP, Moto2, Moto3, Superbike-WM, MXGP/MX2, DTM, WRC, Formel E, Endurance-WM, Speedway GP, IDM, Red Bull Rookies, and Harley-Davidson Bagger World Cup. The underlying technology is a standard web-based digital publishing platform paired with livestream and video integration via a partnership with ServusTV Mediathek; no mobile app, API, or proprietary AI capabilities are disclosed.
The company operates a direct-to-consumer go-to-market and monetizes through two revenue streams: (i) a recurring premium subscription ("Abo") that offers ad-free access, and (ii) display and branded-content advertising on the website, supplemented by a twice-weekly newsletter and video distribution via ServusTV. The customer segment is German-speaking motorsport enthusiasts and fans across DACH (Germany, Austria, Switzerland) with global motorsport coverage ambition. Editorial leadership rests with Editor-in-Chief Ivo Schützbach, supported by a team of approximately 18 named editors, columnists, and photographers.
No parent company, ownership structure, funding rounds, M&A, certifications, patents, awards, or revenue figures are disclosed. The site is actively publishing current news through at least July 2026, indicating ongoing operating status.
Speedweek firmographics
Firmographics- Name
- Speedweek
- Legal name
- Speedweek
- Website
- https://speedweek.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speedweek is a privately held Swiss publisher of SPEEDWEEK.com, a German-language motorsport news portal covering Formula 1, MotoGP, Superbike, DTM, WRC, and other series for DACH motorsport enthusiasts via news, columns, video, livestreams, newsletters, and premium subscriptions.
- Ownership category
- akta.pro rank
Speedweek industry classification
Industry- Product category
- Motorsport News & Digital Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
Where Speedweek is headquartered
LocationHeadquarters
- HQ city
- Uster
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Speedweek business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription (Abo): Premium subscription model offering ad-free access to motorsport news content
- Advertising: Display advertising on the website, including branded content sections
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Speedweek product offering
Product offeringCore offering
Speedweek is a German-language motorsport news and media portal that publishes 24/7 racing news, reports, results, expert columns, and event coverage across Formula 1, MotoGP, Superbike World Championship, DTM, WRC, Motocross, and endurance racing. The platform distributes content via its website, a twice-weekly email newsletter, and video highlights/livestreams through a ServusTV partnership, supported by a premium subscription (Abo) offering alongside advertising.
Product overview
Speedweek is a motorsport news and media website providing comprehensive coverage of racing series including Formula 1, MotoGP, Superbike World Championship, Motocross, DTM, WRC, and endurance racing. The platform delivers news articles, live event calendars, standings, and video highlights through its website. The site offers a newsletter subscription service and premium subscriptions (Abo). Speedweek functions as a content publication platform rather than a product company with distinct commercial offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Speedweek.com Motorsport News Platform Direct-to-consumer digital publication delivering 24/7 motorsport news, expert columns, race calendars, standings, video highlights, and live event information across Formula 1, MotoGP, Superbike, DTM, WRC, Motocross, and endurance racing. Targeted at motorsport fans and enthusiasts.
- Speedweek Abo (Premium Subscription)
Companies that use Speedweek
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Speedweek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Speedweek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServusTVcoreServusTV provides livestream and video content partnership for Speedweek, enabling video highlights and live event coverage including Formula 1, MotoGP, DTM, and other motorsport series through the ServusTV Mediathek platform
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Speedweek competitors and assessment
Company assessmentBroad incumbents
- Formula1.com: Official F1 media property providing news, video and live data for the championship. Broad incumbent with overlapping F1 news coverage but as the official series destination rather than a niche independent publisher.
- ESPN: Large global sports media network that covers motorsport among many other sports. Broad incumbent with motorsport content that competes for attention and advertising budgets even though motorsport is a small part of its portfolio.
- MotoGP.com: Official MotoGP media property for news, video and live timing. Broad incumbent that overlaps with Speedweek's MotoGP editorial coverage but is the official series destination rather than an independent publisher.
Direct peers
- RACER: Motorsport news and racing coverage outlet with a long history in North American and international series. Direct peer as a multi-discipline motorsport news publisher with editorial depth.
- RacingNews365: F1-focused motorsport news, results and analysis platform. Direct peer in digital motorsport publishing with a similar SEO- and subscription-oriented content model.
- Motorsport.com: Global multi-series motorsport news, analysis and live coverage across F1, MotoGP, NASCAR, IndyCar and WRC. Direct peer as a digital motorsport news outlet with overlapping coverage breadth and advertising-led monetization.
- Crash.net: Digital motorsport news site covering MotoGP, WorldSBK, F1 and other series. Direct peer offering multi-series motorsport news, race results and analysis to a global English-speaking audience.
- GPBlog: F1 and motorsport news site delivering daily news, analysis and opinions. Direct peer as a digital motorsport news publisher competing for the same global motorsport fan readership.
- Motorsport-Total.com: German-language motorsport news platform covering F1, MotoGP, DTM and other series. It is the closest direct competitor to Speedweek in the DACH motorsport media market with comparable editorial positioning and target audience.
- Autosport: Long-established motorsport news and analysis brand covering F1, MotoGP, WEC, WRC and more. Directly comparable as a motorsport-focused news publisher with deep archive content and a global audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Speedweek social profiles
Digital presenceSpeedweek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedweek leadership team
Management profileNumber of profiles
Profiles4 records
Speedweek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedweek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedweek
What does Speedweek do?
Speedweek is a German-language motorsport news and media portal that publishes 24/7 racing news, reports, results, expert columns, and event coverage across Formula 1, MotoGP, Superbike World Championship, DTM, WRC, Motocross, and endurance racing. The platform distributes content via its website, a twice-weekly email newsletter, and video highlights/livestreams through a ServusTV partnership, supported by a premium subscription (Abo) offering alongside advertising.
Is Speedweek a public or private company?
Speedweek is a private company. It is classified as unknown and is currently operating.
When was Speedweek founded?
Speedweek was founded in 2008. It employs 11 to 50 people.
Where is Speedweek based?
Speedweek is headquartered in Uster, Switzerland, in the Europe region.
How does Speedweek make money?
Two revenue lines are on record. Subscription (Abo) is the primary driver. The others are advertising.
Who are Speedweek's main competitors?
Broad incumbents on record are Formula1.com, ESPN and MotoGP.com. Direct peers are RACER, RacingNews365, Motorsport.com, Crash.net, GPBlog, Motorsport-Total.com and Autosport.
Does Speedweek have an API?
No public API is recorded for Speedweek.
What industry is Speedweek in?
Speedweek's product category is Motorsport News & Digital Media. Its primary akta.pro industry code is MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its SIC code is 2721.