Atlanta Land

What Atlanta Land does

Atlanta Land Group (ALG) is a boutique commercial real estate brokerage firm based in Atlanta, Georgia, founded in 1999 by Robert W. Armstrong and Jay Leslie. The firm specializes in representing buyers and sellers of large and strategic tracts of undeveloped and underdeveloped land, primarily in the Atlanta metropolitan area with additional operations in North Carolina and South Carolina. ALG's core services include site selection, seller representation, land acquisition and disposition, zoning advocacy, and real estate advisory services for commercial, residential, and mixed-use development projects. The firm has facilitated over $1B-$2B in cumulative closed transactions and 24,832 acres sold since inception.

ALG operates as a licensed Georgia real estate brokerage under the Keller Williams Commercial Peachtree Road franchise following a 2011 merger, providing access to the broader Keller Williams national platform of more than 139,000 associates across 900+ market centers globally. Its technology footprint is minimal — a Wix-based website serves as the primary digital presence for property listings and company information, with no disclosed APIs, proprietary software platforms, or AI/ML capabilities. The team's combined 130+ years of real estate experience, the founder's track record (Robert Armstrong ranked #2 in Georgia land sales in 2008), and established relationships with political and professional networks across the Southeast form the core of the firm's competitive differentiation. There is no external funding, no parent holding company beyond the KW Commercial affiliation, and no disclosed institutional ownership.

ALG generates revenue primarily through transaction-based brokerage commissions on land sales, with services priced on a quote-driven, pay-as-you-go basis (commission rates not publicly disclosed). Its client roster spans national retailers (Home Depot, Target, Lowe's, Whole Foods, Publix, BJ's Wholesale), automotive groups (General Motors Worldwide Realty, Hennessy Automotive, Asbury Automotive), and regional real estate developers (Fuqua Development, Jolly Development, Sembler Development, Abernathy Development, Dan Cowart Companies). The firm is privately held and founder-controlled, employing 5-6 people including the two founders, one Associate Broker, two Agents, and one Associate.

Name

Atlanta Land

Legal name

Atlanta Land Group

Website

https://atlantalandgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Land Group is a boutique Atlanta-based commercial real estate brokerage specializing in land transactions and site selection for large strategic tracts, serving national retailers, automotive groups, and developers across Georgia, North Carolina, and South Carolina under the Keller Williams Commercial franchise.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Real Estate Buyer Representation (FSAEAJAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Commercial real estate brokerage
• Land sales transactions
• Site selection services
• Real estate advisory
• Property listing platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Land Brokerage Commission: Traditional real estate brokerage model where the firm earns commissions on completed land sales transactions. Represents both buyers and sellers of large and strategic tracts of land.
2. Site Selection Services: Provides site selection and representation services to clients including national retailers and developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Atlanta Land Group is a boutique commercial real estate brokerage that represents buyers and sellers of large and strategic land tracts across Georgia, North Carolina, and South Carolina. The firm provides site selection, seller representation, and real estate advisory services, earning commissions on completed land transactions and leveraging the Keller Williams Commercial national platform for distribution.

Product overview

Atlanta Land Group (ALG) operates as a boutique commercial real estate brokerage firm offering a unified suite of services centered on land transactions in Georgia. The company's core offering comprises five integrated services: Commercial Real Estate Brokerage Services (covering both buyer and seller representation), a Property Listings Platform (displaying available land parcels across Georgia), Land Site Selection Services (helping clients identify optimal development sites), Seller Representation (for landowners of strategic land tracts), and Real Estate Advisory Services (including zoning advocacy and transaction facilitation). Founded in 1999/2001 and affiliated with Keller Williams Commercial, ALG has facilitated over $1 billion in closed transactions, specializing in undeveloped and underdeveloped properties in the Atlanta metropolitan area and throughout Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Services

Quantifiable outcome

• Over $1B in land sales since 1982
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams CommercialcoreChannel Partner/ Reseller/ DistributorIn 2011, ALG merged with Keller Williams Commercial, gaining access to their national platform with over 139,000 associates and presence in over 900 market centers globally. Atlanta Land Group remains the boutique firm identity while benefiting from KW's national infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with significant land brokerage and retail site selection practices. Comparable on enterprise retail and developer clients, with substantially greater capital markets and advisory capabilities.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and advisory across land, retail, and industrial asset classes. Overlaps with ALG on national retail site selection mandates and large-tract transactions, but operates at global scale with institutional clients.
• Colliers International: Global commercial real estate services firm with U.S. land brokerage, retail, and capital markets teams that compete for similar enterprise mandates. Comparable service offering but with broader geographic and capital markets reach.
• Marcus & Millichap: Large national commercial real estate investment sales firm with significant land and development site activity. Comparable on commercial land brokerage and retail/net-lease site selection, but with vastly greater scale, capital markets capabilities, and geographic reach.
• CBRE: World's largest commercial real estate services firm, with land, retail, and capital markets practices that directly overlap with Atlanta Land Group's enterprise site selection work. A likely competitor on Home Depot, Target, and similar national retail mandates.

Direct peers

• LandVest: Specialized land and timber brokerage operating across the Eastern U.S., with deep expertise in large-tract transactions and site selection. Directly comparable on the land brokerage niche, though with a broader geographic footprint.
• Bull Realty: Atlanta-based commercial real estate brokerage with a strong land and investment sales focus in the Southeast. Closely comparable to Atlanta Land Group in product mix (land, retail, multifamily), regional concentration, and boutique service model.

Emerging players

• NAI Global: Global commercial real estate brokerage network with strong land, retail, and industrial capabilities through owner-operated regional offices. Comparable on commercial brokerage franchise model, with overlapping service lines but distributed ownership structure.
• SVN International (Sperry Van Ness): Commercial real estate franchise with significant land, retail, and investment sales activity across the U.S. Comparable franchise-based brokerage model to ALG's KW Commercial affiliation, with similar boutique operator structure and commission-based revenue.
• AcreTrader: Digital land marketplace and investment platform enabling direct buyer-seller land transactions online. Adjacent competitor that could disintermediate traditional land brokers like ALG, though currently focused on farmland and timber rather than commercial/development sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlantalandgroup
• LinkedInlinkedin.com/company/atlanta-land-group
• Xx.com/AtlLandGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Land