Tooheys
Tooheys is a 150+ year-old Australian beer brand founded in 1869 and operated under Lion – Beer, Spirits & Wine Pty Ltd, producing four lager and dark ale SKUs distributed through Australian retail and hospitality channels for mainstream adult consumers.
- Company typePrivate
- Founded1869
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Tooheys firmographics
Firmographics- Name
- Tooheys
- Legal name
- Lion – Beer, Spirits & Wine Pty Ltd
- Website
- https://tooheys.com.au
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tooheys is a 150+ year-old Australian beer brand founded in 1869 and operated under Lion – Beer, Spirits & Wine Pty Ltd, producing four lager and dark ale SKUs distributed through Australian retail and hospitality channels for mainstream adult consumers.
- Ownership category
- akta.pro rank
Where Tooheys is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Tooheys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels2 records
Marketing channels4 records
Tooheys product offering
Product offeringCore offering
Tooheys is an Australian brewery that produces and sells a range of beer products, including lagers, dark ales, and low-carb variants. Operating under the Lion – Beer, Spirits & Wine Pty Ltd parent group, the company manufactures and distributes packaged beer for retail and hospitality consumption in Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Tooheys New: Lager beer with ABV 4.6%
- Tooheys Extra Dry
- Tooheys Old
- Tooheys Ultra Zero Carb
Products and services
- Tooheys New
- Tooheys Extra Dry
- Tooheys Old
- Tooheys Ultra Zero Carb
Companies that use Tooheys
Customer profileSegments1 record
Ideal customer profiles1 record
Tooheys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tooheys partnerships and signals
Strategic signalScale indicators1 record
Tooheys competitors and assessment
Company assessmentDirect peers
- James Squire: Lion-owned craft beer brand inspired by Australia's first brewer. James Squire occupies a premium/mainstream crossover position and shares Tooheys' distribution channels and parent-company scale advantages.
- Little Creatures Brewing: Lion-owned craft brewery with venues in Fremantle, Geelong, and other Australian cities. Little Creatures targets the same craft-seeking Australian consumer as Tooheys' premium variants and shares parent-level distribution.
- James Boag's: Tasmanian-based premium beer brand within the Lion portfolio. James Boag's is a sister brand to Tooheys that competes for the same Australian consumer occasions with a more premium, regional positioning.
- Coopers Brewery: Australia's largest family-owned brewery producing ales and lagers distributed nationally. Coopers competes directly with Tooheys across mainstream and premium segments and shares a heritage Australian beer positioning.
- Stone & Wood Brewing: Leading independent Australian craft brewery based in NSW. Stone & Wood competes for the same Australian on-premise taps and retail shelf space, particularly among consumers seeking locally produced, flavor-forward alternatives to mainstream lagers.
- Hahn Brewing: Australian brewery brand within the Lion portfolio. Hahn produces lagers, ales, and specialty brews and competes directly with Tooheys in overlapping retail and on-premise channels through the same parent infrastructure.
- Carlton & United Breweries (CUB): Australia's largest brewer and Tooheys' primary domestic competitor, producing mainstream lagers (Victoria Bitter, Carlton Draught) and craft brands. CUB and Lion (Tooheys' parent) together dominate the Australian beer market, making CUB the most directly comparable competitor.
Broad incumbents
- Heineken: Global brewing giant with established Australian market presence. Heineken competes for on-premise and retail share through its premium portfolio and represents the broader global incumbent category competing for the same Australian beer occasions.
- AB InBev: World's largest brewer with portfolio including Budweiser, Corona, and Stella Artois. AB InBev's premium imports compete for Australian on-premise taps and premium shelf space against Tooheys' mainstream lagers.
- Asahi Group Holdings: Japanese brewing conglomerate that acquired CUB in 2020. Asahi competes in the Australian market through CUB's portfolio and is the principal counterpart to Lion at the parent-company level for distribution and shelf space negotiations.
Market position
Customer concentration
Tooheys social profiles
Digital presenceTooheys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tooheys leadership team
Management profileNumber of profiles
Tooheys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tooheys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tooheys
What does Tooheys do?
Tooheys is an Australian brewery that produces and sells a range of beer products, including lagers, dark ales, and low-carb variants. Operating under the Lion – Beer, Spirits & Wine Pty Ltd parent group, the company manufactures and distributes packaged beer for retail and hospitality consumption in Australia.
Is Tooheys a public or private company?
Tooheys is a private company. It is classified as corporate owned and is currently operating.
When was Tooheys founded?
Tooheys was founded in 1869. It employs 1 to 10 people.
Where is Tooheys based?
Tooheys is headquartered in Sydney, Australia, in the Oceania region.
Who are Tooheys's main competitors?
Direct peers on record are James Squire, Little Creatures Brewing, James Boag's, Coopers Brewery, Stone & Wood Brewing, Hahn Brewing and Carlton & United Breweries (CUB). Broad incumbents are Heineken, AB InBev and Asahi Group Holdings.
Does Tooheys have an API?
No public API is recorded for Tooheys.