AskVideo Education
AskVideo Education is a direct-to-consumer subscription platform offering thousands of hours of video courses on creative software — including music production, video editing, graphic design, 3D modeling, and web development — serving individual creative professionals and hobbyists globally.
- Company typePrivate
- Founded2003
- HeadquartersSandefjord, Norway
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What AskVideo Education does
AskVideo Education operates a direct-to-consumer, subscription-based online education platform focused on creative software and artistic skills. Founded in 2003 as a division of NonLinear Educating Inc. (a Canadian-incorporated parent), the company streams thousands of hours of expert-led video courses covering music production (Logic Pro, Ableton Live, Bitwig, Cubase, Pro Tools), video editing and filmmaking, graphic design, 3D modeling and game development, photography, and web/computer programming. The platform is delivered via a web-based video player accessible through browsers, iPad, iPhone, and iPod Touch, and includes learning tools (note-taking, quizzes, bookmarks) for subscribers. Distribution is exclusively self-serve through the company's own website with no third-party marketplace presence.
The business model is a freemium consumer subscription: free account creation converts into paid access via a Library Pass at $14/month, $144/year, or a $299 one-time lifetime option, with no minimum contract. Revenue is also generated through a 50%-commission affiliate program. The faculty comprises 100+ professional instructors, and the company self-describes as the "world's largest independent creative skills library." Acquisition is driven by content marketing (an editorial blog/AudioPedia), social media across Facebook, Twitter/X, LinkedIn, Reddit, and Pinterest, and the high-commission affiliate channel. Customer concentration is low, consisting of individual learners and SMB hobbyists with no enterprise or institutional logos identified.
AskVideo Education firmographics
Firmographics- Name
- AskVideo Education
- Legal name
- NonLinear Educating Inc.
- Website
- https://ask.video
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AskVideo Education is a direct-to-consumer subscription platform offering thousands of hours of video courses on creative software — including music production, video editing, graphic design, 3D modeling, and web development — serving individual creative professionals and hobbyists globally.
- Ownership category
- akta.pro rank
AskVideo Education industry classification
Industry- Product category
- Online Creative Education
- NAICS
- Educational Services (611), Educational Support Services (61171), Computer Training (61142)
- SIC
- Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Text-Based Programming (Python, Java, C/C++) (EDAMACAB)
Keywords
Where AskVideo Education is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
AskVideo Education business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Monthly/Yearly Library Pass: Recurring subscription revenue model offering unlimited access to the entire tutorial library. Monthly billing at $14/month or yearly at $12/month (saving $11). Subscribers receive full access to online streaming plus learning tools.
- Lifetime Library Pass: One-time payment of $299 for lifetime access to the entire library without recurring fees
- Affiliate Program: 50% commission rate paid to affiliates who share links to the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Library Pass - Streaming access |
| Subscription | Annual | Yearly Library Pass - Streaming access |
| One time/ perpetual license | Multi-year contract | Lifetime Library Pass |
| Other | Pay-as-you-go | Affiliate Commission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AskVideo Education product offering
Product offeringCore offering
AskVideo Education operates Ask.Video, an online education platform offering a subscription-based library of thousands of hours of video tutorials covering creative software and skills including music production, video editing, graphic design, 3D modeling and game development, photography, and web/computer programming. The platform delivers expert-led courses from a faculty of more than 100 professional instructors via streaming on web and mobile devices.
Product overview
Ask.Video is an online education platform for creative computer users, offering a subscription-based library of video tutorials. The core product is the Ask.Video Library featuring thousands of hours of courses covering audio production, video editing, graphic design, and web/programming skills. The platform operates on a Library Pass subscription model (monthly at $14.00, yearly at $12.00/month, or lifetime at $299), supplemented by AudioPedia as an editorial content companion featuring daily news, reviews, and interviews for the creative community.
Differentiator
Problem solved
Functional benefit
Products and services
- Ask.Video Library An online subscription library containing thousands of hours of video tutorials covering audio production, video editing, graphic design, 3D modeling, game development, photography, and web/computer programming. Targets musicians, producers, video editors, designers, and creative professionals seeking to learn creative software and techniques.
- AudioPedia A daily online magazine for creatives featuring news, reviews, and interviews about audio and music technology. Serves as editorial content companion to the main tutorial library.
- Articles and News Content Daily published articles covering audio news, reviews, interviews, and industry updates for creative professionals across audio, video, graphics, productivity, and web topics.
Companies that use AskVideo Education
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
AskVideo Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AskVideo Education partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NonLinear Educating Inc.coreParent company that owns and operates Ask.Video. NonLinear Educating Inc. was founded by Martin Sitter and is headquartered in Canada, originally starting as macProVideo.com before expanding to include Ask.Video as a brand for creative skills education.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
AskVideo Education competitors and assessment
Company assessmentBroad incumbents
- Coursera: Major online education platform partnering with universities and companies to offer courses across professional and creative fields. Comparable to Ask.Video in subscription-based learning, though Coursera is broader in scope and partners with accredited institutions.
- LinkedIn Learning (Lynda.com): Professional development video course platform owned by LinkedIn/Microsoft, covering creative software, business, and technology skills. Comparable to Ask.Video in software tutorial focus but broader in scope and backed by an enterprise sales motion.
- Pluralsight: Technology-focused online learning platform offering courses in software development, IT, and creative tools. Comparable to Ask.Video in subscription-based video learning for software users, though Pluralsight emphasizes enterprise and developer audiences.
Direct peers
- Udemy: Marketplace-based online learning platform with extensive course catalog covering creative skills, software, and professional development. Comparable to Ask.Video in course-based learning model, though Udemy uses a marketplace rather than owned content approach.
- Skillshare: Subscription-based online learning platform offering courses across creative disciplines including illustration, design, video, and music production. Closely comparable to Ask.Video in subscription model, creative skills focus, and consumer target market.
- Groove3: Online video tutorial site specializing in music production software, audio engineering, and creative tools. Closely comparable to Ask.Video in content focus on DAWs and creative software, individual subscription model, and video tutorial format.
- CreativeLive: Online education platform offering live and on-demand classes in photography, video, design, and business. Comparable to Ask.Video in creative skills focus, video-based courses, and subscription/individual class purchasing options.
- MasterClass: Premium online education platform featuring celebrity-led video courses in creative fields, business, and writing. Comparable to Ask.Video in video-based course delivery, premium subscription model, and creative skills positioning.
- macProVideo.com: Sister brand of Ask.Video under parent company NonLinear Educating Inc., offering similar music production and creative software video tutorials. Comparable in content style, instructor network, and subscription model as a direct sibling property.
Emerging players
- FaderPro: Niche online platform offering in-depth video courses specifically for electronic music production and DJ skills. Comparable to Ask.Video's music production content but more focused on a single genre and producer-led instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AskVideo Education social profiles
Digital presenceAskVideo Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
AskVideo Education leadership team
Management profileNumber of profiles
Profiles1 record
AskVideo Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AskVideo Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AskVideo Education
What does AskVideo Education do?
AskVideo Education operates Ask.Video, an online education platform offering a subscription-based library of thousands of hours of video tutorials covering creative software and skills including music production, video editing, graphic design, 3D modeling and game development, photography, and web/computer programming. The platform delivers expert-led courses from a faculty of more than 100 professional instructors via streaming on web and mobile devices.
Is AskVideo Education a public or private company?
AskVideo Education is a private company. It is classified as corporate owned and is currently operating.
When was AskVideo Education founded?
AskVideo Education was founded in 2003. It employs 501 to 1,000 people.
Where is AskVideo Education based?
AskVideo Education is headquartered in Sandefjord, Norway, in the Europe region.
How does AskVideo Education make money?
Three revenue lines are on record. Subscription - Monthly/Yearly Library Pass are the primary driver. The others are lifetime Library Pass and affiliate Program.
Who are AskVideo Education's main competitors?
Broad incumbents on record are Coursera, LinkedIn Learning (Lynda.com) and Pluralsight. Direct peers are Udemy, Skillshare, Groove3, CreativeLive, MasterClass and macProVideo.com. FaderPro is listed as an emerging player.
Does AskVideo Education have an API?
No public API is recorded for AskVideo Education.
What industry is AskVideo Education in?
AskVideo Education's product category is Online Creative Education. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAGAKAG, Multimedia Learning Production (Video, Animation, Interactive). Its NAICS code is 611 and its SIC code is 8200.