What Schlaraffia does

Schlaraffia GmbH is a German sleep products company headquartered in Bocholt (Moorweg 4, 46395 Bocholt) that designs, manufactures, and distributes mattresses, slatted frames (Lattenroste), box spring beds, mattress toppers, pillows (including neck support pillows), and blankets. The company has operated under the Schlaraffia brand since 1909 and is positioned as a premium provider of individualized sleep comfort solutions for side, back, and stomach sleepers. Its technical differentiation rests on proprietary foam chemistries, notably the CU-TEQ copper graphite foam with the W.A.K.E. value proposition (Wärmeleitend/heat-conducting, Antibakteriell/antibacterial, Körperstabilisierend/body-stabilizing, Energetisierend/energizing) and the NEOPUR foam collection featuring Rhombo-therm ventilation; the ComFEEL sub-brand covers slatted frame technology. Other technology assets include Alpaca, goose down, sugarcane fiber, and hollow fiber bedding fills.

Schlaraffia operates a hybrid go-to-market model. It sells direct-to-consumer through its own e-commerce site, which features an online mattress advisor (a five-question recommendation tool), and serves B2B customers through a showroom at its Bocholt headquarters. It also distributes through third-party furniture retailers and specialty bedding stores, with named partners including Möbel Hardeck and Dänisches Bettenlager. Pricing is not publicly disclosed, with the company instead emphasizing consultation-based selling and positioning products in the premium segment; the business model is fundamentally hardware sales of mattresses and bedding accessories.

The company is a wholly owned subsidiary of the EuroComfort Gruppe, a diversified conglomerate specializing in sleep comfort products, and is led by Geschäftsführer Thomas Bußkamp. It serves primarily the DACH market, does not operate a public API or developer platform, and has no AI/ML capability disclosed in source material. Its primary digital marketing infrastructure consists of Google Analytics, Google Tag Manager, Google Ads, Google remarketing, DoubleClick, and Taboola content recommendations, with a content blog covering sleep health and wellness topics.

Name

Schlaraffia

Legal name

Schlaraffia GmbH

Website

https://schlaraffia.de

Company type

Private

Founded year

1909

Operating status

Operating

Short description

Schlaraffia GmbH is a German sleep products company founded in 1909 and headquartered in Bocholt, manufacturing and selling premium mattresses, slatted frames, box spring beds, toppers, pillows, and blankets under proprietary foam technologies (CU-TEQ and NEOPUR) through retail partners, a B2B showroom, and direct e-commerce in the DACH market.

Ownership category

akta.pro rank

Product category

Premium Sleep Systems & Mattresses

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Premium sleep systems
• Ergonomic mattresses
• Adjustable slatted frames
• Box spring beds
• Bedding accessories

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mattress Sales: Sale of mattresses including CU-TEQ and NEOPUR collections, representing the core product category with multiple price points and technology tiers.
2. Bedding and Accessories: Sales of complementary products including slatted frames (Lattenroste), toppers, pillows (Kissen), blankets (Decken), and Nackenstützkissen (neck support pillows).
3. Boxspringbetten: Complete bed systems including mattresses, bases, and frames sold as integrated sleep solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Schlaraffia manufactures and sells premium sleep systems under its own brand, including foam and spring mattresses featuring proprietary inlay technologies (CU-TEQ, NEOPUR, GELTEX Quantum), adjustable slatted frames (ComFEEL, Platin), box spring beds, toppers, pillows, and bedding accessories. The company distributes primarily through German specialist furniture and bedding retailers, with direct-to-consumer sales via its website and Bocholt showroom.

Product overview

Schlaraffia is a German sleep products company (Schlaraffia GmbH, Bocholt) and part of the EuroComfort Group, with over 115 years of experience in sleep solutions. The company offers a comprehensive sleep system portfolio consisting of mattresses (core products with CU-TEQ copper graphite foam and NEOPUR foam technologies), slatted frames (ComFEEL and Platin collections), box spring beds, mattress toppers (including Geltex toppers), and bedding products (neck support pillows, pillows, blankets). The product range includes various technologies: CU-TEQ (W.A.K.E. formula: Wärmeleitend/heat-conducting, Antibakteriell/antibacterial, Körperstabilisierend/body-stabilizing, Energetisierend/energizing) and NEOPUR foam. Bedding includes pillows and blankets with various fillings (down, feathers, alpaca hair, sugarcane fibers, synthetic hollow fibers). The company also maintains a blog for sleep education and wellness content.

Differentiator

Problem solved

Functional benefit

Brands

• CU-TEQ: Innovative copper-graphite foam technology used in mattresses and pillows for enhanced sleep comfort with W.A.K.E. formula properties (Wärmeleitend/Heat Conducting, Antibakteriell/Antibacterial, Körperstabilisierend/Body Stabilizing, Energetisierend/Energizing).
• NEOPUR
• ComFEEL

Products and services

• CU-TEQ mattresses Premium mattresses featuring Schlaraffia's proprietary CU-TEQ cellfoam inlay technology, sold through specialist retailers and directly via the brand's website for consumers seeking differentiated ergonomic sleep.
• NEOPUR mattresses Mattresses built around Schlaraffia's NEOPUR cellfoam layer technology, positioned for premium sleep comfort and sold through specialist bedding retail partners and direct channels.
• GELTEX Quantum mattresses Premium mattresses featuring the GELTEX Quantum technology platform, part of Schlaraffia's differentiated premium mattress portfolio sold through specialist retail.
• ComFEEL adjustable slatted frames Motor-adjustable slatted frames branded ComFEEL, designed to pair with Schlaraffia mattresses for ergonomic, customizable sleep support and sold as part of a complete sleep system.
• Platin adjustable slatted frames Premium adjustable slatted frames branded Platin, part of Schlaraffia's high-end frame offering sold alongside the brand's premium mattress systems.
• Box spring bed systems Complete box-spring bed systems assembled from Schlaraffia mattresses and frames, sold primarily through specialist furniture retail partners for premium bedroom fits.
• Mattress toppers Comfort toppers designed to complement Schlaraffia mattresses and frames, sold as part of the brand's premium bedding ecosystem via specialist retail and direct channels.
• Sleep-system pillows and blankets Pillows and bedding accessories bundled into Schlaraffia's premium sleep-system offering, marketed as complements to its mattresses and frames.

Quantifiable outcome

• Products regularly awarded for innovative sleep solutions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• EuroComfort GroupcoreStrategic or Co-development PartnerSchlaraffia operates as part of the EuroComfort Group, which provides corporate structure and shared resources. As part of this group, Schlaraffia focuses on sleep comfort innovation while leveraging group capabilities for manufacturing and distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hilding Anders: Hilding Anders is one of Europe's largest bedding groups, producing and marketing mattresses and sleep products across multiple regional brands. Comparable to Schlaraffia as a multi-brand sleep products group serving similar European retail and consumer channels.
• Tempur Sealy International: Tempur Sealy is the global leader in premium mattresses and sleep products, with proprietary memory-foam technology. Comparable to Schlaraffia as a premium global sleep brand emphasizing proprietary foam innovation and multi-channel distribution.
• IKEA (mattress range): IKEA offers a broad mattress and sleep products range globally through its own retail and online channels. Comparable to Schlaraffia as a large-scale retailer of mattresses, slatted frames, and bedding accessories across European consumer markets.

Direct peers

• Casper Sleep: Casper is a globally recognized DTC mattress brand selling foam and hybrid mattresses directly to consumers. Comparable to Schlaraffia as a mattress-focused brand competing for the same premium sleep consumer through a strong direct-to-consumer channel.
• Rummel Matratzen: Rummel is a German family-run mattress manufacturer with multiple foam and spring technologies, selling through furniture retailers and direct channels in the DACH market. Comparable to Schlaraffia as a domestic premium mattress manufacturer with proprietary foam products.
• Bodysleep: Bodysleep is a German premium bedding brand offering mattresses, box-spring beds, and sleep systems across European retail and online channels. Comparable to Schlaraffia as a German-based premium sleep system brand targeting similar consumer segments.
• Magniflex: Magniflex is an Italian premium mattress manufacturer with proprietary foam technologies and a multi-channel European distribution footprint. Highly comparable to Schlaraffia in positioning around material innovation and premium sleep comfort.
• Emma Matratzen: Emma is a leading European direct-to-consumer mattress brand headquartered in Germany, offering foam and hybrid mattresses through compressed-shipping online channels. Directly comparable to Schlaraffia as a German premium mattress brand targeting the same DACH consumer with competing sleep technology.
• Swissflex (Bico): Swissflex (part of the Swiss Bico Group) manufactures premium sleep systems including mattresses, slatted frames, and box-spring beds with proprietary technology. Directly comparable to Schlaraffia's ComFEEL slatted frame and mattress technology portfolio.
• Dunlopillo: Dunlopillo is a long-established European premium mattress brand known for latex and advanced foam sleep products. Comparable to Schlaraffia in heritage-driven premium positioning, proprietary materials, and multi-channel European distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schlaraffia-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlaraffia