What MaxiAids does

MaxiAids (legal entity Maxi-Aids, Inc.) is a privately held, single-country U.S. specialty retailer founded in 1986 and headquartered at 42 Executive Blvd., Farmingdale, NY. The company sells accessibility and independent living products through a direct-to-consumer e-commerce website (maxiaids.com), phone-based ordering (including TTY and VP accessibility lines), and print/digital catalog distribution, with free domestic shipping on orders over $75 and GSA pricing available for government buyers. Its 11-50 employee operating footprint serves individual consumers with disabilities and age-related needs, plus a separate government/agency buyer motion targeting VA and other federal purchasers, and it runs a dealer/wholesaler program for reseller expansion.

Name

MaxiAids

Legal name

Maxi-Aids, Inc.

Website

https://maxiaids.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxiAids is a privately held U.S. e-commerce and catalog retailer founded in 1986 that sells accessibility, assistive technology, and independent living products — including talking devices, magnifiers, Braille products, mobility aids, and home healthcare supplies — to individuals with disabilities, seniors, caregivers, and federal/VA agency buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: MaxiAids generates revenue through direct product sales via their e-commerce website, phone orders, and catalog. Products range from low-cost items ($2-5) to high-value items like wheelchairs ($649+) and electronic video magnifiers ($1,379-$3,995). The company offers free domestic shipping on web orders over $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MaxiAids is a specialty e-commerce retailer that curates, distributes, and resells assistive technology and independent living products for individuals with visual impairments, hearing loss, mobility limitations, and other disabilities. The company sells talking products, Braille devices, electronic video magnifiers, amplified hearing devices, alerting systems, mobility aids (canes, walkers, wheelchairs), home healthcare supplies, and accessible household items through its own website and phone sales channels.

Product overview

MaxiAids is a specialty retailer offering products for independent living, serving customers with visual impairments, hearing impairments, mobility challenges, and general health care needs. The company operates as a product catalog model with six main product categories: Vision & Blind (talking products, braille items, magnifiers, low vision products, electronic video magnifiers), Hearing & Deaf (amplified devices, alerting devices, TTYs-TDDs, vibrating products), Home Healthcare (blood pressure monitors, diabetic supplies, medication aids, rehabilitation equipment), Mobility (canes, wheelchairs, walkers, rollators), Household (ADA compliant products, kitchen accessories, daily living aids), and Technology (assistive technology, accessible keyboards, software). The company emphasizes its 40 years of service and positions itself as a leading provider for independent living products, offering items ranging from simple assistive devices to sophisticated electronic magnification and communication systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Talking Products
• Electronic Video Magnifiers
• Braille Products
• Magnifiers
• Low Vision Products
• Amplified Devices
• Alerting Devices
• TTYs-TDDs
• Vibrating Products
• Mobility Aids
• Home Healthcare Products
• Assistive Technology Products

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Amazon is a broad e-commerce incumbent carrying a wide selection of accessibility, low vision, hearing, mobility, and home healthcare products from third-party and first-party sellers. While not specialized, it competes with MaxiAids for the same consumer dollar on many of its catalog items.
• Walmart: Walmart is a broad retail incumbent with a sizable healthcare and accessibility assortment including low vision, mobility, and daily living products sold both online and through retail stores. It competes with MaxiAids on commodity end of the catalog.

Direct peers

• EnableMart: EnableMart is a specialty retailer of assistive technology products including screen readers, braille displays, magnification software, and accessibility hardware. It overlaps MaxiAids in the technology/assistive category and serves both consumers and institutions through a dealer/institutional program.
• Independent Living Aids: Independent Living Aids is a specialty retailer offering low vision, hearing, and daily living aids targeted at seniors and people with disabilities. It is one of the closest direct competitors to MaxiAids, with overlap in talking products, magnifiers, braille goods, and amplified devices sold through a similar DTC e-commerce plus phone/catalog model.
• Allegro Medical: Allegro Medical is an online retailer of home healthcare, mobility, daily living, and medical supplies. It overlaps MaxiAids' home healthcare and mobility catalog and competes for similar consumer and caregiver customer segments.
• The Wright Stuff: The Wright Stuff is a long-running accessibility products retailer offering daily living aids, low vision products, mobility, and assistive devices primarily online, with a comparable specialty positioning and customer base to MaxiAids.
• Carex: Carex is a specialty e-commerce brand focused on home healthcare and bathroom safety products including mobility aids, bathroom benches, and bed rails — competing directly with MaxiAids' Home Healthcare and Mobility categories.
• LS&S Products: LS&S is a long-standing specialty catalog and online retailer of products for the blind, low vision, deaf, and hard of hearing, with categories spanning magnifiers, talking devices, alerting systems, and daily living aids — directly overlapping MaxiAids' vision, hearing, and assistive technology lines.
• eSpecial Needs: eSpecial Needs is a direct-to-consumer retailer of special needs and assistive products for children and adults with disabilities, with overlap in mobility, daily living, sensory, and learning aids comparable to MaxiAids' household and home healthcare categories.

Emerging players

• HumanWare: HumanWare is a manufacturer of assistive technology devices (braille displays, video magnifiers, GPS, note takers) that historically sells through specialty retailers like MaxiAids but increasingly sells direct through its own e-commerce storefront — representing a disintermediation risk for specialty resellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MaxiAids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxiAids