Name

The Wright Stuff, Inc.

Legal name

The Wright Stuff, Inc.

Website

https://thewrightstuff.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adaptive Daily Living Aids & Assistive Devices Retail

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

akta.pro secondary industry

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI)

Keywords

• Adaptive daily living aids
• Assistive devices retail
• Mobility equipment
• Bathroom safety products
• Disability aids

Headquarters

HQ city

Crystal Springs, Mississippi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct online retail sales of adaptive daily living aids, assistive devices, and related products. Products are sold as one-time purchases with prices ranging from under $10 to several hundred dollars. The company offers gift certificates as an additional product category.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Wright Stuff, Inc. is an e-commerce retailer selling adaptive daily living aids (ADL), assistive devices, and disability products directly to individuals with disabilities, elderly, seniors, and caregivers, as well as to government entities, schools, and universities. The catalog spans over 50 product categories including adaptive eating utensils, bathroom safety equipment, mobility aids (canes, walkers, wheelchairs, ramps), transfer aids, adaptive fitness equipment, and hip/knee rehab kits, sourced primarily from third-party manufacturers alongside one proprietary line of tool-free sliding transfer benches.

Product overview

The Wright Stuff, Inc. is an e-commerce retailer specializing in adaptive daily living aids and disability products. The company offers a comprehensive portfolio of over 50 product categories including adaptive eating utensils, bathroom safety equipment (grab bars, bath/shower chairs, transfer benches), mobility aids (wheelchairs, walkers, canes, ramps), adaptive fitness equipment, and countless other daily living aids. Their flagship product lines include the proprietary Snap-N-Save Sliding Transfer Benches introduced in 2004, along with featured products like the HydroGlyde Premium Sliding Bath Transfer Bench, Bicycle Jumbo Index Playing Cards for low vision, and various Cubii fitness equipment. The company serves disabled individuals, elderly seniors, and their caregivers, operating as an e-commerce platform without a unified software platform architecture. Products range from simple utensils to complex transfer equipment, with many sourced from third-party manufacturers including brands like Cubii, Yard Butler, HealthCraft, Stander, and CanDo.

Differentiator

Problem solved

Functional benefit

Products and services

• HydroGlyde Premium Sliding Bath Transfer Bench with Cut Out Seat Sliding transfer bench with removable cut-out panel for perineal washing, featuring rust-proof aluminum construction and adjustable seat height, designed for users with mobility limitations needing safe bath transfers.
• Bicycle Poker Size Jumbo Index Playing Cards Large-print playing cards with 2.5-inch card dimensions and jumbo index for low vision users, featuring air-cushion finish and Rider Back design.
• Carousel Premium Sliding Bath Bench Professional-grade padded swivel sliding transfer bench with medical-grade polyurethane padding, 360-degree swivel, 420-pound capacity, and high-visibility blue color option.
• Diestco Large Glove Box (Under-Seat Wheelchair Storage) Under-seat wheelchair storage bag measuring 12x5x9 inches, water-resistant nylon with reflective safety tape, made in USA.
• CanDo Comfort Weights 2-pound Set Red padded ankle/wrist weight straps with D-ring closure, 1 pound each with soft padding for comfort during adaptive fitness exercises.
• CanDo Comfort Weights 3-pound Set Green padded ankle/wrist weight straps with D-ring closure, 1.5 pounds each for progressive resistance training.
• Whitaker Transfer Bench Shower Curtain Hookless adapted shower curtain with sheer window and vertical slits for transfer benches, 71x72 inches, water-repellent polyester in white or beige.
• Simplicity Transfer Bench Shower Curtain Patent hookless design shower curtain with slits for transfer benches, weighted magnets, 100% polyester, machine washable in white or beige.
• Yard Butler EZ Turn Hose Cart Heavy-duty 4-wheel garden hose cart holding 400 feet of 5/8-inch hose, powder-coated steel, rust-resistant, measures 38x18x27 inches, weighs 25 pounds.
• Snap-N-Save Sliding Transfer Benches (Proprietary Line) Proprietary line of no-tools-assembly sliding transfer benches for bathroom safety, introduced in 2004, featuring innovative tool-free snap-on assembly.
• Gift Certificates Digital gift certificates available in denominations of $25, $50, $75, and $100 for purchasing adaptive products.
• Adaptive Eating Utensils Specialized utensils designed for individuals with limited hand dexterity or grip strength, enabling independent eating.
• Bathroom Safety Grab Bars Sturdy mounting bars installed in bathrooms to provide support and prevent falls for mobility-impaired individuals.
• Walkers and Walker Accessories Mobility devices and related accessories providing stability and support for individuals requiring assistance with walking.
• Portable Access Ramps Portable ramps designed to provide wheelchair and mobility device access over steps and elevated surfaces.
• Adaptive Fitness Equipment Exercise equipment designed for users with disabilities or limited mobility, including seated ellipticals and adaptive weights.
• Pill Organizers and Medication Management Containers and systems to help users organize and manage their medications safely.
• Adaptive Garden Tools Garden tools modified for users with limited mobility or strength, enabling independent gardening activities.
• Raised Toilet Seats Toilet seat extensions that reduce the distance to sit and stand, aiding users with hip/knee issues or balance problems.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Drive DeVilbiss Healthcare: Drive DeVilbiss is one of the largest DME manufacturers and retailers in the US, offering walkers, wheelchairs, bathroom safety, and respiratory products. Represents the scaled incumbent competing for the same DME/ADL buyer across both consumer and institutional channels.
• Performance Health: Performance Health distributes rehabilitation, daily living, and mobility products (including CanDo and other brands carried by The Wright Stuff) through both consumer and clinical channels — a hybrid manufacturer-distributor peer.
• Walgreens Boots Alliance: Walgreens operates a large retail pharmacy and online DME/daily living aids offering, serving elderly and disabled customers — comparable as a broader incumbent with physical retail presence and same-day access that The Wright Stuff lacks.
• Amazon: Amazon competes for the same adaptive aids / DME buyers with massive catalog depth and Prime shipping, setting the price and convenience bar against which specialty retailers like The Wright Stuff must differentiate.
• Carex Health Brands: Carex is a large manufacturer and brand owner of bathroom safety, mobility, and daily living aids distributed through retailers and D2C. Comparable because it both competes with and supplies many of the same SKUs that The Wright Stuff resells.
• Medline Industries: Medline is a major manufacturer and distributor of medical supplies and DME with a strong institutional (hospital, post-acute, government) presence — comparable as a competitor for government and healthcare procurement contracts that The Wright Stuff also pursues.

Others

• Stander: Stander is a brand owner of mobility and bedroom safety aids (bed rails, standers, transfer poles) that The Wright Stuff resells. Comparable because it competes for the same elderly/disabled buyer and could sell direct, pressuring The Wright Stuff's margin on those SKUs.

Direct peers

• RehabMart: RehabMart is an e-commerce retailer specializing in rehab, mobility, and daily living aids, serving both consumers and institutional buyers. Overlaps almost entirely with The Wright Stuff's bathroom safety, mobility, and adaptive kitchen categories.
• Allegro Medical: Allegro Medical is a long-running online retailer of home medical equipment, daily living aids, and adaptive products — directly comparable to The Wright Stuff in product breadth, target customer (elderly, disabled, caregivers), and e-commerce-led GTM.
• 1800wheelchair: 1800wheelchair is an online retailer of wheelchairs, mobility scooters, walkers, and adaptive daily living products, with a similar breadth play across mobility and ADL categories and consumer-plus-institutional go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-wright-stuff-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wright Stuff, Inc.