Rollersnakes

What Rollersnakes does

Rollersnakes is a UK-based independent skate retailer founded in 1985, operating a single flagship physical store in Derby alongside a Shopify-powered direct-to-consumer e-commerce platform that ships internationally to the United States and ten European countries. The company sells a multi-brand assortment of skateboarding and adjacent action-sports merchandise, including footwear, clothing, skateboards and components, roller skates, safety gear, scooters, snowboarding equipment, surf wear, Heelys, and accessories, with tier-one skate brands such as Vans, DC, adidas Skateboarding, Volcom, and New Balance forming the core of the catalog. The Derby location is differentiated by a free on-site skate park and a Skateboard GB accredited skate school, positioning the business as an experiential retail and community hub rather than a pure transactional shop.

The commercial model is straightforward retail: one-time product sales with no subscription or recurring component, variable per-product pricing, and a broad payment-options stack (Shop Pay, PayPal, Klarna, Clearpay, Apple Pay, Google Pay, and major card networks). Go-to-market is community-led and event-driven, supported by the in-house Brain Drain Show long-form podcast featuring skateboarding legends, hosting of brand activation events such as the 2024 Adidas Glenburn Tour, and content partnerships including the Ben Raemers Foundation. Customer segments span core skateboarders and skaters, streetwear/skate-fashion consumers, and broader action-sports enthusiasts across snowboarding, scootering, and surfing. The business is small, with a 1-10 employee headcount, no disclosed revenue, no external funding, and no M&A activity on record.

Name

Rollersnakes

Legal name

Rollersnakes

Website

https://rollersnakes.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Rollersnakes is a UK-based independent skate retailer founded in 1985, operating a flagship Derby store with an on-site skate park and Skateboard GB accredited skate school, plus a Shopify-powered multi-brand e-commerce site shipping internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Retail Sales: Direct retail sales of footwear, clothing, skateboards, skates, snow equipment, safety gear, scooters, and surf products through both online storefront and physical retail store. Revenue generated through one-time product transactions with no subscription component.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rollersnakes is a specialty skate shop that retails skateboarding and action sports merchandise — including footwear, clothing, skateboards, roller skates, scooters, snowboarding equipment, safety gear, surf wear, and accessories — through its own Shopify-based e-commerce platform and flagship physical store in Derby, UK. The retail experience is differentiated by a free on-site skate park and a Skateboard GB accredited skate school. The store also hosts brand events and produces content (Brain Drain Show podcast) to drive community engagement.

Product overview

Rollersnakes is a comprehensive skate shop operating as a single e-commerce platform with physical retail presence in Derby, UK. The product portfolio centers on skateboarding and roller sports merchandise across multiple categories: Footwear (skate shoes, trainers, boots, sandals), Clothing (men's, women's, and kids apparel), Skateboards (completes, decks, trucks, wheels, parts and tools, cruisers, longboards), Skates (quad skates, inline skates, aggressive skates), Accessories (bags, headwear, eyewear, wallets), Snow (snowboards, bindings, boots, outerwear), Safety Gear (helmets, pads), Scooter, Surf wear, and Heelys. The company differentiates through experiential retail, offering a free on-site skate park and Skateboard GB accredited skate school at its Derby location. The online store is powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Adidas SkateboardingcoreGTM or Marketing Partner · 23 July 2024Brand partnership for hosting Adidas Glenburn Tour event at Rollersnakes HQ. Event featured Adidas pro team riders including Dennis Busenitz, Riley Hawk, and others. Creates experiential marketing opportunity and drives foot traffic to store.
• Skateboard GBcoreStrategic or Co-development PartnerSkateboard GB accredited skate school operating on-site at the Derby retail location. The accreditation indicates official recognition of the skate school's curriculum and instruction quality by the national governing body for skateboarding in Great Britain.
• Ben Raemers FoundationminorStrategic or Co-development PartnerCharitable foundation supporting mental health awareness in the skateboarding community. Rollersnakes supports foundation initiatives including 'Checking In' content featuring skateboarder Kyle Wilson discussing routine, structure, and Suicide First Aid training.
• VanscoreChannel Partner/ Reseller/ DistributorPrimary brand partnership - stocking and reselling Vans skate shoes and apparel through both online and retail channels. One of the featured brands in shop by brand section.
• DC ShoescoreChannel Partner/ Reseller/ DistributorPrimary brand partnership - stocking and reselling DC skate shoes and apparel through both online and retail channels. Featured brand in shop by brand section.
• adidascoreChannel Partner/ Reseller/ DistributorBrand partnership for adidas and adidas Skateboarding products including footwear and apparel. Featured brand with dedicated summer collection landing pages.
• VolcomcoreChannel Partner/ Reseller/ DistributorStocking and reselling Volcom skate and action sports apparel and accessories through both online and retail channels.
• New BalancecoreChannel Partner/ Reseller/ DistributorStocking and reselling New Balance footwear and apparel, including skate-specific product lines, through both online and retail channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JD Sports: UK-headquartered global sports fashion retailer that carries Vans, adidas and other skate-adjacent brands in its stores and online. Competes for the same streetwear consumer wallet at much larger scale.
• Footasylum: UK sports and streetwear retailer with a significant skate/streetwear assortment. Broader generalist positioning than Rollersnakes but overlapping customer base in UK streetwear consumers.
• Zumiez: US-listed specialty retailer operating hundreds of stores across action sports including skate, snow, and streetwear. Overlaps with Rollersnakes' core categories but at significantly larger scale and broader assortment.

Others

• Boardriders: Parent company of Quiksilver, Roxy, DC Shoes and other skate/action sports brands. Counterparty and ecosystem participant — competes indirectly as a supplier (DC) and brand-side consolidator that shapes wholesale dynamics for retailers like Rollersnakes.

Direct peers

• Blue Tomato: European action sports retailer (Austria-headquartered) selling skate, snowboard, surf and streetwear across online and physical stores. Directly comparable category breadth and multi-market DTC footprint.
• Skatehut: UK-based skate and scooter retailer operating both online and physical stores with a comparable multi-brand assortment (decks, completes, scooter, skate shoes, clothing). Closest direct competitor in the UK skate specialty channel.
• Route One: UK skate and streetwear retailer with online storefront and physical stores, stocking Vans, DC, adidas, Volcom and similar authentic brands. Directly comparable category overlap and customer base.
• Tactics: US-based skate shop and e-commerce retailer (Eugene, Oregon) with deep skateboard hardgoods and footwear assortment plus apparel. Highly comparable omnichannel skate specialty model.
• Wall Store: UK specialist skate shop with e-commerce and physical presence, focused on hardgoods, footwear and clothing from similar premium skate brands. Closely aligned specialty positioning and customer segment.
• Caliroots: Swedish streetwear and action sports online retailer stocking many of the same premium skate/streetwear brands (Vans, adidas, Carhartt WIP). Comparable DTC-led streetwear/skate model serving European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rollersnakesltd
• LinkedInlinkedin.com/company/rollersnakes-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollersnakes