What The Shakespeare Hospice does

The Shakespeare Hospice is a UK-registered charity (No. 1064091) that delivers palliative and end-of-life care to patients with life-limiting illnesses, together with bereavement and family support services, across South Warwickshire and surrounding areas. Founded in 1999 and headquartered in Shottery, Stratford-upon-Avon, it runs a portfolio of clinical services including Hospice at Home (nurse-led visits in the last weeks of life), Day Services (weekly exercise, creative therapy, peer support from point of diagnosis), Therapy Services (physiotherapy and complementary therapy including the MOTOmed movement therapy system), Adult Counselling, Children and Family Support, Companion at Home (volunteer visiting), and a specialist monthly Motor Neurone Disease (MND) multidisciplinary clinic co-delivered with University Hospitals Birmingham NHS Foundation Trust and The Myton Hospices.

The organisation funds approximately 88% of its £3 million annual operating cost through voluntary income streams: individual donations, regular giving, legacies and wills, community fundraising events, international challenge treks, trust and grant funding, corporate partnerships (including the £1,000+ 25 Club membership tier), and a retail network of seven high-street charity shops supplemented by eBay and AbeBooks online storefronts. The NHS contributes roughly 12% of operating cost. All clinical services are provided free of charge to patients registered with a South Warwickshire GP.

Operations are led by Chief Executive Tracey Sheridan with a small senior team covering clinical operations, finance and data, and retail, overseen by a Board of Trustees. Marketing and community engagement run through a website with an immersive virtual tour (launched 2023 with GEL Studios), email newsletters, social media, seasonal patient-story films, and an extensive volunteer-led calendar of community events. Sir Peter Rigby serves as Honorary Patron, and The Rigby Foundation has funded recent capital improvements including the sensory courtyard garden at the Shottery site.

Name

The Shakespeare Hospice

Legal name

The Shakespeare Hospice

Website

https://theshakespearehospice.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

The Shakespeare Hospice is a UK-registered charity providing free palliative and end-of-life care, plus bereavement and family support, to patients across South Warwickshire, funded primarily through voluntary donations and a seven-shop retail network.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Routine In-Home Hospice Care (HSABAFAA)

Keywords

• Palliative care services
• End-of-life care
• Hospice at home
• Bereavement support
• Charity retail

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS Funding: Statutory funding from NHS covering approximately 12% of operational costs.
2. Retail Shop Operations: Seven high street charity shops selling donated goods including clothing, books, furniture, homewares, electricals. Also online sales through eBay and AbeBooks.
3. Donations and Fundraising: Individual donations, regular giving programs, legacies/wills, Christmas appeals, community fundraising events, and challenge events.
4. Corporate Partnerships: Corporate sponsors, 25 Club membership (£1,000 minimum), and trust/grants from foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Shakespeare Hospice provides specialist palliative and end-of-life care free of charge to patients with life-limiting illnesses registered with a GP in South Warwickshire. Core clinical services include Hospice at Home (nurse-led home visits), Day Services (therapy and exercise groups), Therapy Services, Adult Counselling, Children and Family Support, and a specialist MND multidisciplinary clinic. The hospice is funded primarily through voluntary donations, charity retail, and partial NHS funding.

Product overview

The Shakespeare Hospice provides a comprehensive portfolio of palliative and end-of-life care services across South Warwickshire. The core clinical offerings include Hospice at Home (delivering clinical care to patients' homes), Day Services (providing weekly therapy groups, exercise sessions, and social lunches from point of diagnosis), Therapy Services (physiotherapy and complementary therapies), Adult Counselling, Children and Family Support, and Companion at Home (volunteer companionship for isolated patients). A specialist MND Clinic provides coordinated multidisciplinary care. Supporting the clinical mission, the organization operates seven high street charity shops plus online retail channels (eBay, AbeBooks), a furniture donation and collection service, and organizes fundraising events ranging from international treks to community gatherings. A virtual tour feature enables remote exploration of hospice facilities. All services are provided free of charge to patients registered with a GP in South Warwickshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice at Home Clinical care delivered directly into patients' homes by registered nurses and healthcare assistants, supporting patients in the last weeks and days of life and enabling them to remain at home.
• Day Services Weekly exercise and therapy groups, creative therapy, spiritual care, monthly lunches, and peer support for patients with life-limiting conditions from point of diagnosis, delivered at the hospice site.
• Therapy Services Physiotherapy and complementary therapy services for patients with life-limiting conditions, including specialist movement therapy equipment such as MOTOmed Loop La Prof.
• Adult Counselling Emotional support and counselling services for adults affected by life-limiting illness and bereavement, provided free of charge.
• Children and Family Support Service Emotional support, counselling, and bereavement services for children and families of patients with life-limiting illness.
• Companion at Home Companionship service providing regular visits from trained volunteers to combat isolation and loneliness for patients in their own homes.
• Motor Neurone Disease (MND) Clinic Monthly multidisciplinary clinic providing coordinated care for MND patients with a specialist nurse, occupational therapist, and palliative care support in collaboration with NHS trusts and the MND Association.
• Hospice Shops (Retail) Network of seven high street charity shops across South Warwickshire plus an online shop, eBay store, and AbeBooks bookshop selling donated goods to raise funds for hospice services.
• Furniture Donation and Collection Service Free local collection service for furniture donations across South Warwickshire, with the donated furniture sold through hospice shops to support hospice services.
• Fundraising Events Range of challenge and community fundraising events including treks, skydives, runs, quiz nights, race nights, Easter egg hunts, and dragon boat races to raise funds for hospice care.
• The 25 Club Corporate Membership Corporate membership programme with a minimum £1,000 donation, providing logo placement on the website timeline for 5 years and partner recognition.
• The Shakespeare Hospice Friends Volunteer Group Volunteer organisation that runs community fundraising events including quiz nights, coffee mornings, Easter egg hunts, and race nights in support of the hospice.

Quantifiable outcome

• 88% of funding from voluntary sources (community donations)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting and major.

• University Hospitals Birmingham NHS Foundation TrustcoreStrategic or Co-development Partner · 1 May 2022MND specialist nurse from UHB supports monthly MND clinic at The Shakespeare Hospice. Collaboration enables patients to access specialist review locally. Part of wider MDT including community teams and The Myton Hospices.
• The Myton HospicescoreStrategic or Co-development Partner · 1 May 2022Joined MND clinic collaboration providing support to patients under care of Warwick Myton Hospice. Works with The Shakespeare Hospice and UHB for coordinated palliative care across Coventry and Warwickshire.
• Motor Neurone Disease AssociationcoreStrategic or Co-development Partner · 1 January 2022MND Association introduced volunteer role for supporting clinics in 2022. Provides Association Visitor (Rachel McTighe) for patient introductions to services. Supports collaboration through MND Coordinator facilitating case audits.
• Taylor Landscape & DesignsupportingImplementation/ SI/ Consulting PartnerDesigned and implemented sensory courtyard garden in conjunction with Sir Peter Rigby's vision. Completed renovation work from January through spring.
• GEL StudiosmajorStrategic or Co-development PartnerAward-winning B-Corp certified creative agency. Designed and implemented new hospice website launched 2023. First members of 25 Club. Ongoing creative collaboration on projects.
• Stratford-upon-Avon Rotary ClubsupportingGTM or Marketing PartnerAnnual Golf Day partnership raising over £5,000 for hospice. Joint event organization with golf club venue.
• Johnson's CoachessupportingGTM or Marketing PartnerSponsor of Shakespeare's Way Challenge Walk event along with A-Plan Insurance and Alcester Motor Company.
• A-Plan InsurancesupportingGTM or Marketing PartnerSponsor of Shakespeare's Way Challenge Walk event.
• Alcester Motor CompanysupportingGTM or Marketing PartnerSponsor of Shakespeare's Way Challenge Walk event.
• Morrisons and Tesco (Stratford-upon-Avon)supportingGTM or Marketing PartnerLocal retailers providing supplies for Shakespeare's Way Challenge Walk participants.
• Charity ChallengesupportingChannel Partner/ Reseller/ DistributorAdventure challenge events partner organizing treks including Everest Base Camp, Machu Picchu, Petra, Zambezi, Costa Rica, and others.
• Global Adventure ChallengessupportingChannel Partner/ Reseller/ DistributorOrganizes challenge events including 3 Peaks Challenge, Great Wall of China Trek, Northern Lights Trek, The Alps Trek, Jurassic Coast Trek.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dorothy House Hospice Care: Bath-area hospice charity offering Hospice at Home, day patient services, inpatient care, and family support across a defined geographic catchment. Comparable UK hospice in service model, voluntary funding mix, and multi-channel community fundraising approach.
• The Myton Hospices: Coventry and Warwickshire-based hospice charity operating three hospices (Coventry, Warwick, Rugby). Direct collaborator with The Shakespeare Hospice on the MND clinic; similar model offering Hospice at Home, day services, bereavement support, and inpatient care funded predominantly through voluntary donations.
• Compton Hospice: Wolverhampton-based hospice providing inpatient, day therapy, Hospice at Home, and bereavement services. Directly comparable regional West Midlands hospice peer with a comparable community fundraising model and NHS grant funding structure.
• Acorns Children's Hospice: West Midlands-based children's hospice charity operating three sites, offering palliative and end-of-life care to children with life-limiting conditions and family support. Closely comparable to the Children and Family Support Service offering of The Shakespeare Hospice.
• St Richard's Hospice: Worcestershire-based hospice providing Hospice at Home, day hospice, family support, and inpatient care. Regional West Midlands peer with similar scale and a comparable reliance on community donations, retail shops, and NHS grant funding.
• Birmingham St Mary's Hospice: Birmingham-based hospice offering inpatient care, Hospice at Home, day services, bereavement and family support. Comparable in scale and service breadth to The Shakespeare Hospice, with a similar voluntary-income-dominated funding model.
• Helen & Douglas House: Oxford-based hospice charity offering palliative care to children and young adults plus hospice-at-home and family support services. Comparable to the children and family support and Hospice at Home elements of The Shakespeare Hospice's service portfolio.

Broad incumbents

• Sue Ryder: National UK charity operating palliative care hospices, neurological care centres, and bereavement support. Overlaps with The Shakespeare Hospice on palliative care and bereavement services; competes for Midlands-region corporate partnerships and individual donors.
• Marie Curie: Large UK charity providing hospice care across nine sites plus a nationwide nursing service and end-of-life information/support. Operates at much greater scale than The Shakespeare Hospice with overlapping clinical and bereavement support services and competes for the same national pool of donors.

Emerging players

• Zoe's Place Baby Hospice: UK charity operating baby hospices in Coventry, Liverpool, and Middlesbrough providing palliative and end-of-life care to infants. Niche overlap with The Shakespeare Hospice's children and family support services; competes for family-facing palliative-care donations in the Midlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thebardshospice
• Facebookfacebook.com/ShakespeareHospice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shakespeare Hospice