Krugg
Krugg Reflections USA LLC is a privately-held US manufacturer of LED bathroom mirrors and medicine cabinets, selling exclusively through an authorized US dealer network to residential homeowners, interior designers, and trade contractors, with proprietary SmartOne+ touch-control technology.
- Company typePrivate
- Founded2012
- HeadquartersHuntingdon Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Krugg firmographics
Firmographics- Name
- Krugg
- Legal name
- Krugg Reflections USA LLC
- Website
- https://krugg.us
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Krugg Reflections USA LLC is a privately-held US manufacturer of LED bathroom mirrors and medicine cabinets, selling exclusively through an authorized US dealer network to residential homeowners, interior designers, and trade contractors, with proprietary SmartOne+ touch-control technology.
- Ownership category
- akta.pro rank
Krugg industry classification
Industry- Product category
- LED Bathroom Mirrors and Medicine Cabinets
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors) (CRABAKAK)
Keywords
Where Krugg is headquartered
LocationHeadquarters
- HQ city
- Huntingdon Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Krugg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- LED Mirrors: One-time sale of LED bathroom mirrors including framed lighted mirrors and lighted wall mirrors sold through dealer network. Products are shipped in one piece for easy setup.
- LED Medicine Cabinets: One-time sale of illuminated medicine cabinets providing both storage and bathroom lighting. Sold exclusively through authorized dealer network.
- Standard Medicine Cabinets: Non-LED medicine cabinet sales (e.g., Plaza line) providing bathroom storage solutions, also sold through dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level mirrors and cabinets (Soho, Bijou, Plaza base) |
| Unit Pricing | Pay-as-you-go | Mid-range LED mirrors and cabinets (Icon, Svange, Vista, Argo) |
| Unit Pricing | Pay-as-you-go | Premium large-format mirrors and multi-door medicine cabinets (EXL, Savoy, large Svange) |
| Unit Pricing | Pay-as-you-go | Trade/Dealer pricing programs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Krugg product offering
Product offeringCore offering
Krugg designs, manufactures, and distributes luxury LED bathroom mirrors and medicine cabinets sold exclusively through a tiered U.S. authorized dealer network. Products integrate proprietary SmartOne+ single-touch controls, dimmable and color-temperature-selectable LED lighting (3000K/4000K/5000K), built-in defogger pads, silver-backed copper-free mirror glass, and flexible mounting options, all backed by a limited lifetime residential warranty.
Product overview
Krugg is a manufacturer of luxury LED mirrors and medicine cabinets for residential bathrooms. The product portfolio consists of three main categories: Framed Lighted Mirrors (Vista, Savoy, Soho), Lighted Wall Mirrors (Icon, Sol, Duo, Tudor, Bijou, EXL), and LED/Medicine Cabinets (Argo, Svange, Plaza, Kinetic, Rondo, Mod SM). The offering centers on the proprietary SmartOne+ technology enabling single-touch control of mirror functions. Products feature integrated LED lighting with up to 50,000 hours lifespan, built-in defoggers, sensor dimmers, and selectable color temperature (3000K-5000K). Mirrors use copper-free silver-backed glass. The company sells through a dealer network and offers lifetime warranties on residential products.
Differentiator
Problem solved
Functional benefit
Products and services
- Vista LED Bathroom Mirror Framed LED bathroom mirror with E-Z ON/OFF sensor dimmer, defogger, selectable LED color temperature (3000K/4000K/5000K), silver-backed glass, 50,000-hour LED rating, and flexible vertical or horizontal installation. Sold through authorized dealers for residential bathrooms.
- Savoy Framed LED Mirror Framed LED mirror available in multiple sizes (24"x36", 36"x36", 48"x36", 60"x30") with gold or black frame options, sold through authorized dealers for residential bathroom installations.
- Soho Framed LED Bathroom Mirror Framed LED bathroom mirror with modern design available in gold and black frame finishes in various dimensions, sold through authorized dealers.
- Icon LED Wall Mirror LED wall mirror with dimmer and defogger features available in sizes from 18"x30" up to 84"x30", including square and oval configurations. Sold through authorized dealers.
- Sol Round and Oval LED Mirrors Round and oval LED mirrors with dimmable daylight corona creating a halo effect, built-in defogger, and E-Z On/Off dimmer. Sold through authorized dealers.
- Duo Wall Mirror Wall mirror available in multiple sizes (30"x36", 42"x36", 60"x42", 72"x42") for various vanity configurations, sold through authorized dealers.
- Tudor Octagon LED Bathroom Mirror Octagon-shaped LED bathroom mirror with dimmer and defogger, available in multiple sizes including 20"x30", 24"x42", and 60"x30", sold through authorized dealers.
- Bijou Compact LED Bathroom Mirror Compact LED bathroom mirror with dimmer and defogger, available in 15"x20" and 15"x30" sizes, sold through authorized dealers.
- EXL Extra-Large LED Bathroom Mirror Extra-large LED lighted bathroom mirror measuring 96"x36" for expansive vanity installations, sold through authorized dealers.
- Argo LED Medicine Cabinet LED medicine cabinet with left or right door configurations, available in multiple width-height combinations from 12"x30" up to 24"x42", sold through authorized dealers.
- Svange LED Medicine Cabinet LED medicine cabinet with dimmer and defogger, available in single, double, and triple door configurations with multiple size options from 24"x36" up to 120"x42", sold through authorized dealers.
- Plaza Medicine Cabinet Medicine cabinet available in standard sizes from 12"x30" to 24"x30", with black-framed LED versions in the Plaza F series, sold through authorized dealers.
- Kinetic LED Medicine Cabinet LED medicine cabinet with sliding mirror door, dimmer, and defogger, available in sizes from 15"x30" up to 45"x30", sold through authorized dealers.
- Rondo LED Medicine Cabinet LED medicine cabinet with rounded design available in left and right configurations at 28" size, sold through authorized dealers.
- Mod SM Modular Mirror System Modular mirror system available in corner (18D-36D) and long (9-12) configurations for customized bathroom installations, sold through authorized dealers.
Quantifiable outcome
- Dimming can save up to 98% of energy
- +1 more outcomes
Companies that use Krugg
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Krugg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Krugg partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered premier, platinum, gold, silver and minor.
- Deluxe VanitypremierListed as a Premier Dealer on Krugg's dealer locator page. Specialty vanity and bath products retailer with online presence at deluxevanity.com.
- KB AuthoritypremierListed as a Premier Dealer on Krugg's dealer locator page. Kitchen and bath authority retailer.
- Supreme Kitchen BathpremierListed as a Premier Dealer on Krugg's dealer locator page. Kitchen and bath specialty retailer.
- The Brenner CompanypremierListed as a Premier Dealer on Krugg's dealer locator page. Kitchen and bath products distributor operating at thebrennercompany.com.
- Bath Works in StylepremierListed as a Premier Dealer on Krugg's dealer locator page. Specialty bath products retailer.
- Winston Water Cooler of RockwallplatinumPlatinum-tier dealer based in Royse City, Texas (5100 State Hwy 276, Royse City, TX 75189). Kitchen and bath products distributor.
- Homescape Columbia LLCgoldGold-tier dealer based in Columbia, Missouri (720 W Sexton Rd, Columbia, MO 65203). Kitchen and bath design studio.
- CoburnssilverSilver-tier dealer with multiple locations in Texas and Louisiana. Full-line plumbing and kitchen/bath products distributor.
- HAJOCA (The Plumbing Warehouse)minorWholesale plumbing and kitchen/bath distributor with Shreveport, Louisiana location (235 Lynbrook Blvd, Shreveport, LA 71106).
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Krugg competitors and assessment
Company assessmentDirect peers
- Séura: Séura manufactures lighted mirrors, mirror TVs, and bathroom technology products with similar adjustable color temperature and dimming features. It competes head-to-head in the premium residential and hospitality LED mirror segment Krugg serves.
- Electric Mirror: Electric Mirror is a direct competitor in LED and lighted bathroom mirrors for residential and hospitality, with a comparable product mix (framed/unframed lighted mirrors, integrated defoggers and dimming) and overlapping dealer and hospitality channels.
- Robern: Robern (a Kohler company) offers premium lighted mirrors and medicine cabinets with comparable feature sets (defogger, dimming, integrated lighting) and is one of the most established direct competitors in Krugg's category.
- Keonjinn: Keonjinn sells LED bathroom mirrors with dimming and defogger features through Amazon and DTC channels at lower price points, putting direct price pressure on Krugg's mid-tier offerings like the Icon and Sol lines.
- Aptations: Aptations offers a catalog of lighted mirrors, mirror cabinets, and related bath products with overlapping feature sets and dealer distribution, positioning it as a closer comparable in the premium residential bath mirror space.
Broad incumbents
- Duravit: Duravit is a global bathroom furniture and fixtures brand whose vanity mirror and cabinet portfolio overlaps with Krugg's premium residential positioning, particularly in design-led new construction and renovation projects.
- Moen: Moen is a broad bath and kitchen incumbent that has expanded into lighted mirrors and bathroom storage, overlapping with Krugg's medicine cabinet and mirror categories in similar retail and trade channels.
- Kohler: Kohler is a broad bathroom and kitchen fixtures incumbent whose Robern, Kohler, and Sterling brands include LED mirrors and medicine cabinets. It competes with Krugg indirectly through deeper dealer relationships and larger marketing budgets across the same showrooms.
Emerging players
- James Martin Furniture: James Martin Furniture sells vanities, mirrors, and medicine cabinets into the same residential bath showrooms as Krugg, with partial overlap on lighted mirrors and integrated cabinets at comparable mid-tier price points.
Others
- Robern/Kohler dealer network: Hajoca is a major US plumbing and bath distribution channel that already lists Krugg as a minor partner; it carries competing lines from Kohler, Moen, and others, making it a structurally important ecosystem player for Krugg's go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Krugg social profiles
Digital presenceKrugg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krugg leadership team
Management profileNumber of profiles
Krugg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krugg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krugg
What does Krugg do?
Krugg designs, manufactures, and distributes luxury LED bathroom mirrors and medicine cabinets sold exclusively through a tiered U.S. authorized dealer network. Products integrate proprietary SmartOne+ single-touch controls, dimmable and color-temperature-selectable LED lighting (3000K/4000K/5000K), built-in defogger pads, silver-backed copper-free mirror glass, and flexible mounting options, all backed by a limited lifetime residential warranty.
Is Krugg a public or private company?
Krugg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krugg founded?
Krugg was founded in 2012. It employs 11 to 50 people.
Where is Krugg based?
Krugg is headquartered in Huntingdon Valley, United States, in the North America region.
How does Krugg make money?
Three revenue lines are on record. LED Mirrors are the primary driver. The others are LED Medicine Cabinets and standard Medicine Cabinets.
Who are Krugg's main competitors?
Direct peers on record are Séura, Electric Mirror, Robern, Keonjinn and Aptations. Broad incumbents are Duravit, Moen and Kohler. James Martin Furniture is listed as an emerging player. Robern/Kohler dealer network is listed as an others.
Does Krugg have an API?
No public API is recorded for Krugg.
What industry is Krugg in?
Krugg's product category is LED Bathroom Mirrors and Medicine Cabinets. Its primary akta.pro industry code is CRABAKAK, Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors). Its NAICS code is 335131 and its SIC code is 3640.