KeonJinn
KeonJinn designs and sells LED bathroom mirrors, medicine cabinets, and shower doors through DTC, Amazon, Home Depot, Lowe's, and Wayfair for residential homeowners, hospitality operators, and real estate developers across North America and Europe.
- Company typePrivate
- Founded2016
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What KeonJinn does
KeonJinn designs, manufactures, and sells LED bathroom mirrors, medicine cabinets, shower doors, and decorative wall mirrors for residential and commercial bathrooms. Its core product is the LED mirror, built around frontlit and backlit dual illumination (rated at 9,500 Lux), three color-temperature settings (3,000K–6,000K), stepless dimming, anti-fog with auto shutoff, CRI 90+ lighting, and copper-free tempered glass on an IP44-rated housing. Higher-end units integrate Bluetooth clock display and smart memory functions. The company states 120+ design options and 50+ craftsmanship techniques, supported by an in-house R&D team of 30+ and a 20+ partner supply network with 20+ years of manufacturing experience. The company sells primarily to residential homeowners through a direct e-commerce site (keonjinn.com), Amazon, Home Depot, Lowe's, and Wayfair, with retail price points ranging from $59.99 to $279.99 and shower doors at $469.99. A B2B/Trade program layers in volume discounts (15–25% off at $1,000–$4,500+ order thresholds) and serves hospitality operators (e.g., Sheraton Sand Key, Aston Waikiki) and real estate developers (e.g., Royal Blue Luxury Apartments, ZOM Living). Geographic footprint is North America and Europe. Sales scale is reported at 100,000+ mirrors per year and 1M+ cumulative global customers, with 8,000+ five-star reviews. The business is uncapitalized — no funding rounds, acquisitions, or executive team are disclosed in the input.
KeonJinn firmographics
Firmographics- Name
- KeonJinn
- Legal name
- Keonjinn
- Website
- https://keonjinn.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KeonJinn designs and sells LED bathroom mirrors, medicine cabinets, and shower doors through DTC, Amazon, Home Depot, Lowe's, and Wayfair for residential homeowners, hospitality operators, and real estate developers across North America and Europe.
- Ownership category
- akta.pro rank
KeonJinn industry classification
Industry- Product category
- Bathroom Mirrors and Lighting Fixtures
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
- akta.pro secondary industry
- Smart Lighting & Shading Systems (HSAPAPAC)
Keywords
Where KeonJinn is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
KeonJinn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue from direct-to-consumer online sales through owned e-commerce storefront at keonjinn.com, featuring volume-based discounts and promotional pricing.
- Retail Distribution: Revenue from sales through major retail partners including Amazon, Home Depot, and Lowe's, expanding market reach and accessibility.
- B2B/Wholesale: Revenue from bulk orders and wholesale programs serving interior designers, developers, builders, retailers, and hospitality/commercial projects with custom specifications and project pricing.
- Custom Mirror Solutions: Premium revenue stream from custom-sized, shaped, and configured mirrors for project buyers with dedicated support and flexible MOQ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for LED mirrors |
| Unit Pricing | Pay-as-you-go | Medicine cabinet pricing |
| Unit Pricing | Pay-as-you-go | Shower door products |
| Unit Pricing | Pay-as-you-go | Volume discount tier - 15% off |
| Unit Pricing | Pay-as-you-go | Volume discount tier - 20% off |
| Unit Pricing | Pay-as-you-go | Volume discount tier - 25% off |
| Unit Pricing | Multi-year contract | B2B/Wholesale pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
KeonJinn product offering
Product offeringCore offering
KeonJinn manufactures and sells premium LED bathroom mirrors, illuminated medicine cabinets, decorative wall mirrors, and shower doors for residential and commercial bathrooms. Products integrate smart features such as adjustable color temperature (3000K-6000K), stepless dimming, anti-fog technology, and Bluetooth connectivity. The company operates a direct-to-consumer e-commerce site alongside retail partnerships with Amazon, Home Depot, Lowe's, and Wayfair, and runs a dedicated B2B trade program for interior designers, developers, builders, and hospitality projects with custom mirror solutions.
Product overview
KeonJinn is a bathroom solutions brand specializing in premium LED mirrors, wall mirrors, medicine cabinets, and shower doors. The product portfolio centers on illuminated bathroom mirrors with smart features including adjustable color temperature (3000K/4500K/6000K), dimming, anti-fog technology, and memory functions. The core offerings include Frontlit LED Mirrors (illumination from front), Backlit LED Mirrors (illumination from behind creating ambient glow), and Frontlit & Backlit combination mirrors. Medicine cabinets combine LED lighting with storage functionality and smart features like Bluetooth clocks and built-in outlets. The B2B division provides custom mirror solutions for hospitality, commercial, and residential projects. Products are designed for wall-mounted or recessed installation with plug-in or hardwired power options.
Differentiator
Problem solved
Functional benefit
Products and services
- Keonjinn Frontlit & Backlit LED Bathroom Mirror Premium LED bathroom mirror featuring simultaneous front and back lighting at 9500 Lux (18% brighter than standard LED mirrors), 3 color temperature modes (3000K/4500K/6000K), stepless dimming, anti-fog function with auto shutoff, and shatterproof tempered glass construction. Designed for residential homeowners seeking enhanced bathroom lighting for precision grooming.
- Keonjinn Backlit LED Bathroom Mirror Backlit LED mirror providing ambient glow from behind the mirror with adjustable brightness and color temperature (3000K-6000K), independent anti-fog function, eco-friendly copper-free mirror glass with CRI 90+ lighting, supporting vertical or horizontal wall mounting. Priced at $159.99.
- Keonjinn LED Medicine Cabinet Mirror Dual-side LED illuminated medicine cabinet combining frontlit mirror lighting with interior cabinet lighting. Features 3 color temperature modes, stepless dimming, fast defogging, smart memory function, Bluetooth clock display, adjustable glass shelves, built-in power outlet, and rust-resistant aluminum construction. Available in recessed or surface mount configurations. Priced at $229.99.
- Keonjinn Wall Mirrors Non-illuminated decorative wall mirrors available in multiple shapes (Rectangle, Round, Oval, Arched, Organic) with various frame materials (Metal, Wood) and finishes (Black, Gold, Nickel, Silver, Bronze, Oil Rubbed Bronze, White, Natural Wood). Pricing starts at $59.99 for the Rounded Rectangle Metal Framed Wall Mirror best seller.
- Keonjinn Pivot Shower Door Semi-framed clear glass pivot shower door with water repellent Stella glass coating, seal strip parts, handle, and easy glide rollers. Available in Black, Nickel, and Chrome finishes. Priced at $469.99.
- Keonjinn B2B Trade Program and Custom Mirror Solutions Professional B2B trade program offering bulk order and wholesale pricing with custom mirror solutions for interior designers, developers, builders, retailers, and hospitality projects. Includes custom sizes, shapes, lighting features, flexible MOQ, project packaging, and dedicated project support. Direct factory pricing available with US warehouse fulfillment for 5-day delivery.
Quantifiable outcome
- 1M+ global customers served
- +4 more outcomes
Companies that use KeonJinn
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
KeonJinn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
KeonJinn partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- AmazoncoreMajor retail marketplace partnership making Keonjinn products available to Amazon's customer base with Prime shipping options. Products sold through Amazon include LED mirrors, medicine cabinets, and wall mirrors.
- Home DepotcoreNational home improvement retailer partnership providing in-store and online distribution for Keonjinn bathroom mirror products across North America.
- Lowe'scoreNational home improvement retailer partnership expanding customer access through Lowe's retail stores and online platform.
- WayfairminorHome furnishings marketplace partnership reaching customers seeking home decor and bathroom renovation products.
- Sheraton Sand Key ResortflagshipLuxury resort in Clearwater Beach, FL featuring Keonjinn LED mirrors in guest bathrooms. Featured project demonstrating product quality and reliability for hospitality applications.
- Aston Waikiki Beach HotelflagshipIconic Waikiki hotel project featuring Keonjinn bathroom mirrors in guest rooms.
- Belle of Baton Rouge Casino HotelcoreCasino hotel property featuring Keonjinn mirror solutions in hospitality areas.
- Royal Blue Luxury ApartmentscoreLuxury multifamily residential development in Mineola, NY featuring Keonjinn mirrors across multiple units.
- ZOM LivingcoreMultifamily residential developer partnership for mirror installations across apartment communities.
- The G HotelscoreBoutique hotel brand featuring custom Keonjinn mirror solutions across properties.
- The Kins HotelminorIndependent hotel property featuring Keonjinn premium bathroom mirrors.
- Denver Commercial PropertyminorCommercial property project featuring Keonjinn mirror solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
KeonJinn competitors and assessment
Company assessmentEmerging players
- Vanity Art: Vanity Art sells bathroom vanities, LED mirrors, and related fixtures online through Amazon and direct channels. Comparable to KeonJinn because both compete in the DTC LED mirror category with overlapping feature sets at similar price points.
- Robertson: Robertson is a lighting manufacturer with presence in residential and commercial LED products. Comparable to KeonJinn as an adjacent lighting specialist whose LED technology overlaps with KeonJinn's smart LED mirror category.
Direct peers
- Aptations: Aptations designs and sells lighted LED mirrors and bathroom décor through online and B2B channels. Comparable to KeonJinn because both serve residential and commercial customers with smart, design-forward LED mirror offerings at similar price points.
- Electric Mirror: Electric Mirror manufactures premium lighted mirrors for hospitality, healthcare, and residential applications. Comparable to KeonJinn because both target the hospitality and multifamily project channel with custom LED mirror solutions, and both emphasize anti-fog, dimming, and integrated lighting.
- Séura: Séura is a US-based manufacturer of lighted and smart mirrors for bathrooms and vanities. Comparable to KeonJinn because both specialize in integrated LED bathroom mirrors with dimming, color temperature, and anti-fog features sold through consumer and commercial channels.
Broad incumbents
- Moen: Moen is a leading US bathroom fixtures brand with broad retail distribution at Home Depot and Lowe's. Comparable to KeonJinn because both occupy the same retail shelf space at the same major home improvement retailers serving the same bathroom renovation customer.
- IKEA: IKEA sells a broad range of bathroom furnishings including mirrors and storage solutions. Comparable to KeonJinn as a broader home furnishings incumbent whose bathroom mirror line competes for the same value-oriented renovation customer.
- Delta Faucet: Delta Faucet is a major bathroom and kitchen fixtures brand sold through Home Depot, Lowe's, and independent channels. Comparable to KeonJinn as a broader incumbent in the same bathroom fixture category with overlapping big-box retail distribution.
- Kohler: Kohler is a major bathroom fixtures incumbent offering mirrors, vanities, lighting, and faucets. Comparable to KeonJinn as a broader incumbent that competes in the same bathroom renovation purchase occasion with deeper trade and showroom distribution.
Others
- Wayfair: Wayfair is a major online home furnishings marketplace that lists KeonJinn as a vendor. Comparable as an ecosystem participant because Wayfair both sells KeonJinn's products and competes with them indirectly via hundreds of other LED mirror brands on its platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
KeonJinn social profiles
Digital presenceKeonJinn compliance and trust
Trust signalCompliance3 records
KeonJinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeonJinn leadership team
Management profileNumber of profiles
KeonJinn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeonJinn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeonJinn
What does KeonJinn do?
KeonJinn manufactures and sells premium LED bathroom mirrors, illuminated medicine cabinets, decorative wall mirrors, and shower doors for residential and commercial bathrooms. Products integrate smart features such as adjustable color temperature (3000K-6000K), stepless dimming, anti-fog technology, and Bluetooth connectivity. The company operates a direct-to-consumer e-commerce site alongside retail partnerships with Amazon, Home Depot, Lowe's, and Wayfair, and runs a dedicated B2B trade program for interior designers, developers, builders, and hospitality projects with custom mirror solutions.
Is KeonJinn a public or private company?
KeonJinn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KeonJinn founded?
KeonJinn was founded in 2016. It employs 51 to 100 people.
Where is KeonJinn based?
KeonJinn is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does KeonJinn make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, B2B/Wholesale and custom Mirror Solutions.
Who are KeonJinn's main competitors?
Emerging players on record are Vanity Art and Robertson. Direct peers are Aptations, Electric Mirror and Séura. Broad incumbents are Moen, IKEA, Delta Faucet and Kohler. Wayfair is listed as an others.
Does KeonJinn have an API?
No public API is recorded for KeonJinn.
What industry is KeonJinn in?
KeonJinn's product category is Bathroom Mirrors and Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs), with a secondary code of HSAPAPAC, Smart Lighting & Shading Systems. Its NAICS code is 3351 and its SIC code is 3640.