What Ecommerce na Prática does

Ecommerce na Prática (legal entity VIVER DE ECOMMERCE NEGÓCIOS DIGITAIS LTDA) is a Brazilian e-commerce education platform founded in 2015 and headquartered in Rio de Janeiro. The company sells a subscription-based annual access plan (R$497/year, originally R$990) that unlocks 40+ courses, 450+ video lessons, 250+ hours of content, the flagship Ecommerce do Zero (EDZ) methodology, marketplace-specific tracks (Mercado Livre, Amazon, Shopee, Dropshipping), and supplementary marketing, finance, and operations modules. Distribution and delivery are entirely digital through the company's website, iOS and Android mobile apps, and the Circle-hosted student community platform, with an AI-powered 'Diagnóstico de E-commerce com IA' serving as a free lead-generation tool that converts questionnaire inputs into personalized 5-step action plans drawn from the proprietary methodology.

The business model combines a primary recurring subscription stream with two higher-touch revenue lines: a turnkey Store Implementation Service (Nuvemshop + Bling ERP integration, delivered in 10 business days) and individual 3-month consulting engagements. The company is founder-led by CEO Bruno de Oliveira, operates within the Nuvemshop ecosystem as a core strategic partner, and has accumulated an addressable community of 150,000+ entrepreneurs across Brazil with claimed R$2 billion in student-generated sales. Go-to-market is product-led: free YouTube content, free diagnostic and calculator tools, and free introductory classes feed top-of-funnel acquisition, while the EnPCast podcast, social channels, and Nuvemshop co-marketing extend reach. Recognition includes iBest Top 10 educational content in Brazil for 2020 and 2021 and press coverage in Exame, Globoplay, InfoMoney, Record, TecMundo, Terra, and UOL.

Name

Ecommerce na Prática

Legal name

VIVER DE ECOMMERCE NEGÓCIOS DIGITAIS LTDA

Website

https://ecommercenapratica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecommerce na Prática is a Brazilian subscription-based e-commerce education platform that delivers 40+ courses and AI-powered diagnostics to individual entrepreneurs and SMBs across Brazil. Founded in 2015 in Rio de Janeiro, the company operates within the Nuvemshop ecosystem and serves 150,000+ students.

Ownership category

akta.pro rank

Product category

E-commerce Education

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• E-commerce education
• Online course subscriptions
• Marketplace seller training
• Dropshipping training
• Entrepreneurship education

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription-based course access: Annual subscription providing access to 40+ courses, 450+ video lessons, community platform, certificates, support, and monthly new content additions. Primary revenue stream.
2. Store implementation services: Turnkey store setup service delivered in 10 business days, including product registration and Bling ERP integration with Nuvemshop platform.
3. Consulting services: Individual consulting engagements with dedicated consultants for business acceleration and sales multiplication over 3-month programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ecommerce na Prática is a subscription-based e-commerce education platform that delivers 40+ courses, 450+ video lessons, and a community of entrepreneurs through an annual membership (R$497). The core offering centers on the proprietary 5-step methodology (headlined by the flagship Ecommerce do Zero course) covering marketplace selling (Mercado Livre, Amazon, Shopee), dropshipping, paid traffic, and operations, complemented by individual consulting, turnkey store implementation on Nuvemshop, and free AI-powered diagnostic and marketplace fee calculator tools.

Product overview

Ecommerce na Prática is the largest e-commerce school in Latin America and part of the Nuvemshop ecosystem, offering a subscription-based education platform with over 40 courses organized into learning paths (Foundation, Consistency, Scale). The core product is the Ecommerce do Zero (EDZ) methodology course, supported by specialized courses including Mercado Livre do Zero, Amazon do Zero, Dropshipping do Zero, and a broader portfolio covering marketing, finance, and marketplace strategies. Additional offerings include a free AI-powered Diagnostic tool, Marketplace Fee Calculator, Store Implementation Services, individual Consulting, a student community platform (Circle), and mobile apps for iOS and Android. The platform provides over 450 video lessons, 250+ hours of content, downloadable templates and guides, and serves 150,000+ students with a methodology claiming to have generated R$2 billion in student sales.

Differentiator

Problem solved

Functional benefit

Brands

• EnPCast: The company's podcast series focused on e-commerce and business topics.

Products and services

• Plano Anual de Assinatura (Annual Course Subscription) Annual subscription providing 12 months of access to 40+ courses, 450+ video lessons (250+ hours of content), the student community, certificates, materials, live classes, and human support. Priced at R$497 (originally R$990), available as a one-time payment or in up to 12 monthly installments, with a 7-day money-back guarantee. Designed for entrepreneurs wanting a single membership covering the full e-commerce journey.
• Ecommerce do Zero (EDZ) Flagship 5-step methodology course teaching how to create, validate, and scale an e-commerce business from absolute zero. Covers planning, structure, marketing, sales, and growth acceleration; positioned to help entrepreneurs reach their first R$30,000 in 90 days. Targeted at aspiring entrepreneurs with no prior e-commerce experience.
• Mercado Livre do Zero (MLZ) Specialized course on selling on Mercado Livre, the largest Latin American marketplace. Teaches strategies to reach Mercado Líder status within 4 months and earn approximately R$18,500 in monthly revenue. For SMB operators targeting marketplace-led growth.
• Amazon do Zero Course teaching how to sell on Amazon, covering product sourcing, listing optimization, and marketplace strategies tailored to the Brazilian Amazon market. Targeted at SMB operators expanding into Amazon.
• Dropshipping do Zero Comprehensive dropshipping strategy course covering both national and international suppliers, inventory-free logistics, and brand building through this fulfillment model. For aspiring entrepreneurs wanting a low-inventory entry into e-commerce.
• Implementação de Loja (Store Implementation Service) Full-service e-commerce store setup on Nuvemshop. The team configures the virtual store, registers products, and integrates inventory with Bling ERP, delivering a ready-to-operate store within 10 business days. For aspiring entrepreneurs and SMBs wanting hands-on store launch support.
• Consultoria EnP Individual consulting service with dedicated consultants providing a 3-month intensive business development and sales acceleration program, including one-on-one mentorship and customized growth strategies. For established e-commerce brands and SMBs needing tailored strategic support.
• Diagnóstico de E-commerce com IA Free AI-powered diagnostic tool that performs a business X-ray in under 5 minutes. Users answer questions about their current operations and the AI generates a personalized 5-step action plan grounded in the Ecommerce na Prática methodology. Available to any entrepreneur regardless of student status.
• Calculadora de Taxas de Marketplace Free calculator tool for comparing marketplace fees and profitability across Mercado Livre, Shopee, and Amazon. Users input product value, costs, shipping, and discounts to see net profit and fee breakdowns; updated regularly with official marketplace rates.

Quantifiable outcome

• Students have generated R$2 billion in sales using the company's methodology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• NuvemshopcoreStrategic or Co-development PartnerEcommerce na Prática is part of the Nuvemshop ecosystem. The company offers exclusive benefits for creating Nuvemshop stores, store implementation services, and joint go-to-market activities. The partnership includes referral agreements and co-branded promotional activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera: Global online learning platform partnering with universities and companies. Broad incumbent offering overlapping capabilities in business and digital marketing education, though positioned at higher price points and academic/professional certification rather than SMB e-commerce operator upskilling.
• Udemy: Global MOOC marketplace with a deep catalog of business, marketing, and e-commerce courses. Operates as a broad incumbent offering overlapping capabilities (especially marketplace courses for online sellers) but at significantly larger scale and with a global rather than LATAM-specific positioning.
• Skillshare: Subscription-based creative and business learning platform. Broad incumbent operating a similar subscription course catalog model for individual learners and SMBs, with overlapping business/marketing content but primarily English-language and creative-skills oriented.

Direct peers

• Hotmart: Brazilian creator-economy and online course platform with global reach. Closest direct peer: both serve the LATAM market, sell subscription-based digital courses to entrepreneurs and SMBs, and monetize via marketplace/hosting models. Hotmart is larger and more diversified across geographies, but operates the same fundamental business model.
• Crehana: LATAM-based online education platform for creative and digital skills, serving Spanish-speaking markets. Direct competitor in the LATAM e-learning subscription space, with overlapping SMB/individual learner customer segments and similar course-portfolio-plus-community business model.

Regional players

• Alura: Brazilian subscription-based online education platform owned by PM3/Alura, focused on technology and business skills. Directly comparable as a Brazilian regional subscription education platform targeting professional upskilling, though its content skews toward tech/programming rather than e-commerce operations.
• Platzi: LATAM-focused professional online education platform covering tech, business, and digital skills. Regional peer with a comparable subscription model and SMB/professional learner audience, though with stronger emphasis on developer and technical content rather than e-commerce operations specifically.
• Rock Content: Brazilian content marketing platform that operates an education/training arm. Regional peer serving the Brazilian SMB/entrepreneur market with educational content around digital marketing and content strategy, partially overlapping with Ecommerce na Prática's paid traffic and marketing courses.

Emerging players

• Domestika: Spanish-language creative courses platform with strong creator-economy positioning. Emerging player with meaningful overlap in the LATAM subscription course space, particularly for entrepreneur/creative segments, though focused more on creative disciplines than e-commerce operations.

Others

• Mercado Livre: LATAM's largest e-commerce marketplace with its own seller education programs (Mercado Livre Academy). Adjacent ecosystem participant rather than direct competitor - Mercado Livre's free seller education competes with Ecommerce na Prática's paid marketplace courses, but also represents a featured integration and customer source for the company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ecommercenapratica
• Facebookfacebook.com/ecommercenapraticablog
• LinkedInlinkedin.com/school/ecommerce-na-pratica
• Instagraminstagram.com/ecommercenapratica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecommerce na Prática