Heirloom
Heirloom is a privately held US vacation rental company founded in 2016 that operates a direct-to-consumer platform offering custom-designed luxury accommodations for group travelers across nine US cities.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Heirloom does
Heirloom is a privately held US vacation rental company founded in 2016 that operates a direct-to-consumer booking platform (book.stayheirloom.com) offering luxury accommodations purpose-built for group travelers. The company's portfolio spans nine US cities — New Orleans, Savannah, Scottsdale, Nashville, Austin, Boston, Nantucket, Bay St. Louis, and Lago Vista — with properties such as Twelve Oaks (Savannah, GA) and Main St. (Bay St. Louis, MS) marketed as retreat venues. Each property is custom-designed by local artists, interior decorators, and architects, and the company pairs its rentals with destination-specific 'Insider Guides' content to support top-of-funnel demand. The target customer is the 'Group Traveler' segment — friends, families, and corporate groups seeking curated, design-forward group accommodations rather than generic short-term rentals.
The underlying technology is a proprietary web-based booking platform; Heirloom has no mobile app, no public API, no SDK, and no documented integrations with third-party channel managers or OTAs. The revenue model is transactional: guests pay nightly rates that vary by property, location, group size, and season, with pricing not publicly disclosed. Distribution is purely direct-to-consumer via the company's own website and organic social channels (Instagram, Facebook, LinkedIn, Pinterest), supplemented by SEO-oriented Insider Guides content. There are no disclosed channel partnerships, no institutional investors, no parent company, and no M&A activity. The company is led by co-founders Dan Glaser and Jim Counihan, runs with 51–100 employees, and operates a lean, bootstrapped profile relative to large marketplace peers.
Heirloom firmographics
Firmographics- Name
- Heirloom
- Legal name
- Heirloom
- Website
- https://stayloom.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heirloom is a privately held US vacation rental company founded in 2016 that operates a direct-to-consumer platform offering custom-designed luxury accommodations for group travelers across nine US cities.
- Ownership category
- akta.pro rank
Heirloom industry classification
Industry- Product category
- Luxury Vacation Rentals
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)
- akta.pro secondary industries
- Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH), Luxury Vacation Homes & Residences (THAMAEAB)
Keywords
Where Heirloom is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heirloom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vacation Rental Bookings: Revenue generated from vacation rental bookings where guests pay for stays at luxury properties. The company operates a direct booking platform where customers reserve properties for group travel in destinations including New Orleans, Savannah, Scottsdale, Nashville, Austin, Boston, Nantucket, Bay St. Louis, and Lago Vista.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Heirloom product offering
Product offeringCore offering
Heirloom operates a direct-to-consumer luxury vacation rental platform offering custom-designed properties specifically tailored for group travel across multiple U.S. destinations. The company provides bookings through its proprietary online platform (book.stayheirloom.com), featuring properties designed by local artists, interior decorators, and architects in cities including New Orleans, Savannah, Scottsdale, Nashville, Austin, Boston, Nantucket, Bay St. Louis, and Lago Vista.
Product overview
Heirloom is a vacation rental platform offering luxury properties specifically designed for group travel. The core offering consists of professionally designed rental properties across multiple U.S. destinations (New Orleans, Savannah, Scottsdale, Nashville, Nantucket, Bay St. Louis, Lago Vista, Austin, and Boston), with properties such as Twelve Oaks in Savannah and Main St. in Bay St. Louis serving as retreat venues. The platform is complemented by Insider Guides — curated city-specific travel resources that provide local recommendations for travelers staying at Heirloom properties. Properties are booked through the book.stayheirloom.com platform and feature custom designs by local artists, interior decorators, and architects.
Differentiator
Problem solved
Functional benefit
Companies that use Heirloom
Customer profileSegments1 record
Ideal customer profiles2 records
Heirloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heirloom partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Heirloom competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Vrbo (owned by Expedia Group) is a leading vacation rental marketplace specializing in whole-home, family-friendly rentals. Overlaps directly with Heirloom's whole-home, group-oriented use cases, though at vastly broader scale and across all price points.
- Vacasa: Vacasa is the largest full-service vacation rental management company in North America with a portfolio spanning beach, ski, and leisure destinations. Comparable as a multi-market, professionally managed short-term rental operator, though it operates at vastly greater scale and across broader price tiers.
- Airbnb (Luxury segment): Airbnb's Airbnb Luxe tier offers curated luxury stays for groups globally, with concierge support. It is the most significant competitor to Heirloom's luxury group positioning, though it is a broad marketplace with millions of listings rather than a niche, design-led operator.
Direct peers
- AvantStay: AvantStay is a hospitality company operating design-led vacation rental homes explicitly built for large group travel across US leisure destinations (Austin, Scottsdale, Joshua Tree, etc.). Closely mirrors Heirloom's group-focused, design-forward, multi-city DTC booking approach.
- Plum Guide: Plum Guide is a curated marketplace for vetted luxury vacation rentals emphasizing design quality and a multi-step verification process. Highly comparable to Heirloom's curated-by-local-experts, design-differentiated luxury vacation rental positioning, though Plum Guide operates across more international cities.
- Sonder: Sonder operated curated, design-forward short-term rental and apartment-style accommodations in premium urban and leisure markets with its own booking platform. Directly comparable to Heirloom's model of professionally designed, multi-city short-term stays booked direct, though Sonder targeted traveler and corporate housing use cases at larger scale.
Emerging players
- Landing: Landing offers a membership-based flexible-stay furnished apartment network across US cities. Adjacent peer as a tech-enabled, direct-booking short-term accommodation operator, though its model targets mid-length stays and individuals rather than luxury group leisure retreats.
- Kasa Living: Kasa operates a tech-enabled portfolio of professionally designed, furnished short-term and extended-stay apartments and homes booked direct. Comparable as a design-led, technology-driven alternative to hotels and traditional vacation rentals, though primarily urban-apartment focused rather than luxury group leisure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Heirloom social profiles
Digital presenceHeirloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heirloom leadership team
Management profileNumber of profiles
Profiles2 records
Heirloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heirloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heirloom
What does Heirloom do?
Heirloom operates a direct-to-consumer luxury vacation rental platform offering custom-designed properties specifically tailored for group travel across multiple U.S. destinations. The company provides bookings through its proprietary online platform (book.stayheirloom.com), featuring properties designed by local artists, interior decorators, and architects in cities including New Orleans, Savannah, Scottsdale, Nashville, Austin, Boston, Nantucket, Bay St. Louis, and Lago Vista.
Is Heirloom a public or private company?
Heirloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heirloom founded?
Heirloom was founded in 2016. It employs 51 to 100 people.
Where is Heirloom based?
Heirloom is headquartered in Boston, United States, in the North America region.
How does Heirloom make money?
One revenue line is on record: vacation Rental Bookings.
Who are Heirloom's main competitors?
Broad incumbents on record are Vrbo, Vacasa and Airbnb (Luxury segment). Direct peers are AvantStay, Plum Guide and Sonder. Emerging players are Landing and Kasa Living.
Does Heirloom have an API?
No public API is recorded for Heirloom.
What industry is Heirloom in?
Heirloom's product category is Luxury Vacation Rentals. Its primary akta.pro industry code is THAGANAI, Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds), with a secondary code of THAMALAH, Luxury Vacation Rental Marketplaces (Curated/Verified Villas). Its NAICS code is 5322 and its SIC code is 7000.