Roura Material Handling
- Company typePrivate
- Founded1920
- HeadquartersClinton Township, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Roura Material Handling firmographics
Firmographics- Name
- Roura Material Handling
- Legal name
- Roura Material Handling
- Website
- https://rouramh.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Roura Material Handling industry classification
Industry- Product category
- Industrial Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Roura Material Handling is headquartered
LocationHeadquarters
- HQ city
- Clinton Township
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roura Material Handling business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Self-Dumping Hoppers: Direct sales of self-dumping hoppers across four standard product families (Durable, Rugged, Ultimate, Behemoth) plus specialty and custom models. Products range from 2,000 to 10,000 lbs. load capacity and 1/8 to 10 cubic yards volume capacity.
- Product Sales - Rotator Boxes: Sales of rotator boxes including Chip Tub, Rugged, Ultimate, Gaylord, and Drum Rotator models. Capacity ranges from 2,000 to 6,500 lbs.
- Product Sales - Stone Products: Sales of A-Frames, Granite Slab Racks, and Remnant Racks for stone and marble industry storage and handling.
- Parts and Accessories: Sales of replacement parts (trunnion pins, handles, springs, chains), release systems, casters, covers, bases, and other accessories for existing equipment.
- Custom Fabrication Services: Custom design and engineering services to modify existing hopper designs or engineer custom material handling products for special applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Roura Material Handling product offering
Product offeringCore offering
Roura Material Handling manufactures and sells self-dumping hoppers, rotator boxes, bottom drop boxes, and stone industry storage products (A-Frames, slab racks, remnant racks) for industrial material handling applications. All products are fabricated in-house in the United States at two manufacturing plants and are offered in 60+ standard configurations or fully custom-engineered to customer specifications. The company also supplies replacement parts, accessories, and custom fabrication services for special applications.
Product overview
Roura Material Handling is a manufacturer of industrial material handling equipment, primarily known as the original creator of self-dumping hoppers in the late 1920s. The company's product portfolio centers on four families of standard self-dumping hoppers (Durable, Rugged, Ultimate, and Behemoth) with load capacities ranging from 2,000 to 10,000 lbs, complemented by specialty models including Plastic Lid, Custom, 90° Dump, Dewatering, Dross, Galvanized Steel, Lined, Open-Side, Refuse, Skeleton, and Stainless Steel variants. Roura also produces rotator boxes (Durable, Rugged, Ultimate, with Plastic Lids, Gaylord, Chip Tub, Drum Rotator, and Custom configurations), bottom drop boxes, and stone industry products including A-Frames, Granite Slab Racks, and Remnant Racks. The product ecosystem is supported by a comprehensive range of accessories and parts including release systems, casters/wheels, covers, bases, custom colors, latches, and chains. All products are manufactured in-house in the United States and are fully customizable based on application requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Durable Self-Dumping Hoppers
Quantifiable outcome
- 300,000+ hoppers produced over company history
- +3 more outcomes
Companies that use Roura Material Handling
Customer profileSegments6 records
Ideal customer profiles6 records
Roura Material Handling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roura Material Handling partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Roura Material Handling competitors and assessment
Company assessmentDirect peers
- Vestil Manufacturing: Direct peer specializing in industrial material handling equipment including hoppers, dumpers, lift tables, and ergonomic handling products. Highly comparable product portfolio, similar mid-market direct-sales model, and overlapping customer base across manufacturing and warehousing.
- Valley Craft Industries: Manufacturer of material handling equipment including drum handlers, hand trucks, and specialty lifting/tilting devices. Comparable as a niche industrial equipment maker serving manufacturing, food/beverage, and warehousing end markets with a direct sales approach.
- Magline (Magliner): Manufacturer of material handling equipment including hand trucks, platform trucks, and specialty carts. Comparable as a long-established U.S. material handling equipment brand with similar mid-market manufacturing and direct-distribution model.
- Bluff Manufacturing: Manufacturer of material handling equipment with emphasis on dock equipment, ramps, stairs, and custom fabricated products. Comparable as a U.S.-based industrial equipment manufacturer with custom fabrication capabilities serving similar end markets.
Emerging players
- BHS (Bulk Handling Systems): Designer and manufacturer of bulk material handling and recycling systems. Comparable as a material handling equipment manufacturer serving waste, recycling, and industrial customers with engineered custom solutions.
Broad incumbents
- Cascade Corporation: Global leader in forklift attachments and material handling solutions. Comparable because Roura hoppers are forklift-mounted attachments, though Cascade operates at significantly larger scale and broader global footprint as a public company.
- Hyster-Yale Materials Handling: Global manufacturer of lift trucks and material handling equipment under Hyster and Yale brands. Comparable as a broad incumbent whose lift trucks are the platform on which Roura's hopper attachments operate.
- Crown Equipment Corporation: Major manufacturer of forklifts and material handling equipment. Comparable as a broad incumbent serving overlapping customer segments in warehouses, manufacturing, and logistics, though focused on powered lift trucks rather than attachments.
- Toyota Material Handling: Major OEM of forklifts and material handling equipment. Comparable as the underlying forklift OEM whose products Roura's hoppers attach to, though operates at vastly larger scale and broader product scope.
Regional players
- Kelley Company (Entrematic): Manufacturer of dock equipment, seals, shelters, and material handling accessories. Comparable as an industrial equipment maker serving loading dock and warehouse material handling applications with custom-engineered solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roura Material Handling social profiles
Digital presenceRoura Material Handling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roura Material Handling leadership team
Management profileNumber of profiles
Roura Material Handling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roura Material Handling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roura Material Handling
What does Roura Material Handling do?
Roura Material Handling manufactures and sells self-dumping hoppers, rotator boxes, bottom drop boxes, and stone industry storage products (A-Frames, slab racks, remnant racks) for industrial material handling applications. All products are fabricated in-house in the United States at two manufacturing plants and are offered in 60+ standard configurations or fully custom-engineered to customer specifications. The company also supplies replacement parts, accessories, and custom fabrication services for special applications.
Is Roura Material Handling a public or private company?
Roura Material Handling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roura Material Handling founded?
Roura Material Handling was founded in 1920. It employs 101 to 250 people.
Where is Roura Material Handling based?
Roura Material Handling is headquartered in Clinton Township, United States, in the North America region.
How does Roura Material Handling make money?
Five revenue lines are on record. Product Sales - Self-Dumping Hoppers are the primary driver. The others are product Sales - Rotator Boxes, product Sales - Stone Products, parts and Accessories and custom Fabrication Services.
Who are Roura Material Handling's main competitors?
Direct peers on record are Vestil Manufacturing, Valley Craft Industries, Magline (Magliner) and Bluff Manufacturing. BHS (Bulk Handling Systems) is listed as an emerging player. Broad incumbents are Cascade Corporation, Hyster-Yale Materials Handling, Crown Equipment Corporation and Toyota Material Handling. Kelley Company (Entrematic) is listed as a regional player.
Does Roura Material Handling have an API?
No public API is recorded for Roura Material Handling.
What industry is Roura Material Handling in?
Roura Material Handling's product category is Industrial Material Handling Equipment. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333924 and its SIC code is 3537.