What My Vinyasa Practice does

My Vinyasa Practice (MVP) is a privately held yoga education and wellness operator founded in 2016 by Michelle Young and headquartered in Austin, Texas. The company runs a single 2,400-square-foot brick-and-mortar studio at the ACC Highland campus that offers daily donation-based yoga classes, alongside a digital delivery platform that includes two mobile apps (MVP Wellness and MVP School), a live-stream studio, and a LearnWorlds-hosted online school. Its product surface spans three core franchises: (1) in-studio and online yoga classes at multiple style levels, (2) Yoga Alliance-accredited teacher training (200-hour and 300-hour) plus an IAYT-accredited 1,038-hour Clinical Yoga Therapy certification, and (3) individual yoga therapy and Ayurvedic services, supported by 100+ continuing-education courses that grant CEUs across Yoga Alliance, IAYT, NASAM, ACE, and SHRM.

The business model blends donation-based in-studio pricing with subscription memberships ($120/month individual, $175/month dual, $1,000 annual), one-time training tuition ($8,676–$9,324 for the IAYT program), per-session therapy ($75–$100), tiered B2B corporate wellness contracts ($2–$6 per employee), HSA/FSA-enabled payments through Truemed, and a small e-commerce line (MVP Living) for accessories and apparel. Free outdoor community events, national and international retreats, an affiliate program, and MyCAA-approved military-spouse scholarships broaden top-of-funnel acquisition. Back-office infrastructure runs on MindBody (booking), LearnWorlds (LMS), Calendly (scheduling), SweatPals (events), Truemed (payments), and Cookieyes (consent).

The company is bootstrapped with no disclosed institutional capital, employs 11–50 staff supported by a 35-plus-person teaching pool, and serves a globally distributed customer base through digital channels while concentrating physical delivery in Austin. Customer segments include individual yoga practitioners, aspiring and certified yoga teachers, yoga therapy clients (chronic pain, trauma, mental health), corporate wellness buyers, military spouses, and continuing-education-seeking wellness professionals.

Name

My Vinyasa Practice

Legal name

My Vinyasa Practice

Website

https://myvinyasapractice.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

My Vinyasa Practice is an Austin, Texas-based yoga education and wellness operator offering donation-based in-studio classes, Yoga Alliance-accredited teacher training, IAYT-accredited clinical yoga therapy, corporate wellness programs, and a mobile app ecosystem to individual practitioners, aspiring teachers, therapy clients, and corporate buyers globally.

Ownership category

akta.pro rank

Product category

Yoga Education and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (611430), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Yoga teacher training
• Yoga therapy services
• Yoga studio memberships
• Continuing education courses
• Corporate wellness programs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Studio Memberships: Monthly and annual membership subscriptions providing unlimited in-studio yoga classes, guest passes, private sessions, and discounts on merchandise. Individual membership at $120/month, dual at $175/month, annual at $1,000.
2. Donation-Based Classes: In-studio yoga classes offered on a donation basis, allowing pay-what-you-can pricing for accessibility. Free community events also offered.
3. Yoga Teacher Training Programs: 200-hour and 300-hour Yoga Alliance certified yoga teacher training programs. 200-hour training for students without prior certification. 300-hour advanced training for those seeking to teach trauma-informed yoga, Yoga Nidra, Yin, Restorative, and Adaptive Yoga. IAYT Clinical Yoga Therapy Certification at 1,038 hours over two years costing $9,324 (200-hour entry) or $8,676 (500-hour entry).
4. Yoga Therapy Services: One-on-one yoga therapy sessions with certified therapists (IAYT). Yoga Therapist sessions at $75, Experienced Yoga Therapist at $100. Package pricing at $400 for 5 sessions (Yoga Therapy Foundations) or $225 for students.
5. Ayurvedic Services: Ayurvedic consultations including initial assessment ($150 for 60 minutes), health plan review ($100 for 30 minutes), and follow-up sessions ($100 for 45 minutes).
6. Corporate Wellness Programs: B2B corporate wellness packages at $2-6 per employee with Essential, Enhanced, Premium, and Personalized tiers. Includes mobile app access, in-person classes, and on-site services.
7. Continuing Education Courses: Over 100 online courses for yoga teachers and wellness practitioners. Certifications include Trauma-Informed Yoga, Yoga Nidra, Yin Yoga, Restorative Yoga, Adaptive Yoga, Mindfulness Coaching, Ayurvedic Nutritionist, Meditation Teacher. CEUs available through Yoga Alliance, IAYT, NASAM, ACE, and SHRM.
8. MVP Living Products: E-commerce sales of yoga accessories (mats, props), yoga apparel, and home goods (candles, lifestyle products). 20% discount for MVP members.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels8 records

Core offering

My Vinyasa Practice is a donation-based yoga studio in Austin, Texas operating a hybrid in-studio and digital yoga education platform. The company offers daily in-studio and live-stream yoga classes, Yoga Alliance-accredited 200-hour and 300-hour teacher training programs, an IAYT-accredited 1,038-hour Clinical Yoga Therapy Certification, a yoga therapy clinic, 100+ continuing education courses, corporate wellness programs, and yoga retreats domestically and internationally.

Product overview

My Vinyasa Practice is a donation-based yoga studio in Austin, Texas offering a multi-platform yoga education and wellness ecosystem. The core offerings include in-studio and online live-stream yoga classes, the MVP Wellness App and MVP School App for mobile access to recorded and live classes and teacher training content, Yoga Teacher Training (200-hour and 300-hour Yoga Alliance accredited programs), and IAYT-accredited Clinical Yoga Therapy Certification (1038-hour program). The company also provides Continuing Education Courses (100+ courses with CEU credits), Corporate Wellness Programs in multiple tiers, Yoga Retreats domestically and internationally, MVP Living product line (accessories, apparel, home goods), MyCAA military spouse scholarship program, HSA/FSA reimbursement integration through Truemed, and a Yoga Therapy Clinic offering individual sessions for various health conditions. The ecosystem is connected through LearnWorlds LMS for training, MindBody for class booking, and Calendly for therapy appointments.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Living: Product line offering yoga accessories, apparel, and home goods to support mindful living beyond the mat.
• MVP Wellness App
• MVP School App

Products and services

• In-Studio Yoga Classes Donation-based yoga classes offered at the Highland Studio in Austin, TX covering Vinyasa Flow, Power Vinyasa, Hatha Flow, Yin, and Restorative Yoga at all levels. Open to the public on a pay-what-you-can basis with free community events.
• MVP Wellness App Mobile application for iOS and Android providing access to pre-recorded yoga classes, live streaming classes, and guided meditations. Available on Apple App Store and Google Play Store.
• MVP School App Mobile application bringing all yoga teacher training and certification content to iOS and Android devices for YTT students to access coursework.
• 200-Hour Yoga Teacher Training Yoga Alliance-accredited 200-hour yoga teacher training for students without prior certification. Covers foundations of Vinyasa Yoga, yoga philosophy, anatomy, sequencing, and teaching methodology. Can be completed online or in-studio in under 6 months with payment plans available.
• 300-Hour Yoga Teacher Training Advanced 300-hour Yoga Alliance-accredited training for certified teachers seeking Trauma-Informed Yoga, Yoga Nidra, Yin, Restorative, and Adaptive Yoga specializations. Application-based; leads to 500 RYT upon completion.
• IAYT Clinical Yoga Therapy Certification IAYT-accredited 1,038-hour Clinical Yoga Therapy Certification program over two years. Combines foundations in yoga therapy with practical clinical curriculum for working in integrative healthcare settings. Tuition: $9,324 (200-hour entry) or $8,676 (500-hour entry), with 24-month payment plans available. Includes the MVP Online Student Yoga Therapy Clinic internship with 50 supervised sessions.
• Yoga Therapy Clinic One-on-one yoga therapy sessions with IAYT-certified therapists offered both in-person and online for chronic pain, sleep disorders, trauma, mental health imbalances, body image issues, digestive disorders, and physical misalignments. Sessions at $75 (Certified Yoga Therapist) or $100 (Experienced Yoga Therapist), with package pricing available.
• Continuing Education Courses Over 100 online continuing education courses for certified yoga teachers and wellness practitioners, including Trauma-Informed Yoga Certification, Yoga Nidra Certification, Yin Yoga Certification, Restorative Yoga Certification, Adaptive Yoga, Mindfulness Coaching, Ayurvedic Nutritionist, and Meditation Teacher certifications. CEUs accepted by Yoga Alliance, IAYT, NASAM, ACE, and SHRM.
• Yoga Retreats National and international yoga retreats curated by founder Michelle Young covering all eight limbs of yoga. Destinations include South India, Morocco, Portugal (Algarve coast), Hawaii, Ireland, Iceland, Glacier National Park, Blue Ridge Mountains, and Texas Hill Country. Includes daily meditation, asana practice, lectures, and nature activities with flexible payment plans.
• MVP Corporate Wellness B2B corporate wellness program offered in four tiers: Essential ($2/employee/month) for MVP mobile app access, Enhanced ($4/employee/month) adding in-person classes at Austin studios, Premium ($6/employee/month) adding on-site classes, and Personalized (custom). Includes a free Mental Health at Work course as a lead magnet.
• MVP Living Lifestyle products brand offering yoga accessories (mats, props), yoga apparel, and home goods (candles, lifestyle products) sold via online store. 20% discount available for MVP members.
• Ayurveda Services Ayurvedic consultations and treatments provided by trained Ayurvedic practitioners, including initial assessment ($150/60 min), health plan review ($100/30 min), and follow-up sessions ($100/45 min). Available in-person or online.

Quantifiable outcome

• Voted Best Yoga Studio in Austin, TX with 4.9 stars based on 284 Google Reviews
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• American Sports and Fitness (ASFA)minorGTM or Marketing PartnerPartnership with American Sports and Fitness association for promoting fitness and wellness programs. ASFA provides certification recognition and member benefits for fitness professionals.
• BeYogiminorGTM or Marketing PartnerInsurance partner providing coverage options for yoga teachers and wellness professionals through the BeYogi platform.
• Forbes HealthcoreGTM or Marketing PartnerFeatured in Forbes Health listing as one of the best yoga teacher training programs. High-visibility PR and credibility association.
• Yoga SpecialistsminorStrategic or Co-development PartnerBusiness and marketing partner for yoga specialists providing resources and support for yoga teachers.
• MyCAA (Military One Source)coreStrategic or Co-development PartnerMy Vinyasa Practice is an approved and participating institution with MyCAA, providing up to $4,000 in tuition assistance to eligible military spouses for yoga teacher certification.
• Massage Magazine Insurance PlusminorGTM or Marketing PartnerInsurance partner providing liability coverage and member benefits for massage and wellness practitioners.
• Yoga 4 Water / Gravity WaterminorStrategic or Co-development PartnerWater charity partnership supporting clean water initiatives. Connects wellness and community service.
• American College of Healthcare Sciences (ACHS)minorStrategic or Co-development PartnerEducational partnership with ACHS for complementary and alternative healthcare certifications and degree programs.
• All Yoga TrainingminorChannel Partner/ Reseller/ DistributorPartner for yoga teacher training in Thailand and Bali locations, expanding international training opportunities.
• YogatiqueminorStrategic or Co-development PartnerYoga studio and training partner providing additional resources and community connections for yoga practitioners.
• Indigenous Wellness Initiative of ArizonaminorStrategic or Co-development PartnerPartnership supporting Indigenous wellness and bringing yoga and mindfulness to Indigenous communities.
• Purple LightminorGTM or Marketing PartnerTrans-friendly certification program demonstrating commitment to inclusivity for transgender and non-binary community members.
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorAffiliate program for wellness influencers with minimum 10,000 followers. Affiliates earn competitive commissions by promoting MVP products and training programs through unique links.
• TruemedcoreTechnology or IntegrationPartnership enabling qualified customers to use HSA/FSA funds on yoga therapy and wellness services. Truemed provides Letter of Medical Necessity evaluation ($30 fee) enabling 30% average reimbursement on purchases.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Peloton: Large connected-fitness platform with a growing yoga and meditation vertical — competes with MVP for digital yoga subscription wallet share, with materially greater marketing scale.
• CorePower Yoga: Large US yoga chain offering memberships, teacher training (Yoga Alliance RYS) and digital classes — overlaps with MVP's studio, YTT and digital app offering but at national scale with corporate backing.
• Gaia (formerly Gaiam TV): Subscription video platform with deep yoga, meditation and wellness library — overlaps with MVP Wellness App's content-led positioning and competes for the same CE/self-improvement buyer.
• YogaWorks: Multi-studio yoga operator with established teacher training programs — comparable to MVP in studio membership model and YTT credentialing, but with broader geographic footprint.

Emerging players

• Glo (formerly YogaGlo): Subscription-based online yoga, Pilates and meditation platform — directly comparable to MVP Wellness App's live-stream and on-demand offering.
• Alo Moves: Premium digital yoga and wellness content platform with instructor-led classes and certifications — competes with MVP Wellness App for digital yoga subscribers and CE audiences.

Direct peers

• YogaFit: One of the largest US Yoga Alliance RYS providers offering 200/300-hour teacher trainings, specialty certifications and continuing education — directly competing with MVP's YTT and CE catalog across price points and credentials.
• Breathe For Change: Yoga-based social-emotional wellness provider for schools and corporations — directly comparable to MVP Corporate Wellness program in targeting employer wellness buyers with tiered offerings.

Regional players

• Y7 Studio: Boutique yoga chain focused on heated, music-driven flow classes — comparable to MVP's in-studio membership model but concentrated in major metro areas outside Austin.

Others

• American College of Healthcare Sciences (ACHS): Accredited online school offering complementary and alternative medicine certifications including Ayurveda and wellness coaching — a stated MVP educational partner and comparable in the IAYT/holistic health certification space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myvinyasapractice
• Instagraminstagram.com/myvinyasapractice
• Xx.com/MVPYTT
• LinkedInlinkedin.com/company/my-vinyasa-practice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Vinyasa Practice