Arhanta Yoga International

What Arhanta Yoga International does

Arhanta Yoga International B.V. is a Netherlands-headquartered (Sinderen) yoga education company founded in 2009 that delivers internationally accredited yoga teacher training and certification courses through three channels: residential programs at ashrams in India and the Netherlands, a Hybrid format in the Netherlands, and the Arhanta Online Academy (launched 2017). The core product is the 200-hour Hatha Yoga Teacher Training (delivered as a 240-hour, 21-day intensive), supported by a portfolio of specialty 50–85-hour teacher trainings (Yin, Vinyasa, Meditation, Yoga Nidra, Breathwork/Pranayama, Prenatal, Postnatal, Mum & Baby, Restorative, Kids & Teen), certification courses (Ayurveda, Yoga Adjustments & Assists, Philosophy, Dissection-Based Anatomy, Holistic Health Coach, Clinical Hypnotherapy), and coaching programs (Yoga Business, Holistic Nutrition). All programs carry multi-jurisdictional accreditation (Yoga Alliance RYS, International Yoga Federation, International Yoga Association, Dutch CRKBO), and the curriculum is positioned on a 5-generation Gurukul lineage traced to Swami Sivananda and institutionalized through founder Dr. Ram Jain (PhD Yoga, 50,000+ teaching hours since 1998) and lead teacher Omkar (ERYT 500, 18,000+ hours since 2009).

The business is organized across four wholly-owned Dutch B.V. entities (International, Netherlands, India, Publications) plus the Arhanta Online Academy as an online sub-brand. Revenue mechanics are predominantly one-time course fees paid upfront or in installments: €200 non-refundable deposits for residential programs with the balance due 70 days before start, and individual or bundled online course purchases (20–30% bundle discounts on 2–4+ courses) with lifetime or 1-month access tiers. Distribution is fully direct-to-consumer via a self-serve website localized in 8 languages, supported by content marketing (blog, YouTube, Instagram, Pinterest, LinkedIn, Facebook, WhatsApp) and earned media in Forbes, Yoga Journal, Yoga International, Business Insider India, and Well+Good — there is no sales team, no marketplace presence, and no disclosed external funding, indicating an organically grown, founder-led operating model. Yoga holidays and retreats function as lower-commitment entry products feeding the certification funnel.

Since 2009 the company reports 24,000+ certified yoga teachers, drawn from Australia, the USA, Russia, and Europe, with 11–50 employees and no disclosed revenue or funding rounds. The primary customer segments are aspiring yoga teachers (foundational 200-hour TTC), practicing teachers seeking continuing-education specialty certifications, wellness professionals adding coaching skills, and yoga retreat/holiday guests — a horizontal, long-tail B2C base with no enterprise concentration. Strategic emphasis over the past several years has been on extending the course catalog into adjacent holistic wellness verticals (Clinical Hypnotherapy, Holistic Health Coaching, Holistic Nutrition) and on geographic expansion into Italy, while the underlying curriculum, accreditation footprint, and lineage positioning remain the structural anchors of the brand.

Name

Arhanta Yoga International

Legal name

Arhanta Yoga International B.V.

Website

https://arhantayoga.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Arhanta Yoga International is a Netherlands-based yoga teacher training school operating residential ashrams in India and the Netherlands plus an online academy, offering accredited 200-hour and specialty certification courses to aspiring and practicing yoga teachers worldwide since 2009.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training & Certification

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga teacher training
• Yoga certification courses
• Online yoga academy
• Residential yoga ashram
• Yoga continuing education

Headquarters

HQ city

Sinderen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Onsite Residential Yoga Teacher Training: In-person certification courses conducted at Arhanta Yoga Ashrams in India and the Netherlands. Students pay course fees upfront or in installments. Revenue is recognized upon course delivery. Cancellation policy and deposit structure (€200 registration fee + balance due 70 days prior) manage booking risk. Includes 200-hour, 75-hour, 50-hour, and advanced training programs.
2. Online Course Enrollment: Self-paced online courses purchased individually or as bundles (2+ courses at 20–30% discount). Courses include Yoga Teacher Trainings (200-hr Hatha, Yin, Vinyasa, Meditation, Pranayama, Prenatal, Postnatal, Restorative, Kids/Teen), certification courses (Ayurveda, Yoga Adjustments, Anatomy, Philosophy, Holistic Health Coach, Clinical Hypnotherapy, Yoga Business Coaching, Holistic Nutrition), and short courses (Healing Depression/Anxiety, Breathwork Challenge, Chakra Course). Lifetime access or 1-month access models. Installment payment available for select courses.
3. Yoga Holidays and Retreats: Residential yoga vacation programs in India and the Netherlands offered as short-stay experiential products, serving as customer acquisition touchpoints that funnel participants toward full teacher training certifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Arhanta Yoga International operates yoga ashrams in India and the Netherlands alongside an online academy, delivering internationally accredited yoga teacher training certification courses. Core offerings include 200-hour Hatha Yoga Teacher Training programs (residential and online), specialty teacher training add-ons (Yin, Vinyasa, Meditation, Prenatal/Postnatal, Restorative, Kids/Teen), and certification courses in Ayurveda, anatomy, holistic health coaching, clinical hypnotherapy, and yoga business. Residential programs follow a Gurukul-style immersive format while online courses are self-paced with lifetime or 1-month access.

Product overview

Arhanta Yoga International is a yoga teacher training organization offering a portfolio of residential and online courses. The core product is the 200-Hour Hatha Yoga Teacher Training, available at ashrams in India and the Netherlands and through the Arhanta Online Academy platform. The portfolio includes specialized 50-85 hour teacher training add-ons (Yin Yoga, Vinyasa Yoga, Meditation, Yoga Nidra, Breathwork & Pranayama, Prenatal/Postnatal Yoga, Mum & Baby Yoga, Restorative Yoga, Kids & Teen Yoga); certification courses (Ayurveda, Yoga Adjustments & Assists, Yoga Philosophy, Dissection-Based Anatomy, Holistic Health Coach, Clinical Hypnotherapy); and coaching programs (Yoga Business Coaching, Holistic Nutrition Coach). The Arhanta Online Academy serves as the online platform for all digital courses, while residential trainings are conducted at the India and Netherlands ashram locations. All courses provide internationally accredited certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Arhanta Online Academy: Online learning platform offering yoga teacher training certifications and holistic education courses including meditation, pranayama, prenatal yoga, and clinical hypnotherapy

Products and services

• 200-Hour Hatha Yoga Teacher Training Foundational Yoga Alliance-accredited 200-hour Hatha Yoga teacher certification course teaching skills to instruct, adjust, correct, modify, and structure comprehensive yoga classes. Available onsite at India and Netherlands ashrams and online via the Arhanta Online Academy. Graduates receive an internationally recognized 200-hour yoga teaching certification enabling them to teach professionally worldwide.
• 75-Hour Yin Yoga Teacher Training

Quantifiable outcome

• Over 24,000 yoga teachers certified since 2009
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Door1DeurminorOthersArhanta Yoga has a cooperation agreement with Door1Deur, an MfN-registered mediator, to provide an independent external complaints officer for formal dispute resolution. The complaints officer can be reached by phone (+316-48016036) or email ([email protected]) and operates independently of Arhanta Yoga, providing mediation services when internal complaint resolution fails.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• YogaFX: Yoga Alliance RYS offering both residential YTT in India and online yoga teacher training courses; directly comparable dual-channel delivery model and continuing-education catalog.
• Rishikul Yogshala: Multiple-location Yoga Alliance RYS offering 200-hour YTT in India with international student base; comparable product portfolio, accreditation, and target segment of aspiring yoga teachers from Western markets.
• My Vinyasa Practice: Online-first Yoga Alliance RYS offering accredited YTT and continuing-education courses globally; competes with Arhanta Online Academy on self-paced digital certification for international students.
• Sampoorna Yoga: Yoga Alliance RYS offering 200-hour residential YTT in India plus a growing online academy; competes head-to-head with Arhanta on Yoga Alliance accredited certification, residential India-based immersion, and online self-paced delivery.
• Sivananda Yoga Vedanta Centre: International yoga organization also rooted in Swami Sivananda's lineage, operating ashrams and teacher training programs worldwide — directly comparable heritage positioning and global accredited YTT delivery model.
• World Peace Yoga School: Rishikesh-based Yoga Alliance RYS offering 200-hour YTT and specialty courses to international students; comparable residential India-based immersion and online continuing-education product structure.
• Himalayan Yoga Association: Yoga Alliance RYS providing 200-hour YTT and specialty certifications in India and online; directly comparable accreditation stack, product breadth, and target audience of aspiring and continuing yoga teachers.

Emerging players

• Insight Timer: Large-scale global meditation and yoga content platform with freemium model; adjacent competitor for the meditation and short-course consumer segment, particularly as a low-cost substitute for Arhanta's online meditation and breathwork offerings.

Broad incumbents

• Ashtanga Yoga Research Institute: Long-established traditional yoga school with residential training programs and international recognition; comparable lineage-rooted positioning, though narrower in style and lacking Arhanta's multi-style catalog and online scale.
• Patanjali Yogpeeth: Large-scale yoga and Ayurveda institution in India with broad educational, wellness, and product offerings; comparable integration of traditional yoga teaching with Ayurveda, but at much greater scale and brand breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8PF3g7-givxJa_0Ix504mQ
• Facebookfacebook.com/arhantayogaashram
• LinkedInlinkedin.com/company/arhanta-yoga
• Instagraminstagram.com/arhanta.yoga
• Pinterestnl.pinterest.com/arhantayoga
• Xx.com/arhantayoga

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arhanta Yoga International