mp group

What mp group does

mp group GmbH is a privately held German digital agency founded in 2002 and headquartered at Kinzigheimer Weg 110 in Hanau. The firm employs approximately 20 people and operates as a full-service digitization partner for small and medium enterprises (kleine und mittlere Unternehmen), offering three bundled service lines: digitization and funding consulting (including BAFA/go-digital advisory), professional web development (websites, webshops, and custom business applications built on Symfony/PHP, TYPO3, WordPress, Magento/Shopware, and SOLR), and managed IT services (security, support, cloud and server administration). Its flagship proprietary product is cloudBase (or cloudbase), an API-first, browser-based web application framework designed to digitize administrative processes for SMEs, with individualizable rights for GDPR compliance and offered as a hosted and supported solution.

The company's go-to-market is consultation-driven direct sales, beginning with a non-binding introductory meeting (unverbindliches Erstgespräch) and culminating in quote-based, custom-scoped projects. Revenue is generated through a mix of one-time project fees (web development, consulting), recurring managed services and cloudBase hosting subscriptions, and ongoing IT support retainers. Distribution is concentrated regionally in Hanau and the Main-Kinzig area of Hesse, with referrals flowing through regional chambers (IHK Hanau-Gelnhausen-Schlüchtern), business associations (BVMW, Wirtschaftsinitiative Main-Kinzig, RKW Hessen, Beraternetzwerk des Mittelstands), and technology partners including Amagno, VMware, and Sophos. Marketing relies on a content-led blog (mpWissen/mpAlltag/mpEvents), local SEO and Google Business Profile, newsletters via Mailchimp and Mailjet, YouTube explainer content, and co-hosted events such as the KINZIGTAL.digital webinar series.

The reference portfolio spans 18+ documented engagements across automotive (Zollner), industrial materials (Resopal), services (Herbert Kämmerer & Söhne), photography (FinisherPix, Kinderschritte), high-tech distribution (Quantum Design Europe), language education (inlingua), and aviation (Star Alliance), demonstrating capability to serve both regional SMBs and selected mid-market accounts. Ownership remains concentrated with co-founders Andreas Janka and Frank Krüger, who serve as managing directors, and the firm has no disclosed institutional investors, subsidiaries, or M&A history.

Name

mp group

Legal name

mp group GmbH

Website

https://mp-group.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

mp group GmbH is a Hanau, Germany-based digital agency (~20 employees) founded in 2002 that delivers digitization consulting, web development, and managed IT services to small and medium enterprises, anchored by its proprietary cloudBase web application platform.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (51321), Other Management Consulting Services (541618)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

akta.pro secondary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

Keywords

• Digitalization consulting
• Web development services
• IT service management
• Business process digitization
• SME web applications

Headquarters

HQ city

Hanau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Projects: One-time project-based revenue from designing and building websites, web shops, web applications, and custom business applications. Projects range from simple website relaunches to complex multi-language enterprise portals with ERP integrations.
2. IT Service & Managed Services: Recurring managed services including IT support (tickets, email, phone), server and client administration, network infrastructure management, cloud administration, licensing and update management, and ongoing security monitoring.
3. Digitization & IT Consulting: Consulting fees for business process digitization advisory, IT security consulting, and funding/grant advisory (BAFA, go-digital). Projects are typically one-time engagements, sometimes partially subsidized through government programs.
4. Hosting & Operations: Ongoing hosting and operational services for customer web properties and cloudBase applications, including administration, support, and monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

mp group GmbH is a digital agency that helps small and medium-sized enterprises (SMEs) in Germany digitize their business processes. The company bundles digitization consulting (including BAFA/go-digital funding advisory), professional web development (websites, webshops, web applications, business apps), and ongoing IT services (security, support, infrastructure, cloud hosting) into a single end-to-end engagement model. Its proprietary cloudBase platform provides a configurable web application framework with API-first architecture for SMEs.

Product overview

mp group offers a unified product portfolio centered around cloudbase, their proprietary web-based business administration software for SMEs. cloudbase is a KMU-friendly framework that digitizes and optimizes administrative processes with an API-first strategy enabling seamless integration with existing customer infrastructure. Beyond cloudbase, the company delivers digital consulting services (digitalization advisory, funding consultation), web development (websites, webshops, business apps), and IT services (security, support, infrastructure) as complementary service offerings rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Brands

• cloudbase: An individual software product for small and medium enterprises that digitizes and optimizes administrative processes. It is described as a KMU-friendly framework built with an API-first strategy.
• cloudBase

Products and services

• cloudBase Proprietary web-based business administration software for small and medium enterprises (SMEs) featuring an API-first architecture. cloudBase digitizes and optimizes administrative processes, is browser-accessible on any device without installation, supports GDPR-compliant rights management, and integrates with existing customer systems via API. Offered as a hosted solution with managed infrastructure and security monitoring.
• Digitization Consulting (Digitalisierungsberatung) Advisory service for SMEs covering business process digitization strategy, paperless office initiatives, and government funding/grant advisory (BAFA, go-digital subsidies up to 50% of project costs). Includes requirements analysis, concept development, and digitization roadmap.
• Web Development (Web-Entwicklung) Custom design and build of websites, webshops, and business web applications for SMEs and mid-market clients. Uses Symfony, PHP, TYPO3, WordPress, Magento/Shopware, and cloudBase. Includes multilingual sites and ERP-integrated enterprise portals.
• IT Service and Managed Services (IT-Service) Ongoing IT support, server and client administration, network infrastructure management, cloud administration, licensing and update management, IT security consulting, and security monitoring for SME clients. Includes ticketed support via email and phone.
• Hosting and Operations (Hosting & Support) Ongoing hosting and operational services for customer web properties and cloudBase applications, including administration, support, and security monitoring.
• IT Security Consulting (IT-Sicherheit) IT security advisory including CyberRisiko-Check (CRC) risk assessments, cybersecurity training, and Sophos-based firewall/endpoint protection solutions for regional SMEs and trades businesses.

Quantifiable outcome

• Resopal optimized internal processes through web-accessible decor database, enabling real-time access to current decor information across sales and production
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)coreOthersBAFA-certified consulting partner enabling mp group to advise clients on and administer government digitization funding programs (go-digital subsidies covering up to 50% of eligible project costs). This certification is a key trust signal and demand driver for SME clients seeking subsidized digital transformation.
• AmagnocoreTechnology or IntegrationAmagno Certified Partner. mp group implements and supports Amagno document management systems for clients, including the amagno Solution Store integration, workflow automation, and document scanning/magnetization features. Hosts Amagno.Connect 2024 event in Frankfurt.
• IHK Hanau-Gelnhausen-SchlüchternminorGTM or Marketing PartnerRegional Chamber of Commerce partnership. mp group participates in IHK-organized events, webinars (KINZIGTAL.digital series), and educational content initiatives targeting regional SMEs. IHK magazine coverage reinforces credibility.
• BVMW (Bundesverband der Deutschen Industrie und des Mittelstands)minorGTM or Marketing PartnerBVMW member and partner. BVMW is the Federal Association representing SMEs in Germany, providing networking and referral opportunities within the German Mittelstand community.
• Wirtschaftsinitiative Main-KinzigminorGTM or Marketing PartnerRegional business initiative partner representing the Main-Kinzig district. mp group participates in this local business network to build regional brand awareness and client relationships.
• RKW HessenminorGTM or Marketing PartnerRKW Hessen (Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft) partner. RKW supports SME competitiveness through consulting and know-how transfer, creating referral opportunities for digitization consulting engagements.
• Beraternetzwerk des MittelstandsminorGTM or Marketing PartnerConsultant network for SMEs, providing a platform for visibility and referrals within the German Mittelstand business community.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SinnerSchrader (Accenture Song): Long-standing German digital agency (now part of Accenture Song) serving enterprise and mid-market clients with web platforms, e-commerce, and digital transformation. Comparable on digital project delivery and DACH presence but operates at significantly larger scale.
• Aperto (IBM iX): Berlin-based digital agency (part of IBM iX) providing strategy, creative, technology, and platform services. Comparable on integrated digital transformation delivery to German enterprise/mid-market, but at a much larger scale than mp group.

Direct peers

• Neofonie GmbH: Berlin-based digital agency and software developer with capabilities spanning web development, AI applications, and content management for German Mittelstand. Comparable on custom application development and bundled consulting/dev/ops delivery.
• dkd Internet Service GmbH: Frankfurt-based digital agency specializing in TYPO3, web applications, and e-commerce with a long-standing SME/mid-market client base. Closely comparable to mp group on technology stack (TYPO3, Symfony/PHP), regional DACH footprint, and digitization consulting scope.
• TWT Interactive GmbH: Düsseldorf-headquartered digital agency delivering web development, digital strategy, and technology consulting to mid-market and enterprise clients. Comparable on full-service digitalization offering and recurring managed service revenue mix.
• //SEIBERT/MEDIA GmbH: German mid-sized digital agency offering web development, intranet/extranet solutions (Linchpin), Atlassian consulting, and managed services to SMEs and mid-market. Comparable to mp group in DACH SME focus, mixed project/recurring revenue model, and proprietary-product-plus-agency positioning.
• Netpioneer GmbH: German digital agency offering web development, TYPO3 implementations, online shops, and hosting with a regional SME focus. Closely comparable to mp group on technology stack, customer segment, and bundled hosting/service offerings.
• Yatta Group: Kassel-based TYPO3 enterprise and digital agency delivering CMS implementations, custom web platforms, and managed services. Comparable on DACH Mittelstand focus, TYPO3-centered technology stack, and recurring service model.
• Hirschtec GmbH: Hamburg-based TYPO3 and digital workplace agency with a similar German Mittelstand client profile. Comparable in offering custom web platforms, intranet solutions, and ongoing managed services to SME customers.

Emerging players

• Claneo GmbH: Berlin-based digital marketing and SEO agency serving international B2B SaaS and tech clients. Partial overlap with mp group's SEO/content marketing capabilities but skews more toward performance marketing and content than custom web application development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mpgroup_hu
• Facebookfacebook.com/mpgrouphu
• LinkedInlinkedin.com/company/mp-group-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mp group