What Hundeo does

Hundeo is a Germany-based direct-to-consumer digital platform that delivers structured dog training through a mobile application and companion website. Founded in 2017 by Enrico Bachmann and Claudia Weise as a nutrition-focused website and pivoted into a training app in 2021, the company now serves over 1 million dog owners with a freemium mobile app available in 14 languages across iOS and Android. Its primary users are first-time dog owners, puppy owners, and owners seeking solutions to common behavioral problems such as leash pulling, poor recall, and separation anxiety; secondary segments include busy professionals needing short sessions and experienced owners seeking advanced tricks content.

The Hundeo product portfolio centers on personalized training plans generated from a short onboarding quiz on breed, age, and behavioral goals, paired with a content library of 200+ HD training videos, 30+ expert-led courses, 200+ breed guides, and 2,000+ interactive quizzes, with integrated digital tools (clicker, adjustable-frequency whistle, relaxation sounds) and offline content access. A 24/7 AI trainer chatbot, powered by the OpenAI API, provides on-demand answers and routes users into relevant plans or courses; the app is localized across German, English, Spanish, French, Italian, Dutch, Polish, Portuguese, and additional languages. The operating company is the Cyprus-registered RINACLA LTD, with day-to-day operations based in Schönefeld, Germany.

Hundeo operates a freemium GTM with a multi-layered distribution stack. Hundeo Pro subscription starts at €4.99/month with annual and lifetime options, billed via Paddle for web purchases and through the Apple App Store or Google Play for in-app transactions. A 20% lifetime commission affiliate program, managed through Referly, supplements direct app-store acquisition, while a content-rich website, Amazon Associates affiliate links, and an active social media footprint (Instagram, TikTok, YouTube, Facebook, Pinterest) support top-of-funnel demand generation. The company is bootstrapped and founder-led, with Enrico Bachmann as Managing Director, Claudia Weise as Editor-in-Chief, and Emin Jasarevic providing veterinary expertise.

Name

Hundeo

Legal name

RINACLA LTD

Website

https://hundeo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hundeo is a German D2C mobile app delivering AI-personalized dog training through daily plans, 30+ expert video courses, and 24/7 AI coaching. It serves over 1 million dog owners globally across 14 languages via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Pet Care Mobile Applications

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Dog training app
• Pet care subscription
• Mobile pet education
• Freemium pet app
• AI dog trainer

Headquarters

HQ city

Schönefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription Revenue (Hundeo Pro): Freemium model with Hundeo Pro subscription unlocking personalized training plans, 30+ expert courses, AI trainer chat, and all premium content. Billing via monthly (starting €4.99), annual, or lifetime options. Web purchases processed by Paddle; in-app purchases via Apple App Store or Google Play.
2. Affiliate Revenue: Revenue from affiliate partnerships with Amazon and other product recommendations on the content website. Commission earned on qualifying purchases through affiliate links.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hundeo is a freemium mobile dog training application (iOS/Android) that delivers AI-personalized daily training plans, 200+ HD training videos, 30+ expert-led courses, 200+ breed guides, 2,000+ interactive quizzes, and integrated training tools (clicker, whistle, relaxation sounds). The app supports 14 languages and offline content use. A companion German-language website (hundeo.com) hosts additional training, breed, nutrition, and health guides monetized through affiliate partnerships, alongside direct subscription sales via Paddle and in-app purchases on the App Store and Google Play.

Product overview

Hundeo is a freemium dog training app combining structured training plans, expert courses, and AI-powered assistance in a single mobile application. The core offering consists of the Hundeo Free app (freemium tier) with basic training content and tools, and Hundeo Pro (paid subscription at €4.99+/month) unlocking all premium courses, personalized plans, and the 24/7 AI trainer. The product ecosystem includes 30+ expert courses, 200+ training videos, 200+ breed guides, 2,000+ interactive quizzes, and integrated training tools (clicker, whistle, relaxation sounds). AI capabilities are delivered through an OpenAI-powered chatbot for instant training advice and automated recommendation engine for personalized daily training plans. Available on iOS (App ID 1553442588) and Android (package com.hundeo.hundeo), with 14 language support and offline mode. The company also offers a companion website with guides, calculators, and the Hundeo Partner Program for affiliates.

Differentiator

Problem solved

Functional benefit

Products and services

• Hundeo (Free) Freemium dog training mobile app providing sample courses, basic training content, breed guides, and training tools (clicker, whistle, relaxation sounds) at no cost, with limited access to expert courses and the AI trainer. Targeted at dog owners seeking to try structured training before upgrading to Hundeo Pro.
• Hundeo Pro Premium subscription unlocking all expert courses (30+), personalized training plans, the 24/7 AI trainer chatbot, and all premium content. Priced from €4.99/month with monthly, annual, and lifetime options. Designed for dog owners who want the full library, AI guidance, and structured daily plans.
• Personalized Training Plans Personalized daily training schedules automatically created based on dog's breed, age, behavior issues, and owner's goals. Features automatic exercise unlocking, progress tracking with streaks, and adaptation to user pace. Available inside the Hundeo app.
• Expert Courses (30+) 30+ expert-led video courses covering puppy basics (Welpen-Grundlagen), leash walking (Leinenführigkeit), recall (Perfekter Rückruf), tricks (Tricks & Beschäftigung with 40+ tricks), problem behavior (Problemverhalten), and nutrition & health (Ernährung & Gesundheit). Created with certified dog trainers and veterinarians with step-by-step video instructions.
• 24/7 AI Dog Trainer (Chat) AI-powered chatbot available around the clock for instant answers to training, behavior, and everyday dog questions. Powered by OpenAI API, it guides users to relevant plans, courses, and tools. GDPR-compliant processing with consent. Available as a Hundeo Pro feature.
• Hundeo Partner Program Affiliate program offering 20% lifetime commission on qualified web purchases plus a 20% discount code for affiliates' audiences. Managed through the Referly platform. Targeted at dog trainers, influencers, bloggers, and SEO sites.
• Hunde Gesundheits Bibel (Dog Health Bible) Digital dog health reference guide book with over 10,000 copies sold, providing a comprehensive health reference for dog owners.

Quantifiable outcome

• Over 1 million dog owners have downloaded and use the app
• +2 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ReferlycoreGTM or Marketing PartnerReferly is the affiliate platform used for Hundeo's partner program, enabling tracking of affiliate links, commission calculations, and partner dashboard management. Partners earn 20% lifetime commission on qualifying web purchases.
• Paddle.com Market LtdcoreOthersPaddle is the merchant of record for web-based purchases on hundeo.com, handling payment processing, invoicing, and subscription management for web customers. Located at Judd House, 18-29 Mora Street, London EC1V 8BT, United Kingdom.
• OpenAIcoreTechnology or IntegrationOpenAI API powers Hundeo's AI trainer chatbot feature, providing 24/7 automated responses to dog training questions with personalized recommendations. Based in San Francisco, California, USA.
• ApplecoreChannel Partner/ Reseller/ DistributorApple processes in-app purchases and subscription management for iOS users through the App Store. Hundeo Pro subscriptions are billed and managed through Apple's payment system.
• Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle Play processes in-app purchases and subscription management for Android users. Hundeo Pro subscriptions are billed and managed through Google's payment system.
• Amazon AssociatesminorGTM or Marketing PartnerHundeo participates in the Amazon PartnerNet affiliate program, earning commissions on qualifying product purchases recommended on the website.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Doggy Dan: Doggy Dan is an online dog training platform offering video courses and membership programs. It overlaps with Hundeo's expert-led video training content and dog-owner subscription model, particularly in DACH-adjacent European markets.
• Puppr: Puppr is a mobile dog training app that combines step-by-step lesson plans with optional live coaching from certified trainers. It is a direct comparable in product, target customer (dog owners), and subscription GTM.
• GoodPup: GoodPup provides app-based dog training paired with live video coaching sessions from certified trainers. It targets the same first-time and puppy-owner segments as Hundeo with a similar freemium-to-paid funnel.
• Traini: Traini is a pet training app using AI to deliver personalized dog and cat training content. Comparable to Hundeo in its AI-driven personalization approach and B2C subscription model.
• Zigzag: Zigzag is a digital dog training app offering personalized training plans, in-app coaching, and video lessons. It is a direct competitor with overlapping product mechanics and target personas.
• Dogo: Dogo is a leading direct competitor offering personalized dog training via a mobile app with courses, a built-in clicker, and trainer chat. Like Hundeo, it serves dog owners with freemium and subscription tiers and is one of the most established players in the European digital dog-training category.

Broad incumbents

• Whistle (by Mars Petcare): Whistle offers smart pet devices and a connected app for health and activity tracking with some training content. It is a broader pet-tech incumbent with overlapping consumer-pet-app distribution.
• Bark: Bark (formerly BarkBox) is a subscription-based pet product company with a strong content and community presence. It targets the same pet parent demographic and represents a broader incumbent in subscription pet services.
• Rover: Rover is a marketplace for pet services including dog walking, boarding, and sitting. While not a training app, it serves the same dog-owner customer base and represents an adjacent consumer pet-services platform.
• PetCoach (by Petco): PetCoach is Petco's pet advice and training platform with veterinary Q&A and training content. While broader in scope and tied to a large retail brand, it competes for the same consumer training/advice use case as Hundeo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/hundeo
• Facebookfacebook.com/Hundeocom
• Instagraminstagram.com/hundeo_com
• TikToktiktok.com/@hundeo.com
• Pinterestpinterest.de/hundeo
• Xx.com/HUNDEO1
• LinkedInlinkedin.com/company/hundeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hundeo