Broadcast Design International

What Broadcast Design International does

Broadcast Design International (BDI) is a privately held, full-service studio set design and construction company founded in 1990 and headquartered in Carlsbad, California. The company designs, fabricates, ships, and installs custom broadcast, streaming, and corporate media studio environments for enterprise clients worldwide, with a workforce of 11-50 employees and an Emmy Award-winning design team. BDI's core offering is turnkey project delivery, encompassing concept design, fabrication, international logistics, on-site installation, and lighting design and direction for news sets, weather centers, sports sets, talk show sets, virtual/AR sets, and open newsrooms.

BDI's technical foundation includes proprietary modular LED video display tower systems with individual processors enabling flexible curved-wall configurations, as well as specialized multi-floor studio architectures with mezzanines and robotic camera systems. The company integrates high-resolution LED video walls (1.9mm to 9mm pixel pitch), LCD videowalls, and advanced studio lighting systems into camera-optimized studio environments. Notable engineering work spans flagship projects including a 151' x 55' studio for RT America with nine curved LED towers, a 600 square meter convergence media studio for BTV Beijing with nine studio areas, China's largest open newsroom for SMG Dragon TV in Shanghai, and the CBS Evening News studio in New York.

BDI's business model is project-based and one-time in nature, with quote-based pricing determined by scope, technology, and geography. The company goes to market through enterprise field sales and direct engagement from concept to installation, targeting broadcast networks and stations as its primary segment, with growing exposure to corporate media teams. Customer concentration is diversified across 30+ named enterprise logos spanning US network O&Os and affiliates (CBS, ABC, FOX, NBC), international broadcasters (CCTV, SMG, TRT, TV Azteca, Times of India, Network 18, Al Shams), and corporate clients (U.S. Money Reserve, FiscalNote, DirecTV). Revenue mechanics depend on sustained broadcast refresh cycles and episodic large international deployments.

Name

Broadcast Design International

Legal name

Broadcast Design International, Inc.

Website

https://broadcastdesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadcast Design International (BDI) is a Carlsbad, CA-based studio design and construction firm that delivers turnkey custom broadcast, streaming, and corporate media studio environments. Founded in 1990 with 11-50 employees, BDI serves enterprise broadcast networks, TV stations, and corporate media teams worldwide.

Ownership category

akta.pro rank

Product category

Broadcast Studio Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Broadcast studio design
• Studio set construction
• LED video walls
• Weather center design
• News set fabrication

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Turnkey Studio Projects: Custom studio design, fabrication, shipping, and installation services delivered as complete turnkey projects. Projects include design and development, construction, international shipping, installation, and lighting design and direction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Broadcast Design International provides custom studio set design, fabrication, international shipping, installation, and lighting design for broadcast television stations, networks, and corporate media clients. Projects are delivered as turnkey engagements covering news sets, weather centers, sports sets, talk show sets, virtual sets, newsrooms, and LED video display systems from first sketch through final installation.

Product overview

Broadcast Design International (BDI) is an Emmy® Award-winning studio design and construction company offering turnkey solutions for broadcast, streaming, and corporate studios. The company provides custom set design, construction, installation, and lighting services through a portfolio of specialized offerings including News Sets Design & Construction, Weather Centers, Sports Sets, Talk Show Sets, Virtual Sets, Newsroom Design, LED Video Displays, and Lighting Design & Direction. BDI operates as a physical studio design firm rather than a software platform, delivering complete studio environments from initial design through installation, with projects spanning television stations, networks, and corporate media facilities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• News Sets Design & Construction Custom news set design, fabrication, and installation for broadcast television stations including LED video displays, monitor walls, and contemporary studio environments optimized for on-camera storytelling.
• Weather Centers Design & Construction Specialized weather center design featuring large touchscreen monitors, weather graphics integration, and multi-display presentation areas for broadcast meteorologists.
• Studio Set Design & Construction Full-service studio environment design and construction for broadcast, streaming, and corporate studios from initial concept through final installation.
• Sports Sets Design Custom sports broadcast set design featuring dynamic LED displays, sports graphics integration, and flexible presentation areas for sports programming.
• Talk Show Set Design Talk show and morning show set design creating inviting environments with multiple venues, interview areas, and flexible configurations.
• Virtual Sets Virtual and augmented reality set designs integrated with LED video displays for immersive broadcast environments.
• Newsroom Design Open newsroom environment design integrating structural architecture with video displays, touchscreen technology, and working journalist spaces.
• LED Video Displays High-resolution LED video wall design and installation featuring various pixel pitches from 1.9mm to 9mm for studio backgrounds and displays, including proprietary modular LED display tower systems.
• Lighting Design & Direction Professional studio lighting design services including color-changing RGB LED systems, accent lighting, and theatrical lighting for broadcast environments.
• Project Management & Installation Turnkey project management including fabrication, international shipping, and installation supervision for broadcast studios worldwide.

Quantifiable outcome

• SMG Dragon TV reaches daily news audience of approximately 150-200 million viewers

Named customers39 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nick Hutak / Block Light Shoot, LLCcoreImplementation/ SI/ Consulting PartnerLighting designer providing lighting design and direction on multiple BDI projects including TV Azteca, BTV Beijing, WOIO Cleveland, KMSP Minneapolis, FiscalNote Washington DC, RT America, and WTTG projects.
• Azzurro GroupminorImplementation/ SI/ Consulting PartnerCollaborative partner on RT America project build-out in Washington DC.
• HITT ContractingminorImplementation/ SI/ Consulting PartnerGeneral contractor on RT America project build-out in Washington DC.
• BillionpointsminorStrategic or Co-development PartnerDesign collaboration partner on CCTV French Studio project in Beijing.
• ClickspringminorStrategic or Co-development PartnerDesign collaboration partner on CCTV Russian Studio project in Beijing.
• Bruce Lawson AIAminorImplementation/ SI/ Consulting PartnerArchitecture partner on RT America project in Washington DC.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MKG: MKG is an experiential marketing and design agency creating physical brand experiences, pop-ups, and content production environments. It competes for the same corporate and brand broadcast studio design budgets that BDI targets through its corporate media vertical expansion.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency that designs and builds physical brand environments, experiential installations, and broadcast-quality studios for corporate clients. While broader in scope than BDI, Jack Morton competes for corporate media studio and broadcast environment work, especially from Fortune 500 brands seeking TV-grade presentation spaces.
• George P. Johnson Experience Marketing: George P. Johnson is a large experience marketing agency designing physical brand environments, exhibits, and broadcast-style event spaces globally. As a broader portfolio player, it competes for enterprise corporate media and live event design projects where BDI's turnkey design-build capability is also relevant.
• Sparks: Sparks is a global experiential and trade show design agency that creates physical brand environments and immersive installations. Its production capabilities overlap with BDI's turnkey model for broadcast-quality corporate environments, and it competes for the same corporate media studio budgets that BDI targets.
• NEP Group: NEP Group is the world's largest outsourced broadcast production partner, offering studio facilities, technical operations, and production services to broadcasters worldwide. While its core is outside broadcast facility operations rather than set construction, NEP is a comparable global broadcast services incumbent with overlapping broadcast industry relationships that BDI serves.

Direct peers

• Clickspring Design: Clickspring Design is a broadcast and experiential design firm that collaborates with BDI on CCTV international projects (e.g., CCTV Russian Studio in Beijing). It operates in the same set design and broadcast environment space with overlapping service offerings, making it both a partner and a direct peer competing for broadcast design work.

Emerging players

• Production Resource Group (PRG): PRG is a global production services company providing lighting, video, and staging technology for live events, broadcast, and entertainment. While PRG's focus is rental and integration of broadcast/event technology rather than set construction, it competes for portions of the broadcast environment project budget (lighting, video walls, control systems) that BDI also services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/fGXUWEzh2O0
• Facebookfacebook.com/broadcastdesigninternational
• LinkedInlinkedin.com/company/broadcast-design-international-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadcast Design International