Lemon Gym

What Lemon Gym does

Lemon Gym is a Lithuanian fitness chain operating 18 clubs across the country's three largest cities — Vilnius, Kaunas, and Šiauliai — with further sites planned through 2026 in Riešė, Jonava, and Vilnius Žalgiris. The chain delivers 24/7 access to gym facilities under a subscription-based membership model with multiple pricing tiers, supplemented by ancillary product lines including the RECOVERY PACK and YANGA supplements, and competitive training formats such as HYROX. Operations are managed on the third-party PerfectGym platform, with VISBODY 3D body composition hardware available in-club.

The business generates revenue primarily through consumer subscriptions, with a growing corporate/B2B membership channel. Lemon Gym monetizes existing members via add-on bundles and is investing in renovating flagship locations (Žalgirio arena, Savanoriai) to expand capacity and refresh the member experience. The chain's scale and 24/7 automated access model position it as one of the larger fitness operators in Lithuania, though the Lithuanian market is small in absolute terms.

Name

Lemon Gym

Legal name

Lemon Gym

Website

https://lemongym.lt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemon Gym is a Lithuanian fitness chain operating 18 24/7-access clubs across Vilnius, Kaunas, and Šiauliai, serving consumer and corporate members through multi-tier subscriptions and ancillary product lines including recovery, supplements, and HYROX training.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly and annual subscription fees for gym access across multiple tiers (FLEX, PREMIUM FLEX, PREMIUM, COMFORT). Monthly recurring revenue with minimum commitment periods ranging from 1 month (auto-renewal) to 12 months. Includes tiered access to clubs (1 club vs multiple clubs).
2. Recovery Pack Add-on: Monthly add-on subscription for recovery services including lymph drainage massage, hydro massage chairs, red light therapy, and body analysis. Priced at €14.99/month standalone or with discount for PREMIUM members.
3. YANGA Water Membership: Monthly subscription for vitaminized water access with 7 flavors, including options with caffeine. €7.99/month with 45% discount for PREMIUM members.
4. Group Training Add-on: Monthly add-on for group and LEMON GOLD specialty workouts. €19.99/month or free with PREMIUM membership.
5. Short-term Memberships: 3-day membership passes at €12.99 for short-term visitors.
6. Corporate/Business Memberships: B2B membership packages for companies with flexible payment arrangements (company pays, employee pays, or split). Custom pricing based on employee count and selected benefits.
7. Membership Freeze Fee: Weekly fee of €3.49 for pausing membership during travel or inability to visit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lemon Gym operates a chain of 18 24/7 sports and fitness clubs across Vilnius, Kaunas, and Šiauliai in Lithuania, selling tiered gym memberships (FLEX single-club, PREMIUM FLEX multi-club, PREMIUM annual with bundled benefits, and COMFORT annual budget) plus modular add-on subscriptions for group training, recovery services (lymphatic drainage, hydro massage, red light therapy, VISBODY 3D body analysis), and vitaminized water (YANGA). It serves individual consumers through self-serve online/app sign-up and runs a separate B2B corporate wellness segment with flexible payment models and dedicated sales.

Product overview

LEMON GYM is a Lithuanian fitness chain operating 18 sports clubs across Vilnius, Kaunas, and Šiauliai, with 24/7 access. The product portfolio centers on membership tiers (PREMIUM FLEX, FLEX, PREMIUM, COMFORT) with add-on modules including YANGA vitamin water subscription, RECOVERY PACK (lymphatic drainage, hydro massage, red light therapy, body analysis), and group workout access. Workout offerings include standard group classes, HYROX functional training, LEMON GOLD premium sessions, LesMills BODYPUMP, and personal training. Additional services include corporate memberships, a friend referral program with 50% monthly discounts, 3-day passes, and membership freeze options. Equipment providers include Life Fitness, Hammer, Cybex, and Technogym. Clubs feature amenities such as saunas, Booty Zone training areas, and recovery facilities with VISBODY 3D body analysis technology.

Differentiator

Problem solved

Functional benefit

Brands

• YANGA: Vitaminized water subscription service offering 7 fruit flavors as a healthier alternative to energy drinks
• RECOVERY PACK
• Verslui
• Bring a Friend / NARYSTĖ DRAUGAMS
• REKOMENDUOK DRAUGĄ
• LEMON GOLD

Products and services

• FLEX Membership Entry-level monthly subscription membership providing 24/7 access (including sauna) to 1 selected Lemon Gym club, with 1-month minimum commitment and automatic renewal, priced at €36.99/month; a 3-month prepaid variant is offered at €59.99 total (~€20/month average).
• PREMIUM FLEX Membership Monthly multi-club subscription granting access to 17 clubs with 24/7 entry, sauna, and group/LEMON GOLD workouts included, with 1-month minimum and auto-renewal, priced at €44.99/month; a 3-month prepaid variant is offered at €74.99 total (~€25/month average).
• PREMIUM Membership Annual subscription (12-month minimum) providing 17-club access with free group/LEMON GOLD classes, free YANGA water (€4.39 value), free RECOVERY PACK (€8.99 value), 2 monthly friend invitations, and 4 weeks vacation included, priced at €39.99/month.
• COMFORT Membership Budget-friendly annual subscription (12-month minimum) with 16-club access, 1 monthly friend invitation, and optional paid add-ons (group classes €9.99, YANGA €7.99, RECOVERY PACK €14.99), priced at €26.99/month.
• YANGA Vitamin Water Membership Add-on monthly subscription for vitaminized water access at Lemon Gym clubs in 7 fruit flavors (including caffeine options), priced at €7.99/month standalone or €4.39/month with PREMIUM membership (45% discount).
• RECOVERY PACK Add-on monthly subscription for in-club recovery services including Roll-Shaper lymphatic drainage massage, hydro massage chairs, red light therapy, and VISBODY 3D body composition/posture analysis, priced at €14.99/month standalone or €8.99/month with PREMIUM membership (40% discount).
• Group and LEMON GOLD Workouts Add-On Add-on monthly subscription unlocking group classes and exclusive LEMON GOLD premium workout sessions across the gym schedule, priced at €19.99/month standalone or included free with PREMIUM membership.
• 3-Day Membership Pass Short-term 3-consecutive-day access pass to any Lemon Gym club, priced at €12.99, intended for visitors, travelers, or trial users.
• Membership Freeze Subscription add-on service to temporarily pause an existing membership (for travel, illness, or inability to attend) at €3.49 per week for the chosen duration.
• Business/Corporate Membership (Verslui) B2B corporate fitness program offering employee gym memberships with three flexible payment options (company pays, employee pays, or split payment), custom proposal-based pricing tied to headcount and benefits, and health-insurance reimbursement support via invoice issuance; targets Lithuanian businesses of all sizes with 3+ employees.
• Personal Training One-on-one personal training sessions with certified Lemon Gym trainers providing individualized fitness guidance, goal-focused programming, and technique coaching.
• HYROX Workouts Functional fitness training classes following the global HYROX competition format combining running with functional exercise stations; available at Vilnius Akropolis and Raudondvaris (Kaunas) clubs and accessible as part of the Group and LEMON GOLD add-on or PREMIUM/PREMIUM FLEX memberships.

Quantifiable outcome

• 50% discount on membership month for each friend referred
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YANGAcoreStrategic or Co-development PartnerYANGA vitaminized water is offered as a membership add-on across all Lemon Gym clubs. YANGA provides flavored, vitamin-enriched water as a healthier alternative to energy drinks. The partnership includes exclusive pricing for PREMIUM members (45% discount). YANGA stations are available at all clubs.
• HYROXcoreStrategic or Co-development PartnerHYROX functional fitness format licensed/official for group training classes at Lemon Gym. Available at Vilnius Akropolis and Raudondvaris (Kaunas) clubs. HYROX is a global functional fitness competition format combining running with functional exercise stations. Lemon Gym offers training classes based on this format.
• LesMillscoreTechnology or IntegrationLesMills group fitness programs including BODYPUMP offered at Lemon Gym clubs as part of group class offerings.
• Life Fitness, Hammer, Cybex, TechnogymcoreTechnology or IntegrationEquipment suppliers for gym floor equipment including cardio machines, strength training equipment, and functional training gear. These brands represent premium fitness equipment manufacturers.
• Health Insurance CompaniesminorOthersCorporate membership expenses may be reimbursable through employee health insurance depending on individual policy terms. Lemon Gym issues invoices for insurance claims.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Fitness24Seven: Scandinavian-origin 24/7 budget gym chain with presence in the Baltics. Comparable 24/7 access model and multi-club subscription structure, though operating at a lower price point and broader regional footprint.
• CityFit: Polish fitness club chain operating 24/7 with multi-tier subscription pricing. Comparable business model targeting Central European consumers, though focused on the Polish market rather than Baltics.

Others

• Wellhub (formerly Gympass): Corporate wellness platform connecting employers to fitness networks. Comparable through Lemon Gym's corporate/B2B segment and the insurance reimbursement partnership, representing both potential distribution channel and indirect competition for the corporate wellness market.
• Equinox: Premium global fitness brand known for premium positioning, recovery and wellness services, and high-end amenities. Comparable aspirational positioning and emphasis on premium experience, though operating at significantly higher price points and global scale.

Direct peers

• Impuls: Long-standing Lithuanian fitness network with clubs in major cities. Directly comparable in scale and target market, offering a competing subscription fitness proposition to Lemon Gym's primary customer base.
• MyFitness: Lithuanian fitness chain operating multiple clubs across the country with a similar subscription model. Direct domestic competitor competing for the same Lithuanian consumer base with comparable 24/7 and group class offerings.

Broad incumbents

• Anytime Fitness: Global 24/7 franchise fitness network with thousands of clubs worldwide. Comparable in 24/7 access and small-format club strategy, with stronger brand recognition and international member portability.
• McFit: Major European discount fitness chain (Germany-originated) with broad multi-country presence. Similar subscription model and group class ecosystem, though operates at significantly larger scale.
• Basic-Fit: Largest low-cost fitness chain in Europe with hundreds of clubs across multiple countries. Comparable subscription-based fitness model with strong price-value positioning, though at a broader European scale.
• Holmes Place: Premium European fitness and wellness club chain offering premium services including spa, recovery, and personal training. Closely comparable to Lemon Gym's premium positioning and bundled service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/LemonGymLT
• Instagraminstagram.com/lemon_gym_lt/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Gym