Nuyarn
- Company typePrivate
- Founded2015
- HeadquartersLevin, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Nuyarn firmographics
Firmographics- Name
- Nuyarn
- Legal name
- TMC Ltd
- Website
- https://nuyarn.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nuyarn industry classification
Industry- Product category
- Performance Textiles
- NAICS
- Fiber, Yarn, and Thread Mills (313110)
- SIC
- Textile Mill Products (2200)
- akta.pro primary industry
- Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé) (IMAOAAAF)
- akta.pro secondary industries
- Woven Fabrics (CRAAAMAB), Nonwoven & Technical Fabrics (CRAAAMAD)
Keywords
Where Nuyarn is headquartered
LocationHeadquarters
- HQ city
- Levin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Nuyarn business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Technology Licensing: Nuyarn licenses its patented twist-free spinning technology to apparel brands. Brands pay to use Nuyarn technology in their products, which include merino wool garments, base layers, socks, and accessories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nuyarn product offering
Product offeringCore offering
Nuyarn manufactures and licenses a patented twist-free spinning technology for merino wool, producing performance yarn and fabric for outdoor apparel brands. The technology removes the twist from conventional yarn spinning, delivering yarn with greater strength, volume, fineness, and next-to-skin comfort. It supplies and licenses this technology to apparel brand partners including KUIU, TREW, and Ibex.
Product overview
Nuyarn is a technology company that produces a patented twist-free spinning technology for wool fibers. The core offering is Nuyarn® — a mechanical spinning technology that drafts merino wool along a high-performance nylon filament to create yarn with superior performance characteristics. Related brand Herculan® applies the same technology to strong wool, opening applications beyond traditional carpet use. The company positions itself as the world's first 'performance wool' technology, with products offering 5x faster drying, 8.8x more durability, and 85% more elasticity compared to conventional ring-spun merino.
Differentiator
Problem solved
Functional benefit
Brands
- Nuyarn®: A patented twist-free spinning technology that releases the natural performance characteristics of wool fibre. The technology drafts wool fibres along a high-performance filament, creating two-ply yarns with much more volume and aeration than traditional spinning methods.
Quantifiable outcome
- 5x faster drying than conventional ring-spun merino
- +7 more outcomes
Companies that use Nuyarn
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Nuyarn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Nuyarn partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- KUIUcoreKUIU incorporates Nuyarn merino technology into their Ultra Merino 120 base layers for hunting, recognized as Best Overall Base Layer for Hunting in 2024 by GearJunkie. Products feature 70% merino/30% nylon Nuyarn blend with UPF 50+ protection.
- TREWcoreTREW has collaborated with Nuyarn since 2015, launching multiple wool product iterations. Their Nuyarn merino t-shirt collection was developed through extensive customer input and community polling over two years.
- Artilect StudiocoreARTILECT worked in close partnership with Nuyarn to develop new fabrics for their A/SYS technical apparel system. Collections include Sprint, Exposure, Utilitee, and Artilectual lines featuring Nuyarn merino with sustainable materials.
- IbexcoreIbex partnered with Nuyarn to redesign their base layer range. Nuyarn-powered Ibex base layers became best-sellers, anchoring their brand relaunch with clear differentiation in warmth, fit, and durability.
- Mosko MotocoreMosko Moto partnered with Nuyarn for their debut Strata Merino Base Layers collection for adventure motorcycling. Products feature 85% Ultrafine Merino Wool/15% Nylon Nuyarn blend.
- PineburyflagshipPinebury is a bike industry first, using Nuyarn in cycling jerseys and apparel. Their collection includes road and gravel jerseys, performance tops, socks and arm warmers all incorporating Nuyarn merino technology.
- Black DiamondcoreBlack Diamond uses Nuyarn in their Rhythm Tee, combining merino wool performance with nylon durability. The fabric offers breathability, temperature regulation, and quick-drying properties.
- Outdoor VitalscoreOutdoor Vitals uses Nuyarn in their DragonWool Hoodie and Tern Ultralight Merino Wool Hoodie. Products feature patented no-spin merino wool technology.
- Walter SkycoreWalter Sky uses Nuyarn in their Merino Wool Athletic Sock and WS-MT01 t-shirt. Products recognized by Outside Magazine Editors' Choice 2024.
- OdlocoreOdlo won ISPO Awards 2022 for X-Alp PW 115 Trail Running T-Shirt and Revelstoke PW 150 Base Layer, both featuring Nuyarn merino technology.
- Le BentcoreLe Bent won ISPO Award 2022 for their Feathertop Ultralight Hooded Long Sleeve Tee featuring Nuyarn merino.
- KathmanducoreNew Zealand outdoor brand incorporating Nuyarn technology into their performance apparel range.
- The North Face (NZ)coreNew Zealand division using Nuyarn merino in their outdoor apparel products.
- Responsible Wool Standard (RWS)coreNuyarn holds Responsible Wool Standard certification for their wool sourcing and production processes, ensuring ethical treatment of animals and sustainable land management.
- BluesigncoreNuyarn holds Bluesign certification for sustainable textile manufacturing, ensuring responsible use of resources and safe production conditions.
- OEKO-TEXcoreNuyarn holds OEKO-TEX Standard 100 certification, ensuring products are free from harmful substances and safe for human wear.
- GOTScoreNuyarn holds Global Organic Textile Standard (GOTS) certification for organic textile processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Nuyarn competitors and assessment
Company assessmentDirect peers
- HeiQ Materials: Swiss textile technology company licensing performance finishes and yarn technologies (including HeiQ Smart Temp and HeiQ Pure) to apparel brands. Comparable licensing model and end-customers in outdoor/performance.
- Südwolle Group: European wool yarn manufacturer producing performance and merino yarns for apparel brands globally. Comparable as a B2B specialty wool yarn producer serving outdoor and premium apparel markets.
- The Merino Company: Specialty merino wool yarn and fabric supplier serving outdoor and performance apparel brands. Directly comparable as a performance merino wool technology supplier.
- Schoeller Textil: Swiss specialty textile technology company that licenses functional yarn and fabric technologies to apparel brands. Comparable as a B2B licensor of proprietary spinning/finishing technologies to outdoor and performance apparel.
Broad incumbents
- Loro Piana: Luxury wool and cashmere manufacturer with proprietary spinning and finishing expertise serving premium apparel. Comparable proprietary wool processing technology, though positioned in luxury rather than outdoor.
- Polartec: Major performance fabric brand supplying outdoor apparel brands with synthetic and merino-blend performance textiles. Comparable end-customers and overlapping performance fabric value proposition.
- W. L. Gore & Associates: Operates Gore-Tex and other performance fabric brands licensed to outdoor apparel makers. Comparable B2B fabric technology licensor with established partner-brand network.
- Toray Industries: Diversified materials and textile innovator producing performance synthetic and blended yarns/fabrics for global apparel. Comparable as a textile innovation supplier to outdoor/performance apparel brands.
- Chargeurs PCC Fashion Technologies: Global wool-combing and treated-wool technology business supplying premium apparel brands. Comparable as a wool technology provider with broader fiber and finishing offerings.
Emerging players
- PrimaLoft: Performance insulation and yarn technology supplier with growing recycled and bio-based synthetic alternatives. Comparable B2B licensing model to outdoor apparel, but represents synthetic competition to Nuyarn's merino.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nuyarn social profiles
Digital presenceNuyarn compliance and trust
Trust signalCompliance4 records
Nuyarn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuyarn leadership team
Management profileNumber of profiles
Profiles1 record
Nuyarn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuyarn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuyarn
What does Nuyarn do?
Nuyarn manufactures and licenses a patented twist-free spinning technology for merino wool, producing performance yarn and fabric for outdoor apparel brands. The technology removes the twist from conventional yarn spinning, delivering yarn with greater strength, volume, fineness, and next-to-skin comfort. It supplies and licenses this technology to apparel brand partners including KUIU, TREW, and Ibex.
Is Nuyarn a public or private company?
Nuyarn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuyarn founded?
Nuyarn was founded in 2015. It employs 11 to 50 people.
Where is Nuyarn based?
Nuyarn is headquartered in Levin, New Zealand, in the Oceania region.
How does Nuyarn make money?
One revenue line is on record: technology Licensing.
Who are Nuyarn's main competitors?
Direct peers on record are HeiQ Materials, Südwolle Group, The Merino Company and Schoeller Textil. Broad incumbents are Loro Piana, Polartec, W. L. Gore & Associates, Toray Industries and Chargeurs PCC Fashion Technologies. PrimaLoft is listed as an emerging player.
Does Nuyarn have an API?
No public API is recorded for Nuyarn.
What industry is Nuyarn in?
Nuyarn's product category is Performance Textiles. Its primary akta.pro industry code is IMAOAAAF, Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé), with a secondary code of CRAAAMAB, Woven Fabrics. Its NAICS code is 313110 and its SIC code is 2200.