Brokerforce Insurance
Brokerforce Insurance Inc. is an independent Toronto property and casualty brokerage serving personal, commercial, and niche-vertical (churches, martial arts, pregnancy care) clients across Canada since 1963, earning commissions on policies placed with multiple Canadian carriers.
- Company typePrivate
- Founded1963
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Brokerforce Insurance does
Brokerforce Insurance Inc. is an independent property and casualty insurance brokerage founded in 1963 and headquartered at 608-200 Consumers Road, Toronto, Ontario. The company serves individuals, businesses, and specialized organizational clients across Canada through licensed insurance brokers, distributing coverage from multiple major Canadian carriers including Aviva, Intact, Economical (Definity), Gore Mutual, Wawanesa, Chubb, Unica, Northbridge, Jevco, Allianz Global Assistance, 21st Century, Travelers, and Hagerty. The firm maintains explicit structural independence from insurer ownership — disclosing that 'No insurance company owns shares in our company' — allowing it to position itself as an objective advocate rather than a captive agent. Fraser family members occupy senior leadership (President Scott Fraser; Vice Presidents Jonathan Fraser and Darryl Fraser), indicating a closely-held family-owned entity with no disclosed private-equity or venture-capital backing.
The product portfolio is organized into three tiers. Core personal lines cover auto, home, life/health, travel, and recreation; commercial lines cover auto/fleet, property, liability, and contractors; and three specialized program lines cover Sanctuary Plus (churches, missions, and ministry organizations with abuse liability and D&O coverage), the Martial Arts Insurance Program (10+ disciplines including Boxing, MMA, Brazilian Jiu Jitsu, Krav Maga), and the Pregnancy Care Canada (PCC) Insurance Program (peer counselling, ultrasound, abuse liability, and D&O for pregnancy care centres, in market 10+ years). Supporting services include after-hours claims support and collision reporting guidance for the GTA. Revenue is generated exclusively through commissions on placed policies, with disclosed rates ranging from 7.5% to 20% on core personal and commercial lines and 35%-41% on travel and visitor-to-Canada products, with contingency structures disclosed in the firm's regulatory disclosure statement.
Go-to-market is sales-led and relationship-driven: customers are acquired through segmented website quote request forms, a toll-free telephone line (1-800-263-9870), in-person consultation at the Toronto office, and organic content (an insurance blog, Instagram, and Facebook). Marketing channels are limited to content/blog, organic social, and direct sales — there is no paid acquisition, no broker management platform, no comparative-rating integration, and no mobile app. Distribution is regional (Ontario primary, Canada-wide for specialty programs) with no international footprint. No proprietary technology, API, AI tooling, patents, trademarks, regulatory actions, fundraising events, or M&A activity are disclosed in available source material.
Brokerforce Insurance firmographics
Firmographics- Name
- Brokerforce Insurance
- Legal name
- BrokerForce Insurance Inc.
- Website
- https://brokerforce.ca
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brokerforce Insurance Inc. is an independent Toronto property and casualty brokerage serving personal, commercial, and niche-vertical (churches, martial arts, pregnancy care) clients across Canada since 1963, earning commissions on policies placed with multiple Canadian carriers.
- Ownership category
- akta.pro rank
Brokerforce Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Brokerforce Insurance is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Brokerforce Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Broker Commissions: BrokerForce operates as an independent insurance brokerage earning commissions from insurance companies. They disclose their brokerage commissions as a percentage of premium, which may depend on profitability, volume, retention of business, and continuous growth under contingent commission contracts. No insurance company owns shares in the company, maintaining their independent status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Commission-based pricing from insurance providers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Brokerforce Insurance product offering
Product offeringCore offering
BrokerForce Insurance Inc. is an independent property and casualty insurance brokerage that places personal, commercial, and specialty-program insurance coverage with multiple Canadian and global insurance carriers on behalf of clients. Licensed brokers deliver personalized advice, policy placement, and ongoing claims advocacy. The firm maintains specialized programs such as Sanctuary Plus for churches and ministry organizations, Martial Arts Insurance for dojos and clubs, and the Pregnancy Care Canada Insurance Program for non-profit pregnancy centres.
Product overview
BrokerForce Insurance is an independent property and casualty insurance brokerage serving Ontario since 1963. Their portfolio consists of three main product lines: Personal Insurance (auto, home, life/health, travel, recreation), Commercial Insurance (property, liability, auto/fleet, contractors), and specialized Program Insurance (Sanctuary Plus for churches/missions, Martial Arts Insurance, and Pregnancy Care Canada Insurance). The company operates as a traditional insurance brokerage, placing business with multiple insurance carriers, rather than as a technology platform with integrated modules. Their service offering is organized by customer segment with specialized programs for niche markets including martial arts studios, religious organizations, and pregnancy care centres.
Differentiator
Problem solved
Functional benefit
Brands
- Sanctuary Plus: A specialized insurance program for churches, missions, and ministry organizations, providing coverage including general insurance, liability insurance, and abuse liability for PCC Affiliate Centres across Canada.
- Martial Arts Insurance Program
Products and services
- Personal Insurance Individual insurance coverage for Ontario consumers including auto, home, life/health, travel, and recreation policies placed through licensed brokers with multiple carriers.
- Commercial Insurance
- Sanctuary Plus (Ministry Insurance)
- Martial Arts Insurance Program
- Pregnancy Care Canada (PCC) Insurance Program
- Travel Insurance
- After Hours Claims Support
- Collision Reporting Services
Quantifiable outcome
- Long-term customer retention - clients served for over 50 years
Companies that use Brokerforce Insurance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Brokerforce Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brokerforce Insurance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Aviva CanadacoreMajor Canadian insurance provider. BrokerForce earns contingent commissions of 7.5%-12.5% for Personal Auto and Commercial Auto, and 20% for Personal Property and 10%-20% for Commercial Property.
- Intact InsurancecoreLeading Canadian insurance provider. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Economical (Definity Insurance Company)coreMajor Canadian insurer. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Gore Mutual InsurancecoreCanadian mutual insurance company. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Wawanesa InsurancecoreCanadian insurance provider. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Chubb Insurance Company of CanadacoreMajor global insurance provider. Commission rate: 20% for Personal Property coverage.
- Unica InsuranceminorCanadian insurance provider. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Northbridge InsuranceminorCanadian insurance provider. Commission rates: 12.5% for Commercial Auto, 5%-20% for Commercial Property.
- Jevco InsuranceminorCanadian insurance provider. Commission rate: 12.5% for Personal Auto coverage.
- Allianz Global AssistanceminorTravel insurance provider. Commission rate: 35%-40% for Personal Property (Travel) coverage.
- 21st Century InsuranceminorVisitors to Canada insurance provider. Commission rate: 16%-41% for Personal Property coverage.
- The Dominion (Travelers)minorInsurance provider. Commission rates: 7.5%-12.5% for Personal Auto and Commercial Auto, 20% for Personal Property, 10%-20% for Commercial Property.
- Hagerty CanadaminorCollector vehicle insurance specialist. Commission rate: 12.5% for Personal Auto coverage.
- Insurance Brokers Association of CanadacoreIndustry association providing standards, advocacy, and professional development for insurance brokers across Canada.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Brokerforce Insurance competitors and assessment
Company assessmentDirect peers
- BFL Canada: Specialty Canadian insurance brokerage focused on commercial and specialty lines. Comparable operating model with multi-carrier placement and niche vertical programs similar to BrokerForce's Sanctuary Plus offering.
- Westland Insurance Group: Canadian independent brokerage with personal, commercial, and specialty programs across Western and Central Canada. Comparable independent-brokerage structure, multi-carrier model, and Specialty vertical programs similar to BrokerForce's Sanctuary Plus and Martial Arts offerings.
- BrokerLink: One of Canada's largest independent insurance brokerages offering personal and commercial P&C across multiple provinces. Closest direct comparator to BrokerForce given overlapping Canadian independent-broker model and multi-carrier placement.
- Rogers Insurance: Independent Canadian brokerage offering commercial, personal, and specialty coverage. Comparable independent structure, multi-carrier placement, and emphasis on specialty verticals relevant to BrokerForce's niche programs.
- Benson Kearley IFG: Independent Ontario-based insurance brokerage providing commercial and personal P&C. Direct regional competitor to BrokerForce in the Ontario market with similar independent-broker positioning.
Broad incumbents
- Marsh Canada: Major insurance broker and risk advisor operating in Canada. Comparable in commercial placement and risk advisory services; substantially larger scale than BrokerForce and serves enterprise-grade clients.
- HUB International: Large North American insurance brokerage with Canadian operations. Overlaps with BrokerForce on commercial P&C placement but operates at significantly greater scale and breadth across personal, commercial, and specialty lines.
- Arthur J. Gallagher & Co. (Canada): Global insurance brokerage with Canadian operations offering commercial P&C, specialty, and risk management. Sits in the same channel as BrokerForce but with much broader geographic and product reach.
- Aon Canada: Global risk, insurance, and reinsurance broker with Canadian operations. Overlaps with BrokerForce's commercial P&C, specialty, and risk-advisory functions, but operates at much greater scale and scope.
Others
- Aviva Canada: Major Canadian P&C insurer that is also a primary carrier partner of BrokerForce (e.g., disclosed commission schedules). Included as an ecosystem counterparty rather than competitor — represents an upstream relationship and benchmark for commission economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brokerforce Insurance social profiles
Digital presenceBrokerforce Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brokerforce Insurance leadership team
Management profileNumber of profiles
Profiles10 records
Brokerforce Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brokerforce Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brokerforce Insurance
What does Brokerforce Insurance do?
BrokerForce Insurance Inc. is an independent property and casualty insurance brokerage that places personal, commercial, and specialty-program insurance coverage with multiple Canadian and global insurance carriers on behalf of clients. Licensed brokers deliver personalized advice, policy placement, and ongoing claims advocacy. The firm maintains specialized programs such as Sanctuary Plus for churches and ministry organizations, Martial Arts Insurance for dojos and clubs, and the Pregnancy Care Canada Insurance Program for non-profit pregnancy centres.
Is Brokerforce Insurance a public or private company?
Brokerforce Insurance is a private company. It is classified as family owned and is currently operating.
When was Brokerforce Insurance founded?
Brokerforce Insurance was founded in 1963. It employs 11 to 50 people.
Where is Brokerforce Insurance based?
Brokerforce Insurance is headquartered in Toronto, Canada, in the North America region.
How does Brokerforce Insurance make money?
One revenue line is on record: insurance Broker Commissions.
Who are Brokerforce Insurance's main competitors?
Direct peers on record are BFL Canada, Westland Insurance Group, BrokerLink, Rogers Insurance and Benson Kearley IFG. Broad incumbents are Marsh Canada, HUB International, Arthur J. Gallagher & Co. (Canada) and Aon Canada. Aviva Canada is listed as an others.
Does Brokerforce Insurance have an API?
No public API is recorded for Brokerforce Insurance.
What industry is Brokerforce Insurance in?
Brokerforce Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.