The Fertrell Company

What The Fertrell Company does

The Fertrell Company is a privately held US manufacturer of natural and organic agricultural inputs founded in 1946 and headquartered in Bainbridge, Pennsylvania. The company produces a portfolio spanning dry and liquid fertilizer blends (e.g., Super N 4-2-4, Super K 3-4-7, Blue N 5-1-1, Fertrell Liquid 3-4-3), soil amendments such as 12% concentrated liquid humus (BioHume) and kelp-based products, plus animal nutrition offerings including poultry, swine, sheep, and goat Nutri-Balancers, free-choice minerals, Fly Aside, and forage inoculants (Nutri-Sil). A custom-blend service matching formulations to individual soil tests is a distinguishing capability, supported by on-staff agronomists; OMRI-listed organic certification across multiple SKUs and 20-plus years of organic approval for Nutri-Sil reinforce the niche positioning.

Revenue mechanics are anchored in unit pricing across a wide range of package sizes (5 lb to 2000 lb totes), with a 1-ton minimum order on custom blends. Distribution combines a nationwide dealer and feed-mill network, company-affiliated Fertrell Outlets, field product specialists serving commercial operators, and a Shopify-based ecommerce storefront for smaller buyers. A separate Dr. Paul's Lab Products sub-brand extends the lineup of specialized animal health items through a dedicated Shopify storefront, and the company runs the "Notes and Quotes" email newsletter and Instagram presence to support demand generation.

Customers span three horizontal segments: commercial and professional farmers, small family farms, and residential gardeners and homesteaders; target buyers range from SMB/individual consumers (ecommerce) to enterprise commercial operations (field sales and custom blending). Partnership and supply depth comes from Acadian Seaplants Limited (North Atlantic Kelp Meal), Thorvin Kelp (Iceland-sourced kelp), the American Pastured Poultry Producers Association (APPPA), and the US dealer and feed-mill distribution network.

Name

The Fertrell Company

Legal name

The Fertrell Company

Website

https://fertrell.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

The Fertrell Company, founded in 1946 and headquartered in Bainbridge, Pennsylvania, manufactures natural and organic fertilizers, soil amendments, and animal nutrition products, distributed through a nationwide dealer network and Shopify ecommerce to commercial farmers, family farms, and residential gardeners and homesteaders.

Ownership category

akta.pro rank

Product category

Organic Agricultural Inputs

NAICS

Farm Supplies Merchant Wholesalers (42491), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Custom Blending & Private-Label Specialty Fertilizers (AFABACAN), NPK & Compound/Blended Fertilizers (IMAEAEAD)

Keywords

• Organic agricultural fertilizers
• Soil amendment products
• Livestock mineral supplements
• Natural crop nutrition
• Agronomy consulting services

Headquarters

HQ city

Bainbridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer and Soil Amendment Sales: Sale of natural and organic fertilizers, soil supplements, and amendments to farmers, gardeners, and commercial operations. Products available in various package sizes from small bags to 2000 lb totes.
2. Animal Nutrition Product Sales: Sale of livestock nutrition products including Nutri-Balancers, mineral supplements, animal health products, forage inoculants, and feed ingredients.
3. Custom Blend Fertilizer: Custom blending service for individual farm requirements. Minimum order of 1 ton required with no extra cost for custom blending. Products can be packaged in 50 lb bags or 2000 lb totes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Fertrell Company manufactures and sells natural and organic fertilizers, soil amendments, and animal nutrition products (vitamin/mineral supplements and forage inoculants) for commercial farmers, small family farms, residential gardeners, and homesteaders. The portfolio spans dry fertilizer blends, liquid fertilizers, biological solutions, livestock Nutri-Balancers, free-choice minerals, and specialty plant foods, many OMRI-listed for organic production. The company complements product sales with a custom fertilizer blending service tied to individual soil tests and agronomist-led recommendations.

Product overview

The Fertrell Company offers a diverse portfolio of natural and organic fertilizers, soil amendments, and animal nutrition products. Their soil products include dry fertilizer blends (Super N, Super K, Blue N), liquid fertilizers (Fertrell Liquid products), biological solutions (BioHume, Nutri-Sil), and specialized blends for berries, vegetables, and acid-loving plants. For animal nutrition, they provide Nutri-Balancers for various livestock including poultry, sheep, goats, swine, and horses, along with mineral supplements (North Atlantic Kelp Meal, Thorvin Kelp, Fly Aside). The company also offers custom fertilizer blending services based on soil tests. Products are distributed through dealers and an online Shopify store, with Dr. Paul's Lab Products sold as a separate sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Paul's Lab Products: Product line sold through the company's Shopify store featuring specialized animal health and nutrition products.

Products and services

• Super N 4-2-4 Dry fertilizer blend providing nitrogen for strong plant growth, sold in multiple package sizes for farms and gardens.
• Super K 3-4-7 Dry fertilizer blend formulated for potassium availability in crops.
• Blue N 5-1-1 Nitrogen-rich fertilizer blend for plant growth.
• Super Plus 3-0-7 Dry fertilizer blend for plant nutrition.
• Fertrell Liquid #3 2-3-1 Liquid fertilizer blend for supplemental drip programs and crop nutritional demands.
• Fertrell Liquid 3-4-3 Liquid fertilizer containing kelp, liquid humates, and fish emulsion for planting-time nutrition boost.
• Berry Mix 4-2-4 Blended plant food specially formulated for berry production including strawberries, raspberries, blackberries, and blueberries; contains Calcium Carbonate, peanut meal, feather meal, bone charcoal, blood meal, sulfate of potash, and sulfur.
• Vegetable Blend 5-3-4 Organic blend containing aragonite and kelp meal, derived from Aragonite, Blood Meal, Bone Char, Crab Meal, Feather Meal, Kelp Meal, Peanut Meal, and Sulfate of Potash Magnesium, to supply large, nutritious produce across the season.
• Holly Care 4-6-4 Organic-based plant food formulated for acid-loving plants including hollies, dogwoods, gardenias, rhododendrons, azaleas, and hydrangeas; available in 10 lb, 25 lb, 50 lb bags and 2000 lb tote.
• Tomato Grower 3-4-7 Fertilizer blend formulated specifically for tomato cultivation.
• Super Plant Food 3-2-3 All-purpose organic fertilizer for general plant nutrition.
• Fertrell BioHume 12% concentrated liquid humus derived from decayed organic matter (humates) with high cation exchange capacity that chelates plant food elements and improves soil tilth.
• Soil Mineralizer Plus Soil amendment product for improving soil mineral content.
• Poultry Nutri-Balancer Vitamin and mineral supplement formulated for poultry health, strong eggshells, and consistent production.
• Swine Nutri-Balancer Vitamin and mineral premix supplement for swine nutrition.
• Sheep and Goat Nutri-Balancers Sheep Nutri-Balancer is a premix vitamin and mineral supplement with no added synthetic copper; Goat Nutri-Balancer is a premier vitamin and mineral premix formulated for all stages of a goat's life. Sold in 50 lb paper bags.
• RC Gold 4X Concentrated supplement providing fat-soluble vitamins, probiotics, enzymes, and trace minerals for animals during stress and reproduction.
• Fly Aside Mineral Mineral supplement that builds sulfur levels in blood to deter biting insects in ruminants; available in dry and liquid forms.
• Grazier's Choice Feed supplement for grazing livestock.
• North Atlantic Kelp Meal 100% natural feed supplement manufactured by Acadian Seaplants Limited, providing chelated trace minerals for optimal animal nutrition; OMRI-listed for organic production.
• Thorvin Kelp Kelp supplement harvested from Iceland's Breiðafjörður bay, dried at controlled low temperatures using geothermal energy; one-third less moisture and 30% more iodine than other kelp products; certified organic and OMRI-Listed with guaranteed selenium claim.
• Nutri-Sil Live bacteria product for silage and baled forages that assists fermentation, retains moisture, protein and energy value, and increases palatability and digestibility.
• Custom Blend Fertilizer Custom-blended fertilizers made to match soil tests and individual farm requirements, supported by agronomists who interpret soil tests and provide fertility recommendations.
• Dr. Paul's Lab Products Line of specialized animal health and nutrition products sold through a separate Shopify storefront under the Dr. Paul's Lab sub-brand.

Quantifiable outcome

• Over 20 years of organic approval for Nutri-Sil silage treatment
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Acadian Seaplants LimitedcoreTechnology or IntegrationAcadian Seaplants Limited manufactures Fertrell North Atlantic Kelp Meal, a 100% natural feed supplement. ASL Kelp Meal is a naturally balanced and chelated source of trace minerals containing a broad range of minerals and essential nutrients for optimal animal nutrition.
• Thorvin KelpcoreTechnology or IntegrationThorvin Kelp is harvested from Iceland's pristine Breiðafjörður bay, dried at controlled low temperatures using geothermal energy. It is the most nutrient-dense kelp animal supplement with one-third less moisture and 30% more iodine than other products. Thorvin Kelp is the only kelp supplement with a guaranteed selenium claim and is certified organic and OMRI-Listed.
• American Pastured Poultry Producers Association (APPPA)minorGTM or Marketing PartnerFertrell partners with APPPA to offer scholarships for the APPPA Conference and participates in Q&A sessions, demonstrating commitment to the pastured poultry community.
• Dealers and Feed MillscoreChannel Partner/ Reseller/ DistributorNetwork of dealers and feed mills across the United States that distribute Fertrell products to farmers and gardeners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Earth: OMRI-listed organic fertilizer and soil amendment brand sold through independent garden centers across the US, with comparable premium-positioned SKUs (tomato/vegetable, flower, fruit blends) that map closely to Fertrell's category-specific blends like Tomato Grower 3-4-7 and Berry Mix 4-2-4.
• The Espoma Company: Specialty organic fertilizer manufacturer (Tonality, Plant-tone, Holly-tone, etc.) with OMRI-listed SKUs sold via garden centers and dealers nationwide — directly comparable to Fertrell in products, target customer (organic-minded gardeners and small farmers), and dealer-led distribution.
• Medina Agriculture Products: Manufacturer of organic soil and crop nutrition products (Medina Soil Activator, Hasta Gro) sold through ag retailers in the southern US — a comparable specialty organic ag-input competitor in distribution model and customer set.
• Suståne Natural Fertilizer: Manufacturer of natural and organic granular and slow-release fertilizers from composted poultry litter — overlapping Fertrell's natural-soil product line and dealer/professional grower channels, with similar OMRI-listed positioning.
• Down to Earth Fertilizers: Organic fertilizer blender selling dry meal-based fertilizers, kelp, and rock mineral blends to farms, gardens, and cannabis/horticulture — overlapping Fertrell's product lines (especially kelp meal and dry blends) and DIY/independent retail channel.
• Black Kow Compost: Composted cow manure-based soil amendment brand sold through garden centers and big-box retail — comparable to Fertrell's soil amendment line in terms of organic-input focus and home-grower/gardener customer base.
• Nature's Intent: Specialty organic crop input company producing natural fertilizers and biologicals for produce growers — overlapping Fertrell's commercial farmer and vegetable/horticulture product lines, including kelp-based and dry-blend fertilizers.
• Manna Pro: Animal nutrition and supplement brand (Equine, livestock, poultry, small animal) sold through farm supply and feed retailers — directly comparable to Fertrell's Nutri-Balancer, free-choice mineral, and animal health product lines and similar dealer-channel GTM.

Broad incumbents

• Easy Gardener / Jobe's Company: Consumer and professional fertilizer/soil brand portfolio (Jobe's, Easy Gardener) carried heavily across big-box and mass retail — competing with Fertrell's residential/homesteader and small farm SKUs but with broader retail presence and consumer marketing scale.
• Lebanon Seaboard Corporation: Larger specialty plant nutrition company (Lebanon Pro, Osmocote brand owner) selling both natural/organic and conventional turf and ornamental inputs to pro channels — competes with Fertrell in the broader specialty fertilizer space but with a much wider product and channel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fertrell
• Xx.com/fertrellcompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fertrell Company