Medina Agriculture Products

What Medina Agriculture Products does

Medina Agriculture Products Co., Inc. is a privately held, family-owned manufacturer of biologically based soil conditioners, organic fertilizers, and microbial products, founded in 1962 in Hondo, Texas. The company develops and produces a portfolio of liquid and granular fertilizers, soil activators, beneficial microbe blends, humic acid products, foliar sprays, and environmental remediation agents across five sub-brands (Growin Green, HastaGro, HuMate, Garrett Juice, HayGro) plus individual SKUs spanning Lawn & Garden, Farming, and Environmental Control categories. Its underlying technology centers on biological and microbial formulations — proprietary blends of beneficial bacteria and fungi designed to stimulate soil biology, fix nitrogen, solubilize phosphorus, enhance nutrient uptake, and break down hydrocarbons or organic waste — rather than synthetic chemical inputs.

The company makes money by selling these products through a multi-tier distribution network: local feed stores, nurseries, and garden centers via authorized dealers across Texas and select other states; major retail chains including Lowe's; and direct bulk/tanker sales (30-gallon, 55-gallon, 260-gallon, and tanker truck volumes) from its manufacturing plant at MSRP to commercial agricultural and environmental buyers. Customer segments are diversified across homeowners and gardening enthusiasts, farmers and agricultural operations, pasture and hay producers, golf courses and sports field managers, and commercial/municipal environmental remediation users. With 11-50 employees and no external investors, parent company, or public filings, the company operates as a small, founder-controlled specialty manufacturer that pioneered biological soil inputs decades before sustainability became a mainstream term.

Name

Medina Agriculture Products

Legal name

Medina Agriculture Products Co., Inc.

Website

https://medinaag.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Medina Agriculture Products is a family-owned Texas manufacturer, founded 1962, producing biological soil conditioners, organic fertilizers, and microbial products distributed through dealers, retailers like Lowe's, and bulk sales to farmers, gardeners, turf managers, and environmental remediation buyers.

Ownership category

akta.pro rank

Product category

Agricultural Biological Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Farm Supplies Merchant Wholesalers (424910)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

akta.pro secondary industries

Microbial/Enzymatic Soil Conditioners (Decomposer & Soil Health Consortia) (AFABADAK), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Biological soil activators
• Organic fertilizers
• Soil conditioners
• Microbial agriculture products
• Humic acid supplements

Headquarters

HQ city

Hondo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of biological soil activators, organic fertilizers, and beneficial microbial products to consumers and commercial growers through distribution network
2. Bulk/Tanker Sales: Sale of products in large volumes including 30 gal, 55 gal, 260 gal containers and bulk tanker trucks for commercial agricultural operations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medina Agriculture Products manufactures and sells biologically based soil conditioners, organic fertilizers, and microbial products for residential lawns and gardens, commercial farming operations, and environmental remediation applications. Its product portfolio spans liquid and granular fertilizers, soil activators, humic acid products, beneficial microbe blends, weed control solutions, and bioremediation products, sold under sub-brands including Growin Green, HastaGro, HuMate, Garrett Juice, and HayGro.

Product overview

Medina Agriculture Products is a family-owned company (established 1962) offering biologically based soil conditioners and natural fertilizers. The product portfolio consists of five main sub-brands (Growin Green, HastaGro, HuMate, Garrett Juice, HayGro) plus individual products. The offerings span three main categories: Lawn & Garden products (fertilizers, soil conditioners, single-ingredient nutrients), Farming products (for agricultural applications), and Environmental Control products (for remediation and waste management). Product types include liquid fertilizers (HastaGro Plant 6-12-6, Lawn 12-4-8, SuperGro Plus 16-0-2), dry/granular fertilizers (Growin Green 3-2-3, 9-6-1), soil activators (Medina Soil Activator), beneficial microbes, organic amendments (molasses, seaweed, fish blend), and environmental products (orange oil, hydrocarbon degrading bacteria, spill response kits). The products work together as a complete soil management system, from basic nutrients to advanced biological activators.

Differentiator

Problem solved

Functional benefit

Brands

• Growin Green: Organic granular fertilizer brand for vibrant lawns, flowers, and vegetables.
• HastaGro
• HuMate
• Garrett Juice
• HayGro

Products and services

• Medina Soil Activator Original biological soil activator that stimulates beneficial organisms, energizing soil's natural biology with beneficial microbes and organic nutrients for lawns, gardens, and farms.
• Beneficial Microbes Diverse blend of helpful bacteria and fungi that improve soil health, enhance nutrient uptake, fix nitrogen, solubilize phosphorus, and promote vigorous plant growth.
• HastaGro 6-12-6 Plant Food Fast-acting liquid plant food with balanced N-P-K ratio supporting vigorous plant growth, enhanced flower and fruit production, and boosted overall plant health.
• HastaGro 12-4-8 Lawn Food Liquid lawn fertilizer with balanced N-P-K ratio for healthy lawn growth.
• HastaGro 16-0-2 SuperGro Plus High-nitrogen liquid fertilizer designed for fast, vibrant top growth and deep green color, ideal for lawns, turf, and leafy plants.
• Medina Growin Green 3-2-3 Organic granular fertilizer providing plants with essential nutrients for strong roots, healthy foliage, and abundant blooms; suitable for lawns, flowers, and vegetables.
• Medina Growin Green 9-6-1 Organic granular fertilizer variant with higher nitrogen content for enhanced growth on lawns, flowers, and vegetables.
• HuMate Humic Acid Humic acid product designed to enhance soil health and improve nutrient uptake.
• Greens Grade Granular HuMate Humic Acid High-quality granular humic acid product designed for golf course greens and turf applications.
• Garrett Juice Premium organic foliar spray and soil drench designed to nourish plants and promote vibrant growth.
• Medina Hay Gro Premium liquid fertilizer blend designed to nourish hay crops and pastures for robust growth and vibrant yields.
• Fish Blend Liquid fish blend bringing natural, organic nutrients to soil, packed with essential nutrients, trace elements, and vitamins.
• Liquid Seaweed Liquid seaweed supplement derived from mineral-rich ocean environment, packed with natural growth hormones including cytokinins and auxins.
• Horticulture Molasses Natural, nutrient-rich source of carbohydrates that feeds soil microbes and boosts biological activity; used as soil amendment or foliar feed.
• Compost Starter Product to help initiate and accelerate the composting process.
• Compost Nutrients Product designed to provide nutrients for composting processes.
• Medina Plus Product designed to help with transplant stress and provide additional nutrition to plants.
• MicroNutrients Micronutrient supplement providing essential trace minerals for plant health.
• 20% Vinegar Weed Control Concentrated, plant-based solution with 20% acetic acid for effective organic weed management; safe and biodegradable for chemical-free garden maintenance.
• Orange Oil Versatile, plant-based product known for natural cleaning power and refreshing citrus scent; safe and biodegradable for organic gardening and household cleaning.
• Actina Septic Tank Activator Powerful blend of beneficial microbes that break down waste, reduce odors, and prevent system buildup in septic tanks using advanced enzyme technology.
• Septic Tank Starter Small-format septic tank starter for initial treatment and ongoing maintenance.
• BOC (Biological Odor Control) Biological odor control product that uses friendly, natural microbes to break down bad smells at the source.
• Algae Degrading Microbes Microbial product designed to degrade algae in various environments.
• Hydrocarbon Degrading Bacteria Microbial product designed to break down hydrocarbon contaminants in soil and water for environmental remediation.
• DP5 Environmental remediation product for various contamination scenarios.
• Medina Bio-D Nutrients Bio-nutrient product supporting environmental remediation processes.
• Medina D-Part Environmental control product for targeted remediation applications.
• Medina Microbial Activator Microbial activator designed to enhance biological processes in environmental remediation.
• Spill Response Kit Kit for responding to environmental spills, containing products to contain and remediate spills.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jobe's Company: Established consumer fertilizer and plant-care brand with organic and bio-based sub-lines sold through major retail. Comparable channel presence at Lowe's, Home Depot, and Walmart with a much larger SKU portfolio and broader marketing budget.
• BioAg Alliance (Novonesis / ADM): The Novonesis-ADM BioAg Alliance is the dominant scaled player in agricultural microbial inoculants and biological soil health products. Represents the strategic, well-capitalized incumbent that small biological-input specialists like Medina must compete with for shelf space and grower mind share.

Direct peers

• Espoma Company: Family-owned, multi-generational manufacturer of organic and natural lawn & garden fertilizers and soils, with a comparable sub-brand structure and dealer + retail (including big-box) distribution. Espoma is the closest like-for-like specialty organic fertilizer brand serving the same homeowners and gardening-enthusiast segment.
• Suståne Natural Fertilizer: Manufacturer of composted, organic, and biological fertilizer and soil amendment products for agriculture, turf, and horticulture. Direct peer in the biological soil-activator category with bulk and retail packaging formats similar to Medina's bulk tanker and consumer sizes.
• FoxFarm Soil & Fertilizer Company: Specialty organic and premium soil and fertilizer brand serving the home garden, hydroponics, and hobbyist-grower segments. Comparable multi-SKU portfolio of granular and liquid organic fertilizers, humic acid products, and soil conditioners.
• Dr. Earth: Organic and natural fertilizer and soil-amendment manufacturer offering probiotic, mycorrhizal, and biologically based products for home gardeners and organic growers. Direct overlap on biological soil activator positioning and channel presence at independent garden centers and online retailers.
• Actagro: Developer and manufacturer of humic acid, fulvic acid, and microbial-based soil health and crop nutrition products for commercial agriculture. Comparable biological/humate technology platform with a stronger commercial-farmer focus, supplying directly to large growers and ag retailers.
• AgroLiquid: Manufacturer of liquid crop nutrition products including humic acid and biological supplements, serving commercial farming with a direct-grower and dealer distribution model. Comparable liquid-fertilizer technology and commercial-agriculture customer overlap.
• Down To Earth Fertilizer: Manufacturer of natural and organic fertilizers, soil amendments, and specialty crop inputs, including humic acid and biological products. Closely comparable product mix and customer base of organic-focused gardeners and small commercial growers.

Emerging players

• BioSafe Systems: Manufacturer of biological and naturally derived crop protection, water treatment, and bioremediation products. Overlaps with Medina's environmental control line (hydrocarbon degrading bacteria, microbial activators) and microbial product category, though BioSafe's center of gravity is crop protection and water treatment rather than soil activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/medinaagriculture
• Facebookfacebook.com/MedinaAgriculture
• LinkedInlinkedin.com/company/medina-agriculture-products-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medina Agriculture Products