What mhca does

mhca is a national nonprofit membership association founded in 1985 and headquartered in Tallahassee, Florida, serving C-suite executives of innovative and entrepreneurial behavioral healthcare organizations across the United States. The organization operates with a lean staff of 1–10 employees and generates revenue through four primary streams: annual membership dues of $8,000 plus a one-time $2,000 initiation fee, conference registration fees of $2,000 for non-members (members attend free), industry partner sponsorships and exhibit fees ranging from $2,000 to $22,000, and ancillary products such as the $500 C-Suite Compensation Report and $300 job board placements.

The association's core product is its conference program, hosting five major in-person events annually (Summer, Fall, Winter, Spring, and an additional Fall conference) rotating across U.S. cities including Seattle, Scottsdale, Clearwater Beach, Palm Desert, and Savannah. Supporting the conference-led model is a Joomla/CiviCRM-based member portal providing document archives, a ListServer for peer communication, a member directory and map, a jobs board, and a Conference App. Programmatic offerings include the Center of Innovation (COi) workgroup sponsored by NextGen Healthcare and the annual Most Innovative Member Award (running continuously since at least 2020). Industry partner logos on the website indicate an established ecosystem of healthcare technology vendors (Netsmart, athenahealth, Qualifacts, Iris Telehealth, Eleos Health, among others) that monetize access to mhca's concentrated audience of behavioral health decision-makers.

Name

mhca

Legal name

mhca

Website

https://mhca.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

mhca is a national nonprofit membership association founded in 1985 that serves C-suite executives of behavioral healthcare organizations through annual membership dues, five in-person conferences per year, peer collaboration tools, and an industry partner sponsorship ecosystem.

Ownership category

akta.pro rank

Product category

Professional Association Services (Behavioral Healthcare)

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Behavioral healthcare association
• Executive leadership development
• Healthcare industry conferences
• Membership-based networking
• C-suite peer collaboration

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Membership Dues: Behavioral healthcare organizations pay annual membership dues of $8,000 per year, plus a $2,000 new member initiation fee. Members receive access to conference registrations, document archives, listserver, compensation reports, and peer collaboration tools.
2. Conference Registration Fees: Non-members pay $2,000 per conference to attend. Member CEOs and staff attend for free. Industry partners pay exhibitor and sponsorship fees ranging from $2,000 to $22,000 per item, with tabletop exhibits at $4,500 and various sponsorship tiers ranging up to $17,000 for a 4-conference commitment.
3. Industry Partner Sponsorships & Exhibits: Industry partners (vendors serving behavioral health organizations) purchase exhibitor tables, sponsorship packages, and advertising placements. Pricing ranges from $300 for a 30-day employment ad up to $22,000 for the Mid-Conference Reception sponsorship. Solution Center tabletop exhibits are $4,500 per conference or $17,000 for a 4-conference commitment.
4. Compensation Reports: The 2025 Behavioral Healthcare C-Suite Compensation Report (formerly CEO & Top Management Compensation Report) is available free to member CEOs and can be purchased by non-members for $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

mhca is a national membership association of innovative and entrepreneurial behavioral healthcare organizations. Its core offering is an annual membership program ($8,000/year plus $2,000 initiation) combined with five in-person conferences per year that bring together C-suite executives for peer collaboration, leadership development, and strategic connections. Member organizations receive access to document archives, a listserver, compensation reports, a jobs board, and the Center of Innovation (COi) workgroup.

Product overview

mhca is a national association for behavioral healthcare C-suite executives, offering a membership-based platform centered on in-person conferences held across U.S. cities (Seattle, Scottsdale, Clearwater Beach, Palm Desert, Savannah). The portfolio includes the core Conference Events program, a Conference App for attendee engagement, research publications (C-Suite Compensation Reports), document archives, a Jobs Board, peer collaboration tools (ListServer, Member Map), an innovation award program, and a podcast (The Catalyst). The services are interconnected: conferences serve as the primary member gathering and revenue driver, while the app, documents, and peer tools support ongoing professional development between events. The organization operates a Payment Center & Store for membership dues ($8,000 annually), conference fees, and sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Center of Innovation (COi): A workgroup and innovation initiative focused on advancing innovation in integrated care, with sessions held at mhca conferences.
• MHRRG

Products and services

• mhca Membership Program Annual association membership program for behavioral healthcare organizations providing access to in-person conferences, document archives, listserver, peer collaboration platform, compensation benchmarking reports, jobs board, and the Center of Innovation (COi) workgroup. Priced at $8,000/year plus a $2,000 initiation fee.
• mhca Conference Events In-person conferences held five times a year at U.S. locations (Seattle WA, Scottsdale AZ, Clearwater Beach FL, Savannah GA, Palm Desert CA) for C-suite executives of behavioral healthcare organizations. Includes general sessions, breakout sessions, COi roundtables, exhibit halls, and networking events. Free for member CEOs and staff; $2,000 per conference for non-members. In-person only; no virtual option.
• Behavioral Healthcare C-Suite Compensation Report Annual research report benchmarking executive compensation across behavioral healthcare organizations. Free to member CEOs; $500 for non-members.
• mhca Jobs Board Online employment opportunity board for behavioral healthcare executive positions (CEO, CFO, COO, CCO). Free for member organizations; $300 per 30-day placement for non-members.
• Industry Partner Exhibits & Sponsorships Tiered sponsorship and exhibit packages enabling industry vendors to reach behavioral health C-suite decision-makers at mhca conferences. Solution Center Tabletop Exhibits priced at $4,500 per conference or $17,000 for a 4-conference commitment; sponsorships range from $2,000 (executive pen swag) to $22,000 (Mid-Conference Reception); Feature Presentation Sponsor at $15,000.

Quantifiable outcome

• Nearly 100 mhca members initially engaged in COi workgroup meetings

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• MHRRG (Mental Health Risk Retention Group)minorOthersMHRRG is shown as a partner logo on mhca's website footer and appears to be a related entity operating in the behavioral health risk management or insurance space. mhca maintains a link to MHRRG's website from its About section.
• NextGen HealthcarecoreTechnology or IntegrationNextGen Healthcare sponsors the Center of Innovation (COi) workgroup, which facilitates conversations about innovation in integrated care among mhca member organizations. While NextGen Healthcare sponsors the workgroup, sessions are facilitated by mhca members.
• JJ Negley & AssociatesminorGTM or Marketing PartnerJJ Negley appears as an industry partner logo on mhca's website, suggesting a marketing or referral relationship where JJ Negley provides services to mhca member organizations.
• Genoa HealthcareminorGTM or Marketing PartnerGenoa Healthcare appears as an industry partner logo, indicating they offer products/services to mhca member behavioral health organizations and participate in mhca conferences as exhibitors or sponsors.
• LIOminorGTM or Marketing PartnerLIO appears as an industry partner logo on mhca's website, providing services to behavioral health member organizations.
• AB Staffing SolutionsminorGTM or Marketing PartnerAB Staffing Solutions appears as an industry partner logo on mhca's website, indicating staffing services for behavioral health organizations.
• A-Train MarketingminorGTM or Marketing PartnerA-Train Marketing appears as an industry partner logo on mhca's website, providing marketing services to behavioral health organizations.
• Forvis MazarsminorImplementation/ SI/ Consulting PartnerForvis Mazars appears as an industry partner logo on mhca's website, providing consulting and professional services to behavioral health organizations.
• INCITE Consulting SolutionsminorImplementation/ SI/ Consulting PartnerINCITE Consulting Solutions appears as an industry partner logo on mhca's website, providing consulting services to behavioral health organizations.
• Pulse For GoodminorGTM or Marketing PartnerPulse For Good appears as an industry partner logo on mhca's website, providing engagement solutions for behavioral health organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Psychological Association (APA): Largest professional association of psychologists in the U.S., operating a similar membership-conference-publication model. Not a direct competitor (clinicians vs. provider C-suite) but a comparable nonprofit association in the broader behavioral health space.
• American Psychiatric Association (APA): National membership association for psychiatrists with conferences, CME, advocacy, and publications. Comparable as a professional association operating in U.S. behavioral health with dues, conferences, and member resources, but represents physicians rather than provider organizations.
• Mental Health America (MHA): Long-established national nonprofit addressing mental health through advocacy, screening, public education, and member affiliates. Overlaps with mhca in serving the U.S. behavioral health ecosystem but addresses a much broader audience including consumers and the general public.
• American Hospital Association (AHA) - Section for Psychiatric Services: Large national hospital association with a dedicated behavioral health section serving psychiatric and behavioral hospital leadership. Comparable in serving hospital-based behavioral health executives but part of a much broader hospital advocacy umbrella.

Regional players

• National Council of Nonprofits: National network of nonprofit associations providing resources and advocacy to nonprofit organizations including many behavioral health providers. Indirect peer: serves the same nonprofit provider executives but with general nonprofit management content rather than behavioral-health-specific expertise.

Direct peers

• National Association of State Mental Health Program Directors (NASMHPD): National association representing state mental health authorities and their executives. Comparable as a membership body for senior behavioral healthcare leadership, focused on public-sector provider leadership rather than private/nonprofit entrepreneurial providers.
• National Association for Behavioral Healthcare (NABH): Historically the trade association for behavioral healthcare provider organizations, advocacy and member services. Highly comparable as a direct competitor/mirror organization to mhca's mission serving behavioral health provider executives nationally.
• National Association of Addiction Treatment Providers (NAATP): National membership association for addiction treatment provider organizations with annual conference, member services, and industry partner programs. Closely parallel to mhca's structure but focused on addiction treatment rather than the full behavioral health continuum.
• National Council for Mental Wellbeing (National Council): Largest U.S. membership organization for behavioral health and addiction providers, also headquartered around community mental health centers and CCBHCs. Most direct comparison: both are national associations serving executives of behavioral healthcare provider organizations through conferences, advocacy, and member services.

Emerging players

• OPEN MINDS: Advisory and market intelligence firm serving executives of behavioral health and human services provider organizations through reports, events, and benchmarking. Comparable audience (behavioral health provider C-suite) and event-driven revenue model, though organized as a for-profit advisory rather than nonprofit association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mhca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mhca