Open Minds Alliance Community Interest Company

What Open Minds Alliance Community Interest Company does

Open Minds Alliance Community Interest Company, operating commercially as 4 Mental Health Ltd and its sub-brand Connecting with People, is a UK-based mental health training organisation established in 2010 and registered in England and Wales (company number 11035385), headquartered in Conwy, Wales. The company designs, peer-reviews, and delivers evidence-based training programmes covering suicide awareness and response, self-harm, emotional resilience, and compassion at work, supported by its proprietary SAFETool™ clinical decision-support framework (available in paper, PDF, Web App, and SystmOne template formats) and the free StayingSafe.net safety planning resource. All content is validated by an international Expert Reference Group and co-produced with people with lived experience.

The business generates revenue through multiple channels: (i) Direct-to-Participant (DtP) face-to-face training delivered by in-house trainers to cohorts of up to 30; (ii) Train-the-Trainer (TTT) programmes with annual licensing for in-house and independent trainers; (iii) webinar variants (wDtP, wTC, wTTT) for distributed audiences; and (iv) self-serve eLearning modules sold individually (£4.95-£34.95 UK, A$9.95-A$69.95 Australia) or via bulk organisational licences. Customers span healthcare, primary care, social care, higher and further education, public services, workplaces, and community organisations, with named enterprise relationships including SA Health and the Office of the Chief Psychiatrist South Australia, the Tasmanian Government, Ambulance Tasmania, and the University of Wolverhampton.

Geographically, the company has expanded from a UK base into the Channel Islands, Republic of Ireland, Australia (including state-wide programmes in Tasmania and South Australia), and Brazil, earning the 2022 Queen's Award for Enterprise: International Trade, the 2017 IASP Ringel Service Award, and the first national Suicide Prevention Australia accreditation in 2019. Distribution is a hybrid of enterprise field sales, channel partners (Independent Trainer Programme, in-house TTT licensees), and self-serve eLearning, with no disclosed external funding, no parent company, and no M&A activity to date.

Name

Open Minds Alliance Community Interest Company

Legal name

4 Mental Health Limited

Website

https://4mentalhealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Minds Alliance Community Interest Company, operating as 4 Mental Health, is a UK-based mental health training organisation delivering evidence-based Connecting with People programmes on suicide prevention, self-harm, and emotional resilience to healthcare, education, workplace, and public-sector clients across the UK, Australia, Ireland, and Brazil.

Ownership category

akta.pro rank

Product category

Mental Health and Suicide Prevention Training

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Student Mental Health & Wellbeing Support (International) (EDAIAMAF)

Keywords

• Suicide prevention training
• Mental health training programmes
• Workplace wellbeing training
• Clinical decision support tools
• Mental health eLearning modules

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Module Delivery: Direct-to-Participant (DtP) face-to-face training delivered by Connecting with People trainers to client staff. 30 max delegates per session, 2.5-3 hours per module.
2. Train-the-Trainer Licensing: Annual TTT License required for all accredited trainers. Independent Trainer Licence enables unrestricted third-party delivery with fee charging.
3. E-Learning Module Sales: Individual module purchases via lms.4mentalhealth.com. Bulk licences and volume discounts available for organisations.
4. Webinar Training: Webinar Direct-to-Participant (wDtP) for 10-20 delegates, Webinar Training Conference (wTC) for up to 70 delegates, and Webinar Train-the-Trainer (wTTT) programmes with remote trainer accreditation.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Open Minds Alliance Community Interest Company (operating as 4 Mental Health Ltd) provides evidence-based mental health and suicide prevention training programmes under the Connecting with People brand, delivered via face-to-face, webinar, and self-paced eLearning modalities. Its portfolio also includes the SAFETool™ clinical decision-support tool and the StayingSafe.net online safety planning resource, with content peer-reviewed by an international Expert Reference Group including academics, practitioners, and people with lived experience.

Product overview

4 Mental Health Ltd operates as a mental health training organisation offering the Connecting with People programme suite. The portfolio consists of multiple eLearning and face-to-face training modules (including Emotional Resilience, Suicide Awareness, Suicide Response, Compassion at Work, and Self-harm modules), the SAFETool clinical assessment framework (available as paper, PDF, Web App, and SystmOne template), the StayingSafe.net online safety planning resource, and the #DearDistressed campaign featuring lived experience stories. Training is delivered through five formats: Direct-to-Participant, Train-the-Trainer, and three webinar variants. The company also offers an Independent Trainer Programme licence for third-party delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Connecting with People: Mental health training programmes designed to provide a whole organisational approach to improve response shown to people in distress, covering modules such as Suicide Awareness, Suicide Response, Emotional Resilience, Compassion at Work, and Self-harm Awareness.
• SAFETool
• U Can Cope
• StayingSafe.net
• #DearDistressed

Products and services

• Connecting with People Training Programme Suite Suite of evidence-based mental health and suicide prevention training programmes for a whole-organisational approach, covering emotional resilience, suicide awareness, self-harm response, suicide response Parts 1 and 2, compassion at work, and primary care-specific modules. Available via face-to-face, webinar, and eLearning delivery.
• SAFETool™ Suicide Assessment Framework E-Tool Clinical decision-support tool that supports safe assessment, triage, and safety planning for clinicians and other professionals working with people at risk of suicide. Available as paper copy, electronic editable PDF, Web App, and as clinical system templates including SystmOne, with a desktop reminder and patient-generated safety plan template.
• StayingSafe.net Free online resource for individuals in distress and those supporting them, providing personalised Safety Plan creation tools, video content, and dedicated resources for young people.
• Supporting Others to Make a Safety Plan eLearning Module Approximately 30-minute eLearning module teaching how to support someone else in creating a personalised Safety Plan, covering co-production and compassion fundamentals. Sold individually on lms.4mentalhealth.com.
• Emotional Resilience for Professionals eLearning Module Approximately 90-minute eLearning module helping professionals understand resilience and emotional wellbeing, learn self-care strategies, and create a personal Wellbeing Plan. Sold individually on lms.4mentalhealth.com.
• Suicide Awareness for Professionals eLearning Module eLearning module addressing suicide myths, stigma, and barriers, teaching how distress develops and how to respond compassionately in time-pressured professional environments, with personal Safety Plan development. Sold individually on lms.4mentalhealth.com and auslms.4mentalhealth.com.
• Suicide Awareness and Response Using SAFETool eLearning Module eLearning course equipping professionals with assessment roles in using the SAFETool clinical decision-support tool via case-based learning for safe assessment and triage of people at risk of suicide. Sold on lms.4mentalhealth.com.
• Suicide Awareness and Response for Primary Care eLearning Module eLearning module providing primary care clinicians with training on suicide awareness and how to use SAFETool in time-pressured clinical environments. Sold on lms.4mentalhealth.com.
• Community Suicide Awareness Training Module Training module suitable for community members with no previous training, developing understanding of suicide, compassion, and skills for talking to someone in distress. Available via Direct-to-Participant, Train-the-Trainer, webinar, and Independent Trainer delivery.
• Suicide Response Part 1 Training Module Module equipping usage of SAFETool via case-based learning where delegates develop skills in instilling hope and co-producing Safety Plans. Available via Direct-to-Participant, Train-the-Trainer, and webinar delivery.
• Suicide Response Part 2 Training Module Advanced training module developing a collaborative, transparent approach to mitigating suicide risk, including creation of comprehensive bio-psychosocial suicide mitigation plans and social support mapping. Available via Direct-to-Participant and Train-the-Trainer delivery.
• Compassion at Work Training Module Training module covering the definition of compassion, six attributes of compassion, basic neuroscience, self-compassion, and strategies for maintaining a compassionate approach at work. Available via Direct-to-Participant, Train-the-Trainer, and webinar delivery.
• Self-harm Awareness Training Module Training module exploring myths, stigma, prevalence, and reasons for self-harm, and teaching compassionate ways to support someone who self-harms. Available via Direct-to-Participant and Train-the-Trainer delivery.
• Self-harm Response Training Module Training module covering signs, causes, and talking techniques for self-harm, problem-solving techniques, and co-producing immediate and long-term Safety Plans, including the Bank of Hope™ technique for developing coping strategies. Available via Direct-to-Participant and Train-the-Trainer delivery.
• Emotional Resilience Training Module Training module suitable for general public (children 13+) and professionals, enhancing emotional literacy, challenging stigma, and sharing self-help strategies for wellbeing and resilience. Available via Direct-to-Participant, Train-the-Trainer, webinar, and Independent Trainer delivery.
• SAFETool SystmOne Clinical System Template SAFETool clinical decision-support tool delivered as a clinical system template for SystmOne, enabling primary care practices to integrate the suicide assessment framework into existing clinical workflows.
• Train-the-Trainer (TTT) Accreditation and Annual Licensing Programme Accreditation programme that qualifies trainers to deliver unlimited Connecting with People training to colleagues within their own organisation, governed by an annual TTT License subscription. Available as face-to-face (TTT) and webinar (wTTT, max 6 delegates) delivery.
• Independent Trainer Licence Programme Licence programme allowing independent trainers to deliver non-clinical Connecting with People modules (Emotional Resilience, Emotional Resilience for Professionals, Community Suicide Awareness) to external agencies with fee charging under licence terms.
• WellbeingAndCoping.net Self-Help Resource Self-help online resource providing wellbeing and coping strategies for individuals experiencing mental health challenges, hosted at wellbeingandcoping.net and linked from the 4 Mental Health website.
• U Can Cope Self-Help Resource Resource providing coping strategies and support for individuals experiencing mental health challenges, hosted at 4mentalhealth.com/ucancope.

Quantifiable outcome

• More than 20,000 people trained
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered regional and core.

• Instituto do Bia Dote, BrazilregionalStrategic or Co-development Partner · 1 January 2020Masterclass with Training Director Dr Peter ILVES on suicide mitigation and sharing transatlantic experience with significant Brazilian NGO supporting communities in suicide prevention established in 2013.
• State Fire Service and Military/Federal Police, Brazil (Ceará State)regionalStrategic or Co-development Partner · 1 January 2020Guest speaker and masterclass presentations in Fortaleza, Ceará State, Brazil on suicide mitigation and transatlantic experience sharing for first responder and frontline services.
• SA Health and Office of the Chief Psychiatrist, South AustraliacoreStrategic or Co-development Partner · 1 January 2019State-wide adoption of Connecting with People training programmes. The partnership resulted in two Suicide Prevention Australia LiFE Awards in 2019. Dr Aaron Groves, Chief Psychiatrist Tasmania Health, was first Chief Psychiatrist in Australia to formally select Connecting with People training for state-wide adoption.
• Nicholas Procter, University of South AustraliacoreStrategic or Co-development Partner · 1 January 2019Collaborative partnership with University of South Australia's Mental Health and Suicide Prevention Research Group. Connected with Connecting with People training winning Community Partnership Award 2019 from Department for Correctional Services, South Australia.
• Tasmanian GovernmentcoreStrategic or Co-development Partner · 1 January 2018State-wide train the trainer programme in Primary Care, Secondary Care and NGO's (2018). Dr Aaron Groves, Chief Psychiatrist Tasmania Health, worked with 4 Mental Health team for many years seeing first-hand their robust approach to safety and governance.
• South Australian GovernmentcoreStrategic or Co-development Partner · 1 January 2018Similar state-wide programme across Primary Care, Secondary Care and Third Sector NGO's in South Australia.
• Ian James, Principal Aboriginal Mental Health Advisor to Office of Chief Psychiatrist of South AustraliacoreStrategic or Co-development PartnerLong-standing collaboration providing culturally responsive training and resources for Aboriginal and Torres Strait Islander South Australians. Acknowledged contribution to SPA Accreditation.
• Professor Stephen Platt, Expert Reference Group Lead (Emeritus Professor of Health Policy Research)coreStrategic or Co-development PartnerLong-term adviser and Expert Reference Group Lead. Continually impressed by extraordinary care and diligence ensuring training is evidence-informed, accessible, culturally sensitive, outcome-focused and infused with values of compassion and respect.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LivingWorks: Global suicide prevention training provider offering ASIST, safeTALK, and online programmes. Directly comparable as a multinational evidence-based suicide intervention training company operating Train-the-Trainer and direct-delivery models.
• QPR Institute: US-headquartered gatekeeper suicide prevention training organisation with international delivery. Comparable as a peer offering Question, Persuade, Refer-style training programmes for healthcare, education, and workplace audiences.
• Zero Suicide Alliance: UK-based suicide prevention training coalition offering free online and in-person awareness sessions. Directly comparable as a peer in suicide prevention training, particularly for primary care, emergency services, and community audiences.
• PAPYRUS Prevention of Young Suicide: UK charity delivering suicide prevention training to schools, universities, and community groups. Comparable as a peer providing training modules and resources targeting education sector and youth audiences.
• Grassroots Suicide Prevention: UK suicide prevention charity that developed the StayAlive app referenced by OMA. Comparable as a UK-based suicide prevention training and digital resource provider serving overlapping audiences and referral networks.
• Mental Health First Aid England: UK-based mental health awareness and skills training provider offering instructor and youth programmes. Directly comparable as an evidence-based mental health training organisation serving workplaces, education, and community settings across the UK.

Broad incumbents

• Mind (UK): Major UK mental health charity with a substantial workplace training and consultancy offering. Comparable as a much larger incumbent in mental health training and employer wellbeing programmes, with broader scope than OMA's specialist focus.
• Samaritans: UK suicide prevention charity offering workplace and community training programmes alongside its helpline. Comparable as an incumbent in suicide prevention training with broader brand recognition but less specialisation in clinical assessment tools.
• Headspace (for Work): Global mental wellness platform offering mindfulness, therapy, and wellbeing training to employers. Comparable as a much larger, well-capitalised incumbent in the workplace mental health training market that could absorb OMA's segments.

Regional players

• ATrainability: UK-based mental health and wellbeing training provider for emergency services and high-risk industries. Comparable as a regional UK peer offering specialist training to first responders and healthcare workers with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connecting-with-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Minds Alliance Community Interest Company