Spectrum Weather and Specialty Insurance

What Spectrum Weather and Specialty Insurance does

Spectrum Weather and Specialty Insurance, Inc. is an independent insurance brokerage founded in 2011 by Robert Holmes and headquartered in Kearney, Missouri (Liberty, MO area). The company specializes in parametric weather insurance products that pay claims when specified weather thresholds (rainfall accumulation, heat index, snowfall) are met during defined coverage windows, without requiring event cancellation. Its customer base spans fairs and festivals, golf tournaments, motorsport events, snow removal contractors, retailers running weather promotions, and individual consumers (wedding rain insurance). Spectrum accesses capacity from multiple carriers including admitted carrier AVEMCO Insurance Company for online products and non-admitted carrier Lloyds for specialty risks.

The product portfolio centers on four rain insurance variants (Traditional Rain Accumulation, Stepped Rain Accumulation, Dual-Period Rainfall Accumulation, and Nonconsecutive Dry Hours coverage), complemented by Event Cancellation Insurance, Adverse Weather Insurance, parametric Heat Index Insurance (the only such offering in the market), Snowfall Insurance, and Weather Promotion Insurance. The technical architecture uses stated-value policy structures with measurable triggers validated by Doppler radar and National Weather Service data, with three weather monitoring tiers for claim verification (free National Weather Station, $35-$100/hour Independent Weather Observer, $50-$75/date Third Party Doppler). An automated online quoting and purchasing system handles standard products, while complex coverage is placed via broker consultation.

The business operates on a brokerage commission model, earning commissions on premiums placed with carrier partners. Premium rates typically range from 2% to 10% of the total insured limit for rain coverage. Distribution is multi-channel: direct online self-service for standard products, broker-assisted sales for complex needs, and event-driven marketing through state fair associations, IAFE, SIMA, and industry conferences. The company is privately held by founders Robert and Theresa Holmes, has not raised external funding, and operates with 1-10 employees. It claims the position of largest independent broker of weather insurance in the United States, supported by industry recognition including the 2024 IAFE Associate of the Year Award and the 2025 Wisconsin and Iowa fair association awards.

Name

Spectrum Weather and Specialty Insurance

Legal name

Spectrum Weather and Specialty Insurance, Inc.

Website

https://spectrumweatherinsurance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Spectrum Weather and Specialty Insurance is an independent US insurance brokerage founded in 2011 that sells parametric weather insurance (rain, heat index, snowfall, event cancellation) to fairs, festivals, golf tournaments, motorsport events, snow contractors, and retailers using a multi-carrier model.

Ownership category

akta.pro rank

Product category

Parametric Weather Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Parametric weather insurance
• Event cancellation insurance
• Rain insurance brokerage
• Snow insurance coverage
• Heat index insurance

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission: Spectrum operates as an independent brokerage, working with multiple carriers to locate the best balance of cost and coverage for clients. They earn commissions from insurance carriers for placing policies. Online system provides coverage written on admitted paper with AVEMCO Insurance Company, with other products placed with highly-rated admitted carriers and non-admitted carriers such as Lloyds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spectrum Weather and Specialty Insurance is an independent insurance brokerage that designs, places, and services parametric weather insurance policies for outdoor events, weather-dependent businesses, and promotional programs. Products pay claims when measured weather thresholds (rainfall, snow, heat index) are reached during defined coverage hours, without requiring event cancellation. Coverage spans rain, snow, heat, adverse weather, and event cancellation, sourced through multiple carriers including AVEMCO and Lloyds.

Product overview

Spectrum Weather and Specialty Insurance is an independent insurance brokerage offering a comprehensive suite of parametric weather insurance products. The portfolio centers on rain insurance (with four variants: Traditional Rain Accumulation, Stepped Rain Accumulation, Dual-Period Rainfall Accumulation, and Nonconsecutive Dry Hours) as event-specific coverage that pays when measured weather thresholds are reached, regardless of whether the event cancels. Complementary products include Adverse Weather Insurance, Event Cancellation Insurance (covering both weather and non-weather perils), Heat Index Insurance, and Snowfall/Snow Removal Insurance. The company also serves specific event verticals with tailored products for fairs/festivals, music festivals, golf tournaments, motorsport events, and pickleball events. Weather Promotion Insurance enables retail and commercial businesses to offer weather-triggered rebates. An automated online quoting system handles standard products (rain, dry hours, golf cancellation, wedding rain, prize indemnity), while specialized coverages are placed through the company's network of multiple insurance carriers. The company operates as an independent brokerage sourcing from multiple carriers including AVEMCO Insurance Company for online products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rain Insurance
• Event Cancellation Insurance
• Adverse Weather Insurance
• Heat Index Insurance
• Snowfall Insurance
• Snow Removal Insurance
• Weather Promotion Insurance
• Fair and Festival Weather Insurance
• Music Festival Weather Insurance
• Golf Tournament Weather Insurance
• Motorsport Events Weather Insurance
• Pickleball Weather Insurance
• Big Day Umbrella (Wedding Day Rain Insurance)
• Prize Indemnity Insurance

Quantifiable outcome

• Rain insurance does not require event cancellation to file a claim - policy pays if threshold is reached regardless of whether event continues
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AVEMCO Insurance CompanycoreTechnology or Integration · 18 May 2026AVEMCO Insurance Company provides admitted paper for online system coverage offerings. Spectrum works with AVEMCO as a primary carrier for their automated online quoting and purchasing platform.
• Jewelers of AmericaminorGTM or Marketing PartnerSpectrum joined Jewelers of America as a premier provider of weather promotion insurance, targeting jewelry retailers who use weather-based promotions (like wedding day rain promotions).
• Snow and Ice Management Association (SIMA)minorGTM or Marketing PartnerSpectrum sponsors SIMA's Snow and Ice Management Annual Symposium and offers insurance solutions for SIMA members including snow removal contractors.
• International Association of Fairs and Expositions (IAFE)coreGTM or Marketing PartnerSpectrum has been a featured exhibitor at IAFE annual conferences and President Robert Holmes has attended for five consecutive years. Robert Holmes earned the IAFE Institute of Fair Management designation.
• Texas Association of Fairs and EventsminorGTM or Marketing PartnerSpectrum joined as a leading domestic broker targeting fair and event organizers in Texas.
• Association of Iowa FairsminorGTM or Marketing PartnerSpectrum attends the Association of Iowa Fairs annual convention to network with fair board members and discuss rain insurance options.
• Wisconsin Association of FairsminorGTM or Marketing PartnerSpectrum President Robert Holmes received Associate of the Year Award from Wisconsin Association of Fairs in 2025.
• Liberty Chamber of CommerceminorGTM or Marketing PartnerSpectrum Weather and Specialty Insurance joined the Liberty Chamber of Commerce in 2013, with owners Robert and Theresa Holmes being Liberty residents.
• State Fair AssociationsminorGTM or Marketing PartnerSpectrum maintains affiliations with numerous state fair associations including Florida Fairs and Expos, Georgia Fairs, Illinois County Fairs, Indiana Fairs and Festivals, Kansas Fairs Association, Michigan Fairs, Missouri Fairs, Nebraska Fairs, New York Fairs, Ohio Fairs, Pennsylvania Fairs, and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WedSafe: WedSafe offers wedding insurance including weather cancellation and event liability, directly competing with Spectrum's Big Day Umbrella wedding rain insurance product for the same engaged-couple customer segment.
• Event Helper: Event Helper provides online event insurance including weather cancellation coverage for weddings, parties, and corporate events, directly overlapping Spectrum's Big Day Umbrella and online self-service rain insurance offerings.
• K&K Insurance Group: K&K Insurance Group specializes in sports, entertainment, and event insurance, placing coverage through multiple carriers for niche verticals like motorsports, fairs, and golf tournaments — directly overlapping Spectrum's core customer base and brokerage model.
• IMA Financial Group: IMA Financial Group operates a specialty insurance division placing coverage for events, sports, and entertainment industries, with multi-carrier brokerage capabilities comparable to Spectrum's independent brokerage model.
• Allsport Insurance: Allsport Insurance is an independent brokerage focused on motorsports, auto racing, and action sports coverage, matching Spectrum's motorsport segment with comparable multi-carrier placement and event-cancellation product offerings.
• Sadler & Company, Inc. Sadler & Company is an independent insurance broker specializing in sports, leisure, and entertainment risks, including motorsports and outdoor events — directly comparable to Spectrum's event and racing customer segments.

Broad incumbents

• Marsh: Marsh is a global insurance broker with specialty event and parametric weather capabilities through its risk advisory practice, competing with Spectrum for larger enterprise event organizers while operating across a far broader insurance portfolio.
• Hiscox: Hiscox is a specialty insurer and broker offering small commercial and event insurance through direct and broker channels, providing weather and event-cancellation coverage as part of a broader specialty insurance portfolio — a broader incumbent touching Spectrum's market.
• Markel Corporation: Markel is a specialty insurance carrier with significant event, sports, and entertainment practices, offering weather and event-cancellation products directly and through brokers — a larger incumbent whose specialty division overlaps Spectrum's niche.
• Aon: Aon is a global insurance broker with deep specialty event and weather risk practices serving enterprise clients, providing parametric and event-cancellation coverage as part of a much broader risk advisory portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Instagraminstagram.com/spectrumweatherins
• Xx.com/spectrumweather

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectrum Weather and Specialty Insurance