Milagro

What Milagro does

Milagro is a nonprofit Latino arts and culture organization headquartered in Portland, Oregon, operating continuously since 1985 and now in its 43rd season (2026-2027), titled "Pasando el Testigo" (Passing the Torch). The organization produces bilingual and Spanish-language theatrical productions with English supertitles, alongside community arts programming and arts education. Its core offerings consist of five annual MainStage productions at its owned venue at 525 SE Stark St, a recurring Community Artes program (tertulia artist salons, enfoque expert discussions, hecho a mano workshops), the Teatro Milagro education program with the OYE (Opciones Y Educación) track for schools and residencies, and an annual Día de los Muertos celebration that has run for 31 consecutive years. Productions range from ensemble-devised original works to puppetry-based musicals to Spanish-language premieres, with subject matter spanning Mexican, Cuban, and Puerto Rican stories.

The underlying production platform is built around devised ensemble theater, puppetry, multimedia staging, and Spanish-language performance with English supertitles — a craft specialization rather than a software stack. Distribution is direct-to-consumer through an online box office (Ludus), phone, and walk-in channels, plus group sales for 10+ patrons at $18 per ticket.

The business model is a blended nonprofit model with three revenue streams: earned revenue from single tickets (adults $32, seniors $28, students $24), season subscriptions (Opening Nights at 20% savings, Flex 3-5 passes at 12.5%-17.5% savings), and gift cards/certificates; contributed revenue from a broad base of foundations (Shubert Foundation, EC Brown, Marie Lamfrom, Miller, Kinsman, PGE Foundation, Children's Theatre Foundation of America, and others) and government arts funders (City of Portland, Oregon Arts Commission, Metro, OR Cultural Trust, Prosper Portland); and community programming revenue that is largely free or pay-what-you-wish and serves an audience-development function rather than a profit center. Customer segments include theater and cultural arts enthusiasts, families, the Portland Latino/a/x community, and emerging/established Latino artists supported through the Milagro Artist Fund.

Name

Milagro

Legal name

Milagro

Website

https://milagro.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Milagro is a nonprofit Latino arts and culture center in Portland, Oregon, founded in 1985. It produces five annual bilingual and Spanish-language MainStage productions, community arts programming, and arts education programs serving the Portland Latino community, families, and broader theater audiences.

Ownership category

akta.pro rank

Product category

Performing Arts - Latino Theater

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Fringe & Experimental Performing Arts (MPAGABAI)

akta.pro secondary industry

Community Theatre & Storytelling Festivals (MPAGAEAI)

Keywords

• Bilingual theater productions
• Latino arts center
• Performing arts nonprofit
• Community cultural programming
• Spanish-language theater

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. MainStage Ticket Sales: Single tickets to mainstage productions sold at various price points for adults, seniors, and students with group discounts available
2. Season Subscriptions and Flex Plans: Season Ticket packages (Opening Nights) offering 20% savings and Flex Plans (3-5 passes) offering 12.5-17.5% savings on single ticket prices
3. Gift Certificates: Physical gift certificates entitling bearer to two complimentary admissions to a MainStage production, priced at $60 each
4. Digital Gift Cards: Digital gift cards up to $2,000, redeemable for any MainStage show tickets, never expire
5. Donations and Grants: Support from foundations and organizations including National LatinX Theatre Initiative, City of Portland, Oregon Arts Commission, and private donors through annual fundraisers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Milagro is a nonprofit Latino arts and culture center that produces and presents bilingual (Spanish with English supertitles) theatrical productions, ensemble-devised original works, puppetry performances, and community arts programming from its Portland theater venue. Its core offering consists of five MainStage productions per season plus Community Artes events (artist tertulias, expert enfoque discussions, hecho a mano workshops) and the Teatro Milagro education program serving schools and community groups.

Product overview

Milagro is Portland's premier Latino arts and culture center operating as a single unified theater organization with distinct product lines. The core offering is MainStage theatrical productions (five productions per season), supplemented by Community Arts programming (tertulia artist conversations, enfoque expert discussions, and hecho a mano workshops) and retail products (digital gift cards and physical gift certificates). The 2026-2027 Season 43: Pasando el Testigo features five productions including Marigolds y Memorias, A Xmas Cuento Remix, Un Piano para Ignacio, El Mangó Incomible, and Masa, with productions ranging from ensemble-devised pieces to puppetry-based works to Spanish-language premieres. Community Arts events include free or low-cost community programming tied to production themes. The company also offers season subscription packages and individual gift products.

Differentiator

Problem solved

Functional benefit

Brands

• tertulia art+conversation: Community event series featuring up-close-and-personal artist encounters in an intimate salon-like setting
• enfoque
• hecho a mano
• Teatro Milagro
• OYE (Opciones Y Educación)

Products and services

• Marigolds y Memorias An original ensemble-devised production inspired by the traveling carpa tradition, centering on the building of a Día de Muertos altar. Through song, dance, and theatrical vignettes, it explores cultural inheritance and remembrance across generations. Targeted at general audiences, families, and the Latino community.
• A Xmas Cuento Remix A high-energy holiday theatrical experience blending storytelling, Spanish and English Christmas songs, and movement, following a journey of reckoning, healing, and rediscovery. Targeted at families and multigenerational audiences seeking holiday entertainment.
• Un Piano para Ignacio A puppetry and music-based production telling the story of Ignacio Villa (young Bola de Nieve), a poor Black boy in Cuba who becomes a celebrated pianist and singer, featuring evocative puppetry and Yoruba Orishas influences. Targeted at families and audiences interested in Latin American music history.
• El Mangó Incomible Milagro's annual Spanish-language production performed with English supertitles, a gripping psychological drama where reality bends as a Puerto Rican family wrestles with ghosts of their past. Blends magical realism with dark humor, targeted at bilingual audiences and Spanish-speaking community members.
• Masa A theatrical meditation on identity, inheritance, and transformation by playwright Salomón Maya, using the making of masa (corn dough) as a metaphor for cultural identity and survival across generations. Targeted at Latino audiences and those interested in Mesoamerican cultural heritage.
• tertulia: art+conversation A community arts series offering intimate, salon-like settings for up-close encounters with multidisciplinary Latino artists, featuring spotlight events typically free or pay-what-you-wish with reservations required. Targeted at community members and artists seeking authentic cultural connection.
• enfoque An expert-focused series providing opportunities to learn about specific subjects through community-hosted discussions with special guests, often tied to MainStage production themes. Targeted at community members seeking deeper engagement with cultural topics.
• hecho a mano A hands-on workshop series allowing participants to engage in creative projects while learning about pieces of Latino cultural heritage, hosted by working artists and often related to MainStage productions or cultural traditions. Targeted at community members and arts learners.
• Teatro Milagro Arts Education Program An arts education program offering performances, workshops, and residencies for schools and community groups, including the OYE (Opciones Y Educación) curriculum component. Targeted at K-12 schools, educators, and youth-serving organizations.
• Season 43 Subscription Packages Subscription tickets offering 12.5%-20% savings on single-ticket prices, including Opening Night Season Tickets (5 shows, 20% savings) and Flex Plans (3-5 passes, 12.5%-17.5% savings) with flexible show selection. Targeted at frequent theatergoers seeking value and flexibility.
• Milagro Digital Gift Cards Digital gift cards redeemable for tickets to any Milagro MainStage show, never expiring and available in amounts up to $2,000 with a 3.5% + 50 cents online fee. Targeted at gift purchasers supporting theater lovers.
• Milagro Gift Certificates Physical gift certificates entitling bearer to two complimentary admissions to a Milagro MainStage production, valid for one season only and priced at $60 each (matching two full-price adult tickets). Targeted at gift purchasers.

Quantifiable outcome

• 31 original Día de los Muertos productions over 31 years
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National LatinX Theatre InitiativecoreStrategic or Co-development PartnerNational advocacy organization for Latino theater; appears as key supporter and strategic partner for Milagro's programming
• Montavilla Jazz FestivalminorStrategic or Co-development PartnerPortland jazz festival collaboration featuring Cuban filin music with Milagro Theatre, culminating in free concert at Mt. Tabor Park
• Cuban Jazz ExchangeminorStrategic or Co-development PartnerCultural exchange program collaborating with Milagro Theatre and Montavilla Jazz Festival for Cuban music programming
• Central Eastside TogetherminorStrategic or Co-development PartnerPortland neighborhood economic development initiative; Season 43 supporter

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Repertorio Español: NYC-based nonprofit Spanish-language theater producing Spanish and bilingual works with supertitles. Closely comparable to Milagro in artistic mission, language strategy, and nonprofit model, though operating at a much larger scale.
• Latino Theater Company: Los Angeles-based nonprofit operating the Los Angeles Theatre Center, producing Latino theater and hosting community programming. Directly comparable to Milagro as a Latino-focused nonprofit theater company with a dedicated venue and community arts programming model.
• El Teatro Campesino: San Juan Bautista, CA-based Chicano theater company founded in 1965. Directly comparable as a community-rooted Latino theater producing original ensemble-devised works and cultural programming — a long-established peer with similar artistic methodology to Milagro.
• GALA Hispanic Theatre: Washington, D.C.-based Latino theater presenting Spanish-language and bilingual productions. Directly comparable to Milagro as a mission-driven nonprofit theater serving Hispanic audiences with original and adapted works, and affiliated with the National LatinX Theatre Initiative.
• INTAR Theatre: NYC-based Latino theater developing new American plays. Comparable to Milagro as a Latino-focused nonprofit producing original works, though with a different artistic emphasis on new play development versus ensemble-devised/community-rooted work.
• The Guadalupe Cultural Arts Center: San Antonio, TX-based Latino arts and culture center presenting theater, visual arts, and music programming. Highly comparable to Milagro as a multi-disciplinary Latino cultural center with theater at its core, community programming, and educational outreach.
• National Hispanic Cultural Center: Albuquerque, NM-based Latino cultural center presenting theater, music, dance, visual arts, and film. Comparable to Milagro as a multi-disciplinary Hispanic arts center with theater programming, educational outreach, and community engagement — though at significantly larger institutional scale.

Regional players

• Portland Center Stage: Portland's largest regional theater company. Comparable as a Portland-based theater organization sharing the same local audience and donor pool, but operates at significantly larger scale with a broader (non-Latino-specific) programming mandate.
• Artists Repertory Theatre: Portland-based nonprofit theater company producing contemporary works. Comparable as a fellow Portland nonprofit theater competing for similar audiences, donors, and foundation grants, though without the Latino-specific mission.

Broad incumbents

• Steppenwolf Theatre Company: Chicago-based nationally renowned nonprofit theater company. Comparable as a nonprofit ensemble-driven theater, though at vastly larger scale and without Latino-specific focus; useful as a benchmark for the upper bound of what an ensemble-theater model can scale to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/milagrotheatre
• Facebookfacebook.com/MilagroPDX
• LinkedInlinkedin.com/company/miracle-theatre-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milagro