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20/20 Research

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uuid000uo8u

Namestring
20/20 Research
Legal namestring
Twenty Twenty Research Limited
Company typeenum
Private
Founded yearint
1996
Short descriptiontext

20/20 Research is an independent UK market research consultancy founded in 1996, headquartered in Exeter. It provides full-service research programmes, consultancy inputs, and field and data services to private and public sector clients across multiple sectors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPenistone, United Kingdom
HQ citystring
Penistone
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
market research services, consumer research, business to business research, data collection services, statistical analysis
Industry3 codes
1Syndicated Market Research (Panels, Omnibus, Tracker Studies)
CodeMPAAALABPrimaryYes
2Industry & Sector Research (Syndicated/Custom)
CodeBPAHALAEPrimaryNo
3B2B / Industrial Market Research
CodeMPAAALAAPrimaryNo
NAICS code1 code
  • Marketing Research and Public Opinion Polling54191
SIC code1 code
  • Services-Engineering, Accounting, Research, Management8700
Product category
Market Research Services
Social media profiles2 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

20/20 Research is an independent, full-service market research consultancy that delivers end-to-end research programmes, expert consultancy inputs, and field and data services to private and public sector organisations. Services span programme design through to delivery, analysis, survey administration, and statistical analysis.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Full Service Research Programmes
CategoryCore service
Description

End-to-end market research programmes providing comprehensive research solutions from design through to delivery and analysis for private and public sector organisations.

2Consultancy Inputs
CategoryCore service
Description

Expert advisory and consulting services to help clients address specific business and research issues.

3Field and Data Services
CategoryCore service
Description

Data collection and field services including survey administration, data processing, and statistical analysis.

No data
Peers10 records
TypeBroad incumbent
Description

Ipsos is one of the world's largest market research and consulting firms, offering full-service research, advisory, and data services across sectors and geographies. It is a broad incumbent that competes for the same private and public sector mandates as 20/20 Research.

TypeDirect peer
Description

Savanta is a UK-headquartered market research and data analytics firm offering full-service research programmes, advisory, and data services. It overlaps directly with all three of 20/20 Research's core service lines.

TypeDirect peer
Description

B2B International is a specialist B2B market research firm serving global clients. It is directly comparable to 20/20 Research because both offer B2B-focused research programmes, consulting inputs, and field/data services to private and public sector buyers.

TypeBroad incumbent
Description

YouGov is a UK-founded international research and data analytics group operating a large consumer panel and offering custom research services. It competes with 20/20 Research in consumer and public-opinion research but on a panel/platform-led model rather than traditional consultancy.

TypeEmerging player
Description

Quadrangle is a smaller specialist UK research consultancy providing qualitative and quantitative research services. It is a niche emerging competitor overlapping with 20/20 Research's field and consultancy inputs offering for mid-sized UK clients.

TypeDirect peer
Description

DJS Research is an independent UK market research agency offering full-service research, fieldwork, and data services. It competes head-to-head with 20/20 Research for similar mid-sized private and public sector research mandates.

TypeDirect peer
Description

Jigsaw Research is a UK-based mid-sized market research consultancy providing full-service consumer and B2B research. It mirrors 20/20 Research's positioning as an independent, full-service UK firm targeting private and public sector clients.

TypeBroad incumbent
Description

Mintel is a global leader in market research with a strong presence in consumer research, syndicated and custom studies, and analytics. It is a broader incumbent operating across the same research-services category as 20/20 Research but at significantly greater scale.

TypeBroad incumbent
Description

Kantar is a global market research, data, and insights consultancy covering consumer and B2B research. It is a broad incumbent competitor that overlaps with 20/20 Research across the full research-services value chain.

TypeOthers
Description

The ONS commissions and conducts large-scale social, economic, and survey research for UK public-sector use. It is thematically adjacent rather than a direct competitor, but it represents the type of public-sector research buyer 20/20 Research targets.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

20/20 Research

Market Research Services2020research.co.uk

20/20 Research is an independent UK market research consultancy founded in 1996, headquartered in Exeter. It provides full-service research programmes, consultancy inputs, and field and data services to private and public sector clients across multiple sectors.

20/20 Research firmographics

Firmographics
Name
20/20 Research
Legal name
Twenty Twenty Research Limited
Website
https://2020research.co.uk
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
11–50 employees
Short description
20/20 Research is an independent UK market research consultancy founded in 1996, headquartered in Exeter. It provides full-service research programmes, consultancy inputs, and field and data services to private and public sector clients across multiple sectors.
Ownership category
akta.pro rank

20/20 Research industry classification

Industry
Product category
Market Research Services
NAICS
Marketing Research and Public Opinion Polling (54191)
SIC
Services-Engineering, Accounting, Research, Management (8700)
akta.pro primary industry
Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
akta.pro secondary industries
Industry & Sector Research (Syndicated/Custom) (BPAHALAE), B2B / Industrial Market Research (MPAAALAA)

Keywords

  • Market research services
  • Consumer research
  • Business to business research
  • Data collection services
  • Statistical analysis

Where 20/20 Research is headquartered

Location

Headquarters

HQ city
Penistone
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

20/20 Research business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

20/20 Research product offering

Product offering

Core offering

20/20 Research is an independent, full-service market research consultancy that delivers end-to-end research programmes, expert consultancy inputs, and field and data services to private and public sector organisations. Services span programme design through to delivery, analysis, survey administration, and statistical analysis.

Differentiator

Problem solved

Functional benefit

Products and services

  • Full Service Research Programmes End-to-end market research programmes providing comprehensive research solutions from design through to delivery and analysis for private and public sector organisations.
  • Consultancy Inputs Expert advisory and consulting services to help clients address specific business and research issues.
  • Field and Data Services Data collection and field services including survey administration, data processing, and statistical analysis.

Companies that use 20/20 Research

Customer profile

Segments1 record

Ideal customer profiles1 record

20/20 Research technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

20/20 Research competitors and assessment

Company assessment

Broad incumbents

  • Ipsos: Ipsos is one of the world's largest market research and consulting firms, offering full-service research, advisory, and data services across sectors and geographies. It is a broad incumbent that competes for the same private and public sector mandates as 20/20 Research.
  • YouGov: YouGov is a UK-founded international research and data analytics group operating a large consumer panel and offering custom research services. It competes with 20/20 Research in consumer and public-opinion research but on a panel/platform-led model rather than traditional consultancy.
  • Mintel: Mintel is a global leader in market research with a strong presence in consumer research, syndicated and custom studies, and analytics. It is a broader incumbent operating across the same research-services category as 20/20 Research but at significantly greater scale.
  • Kantar: Kantar is a global market research, data, and insights consultancy covering consumer and B2B research. It is a broad incumbent competitor that overlaps with 20/20 Research across the full research-services value chain.

Direct peers

  • Savanta: Savanta is a UK-headquartered market research and data analytics firm offering full-service research programmes, advisory, and data services. It overlaps directly with all three of 20/20 Research's core service lines.
  • B2B International: B2B International is a specialist B2B market research firm serving global clients. It is directly comparable to 20/20 Research because both offer B2B-focused research programmes, consulting inputs, and field/data services to private and public sector buyers.
  • DJS Research: DJS Research is an independent UK market research agency offering full-service research, fieldwork, and data services. It competes head-to-head with 20/20 Research for similar mid-sized private and public sector research mandates.
  • Jigsaw Research: Jigsaw Research is a UK-based mid-sized market research consultancy providing full-service consumer and B2B research. It mirrors 20/20 Research's positioning as an independent, full-service UK firm targeting private and public sector clients.

Emerging players

  • Quadrangle Research: Quadrangle is a smaller specialist UK research consultancy providing qualitative and quantitative research services. It is a niche emerging competitor overlapping with 20/20 Research's field and consultancy inputs offering for mid-sized UK clients.

Others

  • Office for National Statistics (ONS) Research Services: The ONS commissions and conducts large-scale social, economic, and survey research for UK public-sector use. It is thematically adjacent rather than a direct competitor, but it represents the type of public-sector research buyer 20/20 Research targets.

Market position

Customer concentration

20/20 Research social profiles

Digital presence

20/20 Research financial estimates

Financial estimate

Revenue estimate

Valuation estimate

20/20 Research leadership team

Management profile

Number of profiles

Profiles1 record

20/20 Research funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

20/20 Research M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20/20 Research

What does 20/20 Research do?

20/20 Research is an independent, full-service market research consultancy that delivers end-to-end research programmes, expert consultancy inputs, and field and data services to private and public sector organisations. Services span programme design through to delivery, analysis, survey administration, and statistical analysis.

Is 20/20 Research a public or private company?

20/20 Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 20/20 Research founded?

20/20 Research was founded in 1996. It employs 11 to 50 people.

Where is 20/20 Research based?

20/20 Research is headquartered in Penistone, United Kingdom, in the Europe region.

Who are 20/20 Research's main competitors?

Broad incumbents on record are Ipsos, YouGov, Mintel and Kantar. Direct peers are Savanta, B2B International, DJS Research and Jigsaw Research. Quadrangle Research is listed as an emerging player. Office for National Statistics (ONS) Research Services is listed as an others.

Does 20/20 Research have an API?

No public API is recorded for 20/20 Research.

What industry is 20/20 Research in?

20/20 Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8700.

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