Morrow Design

What Morrow Design does

Morrow Design is an industrial design and product development consultancy headquartered at 1820 West Hubbard Street in Chicago, Illinois, operating under the legal name Morrow Design, Inc. The firm was founded in 2004 and provides three integrated services—Design Research, Industrial Design, and Product Design and Engineering—to enterprise clients in the medical, consumer, industrial, and contract furniture markets. Its value proposition centers on human-centered research, interdisciplinary mechanical and industrial design expertise, and a "design from the inside-out" methodology that addresses internal component layout and mechanical user interfaces early in the design process.

The firm's core technical work is anchored in SolidWorks for assembly and part design, supplemented by design research techniques (visual storytelling, end-user definition, environment-of-use analysis, innovation workshops), concept development, human factors analysis, design refinement, mockup fabrication, mechanical design, enclosure design engineering, and proof of concept engineering. Customer work spans medical devices (Criticare Systems eNgenuity Vital Signs Monitor), consumer products (Coleman Steel Belted Cooler and Silver Series Flashlights, Papermate Pogo Pens, bem wireless Kickstand Projector, JoyLabz Gamebender), industrial equipment (Forge Industries Flame Detector Trio, Image Industries Stud Weld Tools), scientific instruments (Nanoink LPN 2000 Nanolithography System and Atomic Force Microscope, Advanced Analytical Fragment Analyzer), safety (Kiddie Safety Silhouette Smoke Alarm), HVAC controls (Braeburn Systems Thermostat and App), and contract furniture (Sedia Systems J30, M60, and R40 Auditorium Seating).

Morrow Design generates revenue through project-based professional services engagements sourced via direct enterprise contact (primarily website-driven inbound to a single Chicago office). The firm has 1–10 employees, no disclosed pricing, no public funding history, no parent company or subsidiaries, no patents or published awards, and a marketing footprint limited to a Wix-hosted portfolio website alongside LinkedIn, Facebook, and Google Places profiles. The website footer carries a 2019 copyright, suggesting limited recent investment in web presence or external communications.

Name

Morrow Design

Legal name

Morrow Design, Inc.

Website

https://morrowdesign.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Morrow Design is a Chicago-based industrial design consultancy (Morrow Design, Inc.) providing design research, industrial design, and product engineering services to enterprise clients in medical, consumer, industrial, and contract furniture markets.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (541420)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Industrial design services
• Product design engineering
• Design research consulting
• Mechanical enclosure design
• Human factors design

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Development Consulting Services: Morrow Design generates revenue through professional design services including design research, industrial design, and product design and engineering. The company works in partnership with clients to develop products for medical, consumer, industrial and contract furniture markets. Revenue is project-based, likely following a professional services model with client engagements on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Morrow Design is an industrial design and product development consultancy that partners with enterprise clients to research, design, and engineer products across the medical, consumer, industrial, and contract furniture markets. Its three core service lines — Design Research, Industrial Design, and Product Design and Engineering — cover end-user research, concept development and refinement, mechanical and enclosure design using SolidWorks, and proof-of-concept engineering, with a signature inside-out design approach that integrates internal component relationships and human factors from project inception.

Product overview

Morrow Design is an industrial design and product development consultancy offering three core services: Design Research, Industrial Design, and Product Design and Engineering. The company specializes in creating innovative products for medical, consumer, industrial, and contract furniture markets, working in partnership with clients to develop products that succeed in the market. Their design process is human-centered, starting with in-depth research to understand end-user needs and creating products that deliver meaningful user experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Research Human-centered research service for enterprise clients across medical, consumer, industrial, and contract furniture markets, using visual storytelling, end-user definition, environment-of-use analysis, and innovation workshops to identify end-user needs, question assumptions, and define a targeted design strategy that leads to marketplace success.
• Industrial Design Creative problem-solving service for enterprise clients that integrates mechanical ingenuity, ergonomics knowledge, manufacturing experience, and form development, delivering concept development, human factors analysis, design refinement, and mockup fabrication to produce products that emotionally engage users and meet business objectives.
• Product Design and Engineering Mechanical and enclosure design engineering service using SolidWorks for assemblies and part design, applying a design-from-inside-out approach that addresses form, function, and manufacturing by considering internal components and the mechanical user interface from project inception, and including proof-of-concept engineering.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RKS Design: Human-centered design and innovation consultancy providing industrial design, mechanical engineering, and research services to enterprise clients across consumer and medical markets — closely analogous to Morrow's value proposition.
• Lunar Design: Industrial design and product development consultancy combining design research, industrial design, and engineering for medical, consumer, and industrial clients — closely mirroring Morrow's service mix and vertical exposure.
• Ammunition Group: Independent product design and brand strategy studio serving consumer and technology clients with integrated industrial design and engineering services, comparable in scope to Morrow's consumer and contract furniture engagements.
• Frog (frog design): Global design and engineering firm delivering industrial design, mechanical engineering, and human-centered research for enterprise clients — overlapping directly with Morrow's inside-out, interdisciplinary approach.
• IDEO: Pioneering global design and innovation consultancy offering integrated design research, industrial design, and product engineering to enterprise clients across consumer, medical, and industrial sectors — directly comparable to Morrow's full-stack service model.
• Smart Design: Product design consultancy that blends design research, industrial design, and engineering to deliver enterprise-grade physical products across consumer and medical verticals — a direct competitive comparable to Morrow.
• Whipsaw: Industrial design and engineering firm specializing in consumer electronics, medical devices, and household products using human-centered design and CAD-driven development — comparable in approach and client base to Morrow.
• New Deal Design: Industrial design and product development studio with a portfolio spanning consumer electronics, medical devices, and consumer goods, offering integrated design and engineering services similar to Morrow.
• Speck Design: Boutique industrial design and engineering consultancy serving medical, consumer, and technology clients with integrated research, industrial design, and mechanical engineering — the closest size and scope analogue to Morrow.
• Bresslergroup (now Above): Product design and development consultancy offering industrial design, human factors, and mechanical engineering for medical, consumer, and industrial clients — directly comparable in service breadth to Morrow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Morrow-Design-731332790218272/?fref=ts
• LinkedInlinkedin.com/company/3593042
• Xx.com/morrowdesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrow Design