Looney Tunes

What Looney Tunes does

Looney Tunes Record Store is a family-owned, single-location independent music retailer founded in 1971 and operated continuously at 31 Brookvale Ave, West Babylon, NY. The store sells new and used physical music media — vinyl records (LPs), compact discs, and cassettes — across genres including rock, metal, hip hop, jazz, country, folk, R&B, and reggae, alongside complementary consumer electronics (Audio-Technica and Crosley turntables, Audio-Technica and Edifier speakers), record cleaning accessories, Blu-rays and DVDs, branded merchandise (apparel, mugs, slipmats), gift certificates, and mystery-disc bundles. Its go-to-market is event-driven retail: the store operates an in-store stage with a state-of-the-art PA system (Behringer X32 console, Pro Tools recording rig) that hosts album listening parties, autograph signings, photo opportunities, and live concerts featuring major-label artists, with prior appearances by Ozzy Osbourne, Mariah Carey, Cardi B, Selena Gomez & Benny Blanco, Hozier, and others.

The company generates revenue across four primary streams: (1) physical media sales through the retail storefront, the looneytuneslongisland.com e-commerce site, and third-party marketplaces including Discogs, eBay, and Amazon; (2) branded merchandise and accessories sold at unit prices ranging from $8.99 (coffee mugs) to $35.99 (hoodies); (3) a structured promotional partnership program selling tiered marketing services to artists and labels ($40 for in-store TV ads up to $500+ for WBAB radio packages); and (4) a used-music buying service that purchases collections from consumers for resale. Karl Groeger Jr. serves as President, and the company maintains no disclosed external funding, no parent organization, and no subsidiaries.

Distribution is hybrid: a single brick-and-mortar store serving the Long Island, NY market with a global e-commerce footprint, augmented by a 50,000+ subscriber weekly email newsletter and 70,000+ combined social media followers across TikTok, Instagram, Facebook, YouTube, and X. Marketing emphasizes event programming (Record Store Day being the annual peak, generating the busiest day in the store's 55-year history in 2026 with a 32.4% sales increase over 2023) and media partnerships with WBAB Radio, Newsday, and Good Times Magazine. The customer base consists of three segments: individual music collectors and enthusiasts (primary), record labels and artists seeking promotional access (secondary), and consumers seeking to sell used collections (secondary).

Name

Looney Tunes

Legal name

Looney Tunes Record Store

Website

https://looneytuneslongisland.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned independent record store founded in 1971 in West Babylon, NY, selling new and used vinyl, CDs, cassettes, electronics, and merchandise through a single retail location plus e-commerce and marketplace channels, distinguished by an event-driven model that hosts in-store listening parties, signings, and live concerts.

Ownership category

akta.pro rank

Product category

Independent Record Store Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Used Merchandise Retailers (45951), All Other Miscellaneous Retailers (459999)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro industry

PRIMARYCRALAEAC

Pro Audio & Recording Equipment Retail (MI-adjacent)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Vinyl record retail
• Compact disc sales
• Physical music media
• Record store merchandise
• In-store music events

Headquarters

HQ city

West Babylon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Physical Media Sales: Retail sales of new and used vinyl records, compact discs, and other physical music media. The store operates both as a brick-and-mortar location and through online sales channels including their website, Discogs, eBay, and Amazon marketplaces.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, hats, beanies, travel mugs, and other Looney Tunes branded items. Also includes accessories such as turntables, speakers, record cleaning supplies, and slipmats.
3. In-Store Event Services: The store offers promotional partnership programs for artists and labels including TV screen advertising ($40), social media promotion ($50), front window displays ($75), email blasts ($75), end cap placements ($300), and radio advertising packages ($500+). These are sold to record labels and artists seeking promotional exposure.
4. Used Music Purchasing: The store purchases used CDs and records from consumers, then resells them. This model supports community engagement while providing inventory for the used music section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Looney Tunes is a single-location independent record store that retails new and used vinyl records, compact discs, cassettes, Blu-Rays/DVDs, turntables, speakers, record cleaning accessories, and branded merchandise (t-shirts, hoodies, hats, mugs, slipmats). Beyond physical media retail, the store operates an in-store stage and professional PA/recording system to host listening parties, autograph signings, photo opportunities, live concerts, and promotional partnership packages sold to artists and labels. The store also purchases used CDs and records from consumers for resale, supporting a circular used-music inventory model.

Product overview

Looney Tunes Record Store is a family-owned independent record store operating since 1971 in West Babylon, NY. The store operates as a single-location brick-and-mortar retail business offering physical music media products rather than a technology platform. Its core product offerings center around physical music formats including new and used vinyl records (LPs), compact discs (CDs), and cassettes. The store also sells consumer electronics for vinyl playback including Audio-Technica and Crosley turntables ($139.99-$399.99) and Audio-Technica and Edifier speakers ($99.99-$299.99), as well as record cleaning accessories. The store generates additional revenue through branded merchandise (t-shirts, hoodies, hats, beanies, mugs, travel mugs), gift certificates, Blu-Rays, DVDs, posters, mystery bags (5 random LPs or 8 random CDs for $5.99 each), and autographed items. The store also offers in-store events including listening parties, album release events, autograph signings, photo opportunities, and live concerts. Products are available through multiple sales channels including the physical store, online store (looneytuneslongisland.com), Discogs marketplace, eBay store, and Amazon listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records (LPs) New and used vinyl records across multiple genres including rock, metal, punk, hip hop, jazz, country, folk, R&B, soul, reggae, blues, and classical.
• Compact Discs (CDs) New and used CDs across all genres, including new releases and pre-orders.
• Cassettes Cassette tape releases, including special editions and new releases from artists.
• Turntables Audio-Technica and Crosley turntables available in 9 different models ranging from $139.99 to $399.99.
• Speakers Audio-Technica and Edifier speakers ranging in price from $99.99 to $299.99.
• Record Cleaning Products Record cleaning accessories including RP NP-9.3 vinyl record cleaning solution, microfiber cleaning cloths, and record cleaning liquid and cloth kits.
• Looney Tunes Branded Merchandise Store-branded items including t-shirts, hoodies, hats, beanies, mugs, travel mugs, long sleeve shirts, and custom cork slipmats.
• Gift Certificates Gift certificates available in customizable dollar amounts with free shipping and gift wrapping; never expire.
• Blu-Rays and DVDs Physical Blu-ray and DVD releases including concert films and special releases.
• In-Store Events and Listening Parties Hosting of listening parties, album release events, autograph signings, photo opportunities, and live concerts with national and international artists.
• Mystery CD Bag Bundle of 8 random CDs for $5.99, offering customers surprise selections.
• Mystery LP Bag Bundle of 5 random vinyl LPs for $5.99, offering customers surprise selections.
• Used Music Buying Service Purchase of used CDs and records from customers, accepting genres including rock, blues, metal, punk, new wave, country, folk, hip hop, reggae, jazz, vintage R&B, and soul.
• Record Store Day Products Special Record Store Day exclusive releases and limited editions available annually, including exclusive vinyl pressings and autographed items.

Quantifiable outcome

• 32.4% sales increase over 2023 during Record Store Day 2026
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Third Man Records/Nashville, Detroit, LondonminorStrategic or Co-development PartnerCollaborating stores for coordinated album release events such as the Jack White 'Frozen Charlotte' pre-release listening party on July 8th, where stores worldwide including Third Man locations host simultaneous early access events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waterloo Records: Waterloo Records is a legendary independent record store in Austin, TX hosting frequent in-store performances (including headlining tours), known for new and used vinyl across genres with a 40+ year legacy. Comparable to Looney Tunes' community-rooted, event-driven retail positioning.
• Amoeba Music: Amoeba Music is a long-running independent record store chain (Hollywood, Berkeley, San Francisco) with deep new and used vinyl/CD inventory, in-store artist events, and a strong event-driven retail model — directly comparable to Looney Tunes' physical media retail plus live-event programming business.
• Turntable Lab: Turntable Lab is a New York City-based vinyl retailer and DJ equipment shop founded in 1999, focused on curated new releases, turntables, and DJ gear. It overlaps with Looney Tunes' pro audio / turntable category and NYC Northeast audience.
• Rough Trade: Rough Trade operates independent record stores in Brooklyn, London, and Nottingham known for in-store performances, curated vinyl selection, and active Record Store Day participation. Their combination of physical retail and event programming closely mirrors Looney Tunes' model.
• Vintage Vinyl: Vintage Vinyl is a longstanding independent record store in Fords, NJ founded in 1981, offering new and used vinyl, CDs, and in-store events. Its regional Northeast footprint and similar long-tenured indie store profile make it highly comparable to Looney Tunes.
• Criminal Records: Criminal Records is an independent record store in Atlanta, GA founded in 1988, hosting frequent in-store performances and offering new and used vinyl and CDs. Comparable to Looney Tunes in format mix and event-driven customer engagement.
• Park Ave CDs: Park Ave CDs is a long-running independent record store in Orlando, FL with strong in-store performance programming and a broad vinyl/CD catalog. Its event-driven independent model parallels Looney Tunes' approach.

Broad incumbents

• Newbury Comics: Newbury Comics is a New England-based chain of pop culture and music retail stores selling vinyl, CDs, merchandise, and apparel across multiple categories. Comparable as a larger, broader-format music and merchandise retailer, though less event-driven than Looney Tunes.
• FYE (For Your Entertainment): FYE is a national mall-based specialty retailer of physical music media (vinyl, CDs, cassettes), movies, and pop culture merchandise. A broad incumbent in the same physical music retail category as Looney Tunes but with a multi-location mall store format.

Regional players

• Bull Moose Music: Bull Moose Music is a small chain of independent record stores across Maine and New Hampshire offering new and used CDs, vinyl, and cassettes with strong physical media depth. Regionally adjacent to Looney Tunes' Northeast market with a comparable independent, multi-format catalog approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/looneytunescds
• YouTubeyoutube.com/looneytunescds
• Facebookfacebook.com/looneytunescds
• Instagraminstagram.com/looneytunescds
• TikToktiktok.com/@looneytunescds
• LinkedInlinkedin.com/company/looney-tunes-record-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looney Tunes