Billy Bob's Texas

What Billy Bob's Texas does

Billy Bob's Texas is a privately held entertainment venue operating as the "World's Largest Honky Tonk" since opening on April 1, 1981, in the Fort Worth Stockyards National Historic District. The 100,000+ square foot facility houses 30+ bar stations, a Texas-size dance floor, an arena for live professional bull riding, the Honky Tonk Kitchen restaurant, a retail store, and multiple private event spaces ranging from 20 to 6,000 guests. The venue welcomes 50,000+ visitors per month and has been named "Country Music Club of the Year" 12 times by the Academy of Country Music and the Country Music Association; its Wall of Fame displays handprints from 220+ artists including Garth Brooks, Willie Nelson, Johnny Cash, and Ringo Starr.

The business operates across five primary revenue streams: concert tickets and daily admission (sold via AXS, box office, and phone), Honky Tonk Kitchen food and beverage, an on-site and online retail store (shop.billybobstexas.com), private event hosting across six named spaces, and a Billy Bob's Country Club membership offering advance ticketing access and exclusive content. Pricing is event- and day-of-week-driven: base admission is $6 with concert tickets ranging from $18–$25 general admission to $65 reserved, bull riding at $8, parking at $7–$20, and club tours at $20–$25. Distribution is omnichannel through the website, AXS, box office, phone, and e-commerce; marketing relies on organic social, email, and the in-house Downstage Center podcast.

The core customer base is general public, country music fans, tourists, and corporate/private event clients, segmented across families, enthusiasts, business buyers, and artists. Strategic posture is that of a heritage destination venue leveraging intangible brand assets, real estate, and an integrated hotel and sponsor partnership program (Marriott, Hilton, Hyatt, IHG, Justin Boots, Coca-Cola, Verizon, Cavenders) to sustain traffic; there is no disclosed AI/ML capability, no funding history, and no parent company or M&A activity in the data.

Name

Billy Bob's Texas

Legal name

Billy Bob's Texas

Website

https://billybobstexas.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live entertainment venue
• Honky tonk nightlife
• Country music concerts
• Bull riding events
• Private event hosting

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Concert Tickets and Admission: Revenue from concert ticket sales (general admission and reserved seating) through AXS platform, box office, and phone. Admission fees vary by day and time, with special events commanding higher prices.
2. Honky Tonk Kitchen Food & Beverage: On-site restaurant serving authentic Texas cuisine including BBQ, steaks, burgers. Open daily for lunch and dinner with bar service.
3. Retail Store: Gift store offering souvenirs, western gifts, and Billy Bob's merchandise.
4. Private Events: Event hosting services for private parties, corporate events, and conventions accommodating from 20 to 6,000 guests across multiple event spaces.
5. Billy Bob's Country Club Membership: Membership program offering members access to advance ticket purchases, exclusive content, merchandise, and other benefits depending on membership level.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Billy Bob's Texas operates a 100,000+ square foot entertainment venue in the historic Fort Worth Stockyards, offering live country music concerts on the Main Stage and Honky Tonk Stage, professional bull riding events, on-site dining at the Honky Tonk Kitchen restaurant, an on-site and online retail store, private event hosting, and a membership program. The venue welcomes over 50,000 visitors each month and accommodates everything from intimate gatherings of 20 to events of up to 6,000 guests.

Product overview

Billy Bob's Texas is a single unified entertainment venue (The World's Largest Honky Tonk) located in the Fort Worth Stockyards. The company offers a portfolio of integrated experiences centered around live entertainment: live bull riding in the original auction ring, country music concerts on the Main Stage and Honky Tonk Stage, the Honky Tonk Kitchen restaurant, retail store, dance lessons, club tours with backstage access, and private event hosting across multiple event spaces. Additional offerings include the Downstage Center podcast, Wall of Fame celebrity handprints, the Billy Bob's Country Club membership program, and photo experiences. The venue accommodates groups from intimate (20) to Texas-size (6,000) and hosts country music's biggest stars alongside emerging artists.

Differentiator

Problem solved

Functional benefit

Brands

• Honky Tonk Kitchen: On-site restaurant serving authentic Western cuisine including BBQ, steaks, burgers, and vegetarian options.
• 81 Club
• Billy Bob's Country Club
• Downstage Center

Products and services

• Live Music Concerts Country music concerts featuring major and emerging artists on the Main Stage every Friday and Saturday night, with additional performances on the Honky Tonk Stage throughout the week. The venue has hosted artists ranging from Alabama to ZZ Top over its 40+ year history.
• Live Bull Riding Professional bull riding performances featuring real bulls (not mechanical) held Friday and Saturday nights in the original auction ring converted into an arena. Over 50,000 bulls have bucked in the arena over 45 years.
• Honky Tonk Kitchen On-site restaurant serving authentic Western/Texas cuisine including BBQ, steaks, burgers, and vegetarian options. Open daily for lunch and dinner with bar service and Executive Chef oversight of culinary operations including banquet catering.
• Billy Bob's Retail Store Gift store offering souvenirs, western gifts, and exclusive Billy Bob's branded merchandise. Operates on-site at the venue and online via shop.billybobstexas.com.
• Billy Bob's Texas Club Tours 30-minute guided tours of the club including backstage access, featuring a brisket slider and a retail store discount. Limited to 20 guests per tour at $20-$25 per person depending on the day of the week.
• Dance Lessons Dance instruction including paid couples lessons (Waltz, 3 Step, 2 Step, Cha, Swing, Night Club 2 step, Ft Worth Shuffle) and free line dance lessons on various weekday nights, presented by Justin Boots.
• Private Events Hosting Event hosting services across multiple venue spaces including the Showroom (up to 1,900 guests), Texas Club, Guitar Bar, 81 Club (10,000 sq ft, 600 guests), Rhinestone Lookout (32 guests), and Cowboy Corner (50 guests). Accommodates groups from 20 to 6,000 with catering, audio-visual, and Wi-Fi included.
• Billy Bob's Country Club Membership Membership program offering members benefits such as advance ticket purchases, exclusive content, merchandise, and other perks depending on membership level.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• Double Tree by HiltonminorChannel Partner/ Reseller/ DistributorHotel partner located at 100 Altamesa Boulevard, Fort Worth, Texas 76134. Offers Billy Bob's rate for venue visitors.
• Courtyard by MarriottminorChannel Partner/ Reseller/ DistributorHotel partner at 2537 North Main Street. Partner in the Billy Bob's hotel program.
• Country Inn & SuitesminorChannel Partner/ Reseller/ DistributorHotel partner at 2200 Mercado Drive, Fort Worth, Texas 76106. Offers Billy Bob's rate.
• Holiday Inn ExpressminorChannel Partner/ Reseller/ DistributorHotel partner located at Northwest Loop 820, Lake Worth, Texas. Part of hotel partnership program.
• Hyatt PlaceminorChannel Partner/ Reseller/ DistributorHotel partner at 132 East Exchange Avenue in the Fort Worth Stockyards area. Preferred partner for venue visitors.
• Renaissance Fort Worth HotelminorChannel Partner/ Reseller/ DistributorHotel partner at 200 Main Street, Fort Worth, Texas 76102. Offers Billy Bob's rate for guests.
• The Sinclair Autograph CollectionminorChannel Partner/ Reseller/ DistributorHotel partner at 512 Main Street. Part of Marriott's Autograph Collection.
• SpringHill Suites by MarriottminorChannel Partner/ Reseller/ DistributorHotel partner at 2315 North Main Street. Partner property in Billy Bob's hotel program.
• Towneplace SuitesminorChannel Partner/ Reseller/ DistributorHotel partner at 805 East Belknap Street. Part of Marriott's hotel partnership.
• Plus1minorStrategic or Co-development PartnerPlus1 partnership for Charley Crockett shows - $1.00 from every ticket sold is contributed to Last Prisoner Project.
• Justin BootsminorGTM or Marketing PartnerJustin Boots presents dance lessons at Billy Bob's Texas. Brand sponsorship for dance programming including line dance and couples dance lessons.
• Justin BootsminorGTM or Marketing PartnerBrand sponsor visible on website with logo placement.
• CavendersminorGTM or Marketing PartnerBrand sponsor with logo displayed on website footer.
• VerizonminorGTM or Marketing PartnerBrand sponsor with logo displayed on website footer.
• Panhandle SlimminorGTM or Marketing PartnerBrand sponsor with logo displayed on website footer.
• Rock & Roll DenimminorGTM or Marketing PartnerBrand sponsor with logo displayed on website footer.
• Coca-ColaminorGTM or Marketing PartnerBrand sponsor with logo displayed on website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gruene Hall: Historic Texas dance hall and live music venue in Gruene, TX. Closest direct peer: country/Texas music programming, dance floor-centric format, food and drink concessions, and iconic Texas brand in a tourist town — directly competes for the same touring country acts and tourist clientele.
• Stubb's Bar-B-Q: Austin music venue and BBQ restaurant combining live touring acts with on-site food and beverage. Comparable as a Texas-based live music venue pairing concerts with a full-service restaurant, targeting similar country/roots audiences.
• Cain's Ballroom: Historic 1924 dance hall and live music venue in Tulsa, OK. Comparable as a heritage country and roots music venue with a dance floor, ticketed touring acts, and private event capabilities — similar business model and target audience.
• Gilley's Dallas: Reopened Texas honky tonk venue in Dallas featuring live country music, mechanical bull, dance floor, and event hosting. Closely comparable concept to Billy Bob's with bull riding, country acts, and private events — competing in the same DFW market.
• Tootsie's Orchid Lounge: Nashville honky tonk on Broadway with live country music, multiple floors, food and drink, and memorabilia heritage. Comparable as a multi-floor live country music venue with on-premises F&B and tourist traffic.

Broad incumbents

• Grand Ole Opry: Iconic Nashville country music performance institution with its own venue, museum, tours, and brand extensions. Comparable as the marquee country music ticketed venue with memorabilia heritage and tourist draw, though larger and broader portfolio than a single honky tonk.
• House of Blues: Chain of live music venues (now owned by Live Nation) hosting touring acts in themed, food-and-drink-forward settings. Directly comparable as a ticketed live music venue with on-site F&B, though broader geographic footprint and part of a larger corporate portfolio.
• Ryman Auditorium: Historic Nashville concert hall and former Grand Ole Opry home, now hosting touring country, Americana, and rock acts. Comparable as a heritage ticketed music venue with memorabilia and tours, though larger scale and corporate-backed operations.

Regional players

• ACL Live at the Moody Theater: Austin live music venue tied to the Austin City Limits brand. Comparable as a Texas-based ticketed music venue hosting touring country and Americana acts, though it operates as a purpose-built theater rather than a honky tonk.
• Moody Center: 15,000-seat arena at UT Austin hosting major touring acts. Comparable as a large Texas-based live entertainment and event venue, competing for the same touring country/rock artists that BBT books, though at a larger capacity and with a different format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/billybobstexas
• Facebookfacebook.com/billybobstexas
• Instagraminstagram.com/billybobstexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Bob's Texas