Nomador
Nomador is an international pet-sitting marketplace founded in 2013 that connects pet-owning Hosts with traveling Sitters who provide free pet and home care in exchange for accommodation, monetizing via tiered annual subscriptions (€89–€189) across 100+ countries.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nomador does
Nomador is an international home-sitting and pet-sitting marketplace platform founded in 2013 and headquartered in Sydney, Australia. The platform connects Hosts (pet owners seeking free in-home pet care while traveling) with Sitters (travelers offering pet and home care in exchange for free accommodation). Members access the service through a web-based, mobile-responsive marketplace available in English, French, and German, with multi-currency billing (EUR, USD, AUD, CAD, GBP). Core platform features include detailed listing management, secure in-app messaging that protects personal contact information, Stripe-based payment processing, Stripe Identity for member verification, and a two-way review system that builds trust profiles over time. The company reports 50,000+ lifetime stays completed since 2015, 70,000+ pets cared for, and active community presence across 100+ countries and all continents.
The business operates on a freemium subscription model with three tiers: Discovery (€89/year or €34 per quarter), Standard (€149/year, adding home protection up to €50,000 and cancellation cover up to €250 per stay), and Premium (€189/year, adding priority support, profile boosting, and cancellation cover up to €500). Pet-sitting exchanges themselves are free of charge between members; subscriptions only cover platform access. Nomador generates revenue exclusively through these recurring subscriptions, with no disclosed external funding, parent company, or subsidiary relationships. Go-to-market relies on product-led and community-led growth through self-serve registration, content marketing, social media (Facebook, Instagram, Pinterest), SEO, and earned media coverage in major French outlets (TF1, France 2, M6, Ouest France). The company operates with a lean team of 1–10 employees and supports both sides of the marketplace as the primary customer segments.
Nomador firmographics
Firmographics- Name
- Nomador
- Legal name
- Nomador
- Website
- https://nomador.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nomador is an international pet-sitting marketplace founded in 2013 that connects pet-owning Hosts with traveling Sitters who provide free pet and home care in exchange for accommodation, monetizing via tiered annual subscriptions (€89–€189) across 100+ countries.
- Ownership category
- akta.pro rank
Nomador industry classification
Industry- Product category
- Home Sitting Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
- akta.pro secondary industries
- Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC), Pet-Friendly Homes (THAMAAAL)
Keywords
Where Nomador is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Nomador business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Nomador generates revenue through annual and quarterly subscription plans. The platform operates on a freemium model where registration is free but full platform access requires a paid subscription. Sitters pay to contact hosts, and hosts pay to confirm stays with sitters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Discovery - Basic access to platform |
| Subscription | Annual | Standard - Enhanced protection and support |
| Subscription | Annual | Premium - Maximum peace of mind |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Nomador product offering
Product offeringCore offering
Nomador operates a subscription-based online marketplace that connects Hosts (pet owners needing care for their pets and homes while traveling) with Sitters (travelers willing to provide pet and home care in exchange for free accommodation). The platform does not broker money between members; instead, members pay annual/quarterly subscription fees to access listing publishing, secure messaging, identity-verified profiles, and the two-way review system.
Product overview
Nomador is a community marketplace platform connecting Hosts (pet owners seeking pet care) with Sitters (travelers offering pet/home care in exchange for free accommodation). The platform offers a single unified service with three subscription tiers: Discovery (entry-level with unlimited sittings and secure messaging at €89/year), Standard (adds 7-day support, home protection up to €50,000, and cancellation cover up to €250 at €149/year), and Premium (adds priority support and cancellation cover up to €500 at €189/year). The core offering includes listing publishing, member-to-member messaging via Stripe-verified profiles, and a two-way review system.
Differentiator
Problem solved
Functional benefit
Products and services
- Nomador Platform Community marketplace platform connecting Hosts (pet owners seeking pet care) with Sitters (travelers offering pet/home care in exchange for free accommodation). Features listing publishing, member-to-member messaging, Stripe-based identity verification, and a two-way review system.
Quantifiable outcome
- 50,000+ stays completed since 2015
- +3 more outcomes
Companies that use Nomador
Customer profileSegments2 records
Ideal customer profiles2 records
Nomador technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Nomador partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used for secure payment processing on the platform. Stripe Identity is also used for member identity verification, ensuring trusted profiles within the community.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Nomador competitors and assessment
Company assessmentOthers
- Holidu: Vacation rental search and booking platform, primarily in Europe. Adjacent in the pet-friendly short-stay category and a potential channel or acquisition counterpoint rather than a direct competitor to Nomador.
Direct peers
- MindMyHouse: Global house-sitting and pet-sitting directory/marketplace. Competes head-to-head with Nomador on free-accommodation-in-exchange-for-care positioning and broad geographic coverage.
- PetBacker: Global pet care marketplace (sitters, boarders, walkers, groomers) with strong APAC presence. Comparable two-sided model to Nomador with broader service categories and a different monetization approach.
- Pawshake: Marketplace for pet sitting, boarding, walking, and daycare across multiple countries. Overlaps with Nomador in pet-sitting matching and competes for the same host/sitter audiences in Europe.
- TrustedHousesitters: UK-based house- and pet-sitting marketplace connecting homeowners with sitters worldwide on a subscription model. It is the closest direct competitor to Nomador, with a significantly larger member base and now backed by Rover.
- HouseCarers: Long-running house- and pet-sitting platform operating on a membership/verification model. Directly comparable to Nomador in product offering, two-sided matching, and trust-profile approach.
Broad incumbents
- Wag: On-demand pet care platform offering walking, sitting, and boarding services. Operates in the same pet care category with a more transactional/urban-walk focus versus Nomador's home-sit model.
- Rover: Largest online pet care marketplace (boarding, walking, sitting, grooming). Now owns TrustedHousesitters, making it a broad incumbent in the pet-sitting category and a competitive threat to Nomador.
- Airbnb: Global short-stay accommodation marketplace. While not a direct pet-sit competitor, Airbnb defines the alternative accommodation option that Nomador sitters might otherwise book, anchoring the broader market Nomador participates in.
Emerging players
- Nomadic: Niche platform focused on house sitting and slow travel, often targeting digital nomads. Overlaps with Nomador's longer-stay and remote-work use cases while being smaller in scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nomador social profiles
Digital presenceNomador financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomador leadership team
Management profileNumber of profiles
Nomador funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomador
What does Nomador do?
Nomador operates a subscription-based online marketplace that connects Hosts (pet owners needing care for their pets and homes while traveling) with Sitters (travelers willing to provide pet and home care in exchange for free accommodation). The platform does not broker money between members; instead, members pay annual/quarterly subscription fees to access listing publishing, secure messaging, identity-verified profiles, and the two-way review system.
Is Nomador a public or private company?
Nomador is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nomador founded?
Nomador was founded in 2013. It employs 1 to 10 people.
Where is Nomador based?
Nomador is headquartered in Sydney, Australia, in the Oceania region.
How does Nomador make money?
One revenue line is on record: subscription Revenue.
Who are Nomador's main competitors?
Holidu is listed as an others. Direct peers are MindMyHouse, PetBacker, Pawshake, TrustedHousesitters and HouseCarers. Broad incumbents are Wag, Rover and Airbnb. Nomadic is listed as an emerging player.
Does Nomador have an API?
No public API is recorded for Nomador.
What industry is Nomador in?
Nomador's product category is Home Sitting Marketplace. Its primary akta.pro industry code is HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home), with a secondary code of HSANAEAC, Live-In In-Home Pet Sitting (24/7 Presence). Its NAICS code is 81291 and its SIC code is 7000.