What Digital Upgrade does

Digital Upgrade is a privately held, full-service digital agency founded in 2016 and headquartered in Evansville, Indiana, serving primarily small-to-medium businesses in the Tri-State area (Indiana, Kentucky, Illinois). The company bundles five interrelated service lines: (1) web design and development on CMS platforms with a productized Fast Track 7-day sprint offering backed by a 20+ vertical template gallery; (2) managed IT services covering repair, network maintenance, hosting, email migration, data backup, and network security; (3) physical security including video surveillance and electronic access control with hardware installation and monitoring; (4) design and marketing services spanning company identity, social media management, print design, pay-per-click advertising, geofencing, video/photo/drone production, and reviews management; and (5) consulting services across technology, business, IT, and software domains. The underlying technology stack is commodity rather than proprietary: Joomla-based CMS, standard hosting infrastructure, GPS/cellular/Wi-Fi-based geofencing, off-the-shelf surveillance hardware (up to 8K cameras with NVR), and a reviews aggregation dashboard that pushes to Google, Yelp, and Facebook via copy-paste automation. Digital Upgrade is a certified Google Partner enabling it to resell and manage Google Ads campaigns for clients.

The business model combines one-time project fees (custom websites, branding, hardware installation) with recurring managed services contracts (hosting, IT maintenance, security monitoring, social media retainers) and professional services engagements (consulting). Pricing is custom-quoted per engagement with no public price list. Go-to-market is sales-led with a consultative, community-rooted motion: direct outreach, discovery meetings, phone and web-form lead capture, referrals, and a quasi-product-led Fast Track Website self-service path via design.digitalupgrade.com. Marketing channels include website/SEO, Google Partner paid search, organic social, email, community sponsorships, and a client testimonials flywheel. Distribution is domestic and geographically concentrated in the Evansville/Tri-State area.

The customer base is a horizontal long tail of local SMBs across trades, professional services, hospitality, and retail, with selected mid-market and institutional logos (Ford Center, Evansville Thunderbolts, Mulzer Crushed Stone, EVSC) and nonprofit/community organizations (Nut Club Fall Festival, IUOE Local 181, Roofers Local 23). The company is independently owned with no disclosed institutional investors, no funding history, and no parent entity. With 11-50 employees and a bootstrapped profile, Digital Upgrade operates as a diversified regional services business rather than a scalable software platform.

Name

Digital Upgrade

Legal name

Digital Upgrade

Website

https://digitalupgrade.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Upgrade is a privately held Evansville, Indiana digital agency founded in 2016 that bundles web design, managed IT, physical security, digital marketing, and consulting services for small-to-medium businesses across the Tri-State area (Indiana, Kentucky, Illinois), generating revenue through project fees, recurring service contracts, and hardware sales.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Legacy Modernization & Application Rationalization (BPAEAAAG)

akta.pro secondary industry

Video Surveillance System Maintenance, Repair & Upgrades (HSAHACAC)

Keywords

• Web design services
• Managed IT services
• Digital marketing agency
• Video surveillance systems
• Business technology consulting

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development using CMS platforms, responsive design, e-commerce integration, hosting, SEO, analytics, and management packages. Revenue generated through project-based fees and recurring hosting/maintenance contracts.
2. IT Solutions & Managed Services: Ongoing IT support, maintenance, data backup, network security, company email setup, and hosting services. Typically billed through custom maintenance plans and recurring service agreements.
3. Consulting Services: Technology, business, IT, and software consulting engagements. Provided through advisory meetings, assessments, and strategy development engagements, typically project-based or retainer arrangements.
4. Design & Marketing Services: Creative services including company identity (logos, business cards, letterheads), social media management, digital marketing (PPC, video display), print design, geofencing, production (video, photography, drone), and reviews management. Revenue from project fees and retainer arrangements.
5. Security Systems: Sale, installation, and maintenance of video surveillance and electronic access control systems. Includes consultation, equipment supply, installation, and training services. Revenue from equipment sales, installation fees, and ongoing monitoring/support contracts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Digital Upgrade is a full-service digital agency based in Evansville, IN that provides IT solutions, custom web design and development, digital marketing (including social media, PPC, geofencing, and reviews management), physical security systems (video surveillance and electronic access control), and business/technology consulting to local small-to-medium businesses. The company integrates website design, branding, multimedia production, and IT infrastructure support under a single vendor relationship.

Product overview

Digital Upgrade is a technology services company offering an integrated suite of digital services. The core offerings include: (1) Design & Marketing services covering web design (custom websites and Fast Track template-based sites), company identity/branding, social media management, print design, digital marketing (PPC and video display), geofencing advertising, production services (video, photography, drone), and reviews management; (2) IT Solutions including repair/network maintenance, hosting, email setup, data backup, and network security; (3) Security services featuring video surveillance systems and physical access control; (4) Consulting services spanning technology, business, IT, and software consulting. The company is based in Evansville, IN and was established in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom website design and development services using content management systems, delivering responsive websites that work across desktops, phones, and tablets for local businesses.
• Fast Track Websites
• Company Identity
• Social Media Management
• Print Design
• Digital Marketing
• Geofencing
• Production
• Reviews Management
• Surveillance
• Access Control
• IT Solutions
• Technology Consulting
• Business Consulting
• IT Consulting
• Software Consulting

Quantifiable outcome

• Fast Track Websites can be launched within a 7-day sprint, compared to months for custom builds
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreChannel Partner/ Reseller/ DistributorDigital Upgrade is a certified Google Partner, enabling the company to manage Google Ads campaigns for clients and access Google's advertising platform resources and certifications.
• Trusted Local ProsminorChannel Partner/ Reseller/ DistributorDigital Upgrade is affiliated with Trusted Local Pros, a local business directory/marketing platform in Evansville, IN, which may serve as a referral channel for both parties.
• E'Ville Shindig Car ShowminorGTM or Marketing PartnerListed on Digital Upgrade's affiliates page. An Evansville community event that may involve cross-promotional activities and shared local audience.
• West Side Nut Club / Nut Club Fall FestivalminorGTM or Marketing PartnerDigital Upgrade designed the website and logo for the Nut Club Fall Festival. The relationship involves web design services and ongoing digital partnership with a major Evansville community institution.
• Hoffherr LandscapingminorGTM or Marketing PartnerListed as an affiliate partner. A local landscaping business with a cross-promotional relationship.
• Roofers Local 23minorGTM or Marketing PartnerAffiliated union organization. Digital Upgrade has provided video production and digital services for the roofing trade union.
• IUOE Local 181minorGTM or Marketing PartnerDigital Upgrade has produced video content for IUOE Local 181, documenting heavy equipment operations and union activities. Ongoing digital services relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Major SMB-focused platform offering domain registration, website builders, hosting, and digital marketing services. Overlaps with Digital Upgrade's web design and digital marketing offerings, though GoDaddy primarily serves self-service customers at national scale.
• Web.com: Established national provider of website design, hosting, and digital marketing services targeting SMBs. Comparable to Digital Upgrade's web design and hosting offerings, but operates at significantly larger scale with a broader product portfolio.
• Thryv: SMB software platform providing marketing, CRM, and business management tools. Comparable in target customer segment (small businesses) and broad service scope, though delivered as a SaaS platform rather than through a local agency model.

Direct peers

• Straight North: Full-service digital marketing agency offering web design, SEO, PPC, and other digital services primarily to B2B and SMB clients. Comparable to Digital Upgrade's design and marketing service lines with similar target customers.
• Beringer Technology Group: Managed IT services and cybersecurity provider serving SMBs and mid-market businesses. Comparable to Digital Upgrade's IT solutions and surveillance/security offerings with a similar customer profile and service mix.
• Main Street ROI: Digital marketing agency focused on small and mid-sized businesses, offering web design, SEO, PPC, and social media services. Closely comparable to Digital Upgrade's SMB focus and service mix, with similar customer types and project structures.
• CMIT Solutions: Managed IT services franchise providing IT support, cybersecurity, and consulting to SMBs. Directly comparable to Digital Upgrade's managed IT and consulting service lines, with a similar SMB customer focus and service breadth.
• Hawke Media: Full-service digital marketing agency providing web design, branding, paid media, and consulting to SMBs and direct-to-consumer brands. Comparable in service breadth and customer segment, though operating at larger national scale.
• Power Digital Marketing: Full-service digital marketing agency offering web design, SEO, paid media, and creative services. Comparable to Digital Upgrade's design and marketing portfolio, though operating at significantly larger scale with national reach.

Others

• CyberPower Systems: Hardware manufacturer of power protection and computing equipment. Listed as a partner on Digital Upgrade's website, indicating a supplier relationship that supports Digital Upgrade's managed IT and surveillance installation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/digital_upgrade
• Facebookfacebook.com/dupgrade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Upgrade