What Bet3000 does

Bet3000 is a privately held online sports betting brand operated by IBA Entertainment Ltd., a company incorporated in Malta (registry entry C 47819) under the corporate direction of Simon Springer, with operational leadership from CEO Afrim Gajraku. The company offers pre-match and live sports betting across a broad catalog of sporting events, including horse racing in which it claims a market-leading position in Germany. The core product surface comprises an online sportsbook accessible via the bet3000.com and bet3000.de websites, a dedicated mobile application, and a network of physical Bet3000 betting shops in Germany. The platform is positioned on differentiated odds pricing ('outstanding overround') and a 40+ year heritage through its founding shareholder, who has been a state-licensed bookmaker since 1979.

The technical stack is conventional for a regulated online sportsbook: a web platform and mobile app supporting registration, identity verification, deposits, withdrawals, and bet placement, supported by infrastructure partners including CloudFlare (CDN/security), Zendesk (customer support), and Google Analytics/Tag Manager. Mandatory identity verification uses SCHUFA Holding AG per the German State Treaty on Gambling, and KYC and payments flow through a broad partner ecosystem (PayPal, Skrill, Klarna/Sofort, PaysafeCard, Wirecard, Safecharge, Visa, MasterCard, Maestro, Trustly, MuchBetter). The operating license is the Malta Gaming Authority remote gaming license MGA/B2C/174/2009, issued 2018-08-01. As of the most recent source material, bet3000.com is temporarily out of service, with German customers redirected to bet3000.de.

Bet3000 operates a direct-to-consumer, transaction-fee revenue model, earning the margin (overround) embedded in the odds offered on each betting market. Customer acquisition is conducted via affiliate marketing (Income Access), paid search (Bing Ads), paid social (Facebook Analytics) and display/banner advertising (Bannerflow). The stated product rules include a provisional gaming account cap of €2,000 deposits, a maximum weekly winnings limit of €250,000 per customer, and a €5/month account inactivity fee after 12 months of no login. End customers are individual adult sports bettors in Germany and other permitted jurisdictions; the company maintains extensive responsible gaming tools (deposit, wager, loss and session limits, reality checks, self-exclusion, and account closure).

Name

Bet3000

Legal name

IBA Entertainment Ltd.

Website

https://bet3000.com

Company type

Private

Founded year

1979

Operating status

Closed

Headcount range

101–250 employees

Short description

Bet3000 is a Malta-licensed online sportsbook offering pre-match and live sports betting via website, mobile app, and physical betting shops in Germany. Operated by IBA Entertainment Ltd., it targets individual adult bettors with MGA-licensed, omnichannel wagering products.

Ownership category

akta.pro rank

Product category

Sports Betting / Online Gambling

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Sports betting
• Online sportsbook
• Live betting
• Horse racing betting
• Mobile betting app

Headquarters

HQ city

Idar-oberstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sports Betting Wagers: Bet3000 generates revenue through sports betting wagers placed by customers on sporting events. The company offers pre-match and live betting across various sports. Revenue is generated from the margin built into the odds (overround), where the company retains a percentage of total wagers placed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bet3000 operates an online and retail sports betting platform that allows customers to place wagers on a wide range of sporting events and horse racing through its website, mobile application, and physical betting shops. The platform supports pre-match and live (in-play) betting, with revenue generated from the margin (overround) built into the odds. The service is delivered under a Malta Gaming Authority remote gaming license and is complemented by responsible gaming player protection tools.

Product overview

Bet3000 is a sports betting brand operated by IBA Entertainment Ltd., offering a unified betting platform comprising an online sportsbook (accessible via website and mobile app), physical betting shops, and integrated responsible gaming tools. The core offering is the sports betting platform with live betting capabilities, complemented by player protection features for responsible gambling.

Differentiator

Problem solved

Functional benefit

Products and services

• Bet3000 Sportsbook Online sports betting service offering pre-match and live betting on a wide range of sporting events and horse racing, accessible to adult consumers via the Bet3000.com and Bet3000.de websites.
• Bet3000 Mobile App Mobile application for sports betting that gives customers access to the Bet3000 sportsbook on smartphones and tablets for on-the-go wagering.
• Bet3000 Betting Shops Physical retail betting stores operated in Germany where customers can place sports and horse racing bets in person and access sportsbook services.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SCHUFA Holding AGcoreOthersSCHUFA is used for identity verification purposes (not credit checks) as part of regulatory requirements under the German State Treaty on Gambling. IBA Entertainment Ltd. transfers personal data collected during registration for the sole purpose of identifying persons to SCHUFA.
• PayPalcoreOthersPayment service provider used for financial transactions. Processes payments for deposits and withdrawals on the Bet3000 platform.
• SkrillcoreOthersPayment service provider used for financial transactions including deposits and withdrawals.
• Sofortüberweisung / KlarnacoreOthersPayment service provider enabling instant bank transfers for deposits and withdrawals.
• PaysafeCardcoreOthersPrepaid payment solution provider used for deposits to Bet3000 accounts.
• WirecardcoreOthersPayment service provider used for financial transactions on the platform.
• SafechargecoreOthersPayment service provider used for processing payments on the Bet3000 platform.
• Bing AdsminorGTM or Marketing PartnerMicrosoft advertising platform used to optimize advertisements on Bing.com for customer acquisition.
• Income AccesscoreGTM or Marketing PartnerAffiliate tracking software used to establish the origin of concluded contracts and recognize when visitors have clicked partner links on affiliate websites and concluded contracts with Bet3000.
• Pardee Consulta (ADR)coreOthersAlternative Dispute Resolution (ADR) entity designated for resolving disputes between Bet3000 and customers. Located in Malta for handling player complaints.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betway (Super Group): Betway is a global online sportsbook and casino operator under Super Group, with European regulated-market presence. It competes with Bet3000 in the online sports betting category targeting similar European consumer segments.
• Unibet (Kindred Group): Unibet is a major European online sportsbook operated by Kindred Group with licensed German operations. It competes with Bet3000 in sports betting odds and live betting while also offering casino, poker, and broader gambling verticals.
• Bet365: Bet365 is a global online sportsbook giant with significant operations in Germany. It competes on odds depth, live betting, and product breadth, serving as the dominant scale competitor that regional players like Bet3000 benchmark against.
• bwin (Entain Group): bwin is one of Europe's largest sportsbook operators within Entain Group, with strong German market presence. It competes directly with Bet3000 in online sports betting while offering a broader casino and gaming portfolio.
• William Hill (Caesars Entertainment): William Hill is a globally recognized sportsbook brand now part of Caesars, with significant European and UK operations. It serves as a benchmark incumbent for European retail and online sportsbook competitors including Bet3000.
• Ladbrokes (Entain Group): Ladbrokes is another Entain-owned flagship sportsbook with deep European retail and online operations. It provides a useful comparison for Bet3000's omnichannel sportsbook model and European regulatory footprint.

Direct peers

• Tipico: Tipico is a leading German and European online sportsbook and casino operator. Like Bet3000, it offers online and mobile sports betting, retail shops, and is anchored by a German customer base under domestic regulatory licensing.
• Interwetten: Interwetten is an Austrian-founded online sportsbook with a strong DACH (Germany, Austria, Switzerland) customer base. It operates a comparable mix of online, mobile, and retail sportsbook offerings aimed at the same German-speaking bettor segment as Bet3000.
• Bet-at-home: Bet-at-home is a European online sportsbook and casino with a notable German and Austrian presence. It competes with Bet3000 in pre-match and live betting markets targeting similar DACH sports betting customers.

Emerging players

• 1xBet: 1xBet is a rapidly growing international online sportsbook and casino operator active across Europe, Africa, and Latin America. It represents an emerging competitor with aggressive odds, bonuses, and broad market coverage pressuring established regional operators like Bet3000.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bet3000

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bet3000