Micro-Air

Name

Micro-Air

Legal name

Micro-Air, LLC

Website

https://microair.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

HVAC Controls and Soft Starters

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Air and Gas Compressor Manufacturing (333912)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)

akta.pro secondary industries

Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE), Compressors, Refrigeration Components & Condensing Units (IMADANAG)

Keywords

• HVAC soft starters
• RV thermostats
• Marine control systems
• AC surge protection
• Air conditioning controls

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hardware Product Sales: Primary revenue from selling physical products including soft starters, thermostats, marine control boards, displays, and accessories. One-time purchase model with optional extended warranties.
2. Extended Warranties: Double Down Extended Warranty program provides additional 2-year coverage on compressor motors for RV rooftop AC units when installed on systems less than 6 years old.
3. Dealer/Channel Sales: Revenue through dealer network where dealers purchase products for resale and installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Micro-Air manufactures and sells electronic control devices and soft starters for air conditioning systems used in recreational vehicles (RVs), marine vessels, and residential/commercial settings. Core offerings include the EasyStart line of AC soft starters that reduce compressor startup current by up to 75%, EasyTouch RV smart thermostats with WiFi/Bluetooth control, marine HVAC control boards and displays (FX-2, FX-1), and HVAC surge protectors. Products are sold direct-to-consumer through microair.net and via a national dealer network.

Product overview

Micro-Air is a US-based manufacturer offering a comprehensive product portfolio centered on air conditioning controls and soft starters for recreational vehicles, marine vessels, and residential applications. The core product lines include EasyStart soft starters (Breeze for RV and Flex for home/commercial AC) that enable AC operation on limited power sources, EasyTouch smart thermostats with WiFi and Bluetooth connectivity for RV climate control, and marine cabin control systems (FX-2 and FX-1 control boards with displays, sensors, and pump relays) for boat HVAC management. Supporting products include the EasySurge Guardian surge protector, generator testing and bonding accessories, power stations, and AirNet CAN bus networking for marine system integration. The marine division also offers replacement control boards, displays, and accessories serving both OEM and aftermarket customers for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyStart Breeze RV Soft Starter Bluetooth-enabled soft starter for RV air conditioners that reduces startup current by up to 75%, enabling AC operation on limited power sources such as portable generators or inverters. Designed for RV owners who want to run rooftop AC on small generators like the Honda EU2000i.
• EasyStart Flex Home AC Soft Starter Universal soft starter for residential and commercial AC units up to 6 tons (72,000 BTUs) with adaptive learning technology that learns motor startup characteristics, reducing startup current by up to 75%.
• EasyTouch RV Thermostat Smart WiFi and Bluetooth-enabled replacement thermostat for RVs featuring a large touchscreen, remote app control, and temperature alerts. Compatible with Dometic, Coleman-Mach, Furrion, Atwood, and GE RV HVAC systems.

Quantifiable outcome

• Up to 75% reduction in startup current for AC units
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Raffel SystemsminorChannel Partner/ Reseller/ DistributorPower Stations and USB charging accessories distributed through Raffel Systems Quad Power Station product line.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• uAvionix: Developer of compact, low-cost avionics, transponders, and air data solutions for general aviation and UAS. uAvionix is a direct comparable to Micro-Air's newly launched T3000 Digital Pitot Static Probe and T4000 skySuite Avionics in the emerging certified and NORSEE avionics segment.

Direct peers

• Cruisair: Specialist in marine air conditioning systems, control boards, and displays, now part of Dometic. Micro-Air's marine control boards, EasyStart, and Compressor Triac Replacement Relay are explicitly labeled for Cruisair customers, making it a direct peer in the marine HVAC controls aftermarket.
• Dometic: Global leader in RV, marine, and outdoor HVAC, refrigeration, and control systems. Dometic is a direct competitor in marine control boards, RV thermostats, and AC accessories, and Micro-Air's products are explicitly designed as Dometic replacements (Dometic CT, Dometic 10-12 Button, Dometic Q-Logic).
• AirXcel (Coleman-Mach): Parent company of the Coleman-Mach brand, a dominant RV air conditioning and thermostat manufacturer. Micro-Air's EasyTouch RV thermostats and EasyStart soft starters are positioned as direct replacements for Coleman-Mach systems, making AirXcel a direct peer in the RV HVAC controls market.
• Furrion: Designer and manufacturer of premium RV electronics, appliances, and HVAC products. Furrion competes directly with Micro-Air in RV thermostats, AC control boards, and connected RV systems, and Micro-Air explicitly markets EasyTouch as a Furrion-compatible replacement.

Broad incumbents

• Carrier: Major HVAC equipment and controls manufacturer serving residential, commercial, and light commercial markets. Carrier's broader portfolio of thermostats, controls, and AC components overlaps with Micro-Air's EasyStart Flex and EasySurge residential offerings.
• Trane Technologies: Global HVAC and building controls manufacturer, including residential thermostats, zoning controls, and AC accessories. Trane competes broadly with Micro-Air's residential EasyStart Flex and EasySurge products in the homeowner segment.
• Emerson (White-Rodgers): Manufacturer of White-Rodgers HVAC controls, thermostats, and components for residential and light commercial markets. Emerson competes with Micro-Air's residential soft starters and thermostats as part of a much larger installed base and distribution network.
• Honeywell: Global HVAC controls and building automation incumbent, including residential and commercial thermostats, environmental sensors, and HVAC components. Honeywell competes broadly with Micro-Air's EasyTouch and EasyStart product categories as part of a much larger portfolio.

Others

• Generac: Largest US manufacturer of backup and portable generators, frequently paired with Micro-Air EasyStart soft starters in residential and RV applications. Generac is an ecosystem partner rather than a direct competitor, but its installed base defines much of Micro-Air's residential EasyStart Flex demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/microairinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micro-Air