TVG Touristik Vertriebsgesellschaft

What TVG Touristik Vertriebsgesellschaft does

TVG Touristik Vertriebsgesellschaft mbH is a Munich-based travel-agency franchisor that operates the only German franchise network integrating a dedicated TV shopping channel (sonnenklar.TV) with online booking, a centralized call center (Erf24), and ~200 physical retail travel agencies nationwide. Founded officially on 22 February 1996 with roots in the 1989 Flugbörse concept (Germany's first tourism franchise system), the company runs two complementary franchise brands - sonnenklar.TV Reisebüro (flagship) and Flugbörse - under a single system that grants franchisees exclusive use of the sonnenklar.TV name and exclusive booking rights to that TV channel's tour-operator Action products in stationary retail.

The technical and commercial stack is built around three pillars: a proprietary omnichannel platform where the sonnenklar.TV TV channel (2M+ daily viewers, 81% German brand awareness) and the sonnenklartv-reisebuero.de portal (3M monthly visitors, 32M page views) feed the same customer base as the physical outlets; a central booking and commission hub run by Erf24 on the Traffics reservation system that consolidates bookings from online, phone, and in-store channels; and standardized three-tier office packages (S: 45 sqm, M: 65 sqm, L: 85 sqm) with branded digital signage and furniture concepts. The franchise-fee model uses a "Quality Barometer" (revenues, quality and marketing indices) with potential marketing-fee waiver for active partners, layered with monthly Pachtmodell rent for lease-model franchisees and tour-operator commissions on bookings.

TVG is 100% owned by Raiffeisen Vertriebs GmbH within the Raiffeisen cooperative group and is led by Managing Directors Birgit Aust and Hauke Moll. Customer segments split across four franchisee personas: founders and career switchers from travel sales, existing agency owners converting to the stronger brand, career changers retrained through the paid Quereinsteiger program with IST Studieninstitut, and young professionals from the dual Apprenticeship-plus-Content-Creator track. The company was severely impacted by the FTI Group insolvency in May 2024 (FTI had driven ~90% of sonnenklar.TV bookings) and subsequently rebuilt a diversified operator portfolio across Clever Tours, Atouro, Neon Reisen, Select Holidays, Capital Holidays, Spica Travel, and Coral Travel; in October 2025 it launched Perfect Match with Reiseland Franchise and rtk to capture the looming wave of travel-agency successions.

Name

TVG Touristik Vertriebsgesellschaft

Legal name

TVG Touristik Vertriebsgesellschaft mbH

Website

https://tvg-franchiseerfolg.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

TVG Touristik Vertriebsgesellschaft mbH, founded 1996 in Munich and 100% owned by Raiffeisen Vertriebs GmbH, operates Germany's only travel-agency franchise network integrated with the sonnenklar.TV TV shopping channel, comprising roughly 200 sonnenklar.TV Reisebüro and Flugbörse partner agencies nationwide.

Ownership category

akta.pro rank

Product category

Travel Agency Franchising

NAICS

Travel Agencies (561510)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Travel agency franchising
• Franchise travel retail
• Omnichannel travel distribution
• Travel agency network
• Franchise partner programs

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees: Individual franchise fees calculated based on a 'Quality Barometer' that considers revenues, quality metrics, and marketing indices. When franchise partners actively participate in specified actions and meet certain conditions, no marketing fee is charged.
2. Travel Commission (Veranstalter Commissions): Commissions from tour operator partners for bookings made through the franchise network. After FTI insolvency, new operator partnerships were established including Clever Tours, Atouro, Capital Holidays, Spica Travel, Coral Travel, and others.
3. Rental/Pachtmodell Revenue: Monthly rent payments from franchise partners using the rental model (Pachtmodell), where TVG owns the premises and sublets to franchise partners, enabling entry without high initial investment in furniture and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

TVG Touristik Vertriebsgesellschaft operates an omnichannel travel agency franchise system in Germany, uniting approximately 200 franchise travel agencies under the sonnenklar.TV and Flugbörse brands. Franchise partners gain exclusive rights to the sonnenklar.TV TV channel name and exclusive booking of the channel's travel offers, supported by a central call center (Erf24), an online booking platform, and standardized retail office formats. The offering is complemented by a Pachtmodell rental franchise model, vocational training, career-changer programs, and the joint Perfect Match succession initiative.

Product overview

TVG Touristik Vertriebsgesellschaft operates a franchise network of travel agencies under the sonnenklar.TV and Flugbörse brands, complemented by an exclusive German TV travel shopping channel (sonnenklar.TV Sender). The core product is the sonnenklar.TV Reisebüro franchise — an omnichannel model that combines a TV channel, online platform, call center, and physical travel agency outlets. Exclusive travel deals are bookable only through the sonnenklar.TV network, providing franchise partners with a unique selling proposition. Supporting the franchise are three main programs: the Jungunternehmerakademie for business training, a vocational apprenticeship program for Tourismuskaufleute (with a Content Creator add-on), and a paid career-changer (Quereinsteiger) program — both developed with the IST Studieninstitut. The TVG Perfect Match program, run jointly with Reiseland Franchise and rtk, facilitates business succession and brokerages. The company also operates a lease-based Pachtmodell to lower entry barriers for aspiring franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• sonnenklar.TV Reisebüro Franchise The flagship franchise model that gives partners the exclusive right to use the sonnenklar.TV brand and to book the TV channel's exclusive travel offers in stationary retail. Targets entrepreneurs and travel agents (Expedienten) opening a new travel agency.
• Flugbörse Franchise Complementary travel-agency franchise brand originally created in 1989 as Germany's first tourism franchise system; now operates alongside sonnenklar.TV Reisebüro under the TVG umbrella.
• Pachtmodell (Lease/Rental Franchise Model) Rental-based franchise model where TVG covers renovation, furnishing, and equipment, and franchisees pay a monthly rent instead of high initial investment, lowering the barrier to entrepreneurship for young travel professionals.
• TVG Perfect Match (Succession and Brokerage Program) Succession and brokerage program jointly developed with Reiseland Franchise and rtk that connects experienced travel agents seeking to retire with qualified successors, including the Jungunternehmerakademie for training aspiring franchisees in business management, digital tools, and sales strategies.
• Ausbildungsprogramm (Dual Apprenticeship for Tourism Management Clerk) Three-year dual vocational training program for becoming a tourism management clerk (Tourismuskaufmann/-frau), with an additional Content Creator certification in travel specialization developed in partnership with IST Studieninstitut. For young professionals and apprentices.
• Quereinsteiger-Programm (Career Changer Retraining) Paid retraining program for career changers developed in partnership with the IST Studieninstitut, allowing participants to work from day one in a local sonnenklar.TV travel agency while completing online theoretical training. Runs approximately 6 months in full-time employment.
• Jungunternehmerakademie (Young Entrepreneurs Academy) Tailored further-education program for travel-agency Expedienten who want to run their own profitable agency, delivered in collaboration with the IHK; covers business economics, customer retention, revenue growth, and digital tool deployment.

Quantifiable outcome

• 89% of franchise partners rate cooperation as 'good' or better (2025 survey by igenda)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Reiseland FranchisemajorStrategic or Co-development Partner · 8 October 2025Reiseland Franchise is a founding member of the 'Perfect Match' initiative alongside TVG and rtk. Founded in 1990 as the first franchise system in German tourism, Reiseland comprises over 250 travel agencies nationwide. TVG and Reiseland held their first joint annual conference in El Gouna, Egypt.
• rtk (Raiffeisen-Tours-Kooperation)majorStrategic or Co-development Partner · 8 October 2025rtk is the largest travel agency cooperation in Europe with headquarters in Burghausen, encompassing approximately 3,900 travel agencies and generating sales of nearly 6 billion euros. rtk is a co-founder of the 'Perfect Match' succession program alongside TVG and Reiseland.
• sonnenklar.TV (TV Channel)coreStrategic or Co-development PartnerExclusive partnership giving TVG franchise partners access to the sonnenklar.TV brand name and exclusive booking of the TV channel's travel products. The channel (with 2M+ daily viewers) is a mandatory element in franchise offices. This is TVG's primary competitive differentiator - the only Omnichannel travel agency brand with an integrated TV channel.
• HanseMerkur ReiseversicherungmajorChannel Partner/ Reseller/ DistributorInsurance partner of TVG for over 16 years. Acts as sponsor (Schirmherr) of TVG's trainee program and career changer program. Provides travel insurance products to the franchise network. Motto 'Hand in Hand ist HanseMerkur' reflects the partnership approach.
• IST StudieninstitutmajorImplementation/ SI/ Consulting PartnerTVG developed its trainee and career changer programs together with IST Studieninstitut, which has been a leading address for career-enhancing continuing education for over 30 years. IST provides the theoretical training components for TVG's Quereinsteiger program and Azubiprogramm, with content delivered via online campus, webinars, podcasts, and quizzes.
• FLY & HELP (Reiner Meutsch Stiftung)minorOthersCharitable partnership with the Reiner Meutsch Foundation FLY & HELP. For its 30th anniversary in 2026, TVG initiated a fundraising campaign to build a school in Africa, requiring approximately 50,000 euros. FLY & HELP has already built over 1,000 schools worldwide, with 100% of donations going to educational projects.
• Erf24 Call CentercoreTechnology or IntegrationErf24 operates the central booking hub (zentrale Buchungsstelle) for all exclusive Sonnenklar products. All revenues from online, call center, and travel agency channels are consolidated through Erf24. Bookings for exclusive products are exclusively processed via this call center and Traffics booking system.
• Clever ToursmajorChannel Partner/ Reseller/ DistributorTour operator partner added after the FTI insolvency in 2024. One of the new operators who quickly stepped in to provide travel products for the sonnenklar.TV channel. The sender had prior experience with Clever Tours before the crisis.
• AtouromajorChannel Partner/ Reseller/ DistributorTour operator partner added after the FTI insolvency. Positioned in the Aktionsware (action products) segment. Atouro and similar operators differentiate by offering products exclusively through Sonnenklar's three channels (TV, online, travel agencies).
• Neon ReisenmajorChannel Partner/ Reseller/ DistributorSpecialty tour operator (Spezialveranstalter) partner for the sonnenklar.TV channel. Part of the new operator portfolio assembled after FTI insolvency.
• Select HolidaysmajorChannel Partner/ Reseller/ DistributorSpecialty tour operator partner for the sonnenklar.TV channel. Part of the new operator portfolio assembled after FTI insolvency, providing exclusive travel products for the Sonnenklar channels.
• Capital HolidaysmajorChannel Partner/ Reseller/ DistributorTour operator partner added after the FTI insolvency. Expanded the sonnenklar.TV portfolio, particularly in the area of selected round trips and specialty travel products.
• Spica TravelmajorChannel Partner/ Reseller/ DistributorTour operator partner added after the FTI insolvency to diversify the tour operator portfolio of the sonnenklar.TV channel.
• Coral TravelmajorChannel Partner/ Reseller/ DistributorTour operator partner added after the FTI insolvency, contributing to the expanded offering including more cruise products and selected round trips.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DasReisebueroderZukunft
• Instagraminstagram.com/tvg_touristik
• Xx.com/TVG_Touristik
• LinkedInlinkedin.com/company/tvg-touristik-vertriebsgesellschaft-mbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVG Touristik Vertriebsgesellschaft