Reiseland GmbH

What Reiseland GmbH does

Reiseland GmbH is a privately held German travel agency company headquartered in Hamburg, operating as a franchise network of over 200 independent travel agency offices distributed across all major German cities and many smaller municipalities. The company is registered as a Gesellschaft mit beschränkter Haftung (GmbH), is privately held with no disclosed parent company or external funding, and is operationally active, serving primarily individual travelers, couples, and families booking German domestic and international vacations.

The company's product surface centers on the consumer-facing online booking platform meinreisebuero24.com, which enables customers to search, compare, and book package holidays (Pauschalreisen), cruises (Kreuzfahrten), last-minute deals (up to 50% off selected TUI inventory), and early-bird vacation offers. Bookable inventory is sourced primarily through core distribution partnerships with tour operators TUI and DERTOUR. The online channel is paired with a dense offline franchise network that handles in-person consultation, customized bookings, and customer service. Supporting layers include the Reisemagazin travel blog, the Reiseziele des Monats monthly destination feature, the Brückentagskalender bridge-day planning tool, the "What the Travel?!" travel advisory service, and the Reisemonitor research publication. Loyalty is delivered through integration with the PAYBACK bonus program and the proprietary World of Benefits partner-offers program.

Reiseland generates revenue through commissions on booked travel packages — a transaction-fee model — alongside any franchise-related fees, with pricing dynamically set by destination, duration, accommodation, and tour operator. Marketing is multi-channel: content marketing via blog and editorial features, organic social sharing, email newsletters, and SEO, supplemented by promotion through physical franchise locations. The company employs 113 corporate staff, serves exclusively the German domestic market, and operates in the consumer travel retail segment competing with both online travel agencies and traditional high-street travel retailers.

Name

Reiseland GmbH

Legal name

Reiseland GmbH

Website

https://reiseland.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Reiseland GmbH is a German franchise-based travel agency network operating 200+ branches across Germany alongside the meinreisebuero24.com online platform, earning commissions on package holidays, cruises, and last-minute deals sourced from TUI and DERTOUR for individual travelers and families.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Package holidays
• Travel agency services
• Cruise bookings
• Franchise travel network
• Online travel booking

Headquarters

HQ city

Multiple locations across Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Travel Package Commission: Reiseland acts as an intermediary between travelers and travel operators (tour operators, hotels, cruise lines). Revenue is generated through commissions on booked travel packages, including package holidays, cruises, and accommodation. The network partners with major tour operators like TUI and DERTOUR to offer their products through the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reiseland GmbH operates a hybrid travel retail business consisting of an online booking platform (meinreisebuero24.com) and a network of more than 200 franchised travel agency offices across Germany. It acts as an intermediary selling package holidays, cruises, last-minute deals, and early booking offers sourced from partner tour operators such as TUI, DERTOUR, and Mein Schiff. The company earns commissions on each booking made through either the digital channel or in-person advisory at franchise locations.

Product overview

Reiseland GmbH operates a dual-channel online and franchise-network travel agency, combining a consumer-facing e-commerce platform (meinreisebuero24.com) with a nationwide network of over 180 independently operated franchise travel agency branches. The core platform enables online booking of package holidays (Pauschalreisen), cruises (Kreuzfahrten), last-minute deals (Last-Minute-Urlaub), and advance-booking discounts (Frühbucher-Angebote), while a content layer — encompassing the Reisemagazin blog, Reiseziele des Monats editorial calendar, and Brückentagskalender planning tool — drives inspiration and customer engagement. Loyalty is supported through integration with the PAYBACK Bonusprogramm and the proprietary World of Benefits program, and factual travel decision-making is aided by the What the Travel?! advisory service and the Reisemonitor research publication. The online channel and the franchise branch network share the same product catalog, allowing customers to research online and complete bookings either digitally or in person with a travel expert.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TUIcoreChannel Partner/ Reseller/ DistributorTUI is a major partner providing package holiday offers and last-minute deals. The partnership features TUI Last Minute Sales with up to 50% discount on selected vacation packages. TUI products including hotels and package holidays are promoted through the Reiseland franchise network and online platform.
• DERTOURcoreChannel Partner/ Reseller/ DistributorDERTOUR is a key travel operator partner offering curated hotels and travel packages across Europe and internationally. The partnership includes destinations like aja Garmisch-Partenkirchen, Sentido Orosei Beach, and A-ROSA Ifen Hotel. DERTOUR products are integrated into the booking platform.
• PAYBACKminorGTM or Marketing PartnerPAYBACK is a loyalty program partner allowing customers to collect and redeem points when booking travel. The partnership provides additional customer incentives through the PAYBACK bonus program, enhancing customer retention and engagement.
• World of BenefitsminorGTM or Marketing PartnerWorld of Benefits is an exclusive loyalty and benefits program for travel customers, offering additional value and incentives for bookings made through the Reiseland network.
• Mein Schiff (TUI Cruises)minorChannel Partner/ Reseller/ DistributorMein Schiff is a cruise brand featured in promotions, including the new Mein Schiff Flow launching Winter 2026/27 with destinations in the Mediterranean, Canary Islands, and Caribbean.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• weg.de: weg.de is a German online travel agency offering package holidays, hotels, and flights. It competes with Reiseland's online channel for the same domestic leisure travelers, but operates without a physical retail franchise network.

Direct peers

• TUI Deutschland: TUI Deutschland is the German retail arm of TUI Group, the largest integrated leisure travel company in Germany. It sells package holidays, cruises, and offers directly to consumers both online and through its own retail network, making it the closest comparable for Reiseland's product portfolio and target customers. TUI is also a Reiseland supplier partner.
• Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator specializing in package holidays, with strong brand recognition in the German leisure market. It competes with Reiseland for the same package-holiday customer base and is similarly focused on traditional leisure destinations across the Mediterranean and beyond.
• DERTOUR (Rewe Group): DERTOUR is the travel distribution arm of Rewe Group and one of the largest tour operators and travel agency networks in Germany. It sells package holidays, city breaks, and cruises through both online platforms and a national retail network, directly comparable to Reiseland's business model. DERTOUR is also a Reiseland supplier partner.
• FTI Group: FTI Group was a major German tour operator offering package holidays, cruises, and city breaks before its 2024 restructuring. It remains a relevant comparable given its scale in the German package holiday market and overlapping customer base with Reiseland.
• LTUR (Lufthansa): LTUR is a German package holiday and last-minute travel retailer owned by Lufthansa, combining dynamic packaging of flights, hotels, and cruises. It sells through its own website and partner channels, competing for the same German leisure travelers as Reiseland.

Emerging players

• HolidayCheck Group: HolidayCheck is a German-language travel platform combining hotel reviews, package holiday booking, and meta-search. It serves a similar German-speaking leisure audience but is digital-first rather than a hybrid retail franchise, making it an emerging/partial overlap with Reiseland.
• Check24 Reise: Check24 is a leading German price-comparison platform with a fast-growing travel vertical offering package holidays, hotels, and flights. It competes for price-sensitive German leisure travelers but operates purely online with no advisory component.

Broad incumbents

• Expedia Group: Expedia operates major OTAs including Expedia, Hotels.com, and Trivago, with significant presence in Germany. It overlaps with Reiseland on flights, hotels, and package holidays as part of a much wider global portfolio.
• Booking.com: Booking.com is the world's largest online travel agency, dominant in hotel and ancillary bookings in Germany. It competes broadly with Reiseland for accommodation-led travel demand but lacks the curated package-holiday and cruise focus plus the local advisory network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reiseland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiseland GmbH