El País Retina
El País Retina (Retina Tendencias) is the digital technology and innovation vertical of Spain's El País newspaper, operated by PRISA Media. It publishes free written, video, and audio content on AI, digital culture, business, and society for Spanish-speaking readers.
- Company typePrivate
- Founded1976
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What El País Retina does
El País Retina (operating as Retina Tendencias at retinatendencias.com) is a digital media publication covering technology, artificial intelligence, digital culture, business, and the societal implications of emerging technologies. It functions as the dedicated technology and innovation vertical of the El País newspaper, operated under PRISA Media, S.A.U., a subsidiary of the diversified Spanish multimedia conglomerate Grupo PRISA. The platform distributes editorial content in three formats — written articles (Leer), video (Ver), and audio (Escuchar) — organized into thematic sections including Análisis, Opinión, Tech&Society, Negocios, Cultura Digital, Tech4Good, and Vida Digital, with recurring bylined contributors and a branded awards program (Premios Retina ECO) focused on sustainability.
The product is built on a standard digital publishing architecture (a WordPress-based CMS per the site's asset paths), with sections serving as both navigational structure and topical verticals, and embedded rich-media players for video and audio formats. There is no native mobile application, no public API or SDK, and no disclosed integrations. Distribution is primarily through the website and an Instagram account (@elpais_retina); the PRISA Media logo is co-branded on the site, evidencing integration with the parent media network that includes Cadena SER, Los 40, Cinco Días, and Santillana.
The business model is consumer-facing and free-to-reader; pricing is explicitly not applicable at the vertical level, and monetization is handled at the parent PRISA Media level through advertising, sponsored content, and event revenue. The platform serves Spanish-speaking readers across the Iberian Peninsula and Latin America, with no disclosed headcount, revenue, or funding events for the Retina vertical itself.
El País Retina firmographics
Firmographics- Name
- El País Retina
- Legal name
- PRISA MEDIA, S.A.U.
- Website
- https://retina.elpais.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- El País Retina (Retina Tendencias) is the digital technology and innovation vertical of Spain's El País newspaper, operated by PRISA Media. It publishes free written, video, and audio content on AI, digital culture, business, and society for Spanish-speaking readers.
- Ownership category
- akta.pro rank
Where El País Retina is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
El País Retina business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
El País Retina product offering
Product offeringCore offering
El País Retina is a digital media publication that produces and distributes editorial content covering technology, AI, digital culture, business innovation, and the societal impact of emerging technologies. The platform delivers articles, video, and audio content across thematic sections, serving Spanish-speaking readers with in-depth journalism and analysis.
Product overview
El País Retina (Retina Tendencias) is a digital media publication operated by PRISA Media, focused on technology, digital culture, and society. The platform operates as a unified digital news product offering content across three primary formats: written articles (Leer), video content (Ver), and audio content (Escuchar). Content is organized into thematic sections including Tech&Society, Cultura Digital, Tech4Good, Vida Digital, Negocios, and Opinión, with special coverage such as the Premios Retina ECO awards program. The publication covers emerging technologies including AI, digital geopolitics, and photonic computing.
Differentiator
Problem solved
Functional benefit
Brands
- Premios Retina ECO: Environmental awards organized by the Retina publication
Products and services
- Retina Tendencias A digital technology and digital culture news publication from PRISA Media offering content across multiple formats including written articles (Leer), video (Ver), and audio (Escuchar), organized into thematic sections covering technology, society, business, digital culture, and opinion. Targeted at Spanish-speaking readers interested in technology and digital transformation.
- Premios Retina ECO An awards program focused on sustainability and environmental responsibility, part of Retina's special content initiatives recognizing organizations and projects contributing to ecological sustainability.
Companies that use El País Retina
Customer profileSegments1 record
Ideal customer profiles1 record
El País Retina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El País Retina partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
El País Retina competitors and assessment
Company assessmentDirect peers
- Engadget: Digital technology publication covering consumer electronics, AI, and tech-industry developments — overlaps with Retina's technology and digital-culture focus.
- Ars Technica: Technology publication with deep analytical journalism on science, AI, infrastructure and digital policy — overlapping with Retina in analysis-driven tech coverage.
- TechCrunch: Leading global technology news publisher covering startups, AI, and Big Tech — directly comparable as a tech-news category leader with similar editorial depth.
- Hipertextual: Spanish-language technology and digital culture publication covering smartphones, AI, and internet trends — competes for the same Spanish-speaking tech-curious readership.
- Xataka: Spain's largest consumer-technology publication covering AI, gadgets, digital culture and emerging tech in Spanish — directly overlapping with El País Retina in target audience, language, and editorial scope.
- Fast Company: Business and technology innovation publication covering the intersection of business, technology, and culture — comparable to Retina's business-innovation ('Negocios') section.
- The Verge: US-based technology and digital culture news site covering AI, gadgets, and tech-society intersections — closely comparable in editorial tone and topical breadth.
- Gizmodo: Technology and digital culture media outlet covering gadgets, AI, science, and the tech-society interface — comparable in coverage mix and digital-first distribution.
Broad incumbents
- Wired: Global premium technology and culture magazine covering tech's economic, cultural, and political impact — competes for the premium technology journalism reader against Retina's editorial positioning.
- MIT Technology Review: Institutional premium technology publication offering in-depth analysis of emerging technologies, with an editorial mission similar to Retina's analysis-led coverage of AI and innovation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
El País Retina social profiles
Digital presenceEl País Retina financial estimates
Financial estimateRevenue estimate
Valuation estimate
El País Retina leadership team
Management profileNumber of profiles
El País Retina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El País Retina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El País Retina
What does El País Retina do?
El País Retina is a digital media publication that produces and distributes editorial content covering technology, AI, digital culture, business innovation, and the societal impact of emerging technologies. The platform delivers articles, video, and audio content across thematic sections, serving Spanish-speaking readers with in-depth journalism and analysis.
Is El País Retina a public or private company?
El País Retina is a private company. It is classified as corporate owned and is currently operating.
When was El País Retina founded?
El País Retina was founded in 1976.
Where is El País Retina based?
El País Retina is headquartered in Madrid, Spain, in the Europe region.
Who are El País Retina's main competitors?
Direct peers on record are Engadget, Ars Technica, TechCrunch, Hipertextual, Xataka, Fast Company, The Verge and Gizmodo. Broad incumbents are Wired and MIT Technology Review.
Does El País Retina have an API?
No public API is recorded for El País Retina.