Kiezebrink
Kiezebrink is a Netherlands-based manufacturer and supplier of specialized animal feeds — frozen whole prey, raw pet food, and dry food for exotic animals — serving European zoos, wildlife parks, wholesalers, and pet owners via multiple own brands and third-party distribution.
- Company typePrivate
- Founded1990
- HeadquartersPutten, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kiezebrink does
Kiezebrink International B.V., founded in 1990 by Hanno Kiezebrink in the Netherlands, is a privately held manufacturer and supplier of specialized animal feeds targeting three primary customer segments: zoos and wildlife parks, wholesale pet food distributors, and direct-to-consumer pet owners. Its product portfolio spans frozen whole prey animals (day-old chicks, mice, rats, rabbits, quails, fish), frozen raw food for dogs and cats (BARF diets), and dry food formulations for exotic animals including primates, grazers, and browsers. The company operates under multiple own brands — KB RAW, DK Zoological, Blijkie, Alaska Natural Petfood, Zoo Line, and Barfburger — while simultaneously distributing third-party brands including Mazuri, Versele-Laga, Wisbroek, Garvo, Boskos, and Kasper Faunafood, positioning it as a multi-brand aggregation platform for European zoo and exotic animal nutrition procurement.
The company's core technology combines species-specific nutrition formulation (developed with veterinarians and nutritionists), an open-source Zoo Nutrition Database, and a temperature-controlled cold chain logistics infrastructure spanning own fleets in the Netherlands, UK, and Nordics. Production capacity includes 40 tons per week of raw food (post-2020 HEO31 renovation) plus dedicated facilities for rodent sorting, insect breeding, and dry food mixing. The group operates through seven legal entities across the Netherlands, UK, Denmark, Belgium, France, and Germany, with wholly owned subsidiaries including Animal Food Express (consumer webshop) and regional entities (Kiezebrink UK Ltd, Kiezebrink Nordic APS, Kiezebrink Belgium BvbA).
Revenue is generated through B2B sales of specialized zoo nutrition (with custom feed development and expert advisory services), wholesale bulk distribution to pet shops and resellers across Europe, private label and own-brand manufacturing, and direct-to-consumer frozen pet food delivery via the Animal Food Express webshop. Pricing follows transactional volume tiers (e.g., €500 minimum in Netherlands, 1250 kr in Nordics, £750 in UK) with free delivery above thresholds. The company has no external funding, is family-led, and reinvests organically into facility expansion, fleet growth, and product development.
Kiezebrink firmographics
Firmographics- Name
- Kiezebrink
- Legal name
- Kiezebrink International B.V.
- Website
- https://kiezebrink.eu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kiezebrink is a Netherlands-based manufacturer and supplier of specialized animal feeds — frozen whole prey, raw pet food, and dry food for exotic animals — serving European zoos, wildlife parks, wholesalers, and pet owners via multiple own brands and third-party distribution.
- Ownership category
- akta.pro rank
Kiezebrink industry classification
Industry- Product category
- Specialty Animal Nutrition Manufacturing
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991), Fur-Bearing Animal and Rabbit Production (11293)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)
- akta.pro secondary industries
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Pet Food & Treats Distribution (CRAOAKAA), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
Keywords
Where Kiezebrink is headquartered
LocationHeadquarters
- HQ city
- Putten
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Kiezebrink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Zoo and Wildlife Park Nutrition: Sale of specialized feeds for exotic animals, birds of prey, and reptiles to zoos, wildlife parks, and private collections. Includes both frozen and dry food products with custom formulation services.
- Wholesale Pet Food Distribution: Bulk sales of raw pet food, prey animals, and animal feeds to wholesalers and pet shops across Europe.
- Private Label Manufacturing: Production and sale of products under own brands (KB RAW, DK Zoological, Alaska, Blijkie) and private label arrangements for customers.
- Consumer Direct Sales: Consumer webshop (Animal Food Express) delivering frozen raw food for dogs and cats directly to pet owners' homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | UK Delivery Tiers |
| Transaction based/ take rate | Pay-as-you-go | Nordics Delivery Tiers |
| Transaction based/ take rate | Pay-as-you-go | Netherlands International |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Kiezebrink product offering
Product offeringCore offering
Kiezebrink manufactures and supplies frozen whole-prey feed (day-old chicks, mice, rats, rabbits, quails), raw BARF diets for dogs and cats, and specialized dry foods for exotic zoo animals such as primates, grazers, and browsers. The company sells these feeds under its own brands (KB RAW, DK Zoological, Alaska Natural Petfood, Blijkie, Zoo Line) and distributes third-party brands (Mazuri, Versele-Laga, Wisbroek, Garvo, Boskos) primarily to zoos, wildlife parks, wholesalers, and pet shops across Europe, with a smaller direct-to-consumer webshop (Animal Food Express) delivering frozen raw food to households.
Product overview
Kiezebrink is a manufacturer and supplier of animal feeds operating as a platform business with multiple brands and product categories. The core offering includes frozen animal feed (day-old chicks, mice, rats, rabbits, quails), raw food for dogs and cats, and dry food for exotic animals. Own brands include KB RAW (raw food for pets), DK Zoological (specialized zoo nutrition), Blijkie (rodents for pet stores), Alaska Natural Petfood (premium pet food), and Zoo Line (turtle and herb products). The company also distributes third-party brands including Versele-Laga, Mazuri, Wisbroek, Garvo, Boskos, and others. A consumer-facing subsidiary, Animal Food Express, provides direct-to-consumer frozen delivery. Supporting services include a Zoo Database with nutritional information for zoo animals.
Differentiator
Problem solved
Functional benefit
Brands
- KB RAW: Own raw food brand for dogs and cats with dedicated website and BARF-formulated products
- DK Zoological
- Blijkie
- Alaska Natural Petfood
- Animal Food Express
- KB Complete
- Zoo Line
Products and services
- KB RAW
- DK Zoological
- Alaska Natural Petfood
- Blijkie
- Zoo Line
- Frozen Animal Feed
- Frozen Fish
- Dry Food for Exotics
- Browse Products
- Barfburger
- Animal Food Express
- Zoo Database
- DK Large Mammal (Pachyderm) Bar
Quantifiable outcome
- 40 tons per week raw food production capacity
- +2 more outcomes
Companies that use Kiezebrink
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Kiezebrink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Kiezebrink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Spanish HatcheryminorPartnership established due to uncertainty around potential ban on culling day-old chicks in the Netherlands, ensuring continued supply of day-old chicks for customers.
- Save the RhinocoreInternational organization dedicated to protecting all five rhino species severely threatened by poaching. Kiezebrink became a partner supporting wildlife conservation.
- Peys Doggyfood (Alaska Natural Petfood)minorCollaboration to develop the Alaska Natural Petfood brand - premium products for dogs and cats.
- EAZA (European Association of Zoos and Aquaria)coreActive member supporting initiatives like Feed Raw Right which promotes responsible raw feeding practices for pets and exotic animals. Industry leadership role in zoo nutrition standards.
- Feed Raw RightcoreInitiative promoting responsible raw feeding practices for pets and exotic animals. Kiezebrink actively supports this initiative.
- Barba Azul Nature ReserveminorNature conservation project supported by Kiezebrink as part of their CSR commitment to giving back to the natural world.
Scale indicators6 records
Recent moves18 records
Expansion highlights6 records
Kiezebrink competitors and assessment
Company assessmentDirect peers
- Wisbroek: German specialized zoo feed brand for exotic animals, distributed by Kiezebrink in Europe. Competes with DK Zoological in primate, grazer, and browser nutrition categories for the same zoo customer base.
- WES Enterprises (Boskos): South African/Netherlands-based developer of African herbivore nutrition brands Boskos Browser and Boskos Grazer. Direct competitor in zoo feed for browsing/grazing species and partner brand in Kiezebrink's multi-brand portfolio.
- Mazuri (PMI Nutrition): Premium global zoo and exotic animal nutrition brand, owned by PMI Nutrition International. Mazuri competes directly with Kiezebrink's DK Zoological line in the zoo feed category and is distributed by Kiezebrink itself in Europe, making it both a customer channel and competing supplier.
- Versele-Laga: Belgian manufacturer of complete animal feeds for birds, pigeons, and small animals. Overlaps with Kiezebrink's bird of prey, rodent, and small animal feed categories and is distributed alongside Kiezebrink's own brands through wholesale channels.
- Garvo: Dutch animal feed manufacturer offering broad assortments of bird, small animal, and specialty feeds. Comparable to Kiezebrink's wholesale pet shop product range and distributed alongside Kiezebrink's own brands.
- Kasper Faunafood: Dutch specialized feed manufacturer for zoo animals, also distributed through Kiezebrink's portfolio. Direct competitor in zoo specialty feeds and comparable in target customer (EAZA-member zoos).
Emerging players
- Tropical Supplies: Dutch supplier of live and frozen feeder insects, rodents, and reptile supplies. Overlaps with Kiezebrink's frozen prey animal and live insect segments (rodent department, Kiezebrink Nordics insect operations).
- BARFmenu: Dutch raw pet food (BARF) brand and a long-standing Kiezebrink raw materials customer. Competes with KB RAW in the consumer-facing raw dog/cat food segment while relying on Kiezebrink as an upstream supplier.
Broad incumbents
- Nature's Variety (Nestlé Purina): Mass-market raw and natural pet food brand owned by Nestlé Purina. Competes with KB RAW and Alaska Natural Petfood in the consumer raw pet food category but with vastly greater scale, marketing, and retail distribution.
- Zoo Med Laboratories: US-based manufacturer of specialty foods and supplies for reptiles, amphibians, fish, and exotic pets. Operates broadly across the exotic pet category that overlaps with Kiezebrink's reptile and amphibian feed segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Kiezebrink social profiles
Digital presenceKiezebrink compliance and trust
Trust signalCompliance1 record
Kiezebrink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiezebrink leadership team
Management profileNumber of profiles
Profiles10 records
Kiezebrink subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kiezebrink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiezebrink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiezebrink
What does Kiezebrink do?
Kiezebrink manufactures and supplies frozen whole-prey feed (day-old chicks, mice, rats, rabbits, quails), raw BARF diets for dogs and cats, and specialized dry foods for exotic zoo animals such as primates, grazers, and browsers. The company sells these feeds under its own brands (KB RAW, DK Zoological, Alaska Natural Petfood, Blijkie, Zoo Line) and distributes third-party brands (Mazuri, Versele-Laga, Wisbroek, Garvo, Boskos) primarily to zoos, wildlife parks, wholesalers, and pet shops across Europe, with a smaller direct-to-consumer webshop (Animal Food Express) delivering frozen raw food to households.
Is Kiezebrink a public or private company?
Kiezebrink is a private company. It is classified as family owned and is currently operating.
When was Kiezebrink founded?
Kiezebrink was founded in 1990. It employs 51 to 100 people.
Where is Kiezebrink based?
Kiezebrink is headquartered in Putten, Netherlands, in the Europe region.
How does Kiezebrink make money?
Four revenue lines are on record. Zoo and Wildlife Park Nutrition is the primary driver. The others are wholesale Pet Food Distribution, private Label Manufacturing and consumer Direct Sales.
Who are Kiezebrink's main competitors?
Direct peers on record are Wisbroek, WES Enterprises (Boskos), Mazuri (PMI Nutrition), Versele-Laga, Garvo and Kasper Faunafood. Emerging players are Tropical Supplies and BARFmenu. Broad incumbents are Nature's Variety (Nestlé Purina) and Zoo Med Laboratories.
Does Kiezebrink have an API?
No public API is recorded for Kiezebrink.
What industry is Kiezebrink in?
Kiezebrink's product category is Specialty Animal Nutrition Manufacturing. Its primary akta.pro industry code is HLAMAHAG, Specialty Species Nutrition (Exotics, Zoo, Wildlife), with a secondary code of CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried). Its NAICS code is 31111 and its SIC code is 2000.