Ol Jogi Wildlife Conservancy

What Ol Jogi Wildlife Conservancy does

Ol Jogi Wildlife Conservancy is a privately held, 58,000-acre private wildlife conservancy located on the Laikipia plateau in Nanyuki, Kenya, approximately 225 km north of Nairobi. Established over 60 years ago and operating as Kenya's second private rhino sanctuary since 1980, Ol Jogi received provisional registration from the Kenya Wildlife Service in 2024 under the Wildlife Conservation and Management Act (2013). The conservancy hosts the largest private population of Eastern Black Rhinos in East Africa (representing 6.3% of the global in-situ population) and the single largest population of Grevy's Zebra globally (16.3% of the species). Total staff of approximately 300 includes a 120+ personnel security and anti-poaching force equipped with thermal imaging, night vision, digital radio networks, and Bloodhound tracking dogs. The conservancy operates a Wildlife Rescue Centre (est. 1986), a state-of-the-art Veterinary Clinic (est. 1995, since 2018 in partnership with the Smithsonian's Global Health Program), a Rhino Orphanage with an adjacent 500-acre predator-proof enclosure, and a Wildlife Education Program hosting approximately 10,000 Kenyan school children annually.

The business operates a direct-to-consumer, exclusive-use luxury tourism model: the property is rented entirely to one group of guests at a time, with 11 bedrooms across 8 cottages accommodating up to 20+ guests on the entire 58,000-acre conservancy. Pricing is not publicly disclosed and is quote-based, with all tourism profits reinvested into conservation operations rather than distributed. A second revenue stream is charitable donations, channelled through a US 501c3 foundation and targeted campaigns funding specific projects (women empowerment, ranger equipment, water boreholes, rhino monitoring vehicles, wildlife education center). The property is also used for hosted events including weddings and private celebrations. Distribution is entirely direct — no third-party booking platforms or travel agents — and the organization relies on word-of-mouth, donor referrals, conservation events (Lewa Safari Marathon, Wildlife Ranger Challenge), and social media for demand generation.

The technological backbone combines conservation telemetry (satellite-enabled GPS collars deployed via partnership with the Zoological Society of London and the Samburu-Laikipia Wild Dog Project; EarthRanger monitoring platform), a pioneering biological control program using Dactylopius opuntiae cochineal for invasive Opuntia stricta (first Kenya trial site in partnership with CABI and approved by NEMA), 18 innovative rhino-proof wildlife corridors permitting free species migration, and renewable energy infrastructure including solar across the veterinary clinic, electric fence, boreholes, and ranger stations. The conservancy also runs an on-site Ol Jogi Primary School (230 children, Montessori-aligned), a regenerative shamba producing 62+ vegetable varieties with 80% F2-generation seed self-sufficiency, and a developing bee project. Multiple research-grade partnerships (Smithsonian, IUCN SSC African Rhino Specialist Group, Mpala Research Center, Kenya Wildlife Service) underpin the science programme.

Name

Ol Jogi Wildlife Conservancy

Legal name

Ol Jogi Limited

Website

https://oljogi.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Ol Jogi Wildlife Conservancy is a 58,000-acre private conservancy in Laikipia, Kenya, hosting 6.3% of the world's Eastern Black Rhinos and 16.3% of Grevy's Zebras. It offers exclusive-use luxury tourism to one group at a time, with all proceeds funding veterinary care, wildlife rescue, education, and community programs.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Tourism

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Safari & Game Drives (Land-Based) (THAAAEAC), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Wildlife conservation
• Exclusive-use tourism
• Rhino conservation
• Wildlife veterinary services
• Anti-poaching operations

Headquarters

HQ city

Nanyuki

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Exclusive-use Tourism: Ol Jogi offers private accommodation experiences where groups book the entire conservancy exclusively. The property features 11 bedrooms across 8 cottages, accommodating up to 20+ guests. All proceeds from tourism are reinvested into conservation efforts, anti-poaching operations, veterinary care, ecological monitoring, habitat restoration, and community initiatives.
2. Donations and Charitable Contributions: Accepts financial contributions from donors globally. In the United States, Ol Jogi has a 501c3 Charitable Foundation enabling tax-deductible donations. Supports specific projects including empowering women, advanced ranger equipment, wildlife education center, water borehole, and rhino monitoring vehicles.
3. Event Hosting: Hosts special events including weddings, anniversaries, celebrations in bush or around the house, with live bands or DJs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ol Jogi operates an exclusive-use private wildlife conservancy spanning 58,000 acres in Laikipia, Kenya, where one group at a time books the entire property. The offering centers on a private home with 11 bedrooms across 8 cottages (accommodating 20+ guests) paired with wildlife experiences (game drives, rhino orphanage and veterinary clinic visits, bush walks), private dining with on-site organic produce, and access to conservation infrastructure including the wildlife rescue center, veterinary clinic, and rhino orphanage.

Product overview

Ol Jogi Wildlife Conservancy operates as an exclusive-use private conservation destination offering a single, fully-staffed luxury home accommodating up to 20+ guests across 11 bedrooms in 8 cottages. The integrated experience combines Private Home Accommodation with Wildlife & Conservation Experiences (game drives, rhino orphanage visits, veterinary clinic tours), Private Dining Services (with dedicated chef and organic garden-sourced ingredients), and immersive facilities like the Wildlife Viewing Tunnel. Supporting conservation infrastructure includes the Wildlife Rescue Center (est. 1986), Veterinary Clinic (est. 1995), Rhino Orphanage, and Wildlife Education Program hosting over 100,000 Kenyan school children. Guests can add recreational modules including Pool and Spa Facilities and Adventure Activities. All tourism proceeds directly fund these conservation operations and community support programs. A Donation Program allows external supporters to contribute to specific conservation and community projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Home Accommodation Exclusive-use private home with 11 bedrooms across 8 cottages, accommodating up to 20+ guests; the entire 58,000-acre conservancy is booked for one group at a time, providing total privacy.
• Wildlife & Conservation Experiences Guided wildlife viewing experiences including game drives, bush walks, canyon exploration, visits to the rhino orphanage, veterinary clinic tours, and wildlife rescue center visits led by conservation experts.
• Private Dining Services Personalized dining with a dedicated chef team, featuring fresh organic ingredients from the conservancy's shamba (vegetable garden) and local farmers, with menus tailored to guest preferences and dietary requirements.
• Wildlife Rescue Center Wildlife rehabilitation facility caring for orphaned and injured animals resulting from human activity, with the objective of releasing them back to their natural environment.
• Veterinary Clinic State-of-the-art wildlife veterinary clinic with clinical laboratory, diagnostic imaging, surgical operating theater, treatment and recovery rooms, pharmacy, pathology suite, neonate incubator, inpatient hospital, modern portable digital x-ray, and Wi-Fi/Bluetooth-enabled microscope with camera; partners with the Smithsonian Global Health Program and serves as a regional hub for wildlife patients, including referrals from Kenya Wildlife Service.
• Rhino Orphanage Specialized rhino rehabilitation facility with a modern rhino enclosure and an adjacent 500-acre predator-proof enclosure for long-term care and rewilding of orphaned, sick, or injured Eastern Black Rhinos.
• Wildlife Education Program Educational initiative hosting approximately 10,000 Kenyan school children annually (over 100,000 cumulatively since 1986) at the wildlife rescue center to teach conservation science, wildlife importance, and the economic value of sustainable wildlife conservation.
• Donation Program Financial and in-kind contribution program supporting Ol Jogi's conservation and community projects; donors can fund named initiatives (women empowerment, advanced ranger equipment, wildlife education center, borehole, rhino monitoring vehicles), with U.S. donations routed through a 501c3 Charitable Foundation for tax-deductibility.

Quantifiable outcome

• Over 100,000 Kenyan school children educated about wildlife conservation since 1986
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Smithsonian InstitutecoreStrategic or Co-development Partner · 1 January 2018Partnership with Smithsonian's Global Health Program established in 2018. Collaborative partnership with Kenya Wildlife Service, Mpala Research Center, and Ol Jogi for veterinary and conservation research initiatives. The Smithsonian provides a resident veterinarian to spearhead veterinary research and improve the clinic. In October 2019, jointly hosted 'Advanced Rhino Veterinary Medicine Workshop' with Mpala Research Center.
• Save the Rhino InternationalcoreStrategic or Co-development PartnerLong-term conservation partner supporting Ol Jogi for more than six years. Facilitated critical grants and conservation funding particularly during Covid-19 period. Facilitated Yorkshire Wildlife Park Wildlife Foundation support for ranger refresher training and rhino conservation programs.
• Lion LandscapescoreStrategic or Co-development PartnerPartnered with Henry Vilas Zoo and Ol Jogi to field a team in the 2023 Wildlife Ranger Challenge. Supports broader landscape conservation efforts in Laikipia region.
• Henry Vilas ZoominorStrategic or Co-development PartnerChose to partner with Ol Jogi for the 2023 Wildlife Ranger Challenge, supporting Ol Jogi rangers competing in the event.
• TuskcoreStrategic or Co-development PartnerOrganization behind the Lewa Safari Marathon and Wildlife Ranger Challenge. Launched Wildlife Ranger Challenge in 2020 in response to Covid-19 pandemic to keep wildlife rangers employed. Ol Jogi participates in annual events organized by Tusk.
• Game Ranger Association of AfricacoreStrategic or Co-development PartnerPartner organization for Wildlife Ranger Challenge, recognized as the world's largest celebration of solidarity for Africa's wildlife rangers.
• International Centre for Agriculture and Bioscience (CABI)coreStrategic or Co-development PartnerPartnership initiated in 2014 to undertake comprehensive environmental impact assessment and secure approval for biological control of Opuntia stricta. CABI provided technical expertise for the cochineal (Dactylopius opuntiae) release program.
• National Environment Management Authority (NEMA)coreOthersKenya government authority that approved the biological control program for Opuntia stricta. Strict quarantine protocols were followed with NEMA approval before cochineal release.
• Zoological Society of LondoncoreStrategic or Co-development PartnerLeads broader research initiative on African wild dog conservation involving Ol Jogi. Research aims to understand daily activity patterns and how these may shift in response to climate variability through satellite collaring.
• Samburu-Laikipia Wild Dog ProjectcoreStrategic or Co-development PartnerCollaborative research on African wild dogs including satellite collaring operations at Ol Jogi. Led by Dedan Ngatia, the team collects biological samples including tick data for disease ecology research.
• Mpala Research CentercoreStrategic or Co-development PartnerCollaborated with Smithsonian Institute, Kenya Wildlife Service, and Ol Jogi to host Rhino Veterinary Medicine Workshop. Professionals invited from around the world to demonstrate best practices in modern rhino medicine.
• IUCN SSC African Rhino Specialist Group (AfRSG)coreStrategic or Co-development PartnerOl Jogi's wildlife conservation manager Jamie Gaymer attended AfRSG meeting in Namibia where new immobilization and translocation protocols for Kenya were developed and adopted at national level. As Chair of APLRS, organized Laikipia Rhino Range Expansion Theory of Change Workshop.
• Kenya Wildlife ServicecoreStrategic or Co-development PartnerGovernment body that granted official provisional registration to Ol Jogi under Wildlife Conservation and Management Act (2013). Kenya Wildlife Service brings wildlife patients to Ol Jogi clinic, works collaboratively on wildlife rescue and veterinary care, and participates in rhino conservation workshops and expansion planning.
• Montessori Learning Center in NairobiminorStrategic or Co-development PartnerPartnership to transition Ol Jogi School to Montessori teaching methodology. Provided online training for teachers and in-situ training by the headmistress in October 2020. Supportive in materials and guidance for teaching methodology transition.
• Buru Buru Institute of Fine ArtsminorStrategic or Co-development PartnerArt school that provided formal training to Francis Akope Ekitela, Ol Jogi's in-house artist, after he was sponsored by an Ol Jogi guest. Three years of intensive training from 2018-2021.
• 51 Degrees Training TeamcoreImplementation/ SI/ Consulting PartnerGuy Rendall and the 51 Degrees training team facilitated the intensive Tactical Refresher Course for 31 National Police Reserve members at Ol Jogi.

Scale indicators26 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Singita Grumeti: Tanzania-based ultra-premium exclusive-use safari and conservation operator with similar high-end tourism and wildlife protection mandate. Demonstrates the upscale exclusive-use model at greater scale.
• &Beyond: Africa-wide luxury safari and conservation tourism operator with significant rhino conservation footprint. Comparable premium conservation-tourism integration across multiple geographies.
• Great Plains Conservation: Luxury safari operator with conservation and community impact programs across multiple African ecosystems. Similar philanthropic tourism + conservation positioning at a multi-property scale.
• Northern Rangelands Trust: Umbrella organization supporting community conservancies across northern Kenya including Laikipia. Provides shared security, funding, and conservation frameworks relevant to Ol Jogi's community-integrated conservancy model.
• Mpala Research Center: Adjacent Laikipia research-focused conservancy and Ol Jogi's documented research collaborator (joint rhino veterinary workshops). Functions more as a research institution than a tourism operator but operates in the same ecosystem.

Direct peers

• Segera Retreat: Laikipia-based exclusive-use luxury retreat with conservation focus, offering a private villa experience similar to Ol Jogi's exclusive-use model. Comparable ultra-premium positioning and conservation-linked tourism.
• Lewa Wildlife Conservancy: Kenya-based private conservancy with rhino and Grevy's zebra conservation programs, community partnerships, and tourism revenue reinvested in conservation. Operates in adjacent Laikipia ecosystem with similar ecotourism model and Smithsonian-connected research activity.
• Mara North Conservancy: Private/community conservancy model in the Maasai Mara ecosystem combining tourism, conservation, and community land-use agreements. Comparable hybrid revenue model with conservation-focused private land management.
• Ol Pejeta Conservancy: One of the largest black rhino sanctuaries in East Africa located in Laikipia, combining conservation, tourism accommodation, and community programs. Comparable in scale, species portfolio, and exclusive tourism plus charitable funding structure.
• Borana Conservancy: Adjacent Laikipia conservancy with similar rhino conservation mandate, community integration, and high-end lodge tourism. Directly comparable as a neighboring private conservancy with overlapping wildlife populations and conservation partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ol-jogi-wildlife-conservancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ol Jogi Wildlife Conservancy