Enlighten Energy

What Enlighten Energy does

Enlighten Energy Inc is a US-based digital platform company founded in 2020 that operates enlighten.energy, a free consumer-facing platform for residential homeowners to manage energy bills and coordinate home energy improvement projects. The platform allows users to upload energy bills, compare consumption against similar nearby properties, track monthly savings, and access expert consultation through its core enlighten.me tool and E2 Cloud Scorecard dashboard. The company does not perform installations itself; instead, it connects homeowners with a network of vetted contractor partners across solar, HVAC, windows, roofing, siding, and smart home specialties, with Intelligent Green Solutions (IGS) identified as a core solar installation partner.

The product portfolio is built around a platform-with-content-modules architecture: the core management tool is paired with eight specialized Learning Centers covering Solar, Electricity, HVAC, Windows, Roofing & Siding, Smart Homes, Energy Savings Financing, and DIY Savings Projects, which collectively drive SEO-led top-of-funnel acquisition. The company is headquartered in Ithaca, NY, with a software development and innovation office in Krakow, Poland, led by Founder & CEO Adam Farrell. Marketing channels emphasize content marketing, organic social (Facebook, Twitter/X, LinkedIn, Instagram), email, and a self-serve website funnel.

The business model is freemium at the consumer level with no direct charge to homeowners; revenue mechanics are not disclosed but are inferred to flow from referral arrangements with contractor and financing partners. Enlighten Energy is privately held, appears bootstrapped or founder-financed with no disclosed institutional investors or funding rounds, and operates with 11-50 employees.

Name

Enlighten Energy

Legal name

Enlighten Energy Inc

Website

https://enlighten.energy

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Enlighten Energy operates enlighten.energy, a free web platform that helps US residential homeowners manage energy bills, compare usage to nearby properties, track savings, and access vetted contractor partners for solar, HVAC, windows, roofing, and siding projects via eight educational Learning Centers.

Ownership category

akta.pro rank

Product category

Home Energy Management Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Appliance & Energy Management Integration (HSAHADAG)

Keywords

• Home energy management
• Energy savings platform
• Solar contractor matching
• Residential energy efficiency
• Energy bill tracking

Headquarters

HQ city

Bainbridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Homeowner Platform Services: Free platform for homeowners. Enlighten Energy equipment, lending and contracting partners work together to provide a streamlined, transparent, and cost-effective energy savings platform. Revenue likely generated through partnerships with contractors and financing companies rather than direct homeowner charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Enlighten Energy operates enlighten.me, a free digital platform that helps residential homeowners manage and reduce their energy bills. Homeowners can upload utility bills, compare their usage and spending to similar nearby properties, track monthly savings from energy-efficiency projects, and access expert personal consultation. The platform also connects homeowners to a vetted network of contractor partners across solar, HVAC, windows, roofing, siding, and smart home upgrades, supported by eight educational Learning Centers.

Product overview

Enlighten Energy is a consumer-facing energy savings platform built around its core enlighten.me tool and E2 Cloud Scorecard dashboard. The platform helps homeowners manage energy bills by uploading bills, comparing usage to similar properties, tracking savings, and accessing expert consultation. The product portfolio includes eight specialized Learning Centers (Solar, Electricity, HVAC, Windows, Roofing & Siding, Smart Homes, Energy Savings Financing, and DIY Projects) that provide educational content and guides. The platform also connects homeowners to a network of trusted contractor partners for implementing energy savings projects. The offering is a platform-with-content-modules architecture combining the core management tool with educational modules and contractor matching services.

Differentiator

Problem solved

Functional benefit

Products and services

• enlighten.me Energy Management Platform Free all-in-one digital platform for residential homeowners that allows users to upload energy bills, compare usage and spending to similar nearby properties, track monthly savings from energy saving solutions, and access personal consultation with energy experts.
• Partner Contractor Network A curated network of trusted home improvement contractors (solar electric, solar hot water, HVAC, windows, roofs, and siding) that homeowners are connected to through the enlighten.me platform for project implementation.

Quantifiable outcome

• Reduces homeowner costs by up to 25% for smart energy projects
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intelligent Green Solutions (IGS)coreStrategic or Co-development PartnerIGS is a key partner providing solar installation services. They offer an app that allows service checks for solar systems, enabling homeowners to be aware of any problems that arise. IGS has a 25-year warranty for solar panels. Several customer testimonials reference projects built by IGS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Switchful: Switchful is a consumer-facing home services comparison platform that helps homeowners compare electricity, internet, and home security providers. It is comparable as a free, lead-generation marketplace for homeowner utility and home services decisions.
• Blokable: BlocPower is a climate technology company that finances and manages building energy efficiency retrofits (heat pumps, insulation, electrification) for residential and small commercial buildings. It is comparable in the energy savings project management and financing layer of the homeowner value chain.
• BuildZoom: BuildZoom is a marketplace that matches homeowners with general contractors and remodeling professionals, with a content and educational component. It is comparable on the contractor-matching and home improvement content side, though less energy-specific.
• Sealed: Sealed is a home energy advisory and project management company that helps homeowners plan and fund energy upgrades (insulation, HVAC, solar, heat pumps). It overlaps with Enlighten Energy's energy savings consulting and project coordination capabilities.
• Rewiring America: Rewiring America is a nonprofit focused on electrifying US homes, providing consumer-facing educational tools (e.g., the Calculator) and IRA incentive guidance. It competes for the same top-of-funnel educational content and consumer attention in home electrification.

Direct peers

• SolarReviews: SolarReviews is a consumer-facing solar comparison and marketplace site that publishes educational content, installer reviews, and cost calculators. It targets the same top-of-funnel homeowner search traffic as Enlightenment Energy's Solar Learning Center.
• Palmetto: Palmetto combines solar marketplace lead generation with a full-stack solar installation business and a software platform (Palmetto App) for energy management. It overlaps with Enlighten Energy on homeowner education, bill/usage tracking, and contractor matching.
• Modernize: Modernize is a home improvement marketplace that connects homeowners with contractors across solar, HVAC, windows, roofing, and other categories. Its multi-trade contractor-matching model and educational content hub directly parallel Enlighten Energy's Contractor Partner Network and Learning Centers.
• EnergySage: EnergySage is the leading online solar marketplace that connects homeowners with vetted installers and provides educational content on solar, heat pumps, and home electrification. It is the most direct competitor in Enlighten Energy's homeowner-facing solar and energy savings lead-gen model.

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Angi is a national home services marketplace with established consumer brand recognition, paid lead generation, and a large contractor network. It is a broader incumbent that competes for the same homeowner intent and contractor relationships in HVAC, windows, roofing, and solar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/enlighten_ee
• Facebookfacebook.com/enlighten.energy
• LinkedInlinkedin.com/company/enlighten-energy-inc
• Instagraminstagram.com/enlighten.energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enlighten Energy