Broadway Tent & Event

What Broadway Tent & Event does

Broadway Tent & Event is a privately held, full-service event rental company headquartered at 8101 Ashton Ave NE in Fridley, Minnesota, serving the Twin Cities metro area and greater Minnesota including Duluth, St. Cloud, and Mankato. The company rents tents and canopies (both customer-installed and professionally installed), tables, chairs, linens, dance floors, staging, pipe and drape, games and inflatables, audio-visual equipment, food service equipment, glassware, china and flatware, crowd control, concessions, and decorative elements. It also sells disposable party supplies and offers a dedicated tent washing service for returned inventory.

Founded in 1956, the company operates with 1–10 employees and runs a direct-to-consumer model through an online catalog and quote request system, a phone sales line, and walk-in showroom visits. Pricing is granular and publicly disclosed at the unit level, with items ranging from $1.10 (linen napkin-tier, individual games) to $1,872 (premium dance floors), and revenue streams split across one-time equipment rentals, party supply sales, and professional tent washing services.

The business serves four primary customer segments: individuals and families hosting personal celebrations (weddings, birthdays, graduations, anniversaries), corporate clients running meetings and conferences, professional event planners, and community/non-profit organizations hosting public events. Marketing channels are limited to a website/online catalog, a phone line, the physical showroom, and a content blog, with no disclosed paid acquisition, partnerships, or institutional ownership.

Name

Broadway Tent & Event

Legal name

Broadway Tent & Event

Website

https://broadwaytent.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway Tent & Event is a privately held, full-service event rental company founded in 1956 and based in Fridley, Minnesota, serving the Twin Cities metro area and greater Minnesota. It rents tents, tables, chairs, linens, and a broad catalog of event equipment to individuals, corporate clients, event planners, and community organizations.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Convention and Trade Show Organizers (561920)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Tent rentals
• Event equipment rental
• Wedding rentals
• Party rentals
• Table and chair rentals

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: One-time rental fees for event equipment including tents, tables, chairs, linens, dance floors, pipe and drape, games, and other event supplies. Customers pay rental rates based on item type and duration.
2. Tent Washing Services: Professional tent cleaning and washing services for returned rental tents.
3. Party Supplies Sales: Sale of disposable party supplies including plastic kwik-covers and related items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Broadway Tent & Event is a full-service event rental company based in Fridley, Minnesota that rents tents/canopies, tables, chairs, linens, dance floors, pipe & drape, games, audio-visual equipment, food service equipment, glassware, china and flatware, crowd control, and decor for events. The company serves event planners, corporations, individuals, and community organizations across the Twin Cities metro area and greater Minnesota through its Fridley showroom, online catalog, phone sales, and delivery service. Additional offerings include professional tent installation, tent washing services, and retail sales of disposable party supplies.

Product overview

Broadway Tent & Event is a full-service event rental company offering a comprehensive portfolio of rental equipment for events. The core offerings center on tents/canopies, tables, chairs, and linens as the primary product categories, supplemented by specialized equipment including dance floors, staging, pipe & drape systems, games & activities, audio-visual equipment, food service equipment, glassware, china/flatware, crowd control barriers, and decorative elements. The company also provides tent washing services. Products are available for both customer self-installation and professional installation by Broadway staff. The inventory spans event Categories from audio-visual to concessions, grills, coolers, lighting, and inflatables, serving the Twin Cities metro area and greater Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Tents & Canopies
• Tables
• Chairs
• Linens & Table Covers
• Dance Floors & Staging
• Pipe & Drape
• Games & Activities
• Audio & Visual Equipment
• Food Service Equipment
• Glassware
• China Service & Flatware
• Crowd Control
• Decor (Columns & Arches)
• Concessions
• Staging & Stairs
• Tent Washing Service
• Party Supplies Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Marquee Event Group: Larger national event rental provider specializing in tents and event infrastructure across multiple U.S. regions. Broader scale and footprint than Broadway but materially overlapping on tent and event equipment rentals.
• TentCraft: Tent manufacturer and event rental operator with custom and stock tent products. Comparable on professionally-installed tent side of Broadway's business, though heavier on manufacturing/sales than local rental.
• American Tent: Nationally focused tent manufacturer and rental operator serving festivals, corporate events, and large-format installs. Overlaps with Broadway's professionally installed canopy offering at a much larger scale.
• Classic Party Rentals: Legacy national event rental brand offering tents, tables, chairs, linens, and tabletop across major U.S. markets. Historically one of the largest U.S. event rental incumbents with overlapping product categories.

Direct peers

• Abbey Party Rentals of Minnesota: Twin Cities–area full-service party and event rental company offering tents, tables, chairs, linens, and décor. The closest geographic and product overlap to Broadway Tent & Event within the same Minneapolis–St. Paul market.
• Party Reflections: Regional event rental company offering tents, tables, chairs, linens, and décor across the Upper Midwest. Operates a comparable full-service event rental model targeting weddings, corporate events, and galas.
• Apres Party & Tent Rental: Long-established Minnesota-based tent and party rental company serving corporate and private events with tents, tables, chairs, and linens. Directly comparable product mix and geographic footprint.
• Showtime Event Rentals: Mid-size event rental company offering tents, tables, chairs, linens, and staging for weddings and corporate events. Similar product breadth and customer segments to Broadway.
• Gala Events & Rentals: Full-service event rental company offering tents, table/chair/linen packages, AV, and décor for galas, weddings, and corporate functions. Comparable bundled event rental model.

Regional players

• Town & Country Event Rentals: Mid-Atlantic regional event rental company offering tents, tables, chairs, and linens to weddings, corporate events, and festivals. Highly comparable product set, different primary geography than Broadway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BroadwayTent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Tent & Event