Property Shop Investment (PSI)

What Property Shop Investment (PSI) does

Property Shop Investment (PSI) is an Abu Dhabi-headquartered, privately held real estate brokerage founded in 2007, employing between 251 and 500 staff. It operates a platform-plus-services model combining traditional property brokerage (buy, sell, rent, property management, consulting, and development advisory) with a self-serve digital surface consisting of a corporate website (psinv.net) and a proprietary mobile app on iOS and Android for property search, viewing booking, and progress tracking. Listings are distributed across all three dominant UAE property portals — Bayut, Dubizzle, and Property Finder — alongside PSI's own channels, giving sellers comprehensive exposure and giving buyers a unified front door.

PSI serves a heterogeneous customer base spanning individual residential buyers and sellers, tenants and landlords, international property investors (including non-resident buyers targeting UAE freehold areas such as Dubai Marina, Downtown Dubai, and Yas Island), and UAE nationals entering the real estate profession through the PSI Emirati Hub training program. Revenue is generated through commissions on property transactions (buy/sell/rent) and related management fees; commission rates and service fees are not publicly disclosed. The company monetizes its market presence primarily via repeat developer-side recognition — it has received consecutive top-performing agency awards from ALDAR (2011–2025) and additional awards from EMAAR, MODON, RAK Properties, DAMAC, IMKAN, BINGHATTI, DEYAAR, BLOOM, ARADA, DARGLOBAL, and Property Finder between 2016 and 2025, evidencing durable relationships with major UAE developers.

PSI's go-to-market is channel-led rather than direct-sales-led: the portal partnerships, mobile app, website, and monthly Abu Dhabi/Dubai market reports collectively function as a top-of-funnel content and discovery engine, with human agents closing transactions downstream. Geographic focus is the UAE (with Abu Dhabi as the historical stronghold and Dubai as an active secondary market), supplemented by international buyer services. The company's strategic emphasis — visible through the app launch, the Emirati Hub, and ongoing developer award accumulation — is on broadening inventory access, capturing non-resident investor demand, and building a differentiated Emirati-agent pipeline rather than on technology-led disruption.

Name

Property Shop Investment (PSI)

Legal name

Property Shop Investment

Website

https://psinv.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Property Shop Investment (PSI) is an Abu Dhabi-based, privately held UAE real estate brokerage (founded 2007, 251–500 staff) offering buy/sell/rent, property management, and consulting services, distributed through Bayut, Dubizzle, Property Finder, its own website, and a mobile app.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property listings
• Property management
• UAE real estate
• Investment consulting

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: PSI operates as a real estate brokerage earning commissions on property transactions (buy, sell, rent) in Abu Dhabi and UAE markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PSI is a real estate brokerage facilitating property buying, selling, renting, and management in the UAE (primarily Abu Dhabi and Dubai). The company distributes listings across major UAE property portals and its own website and mobile app, guides clients through transactions including MoU signing, NOC acquisition, and Land Department ownership transfer, and offers property management and rental services.

Product overview

Property Shop Investment (PSI) is an Abu Dhabi-based real estate brokerage operating a platform-plus-services model. The core offering consists of property brokerage and listing services, supported by a proprietary mobile app (PSI Real Estate Mobile App) that enables property search, viewing bookings, and listing tracking. Additional offerings include the PSI Emirati Hub program for developing UAE national talent in real estate, and Monthly Market Reports providing market intelligence. PSI distributes listings through major UAE property portals (Bayut, Dubizzle, Property Finder) and provides property management, sales, and rental services.

Differentiator

Problem solved

Functional benefit

Brands

• PSI Emirati Hub: Program empowering UAE nationals to excel and lead in the real estate sector

Products and services

• Real Estate Brokerage Services End-to-end property brokerage services covering buying, selling, renting, and ownership transfer for residential and commercial properties in Abu Dhabi and Dubai, including MoU signing, NOC acquisition, and Land Department transfer support.
• Property Management Services Ongoing property management services for landlords and property owners in Abu Dhabi, including tenant placement and maintenance support.
• PSI Real Estate Mobile App A mobile application enabling users to search for properties, book viewings, track property progress, and stay updated on the latest listings; available on the App Store and Google Play.
• PSI Emirati Hub Program A program empowering UAE nationals to excel and lead in the real estate sector through training, development, and career support.
• Monthly Market Reports Monthly market insight reports providing analysis of Abu Dhabi and Dubai real estate markets, including trends, pricing data, and investment insights.

Quantifiable outcome

• TOP PERFORMING AGENCY 1ST PLACE from ALDAR 2011-2025
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• BayutcoreChannel Partner/ Reseller/ DistributorBayut is a major UAE property portal where PSI lists properties for sale and rent. Bayut provides listing distribution and lead generation for PSI.
• DubizzlecoreChannel Partner/ Reseller/ DistributorDubizzle is a popular classifieds and property portal in the UAE where PSI lists properties for sale and rent, providing wide market exposure.
• Property FindercoreChannel Partner/ Reseller/ DistributorProperty Finder is a leading UAE property search platform where PSI lists properties, generating leads and increasing property visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Emaar Properties: Emaar is the largest UAE-listed developer and a major global property company. It runs direct sales operations and broker relationship programs that rank PSI as a top broker, placing it as a broad incumbent that influences PSI's commission flow.
• DAMAC Properties: DAMAC Properties is a major UAE-listed real estate developer that operates its own sales and broker relations program, awarding top-performing agencies including PSI. It is both a PSI partner (through awards) and a broader market incumbent competing for buyer mindshare.
• Aldar Properties: Aldar is Abu Dhabi's largest listed developer and PSI's most awarded partner (Top Performing Agency 1st Place 2011-2025). As a broad incumbent with in-house sales capability, Aldar is both PSI's largest partner and a structural counterparty in the Abu Dhabi market.

Direct peers

• Driven Properties: Driven Properties is a UAE real estate brokerage offering sales, rental, and property management services with strong developer ties across Dubai. Its service breadth and target segments overlap meaningfully with PSI's UAE brokerage offering.
• Allsopp & Allsopp: Allsopp & Allsopp is a Dubai-headquartered real estate brokerage with a comparable agent-driven, multi-platform distribution model targeting UAE residential and commercial buyers and renters, directly competing with PSI for developer relationships and listings.
• Better Homes: Better Homes is one of the largest UAE real estate brokerages, operating a multi-channel brokerage model similar to PSI with offices across the UAE. Both firms compete for the same residential and commercial transaction flow and developer relationships.
• Fam Properties: Fam Properties is a Dubai-based real estate brokerage operating a multi-platform, agent-driven model with developer partnerships across the UAE. It competes directly with PSI for residential and commercial buyer mandates.
• Luxhabitat: Luxhabitat is a Dubai-based luxury real estate brokerage offering sales, leasing, and property management for high-end residential and commercial clients in the UAE. It addresses an overlapping customer base and developer ecosystem as PSI.

Others

• Bayut: Bayut is the leading UAE property listing portal (part of EMPG) and a core distribution channel for PSI listings. As an enabling platform, it shapes lead generation economics for PSI and other UAE brokerages.
• Property Finder: Property Finder is a major UAE property search platform that listed PSI as its top performing agency in 2016. It serves as a key lead-generation and distribution channel for PSI's listings across the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/psinv
• Facebookfacebook.com/PropertyShopInvestment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Shop Investment (PSI)