Yorkshire Provender Ltd.

What Yorkshire Provender Ltd. does

Yorkshire Provender Ltd. is a UK-based manufacturer of premium fresh soups, founded in 2004 by Belinda and Terry Williams as The Yorkshire Soup Company and rebranded to its current name in 2007 alongside the launch of its first production kitchen. The product line comprises 11 stock-keeping units across two formats — "Silky" (light, smooth) and "Hearty" (chunkier) — packaged in 560g recyclable plastic pots containing two 280g servings, with recipes that emphasise locally-sourced Yorkshire ingredients including Wensleydale cheese from Wensleydale Creamery, fresh herbs from Herbs Unlimited, and seasonal herbs from a grower near Thirsk in North Yorkshire. Products are positioned around natural ingredients, no added sugar, no artificial additives, and dietary suitability (vegetarian, vegan, gluten-free, high-protein).

The company sells through two principal distribution channels: major UK supermarket chains (with Waitrose confirmed by name and other retailers unnamed) and a long-established network of farm shops and delicatessens originally built from 2004. All commercial activity is UK-domestic; there is no international footprint. The brand was acquired in 2016 by Daniels Chilled Foods Limited, part of The Hain Daniels Group, and now operates as a wholly-owned subsidiary with its registered office at Thorpe Park Business Park, Leeds. Day-to-day operations, website data control, and intellectual property all sit with the parent.

Yorkshire Provender's revenue model is straightforward consumer packaged goods (CPG) wholesale-to-retail: it manufactures fresh soup, sells it on to retailers at terms set by those retailers, and relies on retail pricing (not publicly disclosed) for margin capture. Marketing is modest and largely digital — product pages with full ingredient and nutritional disclosure, an email newsletter for recipes and offers, and social media engagement. There are no disclosed financials, no public funding rounds, no patents or trademarks recorded in the source data, and no AI, software, or technology platform components.

Name

Yorkshire Provender Ltd.

Legal name

Yorkshire Provender Ltd.

Website

https://yorkshireprovender.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Yorkshire Provender Ltd. is a UK premium fresh soup manufacturer producing 11+ varieties in 560g pots using Yorkshire-sourced ingredients, sold through major retailers (including Waitrose) plus farm shops and delicatessens. The brand is a wholly-owned subsidiary of Daniels Chilled Foods Limited within The Hain Daniels Group.

Ownership category

akta.pro rank

Product category

Fresh Packaged Soups

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

Keywords

• Fresh soup manufacturing
• Premium chilled foods
• Retail packaged soups
• Natural ingredient soups
• Yorkshire food products

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Soup Retail Sales: Yorkshire Provender generates revenue through the sale of fresh, packaged soups to consumers via major UK retailers. Products are sold in 560g pots containing two 280g servings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yorkshire Provender Ltd. is a UK-based premium fresh soup manufacturer that produces and sells chilled packaged soups made from natural, locally-sourced Yorkshire ingredients. The company offers 11+ soup varieties split into Silky (smooth, light) and Hearty (chunkier) ranges, packaged in 560g recyclable pots containing two 280g servings, and sold through major UK retailers and farm shops.

Product overview

Yorkshire Provender Ltd. is a premium soup manufacturer offering a unified product line of both Silky and Hearty soups. Founded in 2004 as The Yorkshire Soup Company and rebranded in 2007, the company produces eleven distinct soup varieties including Roast Chicken with Traditional Vegetables, Chicken & Lentil with Butternut Squash, Tomato & Red Pepper with Wensleydale, Cauliflower Cheese & Kale, Moroccan Spiced Vegetable, Thai Green Chicken Noodle, Rustic Vegetable & Tomato, Pea & Mint, Root Vegetable with Pearl Barley, Tomato & Chickpea, and Lentil Dahl with Chickpea & Spinach. All soups showcase Yorkshire suppliers such as Herbs Unlimited and Wensleydale Creamery, and are packaged in recyclable plastic pots.

Differentiator

Problem solved

Functional benefit

Products and services

• Roast Chicken with Traditional Vegetables Homely and traditional roast chicken soup packed full with classic vegetables in a warm and comforting blend, prepared with parsley and thyme. Packaged in a 560g pot with two servings.
• Chicken & Lentil with Butternut Squash Warmly spiced chicken and lentil soup carefully cooked with golden butternut squash, finished with fresh Yorkshire herbs including coriander (seasonally available May–October). Packaged in a 560g pot.
• Tomato & Red Pepper with Wensleydale Gloriously tangy tomato and sweet red pepper soup with a warming hint of chilli, finished with creamy award-winning Yorkshire Wensleydale cheese from Wensleydale Creamery. Packaged in a 560g pot.
• Cauliflower, Cheese & Kale Heavenly creamy cauliflower and cheese soup with a flourish of leafy kale, perfected with crumbles of Yorkshire cheddar cheese. Packaged in a 560g pot.
• Moroccan Spiced Vegetable Warmly spiced vegetable and tomato soup with red split lentils, chickpeas, couscous and dried apricots, finished with fresh Yorkshire herbs. Suitable for vegetarians. Packaged in a 560g pot.
• Thai Green Chicken Noodle Fragrantly spiced Thai green chicken noodle soup with a zing of lemongrass and a squeeze of lime, finished with Yorkshire herbs. Packaged in a 560g pot.

Quantifiable outcome

• Yorkshire Provender claims products taste 'as good as homemade if you had the time'

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Herbs UnlimitedcoreOthersLocal Yorkshire supplier providing herbs and ingredients. Mentioned as one of the 'lovely local suppliers' that Yorkshire Provender uses for their fresh soups.
• Wensleydale CreamerycoreOthersAward-winning Yorkshire cheese maker supplying Wensleydale cheese for the Tomato & Red Pepper with Wensleydale soup. The cheese is described as handcrafted by traditional expert cheese makers in the heart of the Yorkshire Dales.
• Fresh Yorkshire Herbs Grower (Thirsk, North Yorkshire)minorOthersSupplier of fresh herbs from a grower's farm in the rolling hills surrounding Thirsk, North Yorkshire. Fresh Yorkshire coriander is used in the Chicken & Lentil with Butternut Squash soup, subject to seasonal availability from approximately May to October.
• The Hain Daniels GroupcoreOthersParent company and ultimate owner of The Yorkshire Provender Ltd. The Hain Daniels Group is the data controller for the website and owns all intellectual property rights. Daniels Chilled Foods Limited is the registered operating entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Soupologie: UK premium chilled soup and plant-based soup brand distributed through retailers; comparable in fresh-format, health-positioned, multi-flavour soup offerings targeting similar health-conscious UK consumers.
• New Covent Garden Soup Co. UK premium chilled soup brand sold through major supermarkets, with a similar multi-SKU chilled soup range and direct competition for premium shelf space against Yorkshire Provender.
• Ainsley Harriott: UK soup and meal kit brand with celebrity-chef-led positioning and broad supermarket distribution; comparable in ambient/dried soup range competing for similar UK grocery shelves.
• Glorious! Foods: UK premium soup brand offering chef-inspired chilled soups with culinary flavour profiles (e.g., Thai, Moroccan), directly competing with Yorkshire Provender in the premium soup segment of UK supermarkets.
• Baxters: Long-established UK soup brand offering a broad chilled and ambient soup range sold across major UK retailers; comparable in product breadth and UK grocery distribution.

Broad incumbents

• Crosse & Blackwell: Heritage UK soup and ambient food brand sold through major UK grocery; broadly comparable as a mainstream soup alternative positioned across multiple price tiers in UK retail.
• Pacific Foods: Premium organic soup and broth brand owned by Campbell Soup Company; comparable premium, clean-label, multi-format (broths, creamy soups) positioning relevant to Yorkshire Provender's health-forward strategy.
• Knorr (Unilever): Global ambient soup, stock, and meal-solution brand with deep UK distribution; competes with Yorkshire Provender in mainstream UK grocery aisles and increasingly in healthy/chilled sub-categories.
• Heinz (UK): Dominant UK soup brand with extensive ambient, chilled, and healthy-soup ranges; competes for the same retail shelf space as Yorkshire Provender across major supermarket chains.

Regional players

• Le Conserve della Nonna: Italian prepared soup and ready-sauce brand distributed mainly in European grocery; comparable in prepared-soup format and premium natural-ingredient positioning though geographically distinct from Yorkshire Provender's UK base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yorksprovender
• LinkedInlinkedin.com/company/the-yorkshire-provender-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkshire Provender Ltd.