Baxters Food Group
- Company typePrivate
- Founded1868
- HeadquartersEdinburgh, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Baxters Food Group firmographics
Firmographics- Name
- Baxters Food Group
- Website
- https://baxters.com
- Company type
- Private
- Founded year
- 1868
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Baxters Food Group is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Baxters Food Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Baxters Food Group product offering
Product offeringCore offering
Baxters Food Group manufactures and sells packaged food products including soups, preserves, condiments, beetroot, and chutneys under its own brand and through acquisitions. Founded in 1868 and headquartered in Edinburgh, the company operates as a mid-sized food producer with 1,001-5,000 employees, serving retail and food service customers primarily in the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Soups
- Preserves
- Condiments
- Beetroot products
- Chutneys
- Truitt Bros. private label and food service offerings
- Orexis Fresh Foods offerings
Companies that use Baxters Food Group
Customer profileIdeal customer profiles3 records
Baxters Food Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baxters Food Group partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Baxters Food Group competitors and assessment
Company assessmentBroad incumbents
- Unilever PLC: Global packaged goods giant with adjacent soup, condiment, and savory ambient categories (e.g., Knorr, Hellmann's); representative of the broader strategic and pricing dynamics shaping UK ambient grocery.
- The Kraft Heinz Company: Global packaged food incumbent with overlapping soup (Heinz) and condiment categories; representative of the scale and private-label pressure that defines the competitive set Baxters operates in.
- Bonduelle Group: Global leader in canned and processed vegetables including beetroot — the closest large-scale peer for Baxters' beetroot and canned vegetable product lines.
- The Campbell Soup Company: Global soup and simple meals incumbent whose core product category (ambient soup) directly overlaps Baxters' flagship line, providing a benchmark for category economics, retailer dynamics, and brand strategy.
Direct peers
- Wilkin & Sons (Tiptree): UK heritage preserves, jams, and chutneys manufacturer; a direct peer in the preserves and condiments categories and a comparable long-established UK ambient food brand.
- Premier Foods plc: UK-listed branded packaged food manufacturer producing Batchelors soups, Ambrosia, Sharwood's condiments, and Mr. Kipling cakes — the closest direct UK competitor across soups, condiments, and ambient grocery categories.
- Princes Group: UK-headquartered food and drink group producing canned vegetables, preserves, condiments and ambient grocery products — a direct peer in canned/preserved foods and ambient grocery categories.
- New Covent Garden Soup Co. UK premium chilled soup brand and the most direct UK soup peer; comparable product positioning in the soup category with overlapping grocery and foodservice distribution.
- Crosse & Blackwell: UK heritage canned foods and preserves brand (owned by Princes) directly competing in canned vegetables, soups, and condiments — a category-overlap peer in UK ambient grocery.
Emerging players
- Hain Celestial Group: Natural and organic packaged food group with overlapping soup and ambient meal categories; comparable as a portfolio operator of differentiated ambient food brands seeking premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Baxters Food Group social profiles
Digital presenceBaxters Food Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baxters Food Group leadership team
Management profileNumber of profiles
Profiles2 records
Baxters Food Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baxters Food Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baxters Food Group
What does Baxters Food Group do?
Baxters Food Group manufactures and sells packaged food products including soups, preserves, condiments, beetroot, and chutneys under its own brand and through acquisitions. Founded in 1868 and headquartered in Edinburgh, the company operates as a mid-sized food producer with 1,001-5,000 employees, serving retail and food service customers primarily in the United Kingdom.
When was Baxters Food Group founded?
Baxters Food Group was founded in 1868. It employs 1,001 to 5,000 people.
Where is Baxters Food Group based?
Baxters Food Group is headquartered in Edinburgh, United Kingdom, in the Europe region.
Who are Baxters Food Group's main competitors?
Broad incumbents on record are Unilever PLC, The Kraft Heinz Company, Bonduelle Group and The Campbell Soup Company. Direct peers are Wilkin & Sons (Tiptree), Premier Foods plc, Princes Group, New Covent Garden Soup Co. and Crosse & Blackwell. Hain Celestial Group is listed as an emerging player.
Does Baxters Food Group have an API?
No public API is recorded for Baxters Food Group.