KFVS
KFVS12 is a broadcast television station in Cape Girardeau, Missouri, owned by Gray Media, providing local news, weather, and sports to viewers across southeastern Missouri, southern Illinois, and Kentucky-Tennessee via OTA, cable, satellite, and digital streaming.
- Company typePrivate
- Founded2002
- HeadquartersCape Girardeau, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
KFVS firmographics
Firmographics- Name
- KFVS
- Legal name
- KFVS-TV
- Website
- https://kfvs12.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KFVS12 is a broadcast television station in Cape Girardeau, Missouri, owned by Gray Media, providing local news, weather, and sports to viewers across southeastern Missouri, southern Illinois, and Kentucky-Tennessee via OTA, cable, satellite, and digital streaming.
- Ownership category
- akta.pro rank
KFVS industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where KFVS is headquartered
LocationHeadquarters
- HQ city
- Cape Girardeau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KFVS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: Traditional broadcast television advertising model including local advertising, national spot advertising, and digital advertising on the station's website and digital platforms. The station serves as an advertising medium for local businesses and national brands reaching viewers in Missouri, Illinois, and Kentucky-Tennessee.
Distribution channels4 records
Marketing channels5 records
KFVS product offering
Product offeringCore offering
KFVS12 is a local broadcast television station in Cape Girardeau, Missouri, that produces and distributes local news, weather, sports, and entertainment programming to viewers across the Heartland region (southeastern Missouri, southern Illinois, and portions of Kentucky-Tennessee). The station is owned by Gray Local Media, a division of Gray Media, and generates revenue primarily through advertising sales on its broadcast, cable/satellite, and digital channels. Programming is delivered free to viewers via over-the-air transmission, cable/satellite carriage, digital streaming (Syncbak), and the kfvs12.com website.
Product overview
KFVS12 is a local broadcast television station serving Cape Girardeau, Missouri, and the surrounding Heartland region (covering portions of Missouri, Illinois, and Kentucky-Tennessee). Operated by Gray Local Media, it functions as a unified platform combining traditional broadcast television with digital offerings. The core products include KFVS12 News (local news broadcasting), First Alert Weather (weather forecasting and severe weather alerting), and Heartland Sports (regional sports coverage). The station distributes content across multiple sub-brands and channels including Heartland's CW (CW network affiliate programming) and Grit Network, with digital extensions such as KFVS+ Digital Desk, Heartland Votes (political coverage), and First Alert Investigation (investigative journalism). Additional features include NextGen TV broadcast technology, live streaming capabilities, and community-focused programming covering health, pets, and local events.
Differentiator
Problem solved
Functional benefit
Brands
- Heartland's CW: CW network affiliate programming
- KFVS+
Products and services
- KFVS12 News
- First Alert Weather
- Heartland Sports Local and regional sports coverage including high school basketball (Heartland Hoops), high school football (Heartland Football Friday), soccer (Futbol Frenzy), SEMO Redhawks athletics (Redhawks Soar), and national sports content, delivered across broadcast and digital channels.
- KFVS+ (Digital Desk) Digital news desk providing online and streaming news content, afternoon original programming, and user-generated content from the Heartland community via the kfvs12.com website and the Syncbak streaming platform.
Companies that use KFVS
Customer profileSegments2 records
Ideal customer profiles2 records
KFVS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KFVS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray MediacoreKFVS12 is owned and operated by Gray Local Media, a division of Gray Media (formerly Gray Television). Gray Media owns multiple television stations and digital assets across the United States, serving approximately 113 markets. The station operates under the Gray Media corporate umbrella providing shared resources, technology, and operational support.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
KFVS competitors and assessment
Company assessmentBroad incumbents
- Tegna: Major U.S. local TV station group with stations in markets of comparable size to Cape Girardeau. Similar network-affiliate model, local news differentiation, and digital streaming initiatives.
- Sinclair Broadcast Group: Major U.S. local broadcast TV group owning stations in overlapping and adjacent markets. Comparable operator of network-affiliated local stations with similar news, sports, and ad-driven business model.
- Nexstar Media Group: Largest U.S. owner of local TV stations, with peers operating in mid and small markets like KFVS. Comparable network-affiliate broadcasting model with local news, weather, sports, and ad sales focus.
- Hearst Television: Division of Hearst operating local broadcast TV stations across the U.S. Comparable owner/operator of network-affiliated stations with strong local news, weather, and community content focus.
- E.W. Scripps Company: Operates a portfolio of local TV stations in mid and small U.S. markets. Directly comparable in station size, market profile, and ad-driven local broadcasting model.
Direct peers
- WAND-TV: NBC-affiliated station covering central Illinois and portions of the Heartland region. Comparable mid-market network-affiliated broadcaster with similar local news, weather, and sports focus.
- WPSD-TV: NBC-affiliated local TV station based in Paducah, KY with coverage overlapping KFVS's Heartland region. Direct competitor for local news viewers, ad budgets, and syndicated programming distribution.
- WSIL-TV: ABC-affiliated local TV station serving the same Cape Girardeau/Paducah/Harrisburg market region. Direct in-market competitor for local news, weather, and advertising dollars in the Heartland region.
Regional players
- WSIU Public Broadcasting: Public television station serving southern Illinois and the Heartland region with PBS programming. Regional broadcasting peer in the same market footprint, differentiated by noncommercial funding model.
Others
- Gray Television (sister stations): Parent company of KFVS; sister stations operate under the same Gray Local Media model, sharing news, technology, and corporate ad sales. Most direct operational peer set for KFVS given shared back-office and content syndication infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KFVS social profiles
Digital presenceKFVS financial estimates
Financial estimateRevenue estimate
Valuation estimate
KFVS leadership team
Management profileNumber of profiles
KFVS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KFVS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KFVS
What does KFVS do?
KFVS12 is a local broadcast television station in Cape Girardeau, Missouri, that produces and distributes local news, weather, sports, and entertainment programming to viewers across the Heartland region (southeastern Missouri, southern Illinois, and portions of Kentucky-Tennessee). The station is owned by Gray Local Media, a division of Gray Media, and generates revenue primarily through advertising sales on its broadcast, cable/satellite, and digital channels. Programming is delivered free to viewers via over-the-air transmission, cable/satellite carriage, digital streaming (Syncbak), and the kfvs12.com website.
Is KFVS a public or private company?
KFVS is a private company. It is classified as corporate owned and is currently operating.
When was KFVS founded?
KFVS was founded in 2002. It employs 51 to 100 people.
Where is KFVS based?
KFVS is headquartered in Cape Girardeau, United States, in the North America region.
How does KFVS make money?
One revenue line is on record: advertising Revenue.
Who are KFVS's main competitors?
Broad incumbents on record are Tegna, Sinclair Broadcast Group, Nexstar Media Group, Hearst Television and E.W. Scripps Company. Direct peers are WAND-TV, WPSD-TV and WSIL-TV. WSIU Public Broadcasting is listed as a regional player. Gray Television (sister stations) is listed as an others.
Does KFVS have an API?
No public API is recorded for KFVS.
What industry is KFVS in?
KFVS's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.