Bikurey Hasade Holdings

What Bikurey Hasade Holdings does

Bikurey Hasade Holdings Ltd. (TASE: BKRY) is an Israeli fresh-produce distribution company, founded in the 1950s by Munir Sheva and currently managed by second-generation family members Ilan and Sasi Sheva. The company grows, markets, and distributes fresh vegetables and fruits to retailers, institutional customers, and wholesale buyers in Israel and select international markets. Since the early 1990s it has operated a push-marketing daily-delivery model using its own refrigerated fleet to bring produce directly to customer gates rather than relying on traditional wholesale-market pickup.

The company's core infrastructure is a 60,000 sqm (23,000 sqm built-up) packing house and logistics center in the Kiryat Malachi Industrial Park, completed in 2013 at an estimated investment of approximately 130,000,000 ILS. Operations are supported by a fleet of more than 130 trucks (mostly cooling trucks) reaching over 1,500 daily distribution points nationwide, an end-to-end cold chain from grower to customer, and a quality-control program that includes pesticide residue testing via GC-MS and LC-MS methods and microbial compliance checks. Service modules offered to suppliers include logistics distribution and collection, multi-purpose reusable plastic packaging with recycling, and specialized agricultural accounting services. Related sub-brands Shuk City (market platform) and Green Ark Finance (agricultural financial services) extend the platform beyond core produce distribution.

The revenue model is a transactional produce-trading and distribution operation, with pricing negotiated by quality, volume, and market conditions rather than disclosed publicly. The company is family-controlled, with no evidence of external institutional investors, and is listed on the Tel Aviv Stock Exchange. No revenue, margin, or earnings figures have been disclosed in available source material, and provided financial series appear to contain data-quality errors.

Name

Bikurey Hasade Holdings

Legal name

Bikurey Hasade Holdings Ltd.

Website

https://bikurey.co.il

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bikurey Hasade Holdings is an Israeli family-owned fresh-produce distributor that grows, markets, and delivers vegetables and fruits via its own refrigerated truck fleet to more than 1,500 daily distribution points across Israel and select international markets.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution and Marketing

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Retail Program / Category-Managed Produce Wholesale (Grocery-Focused) (AFAIACAJ)

Keywords

• Fresh produce distribution
• Cold chain logistics
• Agricultural marketing
• Vegetable and fruit supply
• Produce quality control

Headquarters

HQ city

Kiryat Malachi

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Trading and Distribution: The company grows, markets, and distributes fresh vegetables and fruits to customers in Israel and internationally. Revenue is generated through the sale of agricultural produce sourced from suppliers and delivered through their logistics network.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bikurey Hasade Holdings grows, markets, and distributes fresh vegetables and fruits to retailers, institutional customers, and wholesale buyers in Israel and abroad. It operates a push-marketing daily delivery model through a temperature-controlled logistics platform of 130+ trucks and a 60,000 sqm packing and logistics facility, supported by strict quality control and specialized agricultural accounting services for growers.

Product overview

Bikurey Hasade Holdings operates as a unified platform for fresh produce distribution, combining four interconnected service modules: Logistics Distribution & Collection (temperature-controlled delivery from growers), Packaging & Pallets (multi-purpose plastic packaging with recycling), Advanced Accounting Services (specialized agricultural accounting), and Quality Control (pesticide residue and microbial testing). The company was founded in the 1950s and is managed by the Sheva family (Ilan and Sasi). Related sub-brands include Shuk City (market platform) and Green Ark Finance, all centered around the core agricultural supply chain business.

Differentiator

Problem solved

Functional benefit

Products and services

• Logistics Distribution and Collection
• Packaging and Pallets
• Advanced Accounting Services
• Quality Control Services
• Fresh Vegetables and Fruits (Marketing and Distribution)

Quantifiable outcome

• Daily delivery to over 1500 distribution points nationwide
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dole plc: Global fresh produce grower-distributor formed from Total Produce's combination with Dole. Comparable in sourcing, cold-chain, and retail distribution of fresh fruit and vegetables across multiple geographies.
• Strauss Group: Major Israeli food and beverage group with fresh dairy, coffee, and snacks. Less of a direct produce overlap but competes for Israeli retail shelf space and institutional foodservice contracts in the same customer base.
• Bonduelle: Global leader in packaged and fresh vegetables. Comparable as a large, established player in fresh and processed produce with retail and institutional distribution channels, though far larger and more diversified.
• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh fruits and vegetables. Comparable business model — sourcing, ripening, cold-chain logistics, and B2B distribution to retailers worldwide — at meaningfully larger scale.
• Tnuva: Israel's largest dairy and food producer, with significant fresh produce, meat, and prepared-foods operations. Broad incumbent that overlaps with Bikurey Hasade on supply to Israeli retailers, though it is a much larger, diversified food platform.

Regional players

• Mor International: Israeli fresh produce packer and exporter specializing in mangoes, citrus, and other fruits. Comparable as a regional Israeli produce company with similar cold-chain and quality certification needs.

Direct peers

• Galilee Export: Israeli grower-exporter of fresh fruits, vegetables, and herbs to European, North American, and Asian markets. Direct peer in the fresh-produce export niche with similar agricultural sourcing and international customer base.
• Crop's NV: Belgian frozen-vegetable and fresh-produce processor and distributor serving European retailers and foodservice. Smaller-scale but directly comparable in product mix (fresh and preserved vegetables) and B2B distribution model.
• Mehadrin (Taba Group): Israeli public company that grows, packages, and markets citrus, fruits, vegetables, and dates domestically and internationally. Most direct comparable: similar Israeli base, public listing, vertically integrated producer-distributor, and product overlap in fresh produce.

Others

• Agrexco (historical) / Israeli fresh produce exporters: Agrexco was once Israel's largest agricultural export company and the historical benchmark for Israeli produce exporters. While Agrexco itself was dissolved, its successor exporters and competitors in the Israeli fresh-produce export channel are thematically relevant peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikurey Hasade Holdings